Fields Reference · LinkedIn Ads

LinkedIn Ads Fields List

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Field name	Label	Category	Description
`costPerCardImpression`	Cost per Card Impression	Visibility	Cost per Card Impression
`costPerImpression`	Cost per Impression	Visibility	Cost per Impression
`costPerReach`	Cost per Reach	Visibility	Cost per Reach
`costPerThousandReach`	Cost per Thousand Reach	Visibility	Cost per 1,000 people reached. The average cost to reach 1,000 unique users. This metric is estimated.
`costPerViralCardImpression`	Cost per Viral Card Impression	Visibility	Cost per Viral Card Impression
`costPerViralImpression`	Cost per Viral Impression	Visibility	Cost per Viral Impression
`frequency`	Frequency	Visibility	Frequency
`CostPerOtherEngagement`	Cost per Other Engagement	Engagement	Cost per Other Engagement
`CostPerReaction`	Cost per Reaction	Engagement	Cost per Reaction
`CostPerTotalEngagement`	Cost per Total Engagement	Engagement	Cost per Total Engagement
`CostPerViralOtherEngagement`	Cost per Viral Other Engagement	Engagement	Cost per Viral Other Engagement
`CostPerViralReaction`	Cost per Viral Reaction	Engagement	Cost per Viral Reaction
`CostPerViralTotalEngagement`	Cost per Viral Total Engagement	Engagement	Cost per Viral Total Engagement
`costPerComment`	Cost per Comment	Engagement	Cost per Comment
`costPerCommentLike`	Cost per Comment Like	Engagement	Cost per Comment Like
`costPerViralComment`	Cost per Viral Comment	Engagement	Cost per Viral Comment
`costPerViralCommentLikes`	Cost per Viral Comment Likes	Engagement	Cost per Viral Comment Likes
`ctr`	CTR	Engagement	Click-Through Rate. The percentage of times people saw your ad and performed a click.
`engagement_rate`	Engagement rate	Engagement	The rate of the number of people who interact with your content.
`engagements`	Engagements	Engagement	The number of people who interact with your content.
`CostPerOneClickLead`	Cost per One Click Lead	Conversion	Cost per One Click Lead
`CostPerOneClickLeadFormOpen`	Cost per One Click Lead Form Open	Conversion	Cost per One Click Lead Form Open
`CostPerViralOneClickLead`	Cost per Viral One Click Lead	Conversion	Cost per Viral One Click Lead
`CostPerViralOneClickLeadFormOpen`	Cost per Viral One Click Lead Form Open	Conversion	Cost per Viral One Click Lead Form Open
`conversionAttributionType`	Conversion attribution type	Conversion	Attribution type for the conversion.
`conversionCreated`	Conversion creation date	Conversion	Date when the conversion was created.
`conversionEnabled`	Conversion enabled	Conversion	Whether the conversion is enabled.
`conversionId`	Conversion ID	Conversion	ID of the conversion.
`conversionName`	Conversion Name	Conversion	Name of the conversion.
`conversionType`	Conversion type	Conversion	Type of conversion rule.
`conversionValueInLocalCurrency`	Conversion Value In Local Currency	Conversion	Shows the monetary conversion value in the currency selected for your account.
`costPerConversion`	Cost per Conversion	Conversion	Cost per Conversion
`costPerLeadGenerationMailContactInfoShare`	Cost per Lead Generation Mail Contact Info Share	Conversion	Cost per Lead Generation Mail Contact Info Share
`costPerLeadGenerationMailInterestedShare`	Cost per Lead Generation Mail Interested Share	Conversion	Cost per Lead Generation Mail Interested Share
`costPerPostClicksConversion`	Cost per Post Click Conversion	Conversion	Cost per Post Clicks Conversion
`costPerPostViewConversion`	Cost per Post View Conversion	Conversion	Cost per Post View Conversion
`costPerViralConversion`	Cost per Viral Conversion	Conversion	Cost per Viral Conversion
`costPerViralPostClickConversion`	Cost per Viral Post Click Conversion	Conversion	Cost per Viral Post Click Conversion
`costPerViralPostViewConversion`	Cost per Viral Post View Conversion	Conversion	Cost per Viral Post View Conversion
`externalWebsiteConversions`	Conversions	Conversion	The count of conversions indicated by pixel loads on an external advertiser website.
`externalWebsitePostClickConversions`	Post Click Conversions	Conversion	Shows the number of conversions marked in a website (outside LinkedIn) that happened after users saw (but didn’t click on ads).
`externalWebsitePostViewConversions`	Post View Conversions	Conversion	Shows the number of conversions marked in a website (outside LinkedIn) that happened after users saw on ads.
`postClickConversionRate`	Post Click Conversion Rate	Conversion	Post Click Conversion Rate
`postViewConversionRate`	Post View Conversion Rate	Conversion	Post View Conversion Rate
`cpc`	CPC	Cost & Bidding	Cost per Click
`cpm`	CPM	Cost & Bidding	Cost per Thousand Impressions
`accountCurrency`	Account Currency	Account	Shows the currency selected for the account
`accountId`	Account Id	Account	Numeric identifier for the account
`accountName`	Account Name	Account	Name of the account.
`accountReference`	Account Reference	Account	The entity on whose behalf the account is advertised.
`accountStatus`	Account Status	Account	Shows if your account is active or in hold.
`accountTest`	Account Test	Account	Flag showing whether this account is marked as a test account.
`accountType`	Account Type	Account	Shows the type of converison selected for the campaign.
`campaignAccount`	Campaign Account	Campaign	Indicates the account ID that is related with the campaign
`campaignAssociatedEntity`	Campaign Associated Entity	Campaign	N/A
`campaignCostType`	Campaign Cost Type	Campaign	Cost type of the campaign.
`campaignDailyBudgetAmount`	Campaign Daily Budget Amount	Campaign	Maximum amount to spend per day UTC. The amount of money as a real number string.
`campaignDailyBudgetCurrencyCode`	Campaign Daily Budget Currency Code	Campaign	ISO currency code. The currency must match that of the parent account.
`campaignFormat`	Campaign Format	Campaign	Shows the campaign format.
`campaignGroupAccount`	Campaign Group Account	Campaign	URN identifying the advertising account associated with the campaign.
`campaignGroupId`	Campaign Group Id	Campaign	Numerical identifier for the campaign group.
`campaignGroupName`	Campaign Group Name	Campaign	Shows the name of the group name. Every campaign can be broken down by groups for different purposes (targeting different audiences or promoting different products, for instance).
`campaignGroupStatus`	Campaign Group Status	Campaign	Status of the campaign group.
`campaignGroupTest`	Campaign Group Test	Campaign	Flag showing whether this campaign group is a test campaign group, i.e., belongs to a test account.
`campaignId`	Campaign Id	Campaign	Numerical identifier of the campaign
`campaignLocaleCountry`	Campaign Locale Country	Campaign	Locale of the campaign. An uppercase two-letter country code as defined by ISO-3166.
`campaignLocaleLanguage`	Campaign Local Language	Campaign	Locale of the campaign. A lowercase two-letter language code as defined by ISO-639.
`campaignName`	Campaign Name	Campaign	Ad campaign name. You can use it to break down your performance data (clicks, CTR, conversions, etc.) by campaigns.
`campaignObjectiveType`	Campaign Objective Type	Campaign	Shows the objective of your campaign like brand awareness, engagement, website visits, lead generation, video views, etc.
`campaignOptimizationTargetType`	Campaign Optimization Target Type	Campaign	Determines how this campaign is optimized for spending
`campaignRunScheduleEnd`	Campaign Run Schedule End	Campaign	Scheduled date range to run associated creatives. Represents the exclusive (strictly less than) value in which to end the range.
`campaignRunScheduleStart`	Campaign Run Schedule Start	Campaign	Scheduled date range to run associated creatives. Represents the inclusive (greater than or equal to) value in which to start the range.
`campaignStatus`	Campaign Status	Campaign	Indicates if the campaign is running or if it need revision.
`campaignTest`	Campaign Test	Campaign	Indicates campaign tests.
`campaignTotalBudgetAmount`	Campaign Total Budget Amount	Campaign	Maximum amount to spend over the life of the campaign. The amount of money as a real number string. Deprecated for campaigns not using lifetime pacing.
`campaignTotalBudgetCurrencyCode`	Campaign Total Budget Currency Code	Campaign	ISO currency code. The currency must match that of the account. Deprecated for campaigns not using lifetime pacing.
`campaignType`	Campaign Type	Campaign	Type of campaign
`campaignUnitCostAmount`	Campaign Unit Cost Amount	Campaign	Amount to bid per click, impression, or other event depending on the pricing model. The amount of money as a real number string.
