| METRIC | app_install | NUMBER | App installs |
| METRIC | checkin | NUMBER | Check-ins |
| METRIC | credit_spent | NUMBER | Credit spents |
| METRIC | games_plays | NUMBER | Game plays |
| METRIC | mobile_app_install | NUMBER | Mobile app install |
| METRIC | offsite_conversion_fb_pixel_add_payment_info | NUMBER | Website adds of payment info |
| METRIC | offsite_conversion_fb_pixel_add_to_cart | NUMBER | Website adds to cart |
| METRIC | offsite_conversion_fb_pixel_add_to_wishlist | NUMBER | Offline add to wishlist |
| METRIC | offsite_conversion_fb_pixel_complete_registration | NUMBER | Offline registration complete |
| METRIC | offsite_conversion_fb_pixel_custom | NUMBER | Offline custom conversions |
| METRIC | offsite_conversion_fb_pixel_initiate_checkout | NUMBER | Offline checkout initiated |
| METRIC | offsite_conversion_fb_pixel_lead | NUMBER | Offline website leads |
| METRIC | offsite_conversion_fb_pixel_purchase | NUMBER | Website purchases |
| METRIC | offsite_conversion_fb_pixel_search | NUMBER | Website searches |
| METRIC | offsite_conversion_fb_pixel_view_content | NUMBER | Website content view |
| METRIC | onsite_conversion_flow_complete | NUMBER | On-Facebook workflow completions |
| METRIC | onsite_conversion_messaging_block | NUMBER | Blocked messaging connections |
| METRIC | onsite_conversion_messaging_conversation_started_7d | NUMBER | Messaging conversations started within 7 days |
| METRIC | onsite_conversion_messaging_first_reply | NUMBER | New messaging conversations |
| METRIC | onsite_conversion_post_save | NUMBER | Post saves |
| METRIC | offsite_conversion | NUMBER | Offline website conversions |
| METRIC | onsite_web_app_event | NUMBER | Website app event |
| METRIC | mobile_app_retention | NUMBER | Mobile app retention |
| METRIC | offsite_engagement | NUMBER | Website engagement |
| METRIC | store_visit_with_dwell | NUMBER | Store visit with dwell |
| METRIC | add_to_cart | NUMBER | Adds to cart |
| METRIC | onsite_app_add_to_cart | NUMBER | On-Facebook add to cart |
| METRIC | onsite_web_add_to_cart | NUMBER | Web adds to cart |
| METRIC | onsite_web_app_add_to_cart | NUMBER | Web app add to cart |
| METRIC | complete_registration | NUMBER | Registration completed |
| METRIC | purchase | NUMBER | Purchases |
| METRIC | onsite_app_purchase | NUMBER | Desktop purchases |
| METRIC | onsite_conversion_lead_grouped | NUMBER | Facebook leads |
| METRIC | onsite_web_purchase | NUMBER | Web purchases |
| METRIC | onsite_web_app_purchase | NUMBER | Web app purchase |
| METRIC | search | NUMBER | Searches |
| METRIC | view_content | NUMBER | Content views |
| METRIC | onsite_app_view_content | NUMBER | Desktop content views |
| METRIC | onsite_web_view_content | NUMBER | Web content views |
| METRIC | onsite_web_app_view_content | NUMBER | Web app content view |
| METRIC | initiate_checkout | NUMBER | Checkout initiated |
| METRIC | add_payment_info | NUMBER | Adds of payment info |
| METRIC | add_to_wishlist | NUMBER | Add to wishlist |
| METRIC | omni_app_install | NUMBER | Omni app install |
| METRIC | omni_purchase | NUMBER | Omni purchase |
| METRIC | omni_add_to_cart | NUMBER | Omni adds to cart |
| METRIC | website_add_to_cart | NUMBER | Offline website adds to cart |
| METRIC | omni_complete_registration | NUMBER | Omni complete registration |
| METRIC | omni_view_content | NUMBER | Omni content view |
| METRIC | omni_search | NUMBER | Omni searchs |
| METRIC | omni_initiated_checkout | NUMBER | Omni checkout initiated |
| METRIC | omni_activate_app | NUMBER | Omni app activate |
| METRIC | omni_level_achieved | NUMBER | Omni level achieved |
| METRIC | omni_spend_credits | NUMBER | Omni credits spend |
| METRIC | omni_tutorial_completion | NUMBER | Omni tutorial completed |
| METRIC | subscribe | NUMBER | Website subscriptions |
| METRIC | subscribe_total | NUMBER | Total subscriptions |
| METRIC | subscribe_mobile_app | NUMBER | Mobile app subscriptions |
| METRIC | subscribe_offline | NUMBER | Offline subscriptions |
| METRIC | actions_all | NUMBER | Actions (All) |
| METRIC | value_credit_spent | NUMBER | Credit spents conversion value |
| METRIC | value_offsite_conversion_fb_pixel_add_payment_info | NUMBER | Website adds of payment info conversion value |
| METRIC | value_offsite_conversion_fb_pixel_add_to_cart | NUMBER | Website adds of payment info conversion value |
| METRIC | value_offsite_conversion_fb_pixel_add_to_wishlist | NUMBER | Website adds to wishlist conversion value |
