In the previous lesson, we mentioned the importance of Business Intelligence, data visualization, and Google Data Studio.
In this lesson, we’ll see how other companies use Google Data Studio and, in general, some Google Data Studio dashboards examples.
You can find good examples on our Google Data Studio templates gallery.
To reduce the hype around analytics and data, most companies have pretty simple dashboards that it seems they took like two minutes to build.
Really, when we have helped big and small companies or recognized influencers, they just care about a bunch of metrics and that’s it.
We will call it the “Whatever dashboard.”
While some analytics companies show stylish and advanced dashboards as their standards, what we see in reality looks something like this:
I have seen it in meetings with users and customers. All they do is showing a table with top-performing ads. Period.
Some businesses want to keep basic dashboards and that’s ok. Analytics is not about complexity; it’s about visualizing the data that matters to you.
When I talked with Anil, from Optizent, an experienced expert with over 20 years of experience in digital analytics (so yeah, that’s before Google Analytics existed), he told me that most of the times he suggests dashboards with no more than three visualizations, and the time he spends with customers is persuading them. to keep things simple.
But, c’mon, we like shiny things. So let’s look at other Google Data Studio real examples.
Social media dashboards on Google Data Studio
If measuring the effectiveness of your social media organic efforts is hard, don’t make it harder with rigid reports.
Let’s take a look at some Data Studio dashboards examples for both Facebook pages and Instagram pages.
People ask me why would I visualize Instagram data on Google Data Studio if the social network offers a dashboard that looks like this.
That’s a functional dashboard. But I don’t think you’re sharing your Instagram Business account to every individual in your organization that you want to give access to this data.
That’s where Instagram reporting on Google Data Studio becomes useful. You can create specific dashboards for your needs that can be shared with the people you need.
On Data Studio, you can decide the way you visualize your data and bring more data. For instance, you can quickly spot your top-performing posts compared on a table.
We encourage you to visualize your Instagram metrics on Google Data Studio with our templates for every aspect of your Instagram marketing efforts.
Instagram profile insights Data Studio dashboard
This one, for instance, shows both followers and follows of your Instagram page. It also helps you track your visibility over time by showing profile views and new followers.
Instagram profile actions dashboard
Besides visibility, you may want to track how people interact with your Instagram Business page. As such, its API lets you bring how many taps (an equivalent of clicks on mobile) you get towards your website, phone number, email link, physical address link, and messages.
Instagram posts dashboard
Something great about Google Data Studio is that you don’t only visualize metrics (numerical values) but also images and text.
In this case, you can analyze your Instagram posts performance by displaying images, their post text, and even the first three comments of users on those posts.
This Instagram dashboard also brings key metrics such as reach, engagement, comments number, and post saves.
Instagram audience dashboard
Our Instagram connector for Google Data Studio lets you visualize your audience data by demographics (gender and age), geography (country), and the hours your followers are connected on Instagram, which is consistent on all accounts, to be honest.
It is a good time to encourage you to try our Instagram connector for Google Data Studio.
Facebook page performance report
In this report, you may track how a Facebook page is performing in terms of visibility and engagement. In general, it helps you know if you’re growing your audience over time.
The metrics it displays are:
- Total page likes
- New likes and unlikes
- Total page reach
- Reach breakdown by paid, organic, and viral. Just for the record, viral reach refers to the people your post reaches when someone else shares it.
- Positive and negative actions. Positive actions are those that serve as signals for Facebook to increase your reach, such as comments, shares, and engagements; negative actions, on the other hand, refer to those that Facebook considers as red flags, such as content hides, spam reports, and unlikes.
Facebook posts report
In a single view, you may want to see your top-performing posts ranked according to any metric: likes, shares, engagements, reactions, and even comments.
P.S: Our Facebook Insights connector for Google Data Studio also bring the first comments on all your posts.
Some businesses, especially in e-commerce, rely on instant messaging services such as Messenger and Whatsapp, by using services like Manychat.
You may gauge the demand of your Messenger channel by tracking how many new conversations on Messenger your Facebook page is having; also you may track bad experiences by monitoring reported and blocked messages.
Facebook page reactions dashboard
If your content is kind of controversial or tends to generate controversies like Politics, or your brand is likely to bad customer experience such as a telco, you may have a proxy of audience sentiment by monitoring different types of reactions your Facebook page is getting overtime.
We encourage you to try out our Facebook Insights connector for Google Data Studio.to access all of these report templates.
Facebook Ads dashboards on Google Data Studio
Why would you need to build a custom Facebook Ads dashboard on Data Studio if there’s already an Ads Manager where you can visualize performance?
If you’re the only one reviewing Facebook Ads performance metrics and only worry about overall performance and quick data, I think you don’t need to worry about connecting to Google Data Studio.
But if you’re showing your performance with your team or clients (if you’re an agency or consultant) chances are you’re taking screenshots and pasting them on Google Slides.
It’s not likely that you’re giving open access to everyone to the Ads Manager—especially non-technical users who may be lost.
That’s where a dashboard that anyone can access easily to visualize only the data they care about takes relevance.
Good data visualization is not about robust dashboards, but specific use cases.