`campaignUnitCostCurrencyCode`	Campaign Unit Cost Currency Code	Campaign	Amount to bid per click, impression, or other event depending on the pricing model. ISO currency code.
`campaign_budget`	Campaign Budget	Campaign	Campaign budget
`campaign_budget_mode`	Campaign Budget Mode	Campaign	Campaign budget type
`campaign_name`	Campaign Name	Campaign	Supported in Campaign, Ad Group and Ad level.
`campaign_objective_type`	Campaign objective type	Campaign	Advertising objective
`campaign_opt_status`	Campaign operation status	Campaign	Operation status
`campaign_type`	Campaign Type	Campaign	Campaign Type, indicates the campaign is a regular campaign or iOS 14 campaign.
`companyId`	Company Id	Campaign	Shows the ID associated with the company
`servingLocation`	Serving Location	Campaign	Serving Location
`ad_name`	Ad Name	Ad	Supported in Ad level.
`ad_opt_status`	Ad operation status	Ad	Ad operation status
`ad_status`	Ad status	Ad	Ad status
`ad_text`	Ad Text	Ad	Supported in Ad level.
`ad_utm_campaign`	UTM campaign	Ad	Supported in Ad level.
`ad_utm_content`	UTM content	Ad	Supported in Ad level.
`ad_utm_medium`	UTM medium	Ad	Supported in Ad level.
`ad_utm_source`	UTM source	Ad	Supported in Ad level.
`ad_utm_term`	UTM term	Ad	Supported in Ad level.
`creativeCampaign`	Creative Campaign	Creative	Indicates creatives selected for the campaign.
`creativeId`	Creative Id	Creative	Is the unique identifier for your ad creative.
`creativeLandingPageUrl`	Creative Landing Page Url	Creative	Web page that is opened when the member clicks on the associated content. For example, clicking on an image and then linking and taking the user to an associated web page. If empty, no landing page associated with the content.
`creativeReviewRejectionReason`	Creative Review Rejection Reason	Creative	An array of reasons for rejecting creatives.
`creativeReviewReviewStatus`	Creative Review Review Status	Creative	Status of the Ad entity
`creativeStatus`	Creative Status	Creative	This indicates if the creative in your campaign has been reviewed and approved or needs revision before being launched.
`creativeTest`	Creative Test	Creative	Indicates if there is a creative test in the creatives. It is shown as true or false.
`creativeText`	Creative Text	Creative	Text of the ad
`creativeThumbnailImage`	Creative Thumbnail Image	Creative	Image for the thumbnail of the ad
`creativeThumbnailUrl`	Creative Thumbnail URL	Creative	Image URL for the thumbnail of the ad
`creativeTitle`	Creative Title	Creative	Title of the ad
`creativeType`	Creative Type	Creative	Type of creative of your ad
`creativeUtmCampaign`	Creative UTM Campaign	Creative	UTM campaign of the web page that is opened when the member clicks on the associated content. For example, clicking on an image and then linking and taking the user to an associated web page. If empty, no landing page associated with the content.
`creativeUtmContent`	Creative UTM Content	Creative	UTM content of the web page that is opened when the member clicks on the associated content. For example, clicking on an image and then linking and taking the user to an associated web page. If empty, no landing page associated with the content.
`creativeUtmMedium`	Creative UTM Medium	Creative	UTM medium of the web page that is opened when the member clicks on the associated content. For example, clicking on an image and then linking and taking the user to an associated web page. If empty, no landing page associated with the content.
`creativeUtmSource`	Creative UTM Source	Creative	UTM source of the web page that is opened when the member clicks on the associated content. For example, clicking on an image and then linking and taking the user to an associated web page. If empty, no landing page associated with the content.
`creativeUtmTerm`	Creative UTM Term	Creative	UTM term of the web page that is opened when the member clicks on the associated content. For example, clicking on an image and then linking and taking the user to an associated web page. If empty, no landing page associated with the content.
`date`	Date	Time	Date.
`day_of_week`	Day of week (Mon – Sun)	Time	Day of week (Mon – Sun).
`month`	Month	Time	Month.
`monthDay`	Month Day	Time	Month and day
`quarter`	Quarter	Time	Quarter
`week`	Week	Time	Week.
`year`	Year	Time	Year
`yearMonth`	Month and year	Time	Month and year.
`year_quarter`	Quarter and year	Time	Quarter and year
`year_week`	Week and year	Time	Week and year
`adgroup_opt_status`	Ad group operation status	Status & Lifecycle	Ad group operation status
`adgroup_status`	Ad group status	Status & Lifecycle	Ad group status
`video_id`	Video ID	IDs & Identifiers	The Video ID
`CostPerOpen`	Cost per Open	Other	Cost per Open
`CostPerSend`	Cost per Send	Other	Cost per Send
`CostPerShare`	Cost per Share	Other	Cost per Share
`CostPerTextUrlClick`	Cost per Text Url Click	Other	Cost per Text Url Click
`CostPerVideoCompletion`	Cost per Video Completion	Other	Cost per Video Completion
`CostPerVideoFirstQuartileCompletion`	Cost per Video View At 25%	Other	Cost per Video First Quartile Completion
`CostPerVideoMidpointCompletion`	Cost per Video View At 50%	Other	Cost per Video Midpoint Completion
`CostPerVideoStart`	Cost per Video Start	Other	Cost per Video Start
`CostPerVideoThirdQuartileCompletion`	Cost per Video View At 75%	Other	Cost per Video Third Quartile Completion
`CostPerVideoView`	Cost per Video View	Other	Cost per Video View
`CostPerViralLandingPageClick`	Cost per Viral Landing Page Click	Other	Cost per Viral Landing Page Click
`CostPerViralLike`	Cost per Viral Like	Other	Cost per Viral Like
`CostPerViralShare`	Cost per Viral Share	Other	Cost per Viral Share
`CostPerViralVideoCompletion`	Cost per Viral Video Completion	Other	Cost per Viral Video Completion
`CostPerViralVideoFirstQuartileCompletion`	Cost per Viral Video View At 25%	Other	Cost per Viral Video First Quartile Completion
`CostPerViralVideoMidpointCompletions`	Cost per Viral Video View At 50%	Other	Cost per Viral Video Midpoint Completions
`CostPerViralVideoStart`	Cost per Viral Video Start	Other	Cost per Viral Video Start
`CostPerViralVideoThirdQuartileCompletions`	Cost per Viral Video View At 75%	Other	Cost per Viral Video Third Quartile Completions
`CostPerViralVideoView`	Cost per Viral Video View	Other	Cost per Viral Video View
`adgroup_name`	Adgroup Name	Other	Supported in Ad Group and Ad level.
`campaignGroupTotalBudgetCurrencyCode`	Campaign Group Total Budget Currency Code	Other	ISO currency code. The currency must match that of the parent account.
`costPerActionClick`	Cost per Action Click	Other	Cost per Action Click
`costPerAdUnitClick`	Cost per Ad Unit Click	Other	Cost per Ad Unit Click
`costPerCardClick`	Cost per Card Click	Other	Cost per Card Click
`costPerCompanyPageClick`	Cost per Company Page Click	Other	Cost per Company Page Click
`costPerFollow`	Cost per Follow	Other	Cost per Follow
`costPerFullScreenPlay`	Cost per Full Screen Play	Other	Cost per Full Screen Play
`costPerLandingPageClick`	Cost per Landing Page Click	Other	Cost per Landing Page Click
`costPerLike`	Cost per Like	Other	Cost per Like
`costPerViralCardClick`	Cost per Viral Card Click	Other	Cost per Viral Card Click
`costPerViralClick`	Cost per Viral Click	Other	Cost per Viral Click
`costPerViralCompanyPageClick`	Cost per Viral Company Page Click	Other	Cost per Viral Company Page Click
`costPerViralFollow`	Cost per Viral Follow	Other	Cost per Viral Follow
`costPerViralFullScreenPlay`	Cost per Viral Full Screen Play	Other	Cost per Viral Full Screen Play
`create_time_campaign`	Campaign create time	Other	Time at which the campaign was created.
`cvr`	CVR	Other	The percentage of conversions out of all the clicks of your ads.
`modify_time_campaign`	Campaign modify time	Other	Time at which the campaign was modified.
`objectiveType`	Objective	Other	This string should display the objective of the campaigns. Campaigns can be set to drive conversions, video views, leads, etc.
`openRate`	Open Rate	Other	Open Rate
`video_poster`	Video poster	Other	Video poster
`video_poster_url`	Video poster url url	Other	Video cover url.
`video_thumbnail`	Video thumbnail	Other	Picture preview link.
`video_thumbnail_url`	Video thumbnail url	Other	Picture preview link.