| METRIC | value_offsite_conversion_fb_pixel_complete_registration | NUMBER | Website registrations completed conversion value |
| METRIC | value_offsite_conversion_fb_pixel_custom | NUMBER | Website custom conversions value |
| METRIC | value_offsite_conversion_fb_pixel_initiate_checkout | NUMBER | Website checkouts initiated conversion value |
| METRIC | value_offsite_conversion_fb_pixel_lead | NUMBER | Website leads conversion value |
| METRIC | value_offsite_conversion_fb_pixel_purchase | NUMBER | Website purchases conversion value |
| METRIC | value_offsite_conversion_fb_pixel_search | NUMBER | Website searches conversion value |
| METRIC | value_offsite_conversion_fb_pixel_view_content | NUMBER | Value website content views |
| METRIC | value_onsite_conversion_flow_complete | NUMBER | On-Facebook workflow completion conversion value |
| METRIC | value_onsite_conversion_purchase | NUMBER | On-Facebook purchase conversion value |
| METRIC | value_offsite_conversion | NUMBER | Website conversion value |
| METRIC | value_onsite_web_app_event | NUMBER | Web app event value |
| METRIC | value_mobile_app_roas | NUMBER | Mobile app ROAS |
| METRIC | value_add_to_cart | NUMBER | Add to cart conversion value |
| METRIC | value_onsite_app_add_to_cart | NUMBER | Onsite app add to cart |
| METRIC | value_onsite_web_add_to_cart | NUMBER | Onsite web add to cart |
| METRIC | value_complete_registration | NUMBER | Registration completed conversion value |
| METRIC | value_search | NUMBER | Searches conversion value |
| METRIC | value_view_content | NUMBER | Content view conversion value |
| METRIC | value_initiate_checkout | NUMBER | Checkouts initiated conversion value |
| METRIC | value_add_payment_info | NUMBER | Website adds to cart conversion value |
| METRIC | value_add_to_wishlist | NUMBER | Adds to wishlist conversion value |
| METRIC | value_lead | NUMBER | Lead conversion value |
| METRIC | value_omni_purchase | NUMBER | Purchase conversion value |
| METRIC | value_subscribe | NUMBER | Subscribe conversion value |
| METRIC | purchase_roas_purchase | NUMBER | Purchase ROAS (Return on ad spend) |
| METRIC | website_purchase_roas | NUMBER | Website purchase ROAS |
| METRIC | mobile_app_purchase_roas | NUMBER | Mobile app purchase ROAS |
| METRIC | unique_action_value_checkin | NUMBER | Unique check-ins |
| METRIC | unique_action_offsite_conversion_fb_pixel_add_payment_info | NUMBER | Unique website adds of payment info |
| METRIC | unique_action_offsite_conversion_fb_pixel_add_to_cart | NUMBER | Unique website adds to cart |
| METRIC | unique_action_offsite_conversion_fb_pixel_add_to_wishlist | NUMBER | Unique website adds to wishlist |
| METRIC | unique_action_offsite_conversion_fb_pixel_complete_registration | NUMBER | Unique website registrations completed |
| METRIC | unique_action_offsite_conversion_fb_pixel_custom | NUMBER | Unique website custom conversions |
| METRIC | unique_action_offsite_conversion_fb_pixel_initiate_checkout | NUMBER | Unique website checkouts initiated |
| METRIC | unique_action_offsite_conversion_fb_pixel_lead | NUMBER | Unique website leads |
| METRIC | unique_action_offsite_conversion_fb_pixel_purchase | NUMBER | Unique website purchases |
| METRIC | unique_action_offsite_conversion_fb_pixel_search | NUMBER | Unique website searches |
| METRIC | unique_action_offsite_conversion_fb_pixel_view_content | NUMBER | Unique website content views |
| METRIC | unique_action_offsite_conversion | NUMBER | Unique conversions |
| METRIC | unique_action_onsite_conversion_lead_grouped | NUMBER | Facebook lead ads unique |
| DIMENSION | conversion_rate_ranking | STRING | Conversion rate ranking |
| METRIC | conversions_all | NUMBER | Conversions (All with customs) |
| METRIC | conversions_without_customs | NUMBER | Conversions (Without customs) |
| METRIC | cost_per_action_type | NUMBER | Cost per any action (CPA) |
| METRIC | cost_per_conversion | NUMBER | Cost per conversion |
| METRIC | cost_per_inline_link_click | NUMBER | Cost per inline link click |
| METRIC | cost_per_inline_post_engagement | NUMBER | Cost per inline post engagement |
| METRIC | cost_per_outbound_click | NUMBER | Cost per outbound click |
| METRIC | cost_per_store_visit_action | NUMBER | Cost per store visit action |
| METRIC | cost_per_thruplay | NUMBER | Cost per ThruPlay |
| METRIC | cost_per_unique_conversion | NUMBER | Cost per unique conversion |
