Facebook Insights fields list — Porter Metrics docs
Fields Reference · Facebook Insights

Facebook Insights Fields List

277 fields · 0 dimensions · 0 metrics · 13 groups

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Field nameLabelCategoryDescription
fansPage likes pagePage total likes
fans_agePage likes age pagePage likes age
fans_genderPage likes gender pagePage likes gender
followers_agePage followers age pagePage followers age
followers_genderPage followers gender pagePage followers gender
followsPage total followers pagePage total followers
page_actions_post_reactions_anger_totalPage actions: Anger pagePage actions: Anger
page_actions_post_reactions_haha_totalPage actions: Haha pagePage actions: Haha
page_actions_post_reactions_like_totalPage actions: Like pagePage actions: Like
page_actions_post_reactions_love_totalPage actions: Love pagePage actions: Love
page_actions_post_reactions_sorry_totalPage actions: Sad pagePage actions: Sad
page_actions_post_reactions_wow_totalPage actions: Wow pagePage actions: Wow
page_consumptionsPage consumptions pageThe number of times people clicked on any of your content.
page_consumptions_uniquePage consumptions unique pageThe number of people who clicked on any of your content.
page_daily_followsPage new followers pageThe number of new people who have followed your Page (Total Count)
page_daily_follows_uniquePage new followers (Unique) pageThe number of new people who have followed your Page (Unique Users)
page_daily_unfollowsPage new unfollows pageThe number of new people who have unfollowed your Page (Total Count)
page_daily_unfollows_uniquePage new unfollows (Unique) pageThe number of new people who have unfollowed your Page (Unique Users)
page_daily_video_ad_break_ad_impressions_by_crosspost_statusPage daily video ad break ad impressions by crosspost status pageThe total number of times an ad was shown during ad breaks in crossposted videos.
page_daily_video_ad_break_cpm_by_crosspost_statusPage daily video ad break cpm by crosspost status pageThe average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.
page_daily_video_ad_break_earnings_by_crosspost_statusPage daily video ad break earnings by crosspost status pageAn estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
page_engaged_usersPage Engaged Users pagePage Engaged Users
page_fan_addsPage new likes pageNew Likes
page_fan_adds_uniquePage new unique likes pageThe number of new people who have liked your Page.
page_fan_removesPage unlikes pagePage unlikes
page_fan_removes_uniquePage new unique unlikes pageThe number of new people who have unliked your Page.
page_fans_online_per_dayPage fans online pageThe number of your fans who saw any posts on Facebook
page_impressionsPage total impressions pagePage total impressions
page_impressions_nonviralNon-Viral Impressions pageNon-Viral Impressions
page_impressions_nonviral_uniqueNon-viral reach pageNon-Viral Reach
page_impressions_organicOrganic Impressions pageOrganic Impressions
page_impressions_organic_uniqueOrganic reach pageOrganic Reach
page_impressions_paidPaid impressions pagePaid impressions
page_impressions_paid_uniquePaid reach pagePaid reach
page_impressions_uniqueTotal reach pagePage total reach
page_impressions_viralViral Impressions pageViral Impressions
page_impressions_viral_uniqueViral reach pageViral Reach
page_messages_blocked_conversations_uniquePage messages blocked conversations unique pageThe number of conversations with the Page that have been blocked.
page_messages_new_conversations_uniquePage messages new conversations unique pageThe number of messaging conversations on Messenger that began with people who had never messaged with your business before.
page_messages_reported_conversations_uniquePage messages reported conversations unique pageThe number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content.
page_messages_total_messaging_connectionsPage messages total messaging connections pageThe number of people your business can send messages to.
page_negative_feedback_by_typePage Negative Actions pagePage Negative Actions
page_negative_feedback_uniquePage negative actions unique pageThe number of people who took a negative action (e.g., un-liked or hid a post).
page_places_checkin_mobilepage places checkin mobile pageThe number of times people checked into a place using mobile phones.
page_places_checkin_mobile_uniquePage places checkin mobile unique pageThe number of people who checked into a place using mobile phones.
page_places_checkin_totalPage places checkin total pageThe number of times people checked into a place.
page_places_checkin_total_uniquePage places checkin total unique pageThe number of people who checked into a place.
page_positive_feedback_by_typePositive Actions pagePositive Actions
page_post_engagementsPage Engagements pagePage Engagements
page_posts_impressionsPage posts impressions pageThe number of times your Page’s posts entered a person’s screen. Posts include statuses, photos, links, videos and more.