`viewRate`	View Rate	Other	Number of views/impressions
`achieve_level`	Achieve Level	AUCTIONS	The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`achieve_level_rate`	Achieve Level Rate	AUCTIONS	The percentage of unique achieve level events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`ad_id`	Ad Id	AUCTIONS	Group Id
`add_billing`	Add Billing	AUCTIONS	The number of add billing events.
`add_billing_rate`	Add Billing Rate	AUCTIONS	The percentage of add billing events out of all click events.
`add_payment_info`	Add Payment Info	AUCTIONS	The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`add_payment_info_rate`	Add Payment Info Rate	AUCTIONS	The percentage of unique add payment info events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`add_to_wishlist`	Add To Wishlist	AUCTIONS	The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`add_to_wishlist_rate`	Add To Wishlist Rate	AUCTIONS	The percentage of unique add to wishlist events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`adgroup_id`	Adgroup Id	AUCTIONS	Supported in Ad level.
`advertiser_address`	Advertiser address	AUCTIONS	Advertiser address
`advertiser_country`	Advertiser Country	AUCTIONS	The advertiser’s country
`advertiser_create_time`	Advertiser create time	AUCTIONS	Advertiser’s create time
`advertiser_currency`	Advertiser Currency	AUCTIONS	Type of currency used by advertisers
`advertiser_id`	Advertiser Id	AUCTIONS	Group by Advertiser Id
`advertiser_language`	Advertiser language	AUCTIONS	Language used by advertisers
`advertiser_license_no`	Advertiser license no	AUCTIONS	License number
`advertiser_license_url`	Advertiser license url	AUCTIONS	License preview address
`advertiser_name`	Advertiser name	AUCTIONS	Advertiser name
`aeo_type`	Aeo Type	AUCTIONS	Supported in Adgroup level.
`app_event_add_to_cart`	App Event Add To Cart	AUCTIONS	The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`app_event_add_to_cart_rate`	App Event Add To Cart Rate	AUCTIONS	The percentage of unique add to cart events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`app_event_cost_per_add_to_cart`	App Event Cost Per Add To Cart	AUCTIONS	The average cost for each unique add to cart event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`app_install`	App Install	AUCTIONS	The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`average_video_play`	Average Video Play	AUCTIONS	The average time your video was played per single video view, including any time spent replaying the video.
`average_video_play_per_user`	Average Video Play Per User	AUCTIONS	The average time your video was played per person, including any time spent replaying the video. This metric is estimated.
`balance`	Advertise balance	AUCTIONS	Account available balance
`button_click`	Button Click	AUCTIONS	The number of button click events.
`button_click_consultation`	Button Click Consultation	AUCTIONS	The number of button click (consultation) events.
`button_click_consultation_rate`	Button Click Consultation Rate	AUCTIONS	The percentage of button click (consultation) events out of all click events.
`button_click_rate`	Button Click Rate	AUCTIONS	The percentage of button click events out of all click events.
`campaign_id`	Campaign Id	AUCTIONS	Supported in Ad Group and Ad level.
`cash_spend`	Cash Spend	AUCTIONS	The estimated amount of money you’ve spent on your campaign, ad group, or ad during its schedule charged by cash. (This metric can be required at the advertiser level only and lifetime, hourly breakdown are not supported.) Please notice that there may be a delay from 24h to 48h between when you were charged and when you can see it through the API.
`checkout`	Checkout	AUCTIONS	The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`checkout_rate`	Checkout Rate	AUCTIONS	The percentage of unique checkout events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`company`	Advertiser company	AUCTIONS	Company’s name
`complete_payment`	Complete Payment	AUCTIONS	The number of complete payment events.
`complete_payment_rate`	Complete Payment Rate	AUCTIONS	The percentage of complete payment events out of all click events.
`complete_payment_roas`	Complete Payment Roas	AUCTIONS	The total return on ad spend (ROAS) from complete payment events that are attributed to your ads.
`complete_tutorial`	Complete Tutorial	AUCTIONS	The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`complete_tutorial_rate`	Complete Tutorial Rate	AUCTIONS	The percentage of unique complete tutorial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`consultation`	Consultation	AUCTIONS	The number of consultation events.
`consultation_rate`	Consultation Rate	AUCTIONS	The percentage of consultation events out of all click events.
`contacter`	Advertiser contacter	AUCTIONS	Contact Person
`conversion`	Conversion	AUCTIONS	The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)
`conversion_rate`	Conversion Rate	AUCTIONS	The percentage of results you received out of all the clicks of your ads.(The total count is calculated based on the time each ad impression occurred.)
`cost_per_1000_reached`	Cost Per 1000 Reached	AUCTIONS	The average cost to reach 1,000 unique users. This metric is estimated.
`cost_per_achieve_level`	Cost Per Achieve Level	AUCTIONS	The average cost for each unique achieve level event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_add_billing`	Cost Per Add Billing	AUCTIONS	The average cost of each add billing event.
`cost_per_add_payment_info`	Cost Per Add Payment Info	AUCTIONS	The average cost for each unique add payment info event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_add_to_wishlist`	Cost Per Add To Wishlist	AUCTIONS	The average cost for each unique add to wishlist event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_app_install`	Cost Per App Install	AUCTIONS	The average cost for each app install event. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_button_click`	Cost Per Button Click	AUCTIONS	The average cost of each button click event.
`cost_per_button_click_consultation`	Cost Per Button Click Consultation	AUCTIONS	The average cost of each button click (consultation) event.
`cost_per_checkout`	Cost Per Checkout	AUCTIONS	The average cost for each unique checkout event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_complete_payment`	Cost Per Complete Payment	AUCTIONS	The average cost of each complete payment event.
`cost_per_complete_tutorial`	Cost Per Complete Tutorial	AUCTIONS	The average cost for each unique complete tutorial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_consultation`	Cost Per Consultation	AUCTIONS	The average cost of each consultation event.
`cost_per_conversion`	Cost Per Conversion	AUCTIONS	The average amount of money you’ve spent on a conversion.(The total count is calculated based on the time each ad impression occurred.)
`cost_per_create_gamerole`	Cost Per Create Gamerole	AUCTIONS	The average cost for each unique create role event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_create_group`	Cost Per Create Group	AUCTIONS	The average cost for each unique create group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_cta_conversion`	Cost Per Cta Conversion	AUCTIONS	The average cost for each app install event that attribute to clicks.
`cost_per_cta_purchase`	Cost Per Cta Purchase	AUCTIONS	The average cost for each payment event that attribute to clicks.
`cost_per_cta_registration`	Cost Per Cta Registration	AUCTIONS	The average cost for in-app registration event that attribute to clicks.
`cost_per_download_button`	Cost Per Download Button	AUCTIONS	The average cost of each button click (app download) event.
`cost_per_download_detail`	Cost Per Download Detail	AUCTIONS	The average cost of each details page browse (app download) event.
`cost_per_download_start`	Cost Per Download Start	AUCTIONS	The average cost of each download button click events.
`cost_per_form`	Cost Per Form	AUCTIONS	The average cost of each form submission event.
`cost_per_form_button`	Cost Per Form Button	AUCTIONS	The average cost of each button click (form) event.
`cost_per_form_detail`	Cost Per Form Detail	AUCTIONS	The average cost of details page browse (form) event.
`cost_per_in_app_ad_click`	Cost Per In App Ad Click	AUCTIONS	The average cost for each unique in-app ad click event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_in_app_ad_impr`	Cost Per In App Ad Impr	AUCTIONS	The average cost for each unique in-app ad impression event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_initiate_checkout`	Cost Per Initiate Checkout	AUCTIONS	The average cost of each initiate checkout event.
`cost_per_join_group`	Cost Per Join Group	AUCTIONS	The average cost for each unique join group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_landing_page_view`	Cost per Landing Page View	AUCTIONS	The average cost of each landing page view event.
`cost_per_launch_app`	Cost Per Launch App	AUCTIONS	The average cost for each unique launch app event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_loan_apply`	Cost Per Loan Apply	AUCTIONS	The average cost for each unique loan apply event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_loan_credit`	Cost Per Loan Credit	AUCTIONS	The average cost for each unique loan approval event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_loan_disbursement`	Cost Per Loan Disbursement	AUCTIONS	The average cost for each unique loan disbursal event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_login`	Cost Per Login	AUCTIONS	The average cost for each unique login event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_next_day_open`	Cost Per Next Day Open	AUCTIONS	The average cost for each unique day 2 retention event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_on_web_order`	Cost Per On Web Order	AUCTIONS	The average cost of each place an order event.
`cost_per_online_consult`	Cost Per Online Consult	AUCTIONS	The average cost of each online consultation event.
`cost_per_onsite_shopping`	Cost per purchase (Onsite)	AUCTIONS	The average cost per TikTok Shop purchase attributed to your ads. Purchases are reported based on the time each ad impression occurred.