Lead generation Data Studio dashboard with Facebook Ads
For instance, you may want to only show a Facebook Ads lead generation performance report, you may share this dashboard.
It lets you visualize:
the number of leads you’re getting from Facebook Ads on a specific period of time
- Lead generation over time (by day)
- Cost per acquisition (and by day)
- Conversion rate from landing page view to lead
- Top ads by leads and CPA
- Top-performing ads position and platform
- Top-performing audiences by demographics
- and best regions
Access this Facebook Ads lead gen dashboard on Data Studio.
Facebook Ads e-commerce dashboard
One of the coolest things about e-commerce businesses is that they can instantly track their ROAS and sales performance.
With lead gen, for instance, businesses generally don’t attribute a specific value to their conversions.
I will share with you some of the favorite e-commerce dashboards of our users and customers.
Here’s another dashboard to visualize Facebook Ads e-commerce revenue on Data Studio.
With it, you can track KPIs such as purchases, sales volume (aka purchase value), ROAS, Cost per Acquisition, and even average ticket and conversion rate–all versus an objective.
Facebook Ads post engagement dashboard
Ever wondered which Facebook Ads meant to drive post engagements performs the best?
With this report, you can visualize your paid posts engagement over time, by the platform—to compare Facebook, Instagram, and Messenger—and even visualize the ad images with the highest conversions and engagements.
Funnel visualization on Google Data Studio
Funnels are great and useful as they describe a buying process and the effectiveness to convert audiences into further stages.
They also help you figure out why people don’t buy on your website. Let’s see some common examples
Google Ads funnel report
With Google Ads, there are three main drivers that help you define your advertising effectiveness:
- Visibility: are you reaching enough people?
- Clicks: do people want to interact with your advertising?
- Conversions: do people end up buying?
With this funnel report, you can quickly address where you need to optimize your Google Ads efforts.
Just as a rule of thumb, to increase visibility, besides increasing ad spend, is to reach audiences according to your target CPM; with clicks, it’s about increasing CTR by making your ads better targeted and more appealing; to increase conversions—besides taking a look at the buying process as a whole—you should make sure your landing page is effective.
Facebook Ads E-commerce funnel
Why don’t people buy from your e-commerce website?
This funnel view report with Google Data Studio and Facebook Ads will help you find why.
Visualize every step of the buying process to spot where traffic is churning so you can act on it. It includes main KPIs like purchases, ROAS, purchases value, conversion rates for each stage, adds to carts, and more.
BTW, you can also bring custom conversions. You can set up this report template in a few clicks.
Access our Facebook Ads e-commerce funnel dashboard.
SEO dashboards on Google Data Studio
Measuring SEO is about knowing how your website is improving visibility towards an audience that matters on search engines.
Not all SEO traffic is good traffic as it doesn’t have any direct or direct impact on businesses.
I must confess that we have an article on our blog in Spanish that drives over 10,000 visitors each month!
Yet, we don’t even pay attention to it as the audience we attract is not likely to convert.
As such, on our reports, we filter this kind of traffic.
We also used to filter website traffic outside South America in the past, as we’re also in the retail hardware industry, and we should limit our coverage.
As you can see, setting up Google Search Console or Google Analytics is not enough to get insights for tracking performance.
You also need to clean your data with filters and break downs.
That’s where Google Data Studio becomes handy—and it takes a few clicks.
SEO report on Google Data Studio
For instance, with this report, you can use the filters to break down your search performance by device, pages or keywords users are using to find you.
But you can do this with Google Search Console, right?
Yeah, I love Search Console, too!
But they have different use cases. Nobody but SEOs are familiar or are willing to constantly visit Google Search Console to do these queries.
Keyword ranking tracker with Google Data Studio
SEO is not about getting traffic, but the right traffic.
To do so, you should rank for keywords that drive high-quality audiences to your website.
SEO traffic may turn into a vanity metric when your traffic goes up with keywords that have nothing to do with your business.
And we say it from our own experience: we get over 4,000 visits each month for a blog article that is completely useless; we have tried everything to make it work somehow. We gave up.
Access our keyword ranking tracker Google Data Studio template with Google Search Console.
CRM dashboard on Google Data Studio
To finish, we wanted to share a Google Data Studio report template example with Google Sheets: a CRM dashboard.
The best about Google Sheets is that it lets you report on any data, instead of on relying on an exclusive connector.
You can steal our CRM template guide with Google Sheets and Data Studio.
With this report template, you can track your sales pipeline by stage, owner, product type, and state of your deals. We even include a funnel view. We encourage you to read the setup guide to build yours.
There are many other use cases to show you but we will explore them through the course. Just keep in mind that visualization tools like Data Studio enhance your current marketing apps capabilities in many instances, like:
- Having dashboards for specific use cases and audiences
- Customizing charts and visuals to answer specific questions
- Offering interactive user interfaces to break down your data
- Easily transforming your data to visualize it to your needs
- Keep decision making and communication simple
Now that you’ve seen what you can use Google Data Studio for, I’d expect that you’re wondering if you can use it with other business apps like Google Ads, your CRM, marketing automation software, your email marketing tool, or any spreadsheet you want.
The answer is yes, and that’s what the next lesson is about—Google Data Studio connectors.