page_posts_impressions_nonviralPage posts nonviral impressions pageThe number of times your Page’s posts entered a person’s screen. This does not include content created about your Page with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
page_posts_impressions_nonviral_uniquePage posts nonviral unique impressions pageThe number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
page_posts_impressions_organicPage posts organic impressions pageThe number of times your Page’s posts entered a person’s screen through unpaid distribution.
page_posts_impressions_organic_uniquePage posts organic unique impressions pageThe number of people who had any of your Page’s posts enter their screen through unpaid distribution.
page_posts_impressions_paidPage posts paid impressions pageThe number of times your Page’s posts entered a person’s screen through paid distribution such as an ad.
page_posts_impressions_paid_uniquePage posts paid unique impressions pageThe number of people who had any of your Page’s posts enter their screen through paid distribution such as an ad.
page_posts_impressions_uniquePage posts unique impressions pageThe number of people who had any of your Page’s posts enter their screen. Posts include statuses, photos, links, videos and more.
page_posts_impressions_viralPage posts viral impressions pageThe number of times your Page’s posts entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
page_posts_impressions_viral_uniquePage posts viral unique impressions pageThe number of people who had any of your Page’s posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
page_video_complete_views_30sPage video 30 sec views pageThe number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_complete_views_30s_autoplayedPage video autoplayed 30 sec views pageThe number of times your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_complete_views_30s_click_to_playPage video clicked to play 30 sec views pageThe number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_complete_views_30s_organicPage video organic 30 sec views pageThe number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_complete_views_30s_paidPage video paid 30 sec views pageThe number of times your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.
page_video_complete_views_30s_uniquePage video unique 30 sec views pageThe number of people who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_viewsPage video views pageThe number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_10sPage video views 10s pageThe number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_10s_autoplayedPage video autoplayed 10 sec views pageThe number of times your Page’s videos automatically played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_10s_click_to_playPage video clicked to play 10 sec views pageThe number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_10s_organicPage video organic 10 sec views pageThe number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_10s_paidPage video paid 10 sec views pageThe number of times your Page’s promoted videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.
page_video_views_10s_uniquePage video views 10s unique pageThe number of people who viewed your Page’s videos for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_autoplayedPage video autoplayed views pageThe number of times your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_click_to_playPage video clicked to play views pageThe number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_organicPage video organic views pageThe number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_video_views_paidPage video paid views pageThe number of times your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.
page_video_views_uniquePage video unique views pageThe number of people who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
page_views_logged_in_uniquePage unique views logged-in pageThe number of people logged in to Facebook who have viewed the Page profile.
page_views_totalPage views pageThe number of times a Page’s profile has been viewed by logged in and logged out people.
post_video_ad_break_ad_cpmPost video ad break ad cpm pageThe average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook.
post_video_ad_break_ad_impressionsPost video ad break ad impressions pageThe total number of times an ad was shown during ad breaks in your videos.
post_video_ad_break_earningsPost video ad break earnings pageAn estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
timestampTimestamp pageTimestamp
total_video_ad_break_ad_cpmTotal video ad break ad cpm pageTotal video ad break ad cpm
total_video_ad_break_ad_impressionsTotal video ad break ad impressions pageTotal video ad break ad impressions
total_video_ad_break_earningsTotal video ad break earnings pageTotal video ad break earnings
engagement_by_postPost engagements postPost engagements
fan_churn_rateLikes churn rate postPage unlikes/Page total likes
fan_growth_rateLikes growth rate postPage new likes/Page total likes
net_fan_growthNet likes growth postPage new likes-Page unlikes
non_viral_reach_percNonViralReachPerc postNon Viral reach/Total reach
organic_reach_percOrganicReachPerc postOrganic reach/Total reach