`cost_per_page_browse_consultation`	Cost Per Page Browse Consultation	AUCTIONS	The average cost of each details page browse (consultation) event.
`cost_per_page_event_search`	Cost Per Page Event Search	AUCTIONS	The average cost of each search event.
`cost_per_product_details_page_browse`	Cost Per Product Details Page Browse	AUCTIONS	The average cost of each product details page browse event.
`cost_per_purchase`	Cost Per Purchase	AUCTIONS	The average cost of each unique purchase. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_ratings`	Cost Per Ratings	AUCTIONS	The average cost for each unique rate event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_registration`	Cost Per Registration	AUCTIONS	The average cost for each unique registration that is attributed to your ad. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_result`	Cost Per Result	AUCTIONS	The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_sales_lead`	Cost Per Sales Lead	AUCTIONS	The average cost for each unique generate lead event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_search`	Cost Per Search	AUCTIONS	The average cost for each unique search event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_secondary_goal_result`	Cost Per Secondary Goal Result	AUCTIONS	The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_spend_credits`	Cost Per Spend Credits	AUCTIONS	The average cost for each unique spend credits event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_start_trial`	Cost Per Start Trial	AUCTIONS	The average cost for each unique start trial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_subscribe`	Cost Per Subscribe	AUCTIONS	The average cost for each unique subscribe event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_total_achieve_level`	Cost Per Total Achieve Level	AUCTIONS	Cost per Achieve Level (The total count is based on when you were billed.)
`cost_per_total_add_to_wishlist`	Cost Per Total Add To Wishlist	AUCTIONS	Cost per Add to Wishlist (The total count is based on when you were billed.)
`cost_per_total_app_event_add_to_cart`	Cost Per Total App Event Add To Cart	AUCTIONS	Cost per Add to Cart (The total count is based on when you were billed.)
`cost_per_total_checkout`	Cost Per Total Checkout	AUCTIONS	Cost per Checkout (The total count is based on when you were billed.)
`cost_per_total_complete_tutorial`	Cost Per Total Complete Tutorial	AUCTIONS	Cost per Complete Tutorial (The total count is based on when you were billed.)
`cost_per_total_create_gamerole`	Cost Per Total Create Gamerole	AUCTIONS	Cost per Create Role (The total count is based on when you were billed.)
`cost_per_total_create_group`	Cost Per Total Create Group	AUCTIONS	Cost per Create Group (The total count is based on when you were billed.)
`cost_per_total_in_app_ad_click`	Cost Per Total In App Ad Click	AUCTIONS	Cost per In App Ad Click (The total count is based on when you were billed.)
`cost_per_total_in_app_ad_impr`	Cost Per Total In App Ad Impr	AUCTIONS	Cost per In App Ad Impr (The total count is based on when you were billed.)
`cost_per_total_join_group`	Cost Per Total Join Group	AUCTIONS	Cost per Join Group (The total count is based on when you were billed.)
`cost_per_total_launch_app`	Cost Per Total Launch App	AUCTIONS	Cost per Launch App (The total count is based on when you were billed.)
`cost_per_total_loan_apply`	Cost Per Total Loan Apply	AUCTIONS	Cost per Loan Apply (The total count is based on when you were billed.)
`cost_per_total_loan_credit`	Cost Per Total Loan Credit	AUCTIONS	Cost per Loan Approval (The total count is based on when you were billed.)
`cost_per_total_loan_disbursement`	Cost Per Total Loan Disbursement	AUCTIONS	Cost per Loan Disbursement (The total count is based on when you were billed.)
`cost_per_total_login`	Cost Per Total Login	AUCTIONS	Cost per Login (The total count is based on when you were billed.)
`cost_per_total_next_day_open`	Cost Per Total Next Day Open	AUCTIONS	Cost per Day 2 Retention (The total count is based on when you were billed.)
`cost_per_total_purchase`	Cost Per Total Purchase	AUCTIONS	Cost per Purchase (The total count is based on when you were billed.)
`cost_per_total_ratings`	Cost Per Total Ratings	AUCTIONS	Cost per Rate (The total count is based on when you were billed.)
`cost_per_total_registration`	Cost Per Total Registration	AUCTIONS	Cost per Registration (The total count is based on when you were billed.)
`cost_per_total_sales_lead`	Cost Per Total Sales Lead	AUCTIONS	Cost per Generate Lead (The total count is based on when you were billed.)
`cost_per_total_search`	Cost Per Total Search	AUCTIONS	Cost per Search (The total count is based on when you were billed.)
`cost_per_total_spend_credits`	Cost Per Total Spend Credits	AUCTIONS	Cost per Spend Credit (The total count is based on when you were billed.)
`cost_per_total_start_trial`	Cost Per Total Start Trial	AUCTIONS	Cost per Start Trial (The total count is based on when you were billed.)
`cost_per_total_subscribe`	Cost Per Total Subscribe	AUCTIONS	Cost per Subscribe (The total count is based on when you were billed.)
`cost_per_total_unlock_achievement`	Cost Per Total Unlock Achievement	AUCTIONS	Cost per Unlock Achievement (The total count is based on when you were billed.)
`cost_per_total_view_content`	Cost Per Total View Content	AUCTIONS	Cost per View Content (The total count is based on when you were billed.)
`cost_per_unlock_achievement`	Cost Per Unlock Achievement	AUCTIONS	The average cost for each unique unlock achievement event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_user_registration`	Cost Per User Registration	AUCTIONS	The average cost of each user registration event.
`cost_per_view_content`	Cost Per View Content	AUCTIONS	The average cost for each unique view content event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_vta_conversion`	Cost Per Vta Conversion	AUCTIONS	The average cost for each app install event that attribute to impression.
`cost_per_vta_purchase`	Cost Per Vta Purchase	AUCTIONS	The average cost for each payment event that attribute to impression.
`cost_per_vta_registration`	Cost Per Vta Registration	AUCTIONS	The average cost for each registration event that attribute to impression.
`cost_per_web_event_add_to_cart`	Cost Per Web Event Add To Cart	AUCTIONS	The average cost of each add to cart event.
`cost_total_add_payment_info`	Cost Total Add Payment Info	AUCTIONS	Cost per Add Payment Info (The total count is based on when you were billed.)
`create_gamerole`	Create Gamerole	AUCTIONS	The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`create_gamerole_rate`	Create Gamerole Rate	AUCTIONS	The percentage of unique create role events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`create_group`	Create Group	AUCTIONS	The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`create_group_rate`	Create Group Rate	AUCTIONS	The percentage of unique create group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`cta_conversion`	Cta Conversion	AUCTIONS	The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks.
`cta_purchase`	Cta Purchase	AUCTIONS	The number of in-app payment event that attribute to click, based on information received from your measurement partner.
`cta_registration`	Cta Registration	AUCTIONS	The number of in-app registration event that attribute to click, based on information received from your measurement partner.
`description`	Advertiser description	AUCTIONS	Brand description, i.e. promotional content
`download_button`	Download Button	AUCTIONS	The number of button click (app download) events.
`download_button_rate`	Download Button Rate	AUCTIONS	The percentage of button click (app download) events out of all click events.
`download_detail`	Download Detail	AUCTIONS	The number of details page browse (app download) events.
`download_detail_rate`	Download Detail Rate	AUCTIONS	The percentage of details page browse (app download) events out of all click events.
`download_start`	Download Start	AUCTIONS	The number of download button click events.
`download_start_rate`	Download Start Rate	AUCTIONS	The percentage of download button click events out of all click events.
`email`	Advertiser E-mail	AUCTIONS	Advertiser contact email
`form`	Form	AUCTIONS	The number of form submission events.
`form_button`	Form Button	AUCTIONS	The number of button click (form) events.
`form_button_rate`	Form Button Rate	AUCTIONS	The percentage of button click (form) events out of all click events.
`form_detail`	Form Detail	AUCTIONS	The number of details page browse (form) events.
`form_detail_rate`	Form Detail Rate	AUCTIONS	The percentage of details page browse (form) events out of all click events.
`form_rate`	Form Rate	AUCTIONS	The percentage of form submission events out of all click events.
`in_app_ad_click`	In App Ad Click	AUCTIONS	The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`in_app_ad_click_rate`	In App Ad Click Rate	AUCTIONS	The percentage of unique in-app ad click events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`in_app_ad_impr`	In App Ad Impr	AUCTIONS	The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`in_app_ad_impr_rate`	In App Ad Impr Rate	AUCTIONS	The percentage of unique in-app ad impression events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`industry`	Advertiser industry	AUCTIONS	Advertiser industry category
`initiate_checkout`	Initiate Checkout	AUCTIONS	The number of initiate checkout events.
`initiate_checkout_rate`	Initiate Checkout Rate	AUCTIONS	The percentage of initiate checkout events out of all click events.