| METRIC | cost_per_purchase | NUMBER | Cost per purchase |
| METRIC | cost_per_lead | NUMBER | CPL (Cost per lead) |
| METRIC | action_type_value | NUMBER | Action type value |
| METRIC | cost_per_installation | NUMBER | Cost per mobile app installation |
| METRIC | website_purchase_roas_perc | NUMBER | Website purchase ROAS percent |
| METRIC | cost_per_3s_video_view | NUMBER | Cost per three-second video view |
| METRIC | cost_per_new_messaging_conversation | NUMBER | Cost per new messaging conversation |
| METRIC | cost_per_messaging_conversations_started | NUMBER | Cost per messaging conversations started |
| METRIC | offsite_conversion_rate | NUMBER | Website conversion rate |
| METRIC | conversions_schedule_total | NUMBER | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| METRIC | conversions_schedule_website | NUMBER | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. |
| METRIC | conversions_schedule_mobile_app | NUMBER | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. |
| METRIC | conversions_schedule_offline | NUMBER | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. |
| METRIC | conversion_values_schedule_total | NUMBER | The total value of schedule conversions. |
| METRIC | conversion_values_schedule_website | NUMBER | The total value of schedule conversions that occurred on your website. |
| METRIC | conversion_values_schedule_mobile_app | NUMBER | The total value of schedule conversions that occurred on your mobile app. |
| METRIC | conversion_values_schedule_offline | NUMBER | The total value of schedule conversions that occurred offline. |
| METRIC | cost_per_conversion_schedule_total | NUMBER | The average cost of each schedule. |
| METRIC | action_value | NUMBER | Total action value |
| METRIC | conversions_ad_click_mobile_app | NUMBER | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| METRIC | conversions_ad_impression_mobile_app | NUMBER | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| METRIC | conversions_contact_total | NUMBER | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| METRIC | conversions_contact_website | NUMBER | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| METRIC | conversions_contact_mobile_app | NUMBER | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| METRIC | conversions_contact_offline | NUMBER | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| METRIC | conversions_customize_product_total | NUMBER | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| METRIC | conversions_customize_product_website | NUMBER | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| METRIC | conversions_customize_product_mobile_app | NUMBER | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| METRIC | conversions_customize_product_offline | NUMBER | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| METRIC | conversions_donate_total | NUMBER | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| METRIC | conversions_donate_website | NUMBER | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| METRIC | conversions_donate_on_facebook | NUMBER | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
| METRIC | conversions_donate_mobile_app | NUMBER | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| METRIC | conversions_donate_offline | NUMBER | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| METRIC | conversions_find_location_total | NUMBER | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| METRIC | conversions_find_location_website | NUMBER | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| METRIC | conversions_find_location_mobile_app | NUMBER | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| METRIC | conversions_find_location_offline | NUMBER | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| METRIC | conversions_start_trial_total | NUMBER | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| METRIC | conversions_start_trial_website | NUMBER | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| METRIC | conversions_start_trial_mobile_app | NUMBER | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| METRIC | conversions_start_trial_offline | NUMBER | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| METRIC | conversions_submit_application_total | NUMBER | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| METRIC | conversions_submit_application_website | NUMBER | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| METRIC | conversions_submit_application_mobile_app | NUMBER | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| METRIC | conversions_submit_application_offline | NUMBER | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| METRIC | conversions_submit_application_on_facebook | NUMBER | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