page_engagement_rate_impressionsPage engagement rate (Impressions) postpage engagements/page impressions
page_engagement_rate_reachPage engagement rate (Reach) postpage engaged users/page reach
page_video_watch_10s_ratePage video watch 10s rate postpage video views 10s/page video views
page_video_watch_10s_rate_autoplayedPage video watch 10s rate autoplayed postpage video views 10s autoplayed/page video views autoplayed
page_video_watch_10s_rate_click_to_playPage video watch 10s rate click-to-play postpage video views 10s click-to-play/page video views click-to-play
page_video_watch_10s_rate_organicPage video watch 10s rate organic postpage video complete views 10s organic/page video views organic
page_video_watch_10s_rate_paidPage video watch 10s rate paid postpage video views 10s paid/page video views paid
page_video_watch_10s_rate_uniquePage video watch 10s rate unique postpage video views 10s unique/page video views unique
page_video_watch_30s_ratePage video watch 30s rate postpage video complete views 30s/page video views
page_video_watch_30s_rate_autoplayedPage video watch 30s rate autoplayed postpage video complete views 30s autoplayed/page video views autoplayed
page_video_watch_30s_rate_click_to_playPage video watch 30s rate click-to-play postpage video complete views 30s click-to-play/page video views click-to-play
page_video_watch_30s_rate_organicPage video watch 30s rate organic postpage video complete views 30s organic/page video views organic
page_video_watch_30s_rate_paidPage video watch 30s rate paid postpage video complete views 30s paid/page video views paid
page_video_watch_30s_rate_uniquePage video watch 30s rate unique postpage video complete views 30s unique/page video views unique
paid_reach_percPaidReachPerc postPaid reach/Total reach
post_comment_authorPost comment author postPost comment author
post_comment_datetimePost comment datetime postPost comment datetime
post_comment_textPost comment text postPost comment text
post_comments_10First 10 Post Comments postPost Comments
post_comments_3First 3 Post Comments postPost Comments
post_comments_5First 5 Post Comments postPost Comments
post_comments_allAll Post Comments postPost Comments
post_comments_countPost Comments Count postPost Comments Count
post_countPosts count postPosts count
post_creation_timePost Date postPost Date
post_engagement_ratePost engagement rate postpost engagements/posts impressions
post_full_picturePost full picture postPost full picture
post_full_picture_urlPost full picture url postPost full picture url
post_idPost ID postPost ID
post_imagePost Image postPost Image
post_linktoPost link to postLink to post
post_messagePost message postPost message
post_object_idPost object ID postPost ID
post_picturePost picture postPost picture
post_picture_urlPost picture url postPost picture url
post_privacyPost privacy postPost privacy
post_sharePost shares postPost shares
post_status_typePost status type postPost status type
post_storyPost story postPost story
post_total_comments_countPost Total Comments Count postPost Comments Count With Sub-comments
post_video_lenghtPost video length postPost ID
this_post_typePost type postPost type
viral_reach_percViralReachPerc postViral reach/Total reach
post_actions_post_reactions_anger_totalPost actions: Anger post_insightsPost actions: Anger
post_actions_post_reactions_haha_totalPost actions: Haha post_insightsPost actions: Haha
post_actions_post_reactions_like_totalPost actions: Like post_insightsPost actions: Like
post_actions_post_reactions_love_totalPost actions: Love post_insightsPost actions: Love
post_actions_post_reactions_sorry_totalPost actions: Sad post_insightsPost actions: Sad
post_actions_post_reactions_wow_totalPost actions: Wow post_insightsPost actions: Wow
post_clicksPost Clicks post_insightsPost Clicks
post_impressionsTotal impressions of posts post_insightsThe number of times your Page’s post entered a person’s screen. Posts include statuses, photos, links, videos and more.
post_impressions_fanPost fans impressions post_insightsThe number of impressions for your Page post by people who have liked your Page.
post_impressions_fan_uniquePost fans unique impressions post_insightsThe number of people who have like your Page who saw your Page post.
post_impressions_nonviralNon-viral impressions of posts post_insightsThe number of times your Page’s post entered a person’s screen. This does not include content created about your Page with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
post_impressions_nonviral_uniqueNon-viral reach of posts post_insightsThe number of times your Page’s post entered a person’s screen. Posts include statuses, photos, links, videos and more.
post_impressions_organicOrganic impressions of posts post_insightsThe number of times your Page’s posts entered a person’s screen through unpaid distribution.
post_impressions_organic_uniqueOrganic reach of posts post_insightsThe number of people who had your Page’s post enter their screen through unpaid distribution.
post_impressions_paidPaid impressions of posts post_insightsThe number of times your Page’s post entered a person’s screen through paid distribution such as an ad.
post_impressions_paid_uniquePaid reach of posts post_insightsThe number of people who had your Page’s post enter their screen through paid distribution such as an ad.