`join_group`	Join Group	AUCTIONS	The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`join_group_rate`	Join Group Rate	AUCTIONS	The percentage of unique join group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`landing_page_view_rate`	Landing Page View Rate	AUCTIONS	The percentage of click events that are landing page view events.
`launch_app`	Launch App	AUCTIONS	The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`launch_app_rate`	Launch App Rate	AUCTIONS	The percentage of unique launch app events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`loan_apply`	Loan Apply	AUCTIONS	The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`loan_apply_rate`	Loan Apply Rate	AUCTIONS	The percentage of unique loan apply events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`loan_credit`	Loan Credit	AUCTIONS	The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`loan_credit_rate`	Loan Credit Rate	AUCTIONS	The percentage of unique loan approval events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`loan_disbursement`	Loan Disbursement	AUCTIONS	The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`loan_disbursement_rate`	Loan Disbursement Rate	AUCTIONS	The number of unique loan disbursals in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`login`	Login	AUCTIONS	The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`login_rate`	Login Rate	AUCTIONS	The percentage of unique login events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`mobile_app_id`	Mobile App Id	AUCTIONS	Mobile App ID. Examples are, App Store: https://apps.apple.com/us/app/angry-birds/id343200656; Google Playï¼šhttps://play.google.com/store/apps/details?id=com.rovio.angrybirds. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App.
`next_day_open`	Next Day Open	AUCTIONS	The number of unique day 2 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`next_day_open_rate`	Next Day Open Rate	AUCTIONS	The percentage of unique day 2 retention events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`on_web_order`	On Web Order	AUCTIONS	The number of place an order events.
`on_web_order_rate`	On Web Order Rate	AUCTIONS	The percentage of place an order events out of all click events.
`online_consult`	Online Consult	AUCTIONS	The number of online consultation events.
`online_consult_rate`	Online Consult Rate	AUCTIONS	The percentage of online consultation events out of all click events.
`onsite_shopping`	Purchases (Onsite)	AUCTIONS	The number of TikTok Shop order submission actions attributed to your ads. Purchases are reported based on the time each ad impression occurred.
`onsite_shopping_rate`	Purchase rate (Onsite) (%)	AUCTIONS	The percentage of TikTok Shop purchases from clicks on your ads. Purchases are reported based on the time each ad impression occurred.
`onsite_shopping_roas`	ROAS (Onsite)	AUCTIONS	The return on ad spend (ROAS) from TikTok Shop gross revenue attributed to your ads. Gross revenue is reported based on the time each ad impression occurred.
`page_browse_consultation`	Page Browse Consultation	AUCTIONS	The number of details page browse (consultation) events.
`page_browse_consultation_rate`	Page Browse Consultation Rate	AUCTIONS	The number of button click (consultation) events.
`page_event_search`	Page Event Search	AUCTIONS	The number of search events.
`page_event_search_rate`	Page Event Search Rate	AUCTIONS	The percentage of search events out of all click events.
`phonenumber`	Phone number	AUCTIONS	Contact mobile number
`product_details_page_browse`	Product Details Page Browse	AUCTIONS	The number of product details page browse events.
`product_details_page_browse_rate`	Product Details Page Browse Rate	AUCTIONS	The percentage of product details page browse events out of all click events.
`profile_visits`	Profile Visits	AUCTIONS	The number of profile visits the ad drove during the campaign. This metric is only for Boosted TikToks.
`profile_visits_rate`	Profile Visits Rate	AUCTIONS	The rate of profile visits per impression the paid ad drove during the campaign. This metric is only for Boosted TikToks.
`promotion_area`	Promotion Area	AUCTIONS	Operation area
`purchase`	Purchase	AUCTIONS	The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.)
`purchase_rate`	Purchase Rate	AUCTIONS	The percentage of unique purchase event out of all the app install event. (The total count is calculated based on the time each ad impression occurred.)
`ratings`	Ratings	AUCTIONS	The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`ratings_rate`	Ratings Rate	AUCTIONS	The percentage of unique rate events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`reach`	Reach	AUCTIONS	The number of unique users who saw your ads at least once. This metric is estimated.
`real_time_app_install`	Real Time App Install	AUCTIONS	The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.)
`real_time_app_install_cost`	Real Time App Install Cost	AUCTIONS	The average cost for each app install event. (The total count is based on when the conversion actually happened.)
`real_time_conversion`	Real Time Conversion	AUCTIONS	The number of times your ad achieved an outcome, based on the objective and settings you selected. (The total count is based on when the conversion actually happened.)
`real_time_conversion_rate`	Real Time Conversion Rate	AUCTIONS	The percentage of results you received out of all the clicks of your ads. (The total count is based on when the conversion actually happened.)
`real_time_cost_per_conversion`	Real Time Cost Per Conversion	AUCTIONS	The average amount of money you’ve spent on a conversion. (The total count is based on when the conversion actually happened.)
`real_time_cost_per_result`	Real Time Cost Per Result	AUCTIONS	As a campaign may have different optimization goals, the total number of result is not supported in campaign section now, please go to the ad group section to view the cost per Result. (The total count is based on when the conversion actually happened.)
`real_time_result`	Real Time Result	AUCTIONS	The number of times your ad achieved an outcome, based on the optimization goal you selected. As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the result. (The total count is based on when the conversion actually happened.)
`real_time_result_rate`	Real Time Result Rate	AUCTIONS	As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the Result Rate. (The total count is based on when the conversion actually happened.)
`reason`	Advertiser reason	AUCTIONS	Reason for rejection
`registration`	Registration	AUCTIONS	The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`registration_rate`	Registration Rate	AUCTIONS	The percentage of unique registration events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`result`	Result	AUCTIONS	The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results. (The total count is calculated based on the time each ad impression occurred.)
`result_rate`	Result Rate	AUCTIONS	The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the result rate. (The total count is calculated based on the time each ad impression occurred.)
`role`	Advertiser role	AUCTIONS	Advertiser role
`sales_lead`	Sales Lead	AUCTIONS	The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`sales_lead_rate`	Sales Lead Rate	AUCTIONS	The percentage of unique generate lead events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`search`	Search	AUCTIONS	The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`search_rate`	Search Rate	AUCTIONS	The percentage of unique search events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`secondary_goal_result`	Secondary Goal Result	AUCTIONS	The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)
`secondary_goal_result_rate`	Secondary Goal Result Rate	AUCTIONS	The percentage of secondary goal results you achieved out of all of the installs of your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. The total count is calculated based on the time each ad impression occurred..
`spend`	Spend	AUCTIONS	The estimated total amount of money you’ve spent on your campaign, ad group or ad during its schedule.
`spend_credits`	Spend Credits	AUCTIONS	The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`spend_credits_rate`	Spend Credits Rate	AUCTIONS	The percentage of unique spend credits events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`start_trial`	Start Trial	AUCTIONS	The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`start_trial_rate`	Start Trial Rate	AUCTIONS	The percentage of unique start trial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`stat_time_day`	Day	AUCTIONS	Group by day
`stat_time_hour`	Hour	AUCTIONS	Group by hour
`status`	Advertiser status	AUCTIONS	Advertiser status
`subscribe`	Subscribe	AUCTIONS	The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`subscribe_rate`	Subscribe Rate	AUCTIONS	The percentage of unique subscribe events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`telephone`	Advertiser telephone	AUCTIONS	Fixed phone number
`timezone`	Advertiser Timezone	AUCTIONS	Advertiser’s timezone
`total_achieve_level`	Total Achieve Level	AUCTIONS	Achieve Level (Total No.) (The total count is based on when you were billed.)
`total_achieve_level_value`	Total Achieve Level Value	AUCTIONS	Total Achieve Level Value (The total count is based on when you were billed.)
`total_active_pay_roas`	Total Active Pay Roas	AUCTIONS	Return on ad spend (ROAS) from purchase events. (The total count is based on when you were billed.)
`total_add_billing_value`	Total Add Billing Value	AUCTIONS	The total value returned from add billing events.
`total_add_payment_info`	Total Add Payment Info	AUCTIONS	Add Payment Info (Total No.) (The total count is based on when you were billed.)
`total_add_to_wishlist`	Total Add To Wishlist	AUCTIONS	Add to Wishlist (Total No.) (The total count is based on when you were billed.)
`total_add_to_wishlist_value`	Total Add To Wishlist Value	AUCTIONS	Total Add to Wishlist Value (The total count is based on when you were billed.)
`total_app_event_add_to_cart`	Total App Event Add To Cart	AUCTIONS	Add to Cart (Total No.) (The total count is based on when you were billed.)
`total_app_event_add_to_cart_value`	Total App Event Add To Cart Value	AUCTIONS	Total Add to Cart Value (The total count is based on when you were billed.)
`total_button_click_consultation_value`	Total Button Click Consultation Value	AUCTIONS	The total value returned from button click (consultation) events.