| METRIC | conversion_values_contact_total | NUMBER | The total value of contact conversions |
| METRIC | conversion_values_contact_website | NUMBER | The total value of contact conversions that occurred on your website |
| METRIC | conversion_values_contact_mobile_app | NUMBER | The total value of contact conversions that occurred on your mobile app |
| METRIC | conversion_values_contact_offline | NUMBER | The total value of contact conversions that occurred offline |
| METRIC | conversion_values_customize_product_total | NUMBER | The total value of customize product conversions |
| METRIC | conversion_values_customize_product_website | NUMBER | The total value of customize product conversions that occurred on your website |
| METRIC | conversion_values_customize_product_mobile_app | NUMBER | The total value of customize product conversions that occurred on your mobile app |
| METRIC | conversion_values_customize_product_offline | NUMBER | The total value of customize product conversions that occurred offline |
| METRIC | conversion_values_donate_total | NUMBER | The total value of donate conversions |
| METRIC | conversion_values_donate_website | NUMBER | The total value of donate conversions that occurred on your website |
| METRIC | conversion_values_donate_on_facebook | NUMBER | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) |
| METRIC | conversion_values_donate_mobile_app | NUMBER | The total value of donate conversions that occurred on your mobile app |
| METRIC | conversion_values_donate_offline | NUMBER | The total value of donate conversions that occurred offline |
| METRIC | conversion_values_find_location_total | NUMBER | The total value of find location conversions |
| METRIC | conversion_values_find_location_website | NUMBER | The total value of find location conversions that occurred on your website |
| METRIC | conversion_values_find_location_mobile_app | NUMBER | The total value of find location conversions that occurred on your mobile app |
| METRIC | conversion_values_find_location_offline | NUMBER | The total value of find location conversions that occurred offline |
| METRIC | conversion_values_start_trial_total | NUMBER | The total value of start trial conversions |
| METRIC | conversion_values_start_trial_website | NUMBER | The total value of start trial conversions that occurred on your website |
| METRIC | conversion_values_start_trial_mobile_app | NUMBER | The total value of start trial conversions that occurred on your mobile app |
| METRIC | conversion_values_start_trial_offline | NUMBER | The total value of start trial conversions that occurred offline |
| METRIC | conversion_values_submit_application_total | NUMBER | The total value of applications submitted tracked with the conversions objective |
| METRIC | conversion_values_submit_application_website | NUMBER | The total value of submit application conversions that occurred on your website |
| METRIC | conversion_values_submit_application_mobile_app | NUMBER | The total value of submit application conversions that occurred on your mobile app |
| METRIC | conversion_values_submit_application_offline | NUMBER | The total value of submit application conversions that occurred offline |
| METRIC | conversion_values_submit_application_on_facebook | NUMBER | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) |
| METRIC | conversion_values_subscribe_total | NUMBER | The total value of subscribe conversions |
| METRIC | conversion_values_subscribe_website | NUMBER | The total value of subscribe conversions that occurred on your website |
| METRIC | conversion_values_subscribe_mobile_app | NUMBER | The total value of subscribe conversions on your mobile app |
| METRIC | conversion_values_subscribe_offline | NUMBER | The total value of subscribe conversions that occurred offline |
| METRIC | offline_conversions_leads | NUMBER | Offline leads |
| METRIC | offline_conversion_purchase | NUMBER | Offline purchases |
| METRIC | offline_other_conversion | NUMBER | Offline other conversions |
| METRIC | offline_conversion_add_payment_info | NUMBER | Offline adds of payment info |