post_impressions_uniqueTotal reach of posts post_insightsPost reach
post_impressions_viralViral impressions of posts post_insightsThe number of times your Page’s post entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
post_impressions_viral_uniqueViral reach of posts post_insightsThe number of people who had your Page’s post enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
post_reactions_by_type_totalPost reactions post_insightsPost reactions
post_video_avg_time_watchedPost average time video viewed post_insightsThe average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.
post_video_complete_views_organicPost video organic views to 95% post_insightsThe number of times your videos played from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos.
post_video_complete_views_organic_uniquePost video organic unique views to 95% post_insightsThe number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos.
post_video_complete_views_paidPost video paid views to 95% post_insightsThe number of times your promoted videos played from the beginning to 95%, or more, of its length. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.
post_video_complete_views_paid_uniquePost video paid unique views to 95% post_insightsThe number of people who viewed your promoted videos from the beginning to 95%, or more, of its length. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.
post_video_view_timePost video views time post_insightsThe total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos.
post_video_view_time_organicPost video organic views time post_insightsThe total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos.
post_video_views_10sPost video 10 sec views post_insightsThe number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
post_video_views_10s_autoplayedPost video 10 sec autoplayed views post_insightsThe number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
post_video_views_10s_clicked_to_playPost video 10 sec clicked to play views post_insightsThe number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
post_video_views_10s_organicPost video organic 10 sec views post_insightsThe number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
post_video_views_10s_paidPost video paid 10 sec views post_insightsThe number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.
post_video_views_10s_sound_onPost video 10 sec sound on views post_insightsThe number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
post_video_views_10s_uniquePost video 10 sec unique views post_insightsThe number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.
post_video_views_paidPost video paid views post_insightsThe number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.
post_video_views_sound_onPost video sound on views post_insightsThe number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.
reel_backdated_timeReel backdated time reelA user-specified time for when this object was created.
reel_backdated_time_granularityReel backdated time granularity reelHow accurate the backdated time is.
reel_blue_reels_play_countReel blue reels play count reelThe number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays.
reel_content_categoryReel content category reelThe content category of this reel.
reel_created_timeReel creation time reelThe time the reel is created. Note that this may be before the time the reel is published.
reel_default_viewsReel views reelThe public view count of the reel.
reel_descriptionReel description reelThe description of the reel.
reel_embeddableReel embeddable reelWhether the reel is embeddable.
reel_idReel ID reelReel ID.
reel_is_crosspost_videoReel is crosspost reelWhether the reel is crossposted from another page.
reel_is_crossposting_eligibleReel is crossposting eligible. reelSpecifies if the reel is eligible for crossposting.
reel_is_episodeReel is episode reelWhether this reel is episode or not.
reel_is_instagram_eligibleReel is Instagram eligible reelWhether the reel is eligible to be promoted on Instagram.
reel_lengthReel length reelDuration of this reel in seconds.
reel_live_statusReel live status reelThe live status of the reel.
reel_permalink_urlReel permalink URL reelURL to the permalink page of the reel.
reel_pictureReel picture reelThe thumbnail picture of the reel.
reel_picture_urlReel picture URL reelThe URL for the thumbnail picture of the reel.
reel_post_impressions_uniqueReel post impressions unique reelThe number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated.
reel_post_video_avg_time_watchedReel post video avg time watched reelThe average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel.
reel_post_video_social_actionsReel post video social actions reelThe number of comments on your reel and the number of times your reel was shared.
reel_post_video_view_timeReel post video view time reelThe total number of milliseconds your reel played, including time spent replaying your reel.
reel_publishedReel published reelWhether a post about this reel is published. The post is not scheduled, draft, or ads_post.
reel_reactions_angerReel reactions: anger reelReel reactions: anger
reel_reactions_hahaReel reactions: haha reelReel reactions: haha
reel_reactions_likeReel reactions: like reelReel reactions: like
reel_reactions_loveReel reactions: love reelReel reactions: love
reel_reactions_sorryReel reactions: sorry reelReel reactions: sorry
reel_reactions_thankfulReel reactions: thankful reelReel reactions: thankful
reel_reactions_totalReel reactions total reelThe total number of reactions on your reel.
reel_reactions_wowReel reactions: wow reelReel reactions: wow
reel_scheduled_publish_timeReel scheduled publish time reelThe time that the reel is scheduled to publish.
reel_sourceReel source reelA URL to the raw, playable reel file.
reel_titleReel title reelThe reel title or caption.