`total_button_click_value`	Total Button Click Value	AUCTIONS	The total value returned from button click events.
`total_checkout`	Total Checkout	AUCTIONS	Checkout (Total No.) (The total count is based on when you were billed.)
`total_checkout_value`	Total Checkout Value	AUCTIONS	Total Checkout Value (The total count is based on when you were billed.)
`total_complete_payment_rate`	Total Complete Payment Rate	AUCTIONS	The total value returned from complete payment events.
`total_complete_tutorial`	Total Complete Tutorial	AUCTIONS	Complete Tutorial (Total No.) (The total count is based on when you were billed.)
`total_complete_tutorial_value`	Total Complete Tutorial Value	AUCTIONS	Total Complete Tutorial Value (The total count is based on when you were billed.)
`total_consultation_value`	Total Consultation Value	AUCTIONS	The total value returned from consultation events.
`total_create_gamerole`	Total Create Gamerole	AUCTIONS	Create Role (Total No.) (The total count is based on when you were billed.)
`total_create_gamerole_value`	Total Create Gamerole Value	AUCTIONS	Total Create Role Value (The total count is based on when you were billed.)
`total_create_group`	Total Create Group	AUCTIONS	Create Group (Total No.) (The total count is based on when you were billed.)
`total_create_group_value`	Total Create Group Value	AUCTIONS	Total Create Group Value (The total count is based on when you were billed.)
`total_download_button_value`	Total Download Button Value	AUCTIONS	The average value returned from button click (app download) events.
`total_download_detail_value`	Total Download Detail Value	AUCTIONS	The total value returned from details page browse (app download) events.
`total_download_start_value`	Total Download Start Value	AUCTIONS	The total value returned from download button click events.
`total_form_button_value`	Total Form Button Value	AUCTIONS	The total value returned from button click (form) events.
`total_form_detail_value`	Total Form Detail Value	AUCTIONS	The total value returned from details page browse (form) events.
`total_form_value`	Total Form Value	AUCTIONS	The total value returned from form submission events.
`total_in_app_ad_click`	Total In App Ad Click	AUCTIONS	In App Ad Click (Total No.) (The total count is based on when you were billed.)
`total_in_app_ad_click_value`	Total In App Ad Click Value	AUCTIONS	Total In App Ad Click Value (The total count is based on when you were billed.)
`total_in_app_ad_impr`	Total In App Ad Impr	AUCTIONS	In App Ad Impr (Total No.) (The total count is based on when you were billed.)
`total_in_app_ad_impr_value`	Total In App Ad Impr Value	AUCTIONS	Total In App Ad Impr Value (The total count is based on when you were billed.)
`total_initiate_checkout_value`	Total Initiate Checkout Value	AUCTIONS	The total value returned from initiate checkout events.
`total_join_group`	Total Join Group	AUCTIONS	Join Group (Total No.) (The total count is based on when you were billed.)
`total_join_group_value`	Total Join Group Value	AUCTIONS	Total Join Group Value (The total count is based on when you were billed.)
`total_landing_page_view`	Total Landing Page View	AUCTIONS	The number of landing page view events from your ads.
`total_launch_app`	Total Launch App	AUCTIONS	Launch App (Total No.) (The total count is based on when you were billed.)
`total_loan_apply`	Total Loan Apply	AUCTIONS	Loan Apply (Total No.) (The total count is based on when you were billed.)
`total_loan_credit`	Total Loan Credit	AUCTIONS	Loan Approval (Total No.) (The total count is based on when you were billed.)
`total_loan_disbursement`	Total Loan Disbursement	AUCTIONS	Loan Disbursement (Total No.) (The total count is based on when you were billed.)
`total_login`	Total Login	AUCTIONS	Login (Total No.) (The total count is based on when you were billed.)
`total_next_day_open`	Total Next Day Open	AUCTIONS	Day 2 Retention (Total No.) (The total count is based on when you were billed.)
`total_on_web_order_value`	Total On Web Order Value	AUCTIONS	The total value returned from place an order events.
`total_online_consult_value`	Total Online Consult Value	AUCTIONS	The total value returned from online consultation events.
`total_onsite_shopping_value`	Gross revenue (Onsite)	AUCTIONS	The gross revenue of TikTok Shop orders attributed to your ads. It’s the amount people pay, plus any discounts provided to them by TikTok Shop platform. Gross revenue is reported based on the time each ad impression occurred.
`total_page_browse_consultation_value`	Total Page Browse Consultation Value	AUCTIONS	The total value returned from button click (consultation) events.
`total_page_event_search_value`	Total Page Event Search Value	AUCTIONS	The total value returned from search events.
`total_product_details_page_browse_value`	Total Product Details Page Browse Value	AUCTIONS	The total value returned from product details page browse events.
`total_purchase`	Total Purchase	AUCTIONS	Purchase (Total No.) (The total count is based on when you were billed.)
`total_purchase_value`	Total Purchase Value	AUCTIONS	Total Purchase Value (The total count is based on when you were billed.)
`total_ratings`	Total Ratings	AUCTIONS	Rate (Total No.) (The total count is based on when you were billed.)
`total_ratings_value`	Total Ratings Value	AUCTIONS	Total Rate Value (The total count is based on when you were billed.)
`total_registration`	Total Registration	AUCTIONS	Registration (Total No.) (The total count is based on when you were billed.)
`total_sales_lead`	Total Sales Lead	AUCTIONS	Generate Lead (Total No.) (The total count is based on when you were billed.)
`total_sales_lead_value`	Total Sales Lead Value	AUCTIONS	Total Generate Lead Value (The total count is based on when you were billed.)
`total_search`	Total Search	AUCTIONS	Search (Total No.) (The total count is based on when you were billed.)
`total_spend_credits`	Total Spend Credits	AUCTIONS	Spend Credit (Total No.) (The total count is based on when you were billed.)
`total_spend_credits_value`	Total Spend Credits Value	AUCTIONS	Total Spend Credit Value (The total count is based on when you were billed.)
`total_start_trial`	Total Start Trial	AUCTIONS	Start Trial (Total No.) (The total count is based on when you were billed.)
`total_subscribe`	Total Subscribe	AUCTIONS	Subscribe (Total No.) (The total count is based on when you were billed.)
`total_subscribe_value`	Total Subscribe Value	AUCTIONS	Total Subscribe Value (The total count is based on when you were billed.)
`total_unlock_achievement`	Total Unlock Achievement	AUCTIONS	Unlock Achievement (Total No.) (The total count is based on when you were billed.)
`total_unlock_achievement_value`	Total Unlock Achievement Value	AUCTIONS	Total Unlock Achievement Value (The total count is based on when you were billed.)
`total_user_registration_value`	Total User Registration Value	AUCTIONS	The total value returned from user registration events.
`total_view_content`	Total View Content	AUCTIONS	View Content (Total No.) (The total count is based on when you were billed.)
`total_view_content_value`	Total View Content Value	AUCTIONS	Total View Content Value (The total count is based on when you were billed.)
`total_web_event_add_to_cart_value`	Total Web Event Add To Cart Value	AUCTIONS	The total value returned from add to cart events.
`tt_app_id`	Tt App Id	AUCTIONS	TikTok App ID, the App ID you used when creating an Ad Group. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App.
`tt_app_name`	Tt App Name	AUCTIONS	The name of your TikTok App. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App.
`unlock_achievement`	Unlock Achievement	AUCTIONS	The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`unlock_achievement_rate`	Unlock Achievement Rate	AUCTIONS	The percentage of unique unlock achievement events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`user_registration`	User Registration	AUCTIONS	The number of user registration events.
`user_registration_rate`	User Registration Rate	AUCTIONS	The percentage of user registration events out of all click events.
`value_per_add_billing`	Value Per Add Billing	AUCTIONS	The average value returned from add billing events.
`value_per_button_click`	Value Per Button Click	AUCTIONS	The average value returned from button click events.
`value_per_button_click_consultation`	Value Per Button Click Consultation	AUCTIONS	The average value returned from button click (consultation) events.
`value_per_checkout`	Value Per Checkout	AUCTIONS	Value per Checkout (The total count is based on when you were billed.)
`value_per_complete_payment`	Value Per Complete Payment	AUCTIONS	The average value returned from complete payment events.
`value_per_consultation`	Value Per Consultation	AUCTIONS	The average value returned from consultation events.
`value_per_download_button`	Value Per Download Button	AUCTIONS	The average value returned from button click (app download) events.
`value_per_download_detail`	Value Per Download Detail	AUCTIONS	The average value returned from details page browse (app download) events.
`value_per_download_start`	Value Per Download Start	AUCTIONS	The average value returned from download button click events.
`value_per_form`	Value Per Form	AUCTIONS	The average value returned from form submission events.