| METRIC | offline_conversion_add_to_cart | NUMBER | Offline adds to cart |
| METRIC | offline_conversion_add_to_wishlist | NUMBER | Offline adds to wishlist |
| METRIC | offline_conversion_complete_registration | NUMBER | Offline registrations completed |
| METRIC | offline_conversion_initiate_checkout | NUMBER | Offline checkouts initiated |
| METRIC | offline_conversion_search | NUMBER | Offline searches |
| METRIC | offline_conversion_view_content | NUMBER | Offline content views |
| METRIC | unique_action_onsite_conversion | NUMBER | The estimated number of people with onsite conversions |
| METRIC | offline_conversion_add_to_cart_action_value | NUMBER | Offline adds to cart conversion value |
| METRIC | offline_conversion_add_to_wishlist_action_value | NUMBER | Offline adds to wishlist conversion value |
| METRIC | offline_conversion_complete_registration_action_value | NUMBER | Offline registrations completed conversion value |
| METRIC | offline_conversion_lead_action_value | NUMBER | Offline leads conversion value |
| METRIC | offline_conversion_other_action_value | NUMBER | Offline other conversion value |
| METRIC | offline_conversion_purchase_action_value | NUMBER | Offline purchases conversion value |
| METRIC | offline_conversion_search_action_value | NUMBER | Offline searches conversion value |
| METRIC | offline_conversion_view_content_action_value | NUMBER | Offline content views conversion value |
| METRIC | omni_achievement_unlocked | NUMBER | Mobile app feature unlocks |
| METRIC | omni_rate | NUMBER | Omni rates |
| METRIC | cost_per_page_engagement | NUMBER | Cost per page engagement |
| METRIC | cost_per_page_like | NUMBER | Cost per page like |
| METRIC | cost_per_post_comment | NUMBER | Cost per post comment |
| METRIC | cost_per_post_engagement | NUMBER | Cost per post engagement |
| METRIC | cost_per_post_reaction | NUMBER | Cost per post reaction |
| METRIC | cost_per_photo_view | NUMBER | Cost per photo view. |
| METRIC | cost_per_rsvp | NUMBER | Cost per event response. |
| METRIC | cost_per_offer_claim | NUMBER | Cost per offer claim. |
| METRIC | cost_per_checkin | NUMBER | Cost per check-in. |
| METRIC | cost_per_onsite_conversion_purchase | NUMBER | Cost per on-Facebook purchase. |
| METRIC | cost_per_onsite_conversion_flow_complete | NUMBER | Cost per workflow completion on Facebook. |
| METRIC | cost_per_onsite_conversion_lead_grouped | NUMBER | Cost per on-Facebook lead. |
| METRIC | cost_per_post_share | NUMBER | Cost per post share |
| METRIC | cost_per_offsite_conversion | NUMBER | Cost per website conversion |
| METRIC | cost_per_offsite_conversion_fb_pixel_add_payment_info | NUMBER | Cost per website add of payment info |
| METRIC | cost_per_offsite_conversion_fb_pixel_add_to_cart | NUMBER | Cost per website add to cart |
| METRIC | cost_per_offsite_conversion_fb_pixel_add_to_wishlist | NUMBER | Cost per website add to wishlist |
| METRIC | cost_per_offsite_conversion_fb_pixel_complete_registration | NUMBER | Cost per website registration completed |
| METRIC | cost_per_offsite_conversion_fb_pixel_custom | NUMBER | Cost per website custom conversion |
| METRIC | cost_per_offsite_conversion_fb_pixel_initiate_checkout | NUMBER | Cost per website checkout initiated |
| METRIC | cost_per_offsite_conversion_fb_pixel_lead | NUMBER | Cost per website lead |
| METRIC | cost_per_offsite_conversion_fb_pixel_purchase | NUMBER | Cost per website purchase |
| METRIC | cost_per_offsite_conversion_fb_pixel_search | NUMBER | Cost per website search |
| METRIC | cost_per_offsite_conversion_fb_pixel_view_content | NUMBER | Cost per website content views |
| METRIC | cost_per_landing_page_view | NUMBER | Cost per landing page view |
| METRIC | cost_per_conversion_ad_click_mobile_app | NUMBER | The average cost for an in-app ad click from your Facebook ads |
| METRIC | cost_per_conversion_ad_impression_mobile_app | NUMBER | The average cost for 1,000 in-app ad impressions |
| METRIC | cost_per_conversion_submit_application_total | NUMBER | The average cost of each submit application |
| METRIC | cost_per_conversion_contact_total | NUMBER | The average cost of each contact |
| METRIC | cost_per_conversion_donate_total | NUMBER | The average cost of each donate |
| METRIC | cost_per_conversion_find_location_total | NUMBER | The average cost of each find location |
| METRIC | cost_per_conversion_customize_product_total | NUMBER | The average cost of each customize product |