reel_universal_video_idReel universal ID reelThe publisher’s asset management code for this reel.
reel_updated_timeReel updated time reelThe last time the reel or its caption was updated.
video_backdated_timeVideo backdated time videoA user-specified time for when this object was created
video_backdated_time_granularityVideo backdated time granularity videoHow accurate the backdated time is.
video_content_categoryVideo content category videoThe content category of this video.
video_created_time_of_dayVideo created time of day videoThe time the video is created. Note that this may be before the time the video is published.
video_descriptionVideo description videoThe description of the video.
video_embed_htmlVideo embed html videoThe HTML element that may be embedded in a Web page to play the video.
video_embeddableVideo embeddable videoWhether the video is embeddable.
video_idVideo ID videoVideo ID
video_is_crossposting_eligibleVideo is crossposting eligible videoSpecifies if the video is eligible for crossposting. Page access-token is required to query this field.
video_is_instagram_eligibleVideo is instagram eligible videoWhether the video is eligible to be promoted on Instagram.
video_lengthVideo length videoDuration of this video in seconds.
video_live_statusVideo live status videoThe live status of the video.
video_permalink_urlVideo permalink url videoURL to the permalink page of the video.
video_pictureVideo picture videoVideo Image
video_picture_urlVideo picture url videoThe URL for the thumbnail picture of the video.
video_publishedVideo published videoWhether a post about this video is published. The post is not scheduled, draft, or ads_post.
video_reactions_angerVideo reactions: anger videoVideo reactions: anger
video_reactions_hahaVideo reactions: haha videoVideo reactions: haha
video_reactions_likeVideo reactions: like videoVideo reactions: like
video_reactions_loveVideo reactions: love videoVideo reactions: love
video_reactions_prideVideo reactions: pride videoVideo reactions: pride
video_reactions_sorryVideo reactions: sorry videoVideo reactions: sorry
video_reactions_thankfulVideo reactions: thankful videoVideo reactions: thankful
video_reactions_totalVideo reactions total videoTotal video reactions.
video_reactions_wowVideo reactions: wow videoVideo reactions: wow
video_sourceVideo source videoA URL to the raw, playable video file.
video_titleVideo Title videoThe video title or caption.
video_universal_idVideo universal ID videoThe publishers asset management code for this video.
cityCity BreakdownCity
consumption_typeConsumption type BreakdownConsumption type
countryCountry code BreakdownCountry
country_iconCountry icon BreakdownCountry icon
country_icon_urlCountry icon url BreakdownCountry icon url
country_nameCountry name BreakdownCountry
crosspost_statusCrosspost status BreakdownCrosspost status
feedback_typeFeedback type BreakdownFeedback type
like_sourceLike/unlike source BreakdownLike source
story_typeStory type BreakdownStory type
tabPage tab BreakdownPage tab
MonthMonth DateMonth
WeekWeek DateWeek
YearYear DateYear
YearmonthMonth and year DateMonth and year
YearweekWeek and year DateWeek and year
dateDate DateDate
day_of_weekDay of week (Mon – Sun) DateDay of week (Mon – Sun)
hourHour of day DateHour of day
quarterQuarter DateQuarter
year_quarterQuarter and year DateQuarter and year
created_timeReview created date reviewWhen the reviewer rated this object
has_ratingHas review rating reviewWas a rating included? (1-5 stars)
has_reviewHas review reviewWas there text in the rating?
recommendation_typeRecommendation type reviewWhether or not this recommendation was ‘positive’ or ‘negative’
review_ratingReview rating reviewRating (1-5 stars)
review_textReview text reviewReview text included in the review
reviewerReviewer name reviewInformation about the author of a recommendation/review
reviewer_idReviewer id reviewReviewer id
post_descriptionPost description post_attachmentsPost description
post_image_urlPost Image URL post_attachmentsPost Image URL
post_linkShared post link post_attachmentsPost description
post_namePost name post_attachmentsPost name
post_type_stringPost Type String post_attachmentsPost Type String
page_idPage ID page_infoPage id
page_namePage name page_infoPage name
page_profile_picturePage profile picture page_infoPage profile picture
page_profile_picture_urlPage profile picture url page_infoPage profile picture url
end_dateEnd date End dateEnd date
end_timeEnd time End dateEnd date
real_timeReal time Real time APIGet your data directly from Meta’s API, this field will increase your loading time but will give the exact number from the business manager.
start_dateStart date Start dateStart date

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