`value_per_form_button`	Value Per Form Button	AUCTIONS	The average value returned from button click (form) events.
`value_per_form_detail`	Value Per Form Detail	AUCTIONS	The average value returned from details page browse (form) events.
`value_per_initiate_checkout`	Value Per Initiate Checkout	AUCTIONS	The average value returned from initiate checkout events.
`value_per_on_web_order`	Value Per On Web Order	AUCTIONS	The average value returned from place an order events.
`value_per_online_consult`	Value Per Online Consult	AUCTIONS	The average value returned from online consultation events.
`value_per_onsite_shopping`	Average order value (Onsite)	AUCTIONS	The average order value per TikTok Shop purchase attributed to your ads. Gross revenue and purchases are reported based on the time each ad impression occurred.
`value_per_page_browse_consultation`	Value Per Page Browse Consultation	AUCTIONS	The average value returned from button click (consultation) events.
`value_per_page_event_search`	Value Per Page Event Search	AUCTIONS	The average value returned from search events.
`value_per_product_details_page_browse`	Value Per Product Details Page Browse	AUCTIONS	The average value returned from product details page browse events.
`value_per_total_achieve_level`	Value Per Total Achieve Level	AUCTIONS	Value per Achieve Level (The total count is based on when you were billed.)
`value_per_total_add_to_wishlist`	Value Per Total Add To Wishlist	AUCTIONS	Value per Add to Wishlist (The total count is based on when you were billed.)
`value_per_total_app_event_add_to_cart`	Value Per Total App Event Add To Cart	AUCTIONS	Value per Add to Cart (The total count is based on when you were billed.)
`value_per_total_complete_tutorial`	Value Per Total Complete Tutorial	AUCTIONS	Value per Complete Tutorial (The total count is based on when you were billed.)
`value_per_total_create_gamerole`	Value Per Total Create Gamerole	AUCTIONS	Value per Create Role (The total count is based on when you were billed.)
`value_per_total_create_group`	Value Per Total Create Group	AUCTIONS	Value per Create Group (The total count is based on when you were billed.)
`value_per_total_in_app_ad_click`	Value Per Total In App Ad Click	AUCTIONS	Value per In App Ad Click (The total count is based on when you were billed.)
`value_per_total_in_app_ad_impr`	Value Per Total In App Ad Impr	AUCTIONS	Value per In App Ad Impr (The total count is based on when you were billed.)
`value_per_total_join_group`	Value Per Total Join Group	AUCTIONS	Value per Join Group (The total count is based on when you were billed.)
`value_per_total_purchase`	Value Per Total Purchase	AUCTIONS	Value per Purchase (The total count is based on when you were billed.)
`value_per_total_ratings`	Value Per Total Ratings	AUCTIONS	Value per Rate (The total count is based on when you were billed.)
`value_per_total_sales_lead`	Value Per Total Sales Lead	AUCTIONS	Value per Generate Lead (The total count is based on when you were billed.)
`value_per_total_spend_credits`	Value Per Total Spend Credits	AUCTIONS	Value per Spend Credit (The total count is based on when you were billed.)
`value_per_total_subscribe`	Value Per Total Subscribe	AUCTIONS	Value per Subscribe (The total count is based on when you were billed.)
`value_per_total_unlock_achievement`	Value Per Total Unlock Achievement	AUCTIONS	Value per Unlock Achievement (The total count is based on when you were billed.)
`value_per_total_view_content`	Value Per Total View Content	AUCTIONS	Value per View Content (The total count is based on when you were billed.)
`value_per_user_registration`	Value Per User Registration	AUCTIONS	The average value returned from user registration events.
`value_per_web_event_add_to_cart`	Value Per Web Event Add To Cart	AUCTIONS	The average value returned from add to cart events.
`video_play_actions`	Video Play Actions	AUCTIONS	The number of times your video starts to play. Replays will not be counted.
`video_views_p100`	Video Views P100	AUCTIONS	The number of times your video was played at 100% of its length. Replays will not be counted.
`video_views_p25`	Video Views P25	AUCTIONS	The number of times your video was played at 25% of its length. Replays will not be counted.
`video_views_p50`	Video Views P50	AUCTIONS	The number of times your video was played at 50% of its length. Replays will not be counted.
`video_views_p75`	Video Views P75	AUCTIONS	The number of times your video was played at 75% of its length. Replays will not be counted.
`video_watched_2s`	Video Watched 2S	AUCTIONS	The number of times your video played for at least 2 seconds. Replays will not be counted.
`video_watched_6s`	Video Watched 6S	AUCTIONS	The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted.
`view_content`	View Content	AUCTIONS	The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`view_content_rate`	View Content Rate	AUCTIONS	The percentage of unique view content events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
`voucher_spend`	Voucher Spend	AUCTIONS	The estimated amount of money you’ve spent on your campaign, ad group, or ad during its schedule charged by voucher. (This metric can be required at the advertiser level only and lifetime, hourly breakdown are not supported.) Please notice that there may be a delay from 24h to 48h between when you were charged and when you can see it through the API.
`vta_conversion`	Vta Conversion	AUCTIONS	The percentage of app install events you received out of all the clicks of your ads.
`vta_purchase`	Vta Purchase	AUCTIONS	The number of in-app payment event that attribute to impression, based on information received from your measurement partner.
`vta_registration`	Vta Registration	AUCTIONS	The number of registration event that attribute to impression, based on information received from your measurement partner.
`web_event_add_to_cart`	Web Event Add To Cart	AUCTIONS	The number of add to cart events.
`web_event_add_to_cart_rate`	Web Event Add To Cart Rate	AUCTIONS	The percentage of add to cart events out of all click events.
`skan_achieve_level`	Unique Achieve Level (SKAN)	SKAN	The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads.
`skan_achieve_level_rate`	Achieve Level Rate (%) (SKAN)	SKAN	The percentage of unique achieve level events out of all app install events.
`skan_add_payment_info`	Unique Add Payment Info (SKAN)	SKAN	The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads.
`skan_add_payment_info_rate`	Add Payment Info Rate (%) (SKAN)	SKAN	The percentage of unique add payment info events out of all app install events.
`skan_add_to_cart`	Unique Add to Cart (SKAN)	SKAN	The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads.
`skan_add_to_cart_rate`	Add to Cart Rate (%) (SKAN)	SKAN	The percentage of unique add to cart events out of all app install events.
`skan_add_to_wishlist`	Unique Add to Wishlist (SKAN)	SKAN	The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads.
`skan_add_to_wishlist_rate`	Add to Wishlist Rate (%) (SKAN)	SKAN	The percentage of unique add to wishlist events out of all app install events.
`skan_app_install`	App Install (SKAN)	SKAN	The number of times your mobile app was installed that were recorded as app events and attributed to your ads.
`skan_checkout`	Unique Checkout (SKAN)	SKAN	The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads.
`skan_checkout_rate`	Checkout Rate (%) (SKAN)	SKAN	The percentage of unique checkout events out of all app install events.
`skan_complete_tutorial`	Unique Complete Tutorial (SKAN)	SKAN	The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads.
`skan_complete_tutorial_rate`	Complete Tutorial Rate (%) (SKAN)	SKAN	The percentage of unique complete tutorial events out of all app install events.
`skan_conversion`	Conversion (SKAN)	SKAN	The number of times your ad achieved an outcome based on the objective and settings you selected.
`skan_conversion_rate`	CVR (%) (SKAN)	SKAN	The percentage of results you received out of all the clicks of your ads.
`skan_cost_per_achieve_level`	Cost per Unique Achieve Level (SKAN)	SKAN	The average cost for each unique achieve level event that is attributed to your ads.
`skan_cost_per_add_payment_info`	Cost per Unique Add Payment Info (SKAN)	SKAN	The average cost for each unique add payment info event that is attributed to your ads.
`skan_cost_per_add_to_cart`	Cost per Unique Add to Cart (SKAN)	SKAN	The average cost for each unique add to cart event that is attributed to your ads.
`skan_cost_per_add_to_wishlist`	Cost per Unique Add to Wishlist (SKAN)	SKAN	The average cost for each unique add to wishlist event that is attributed to your ads.
`skan_cost_per_app_install`	Cost per App Install (SKAN)	SKAN	The average cost for each app install event.
`skan_cost_per_checkout`	Cost per Unique Checkout (SKAN)	SKAN	The average cost for each unique checkout event that is attributed to your ads.
`skan_cost_per_complete_tutorial`	Cost per Unique Complete Tutorial (SKAN)	SKAN	The average cost for each unique complete tutorial event that is attributed to your ads.
`skan_cost_per_conversion`	CPA (SKAN)	SKAN	The average amount of money you’ve spent on a conversion.