| METRIC | cost_per_conversion_start_trial_total | NUMBER | The average cost of each start trial |
| METRIC | cost_per_conversion_subscribe_total | NUMBER | The average cost of each subscription |
| METRIC | cost_per_app_install | NUMBER | Cost per app install |
| METRIC | cost_per_game_play | NUMBER | Cost per game play |
| METRIC | cost_per_desktop_app_engagement | NUMBER | Cost per desktop app engagement |
| METRIC | cost_per_desktop_app_install | NUMBER | Cost per desktop app install |
| METRIC | cost_per_desktop_app_story_engagement | NUMBER | Cost per desktop app story engagement |
| METRIC | cost_per_desktop_app_use | NUMBER | Cost per desktop app use |
| METRIC | cost_per_credit_spend | NUMBER | Cost per credit spend action |
| METRIC | cost_per_mobile_app_achievement_unlocked | NUMBER | Cost per mobile app achievement unlocked |
| METRIC | cost_per_mobile_app_add_to_basket | NUMBER | Cost per mobile app add to basket |
| METRIC | cost_per_mobile_app_add_to_wishlist | NUMBER | Cost per mobile app add to wishlist |
| METRIC | cost_per_mobile_app_checkout_initiated | NUMBER | Cost per mobile app checkout initiated |
| METRIC | cost_per_mobile_app_content_view | NUMBER | Cost per mobile app content view |
| METRIC | cost_per_mobile_app_credit_spent | NUMBER | Cost per mobile app credit spent |
| METRIC | cost_per_mobile_app_install | NUMBER | Cost per mobile app install |
| METRIC | cost_per_mobile_app_level_completed | NUMBER | Cost per mobile app level completed |
| METRIC | cost_per_mobile_app_payment_info_add | NUMBER | Cost per mobile app payment info add |
| METRIC | cost_per_mobile_app_purchase | NUMBER | Cost per mobile app purchase |
| METRIC | cost_per_mobile_app_rating_submitted | NUMBER | Cost per mobile app rating submitted |
| METRIC | cost_per_mobile_app_registration_completed | NUMBER | Cost per mobile app registration completed |
| METRIC | cost_per_mobile_app_search | NUMBER | Cost per mobile app search |
| METRIC | cost_per_mobile_app_session | NUMBER | Cost per mobile app session |
| METRIC | cost_per_mobile_app_tutorial_completed | NUMBER | Cost per mobile app tutorial completed |
| METRIC | cost_per_other_mobile_app_action | NUMBER | Cost per other mobile app action |
| METRIC | catalog_segment_omni_add_to_cart | NUMBER | The number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools |
| METRIC | catalog_segment_offsite_conversion_fb_pixel_add_to_cart | NUMBER | The number of add to cart events that contain at least one shared item tracked by the pixel on your partner's website and attributed to your ads |
| METRIC | catalog_segment_omni_view_content | NUMBER | The number of view content events that contain at least one shared item, attributed to your ads, based on information from one or more of this partner's connected Facebook Business Tools |
| METRIC | catalog_segment_offsite_conversion_fb_pixel_view_content | NUMBER | The number of view content events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads |
| METRIC | catalog_segment_omni_purchase | NUMBER | The number of purchase events that contain at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools |
| METRIC | catalog_segment_offsite_conversion_fb_pixel_purchase | NUMBER | The number of purchase events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads |
| METRIC | catalog_segment_onsite_conversion_purchase | NUMBER | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools |
| METRIC | catalog_segment_value_omni_add_to_cart | NUMBER | The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog |
| METRIC | catalog_segment_value_offsite_conversion_fb_pixel_add_to_cart | NUMBER | The total value of the shared items contained in website adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| METRIC | catalog_segment_value_omni_purchase | NUMBER | The total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| METRIC | catalog_segment_value_offsite_conversion_fb_pixel_purchase | NUMBER | The total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| METRIC | catalog_segment_value_omni_purchase_roas | NUMBER | The total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools |
| METRIC | catalog_segment_value_website_purchase_roas | NUMBER | The total return on ad spend (ROAS) from the shared items contained in website purchases with shared items |
| METRIC | catalog_segment_value_mobile_purchase_roas | NUMBER | The total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared items |