`skan_cost_per_create_gamerole`	Cost per Unique Create Role (SKAN)	SKAN	The average cost for each unique create role event that is attributed to your ads.
`skan_cost_per_create_group`	Cost per Unique Create Group (SKAN)	SKAN	The average cost for each unique create group event that is attributed to your ads.
`skan_cost_per_in_app_ad_click`	Cost per Unique In App Ad Click (SKAN)	SKAN	The average cost for each unique in-app ad click event that is attributed to your ads.
`skan_cost_per_in_app_ad_impr`	Cost per Unique In App Ad Impr (SKAN)	SKAN	The average cost for each unique in-app ad impression event that is attributed to your ads.
`skan_cost_per_join_group`	Cost per Unique Join Group (SKAN)	SKAN	The average cost for each unique join group event that is attributed to your ads.
`skan_cost_per_launch_app`	Cost per Unique Launch App (SKAN)	SKAN	The average cost for each unique launch app event that is attributed to your ads.
`skan_cost_per_loan_apply`	Cost per Unique Loan Apply (SKAN)	SKAN	The average cost for each unique loan apply event that is attributed to your ads.
`skan_cost_per_loan_credit`	Cost per Unique Loan Approval (SKAN)	SKAN	The average cost for each unique loan approval event that is attributed to your ads.
`skan_cost_per_loan_disbursement`	Cost per Unique Loan Disbursement (SKAN)	SKAN	The average cost for each unique loan disbursal event that is attributed to your ads.
`skan_cost_per_login`	Cost per Unique Login (SKAN)	SKAN	The average cost for each unique login event that is attributed to your ads.
`skan_cost_per_purchase`	Cost per Unique Purchase (SKAN)	SKAN	The average cost of each unique purchase that is attributed to your ads.
`skan_cost_per_ratings`	Cost per Unique Rate (SKAN)	SKAN	The average cost for each unique rate event that is attributed to your ads.
`skan_cost_per_registration`	Cost per Unique Registration (SKAN)	SKAN	The average cost for each unique registration event that is attributed to your ads.
`skan_cost_per_result`	Cost Per Result (SKAN)	SKAN	The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result.
`skan_cost_per_sales_lead`	Cost per Unique Generate Lead (SKAN)	SKAN	The average cost for each unique generate lead event that is attributed to your ads.
`skan_cost_per_search`	Cost per Unique Search (SKAN)	SKAN	The average cost for each unique search event that is attributed to your ads.
`skan_cost_per_spend_credits`	Cost per Unique Spend Credit (SKAN)	SKAN	The average cost for each unique spend credits event that is attributed to your ads.
`skan_cost_per_start_trial`	Cost per Unique Start Trial (SKAN)	SKAN	The average cost for each unique start trial event that is attributed to your ads.
`skan_cost_per_subscribe`	Cost per Unique Subscribe (SKAN)	SKAN	The average cost for each unique subscribe event that is attributed to your ads.
`skan_cost_per_total_achieve_level`	Cost per Achieve Level (SKAN)	SKAN	The average cost for each achieve level event that is attributed to your ads.
`skan_cost_per_total_add_to_cart`	Cost per Add to Cart (SKAN)	SKAN	The average cost for each add to cart event that is attributed to your ads.
`skan_cost_per_total_add_to_wishlist`	Cost per Add to Wishlist (SKAN)	SKAN	The average cost for each add to wishlist event that is attributed to your ads.
`skan_cost_per_total_checkout`	Cost per Checkout (SKAN)	SKAN	The average cost for each checkout event that is attributed to your ads.
`skan_cost_per_total_complete_tutorial`	Cost per Complete Tutorial (SKAN)	SKAN	The average cost for each complete tutorial event that is attributed to your ads.
`skan_cost_per_total_create_gamerole`	Cost per Create Role (SKAN)	SKAN	The average cost for each create role event that is attributed to your ads.
`skan_cost_per_total_create_group`	Cost per Create Group (SKAN)	SKAN	The average cost for each create group event that is attributed to your ads.
`skan_cost_per_total_in_app_ad_click`	Cost per In App Ad Click (SKAN)	SKAN	The average cost for each in app ad click event that is attributed to your ads.
`skan_cost_per_total_in_app_ad_impr`	Cost per In App Ad Impr (SKAN)	SKAN	The average cost for each in-app ad impression event event that is attributed to your ads.
`skan_cost_per_total_join_group`	Cost per Join Group (SKAN)	SKAN	The average cost for each join group event that is attributed to your ads.
`skan_cost_per_total_launch_app`	Cost per Launch App (SKAN)	SKAN	The average cost for each launch app event that is attributed to your ads.
`skan_cost_per_total_loan_apply`	Cost per Loan Apply (SKAN)	SKAN	The average cost for each times a user applied for a loan event that is attributed to your ads.
`skan_cost_per_total_loan_credit`	Cost per Loan Approval (SKAN)	SKAN	The average cost for each a user was approved a loan event that is attributed to your ads.
`skan_cost_per_total_loan_disbursement`	Cost per Loan Disbursement (SKAN)	SKAN	The average cost for each loan disbursement event that is attributed to your ads.
`skan_cost_per_total_login`	Cost per Login (SKAN)	SKAN	The average cost for each login event that is attributed to your ads.
`skan_cost_per_total_purchase`	Cost per Purchase (SKAN)	SKAN	The average cost for each purchase event that is attributed to your ads.
`skan_cost_per_total_ratings`	Cost per Rate (SKAN)	SKAN	The average cost for each rate event that is attributed to your ads.
`skan_cost_per_total_registration`	Cost per Registration (SKAN)	SKAN	The average cost for each registration event that is attributed to your ads.
`skan_cost_per_total_sales_lead`	Cost per Generate Lead (SKAN)	SKAN	The average cost for each generate lead event that is attributed to your ads.
`skan_cost_per_total_search`	Cost per Search (SKAN)	SKAN	The average cost for each search event that is attributed to your ads.
`skan_cost_per_total_spend_credits`	Cost per Spend Credit (SKAN)	SKAN	The average cost for each spend credit event that is attributed to your ads.
`skan_cost_per_total_start_trial`	Cost per Start Trial (SKAN)	SKAN	The average cost for each start trial event that is attributed to your ads.
`skan_cost_per_total_subscribe`	Cost per Subscribe (SKAN)	SKAN	The average cost for each subscribe event that is attributed to your ads.
`skan_cost_per_total_unlock_achievement`	Cost per Unlock Achievement (SKAN)	SKAN	The average cost for each unlock achievement event that is attributed to your ads.
`skan_cost_per_total_view_content`	Cost per View Content (SKAN)	SKAN	The average cost for each view content event that is attributed to your ads.
`skan_cost_per_unlock_achievement`	Cost per Unique Unlock Achievement (SKAN)	SKAN	The average cost for each unique unlock achievement event that is attributed to your ads.
`skan_cost_per_view_content`	Cost per Unique View Content (SKAN)	SKAN	The average cost for each unique view content event that is attributed to your ads.
`skan_cost_total_add_payment_info`	Cost per Add Payment Info (SKAN)	SKAN	The average cost for each add payment info event that is attributed to your ads.
`skan_create_gamerole`	Unique Create Role (SKAN)	SKAN	The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads.
`skan_create_gamerole_rate`	Create Role Rate (%) (SKAN)	SKAN	The percentage of unique create role events out of all app install events.
`skan_create_group`	Unique Create Group (SKAN)	SKAN	The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads.
`skan_create_group_rate`	Create Group Rate (%) (SKAN)	SKAN	The percentage of unique create group events out of all app install events.
`skan_in_app_ad_click`	Unique In App Ad Click (SKAN)	SKAN	The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads.
`skan_in_app_ad_click_rate`	In App Ad Click Rate (%) (SKAN)	SKAN	The percentage of unique in-app ad click events out of all app install events.
`skan_in_app_ad_impr`	Unique In App Ad Impr (SKAN)	SKAN	The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads.
`skan_in_app_ad_impr_rate`	In App Ad Impr Rate (%) (SKAN)	SKAN	The percentage of unique in-app ad impression events out of all app install events.
`skan_join_group`	Unique Join Group (SKAN)	SKAN	The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads.
`skan_join_group_rate`	Join Group Rate (%) (SKAN)	SKAN	The percentage of unique join group events out of all app install events.
`skan_launch_app`	Unique Launch App (SKAN)	SKAN	The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads.
`skan_launch_app_rate`	Launch App Rate (%) (SKAN)	SKAN	The percentage of unique launch app events out of all app install events.
`skan_loan_apply`	Unique Loan Apply (SKAN)	SKAN	The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads.
`skan_loan_apply_rate`	Loan Apply Rate (%) (SKAN)	SKAN	The percentage of unique loan apply events out of all app install events.
`skan_loan_credit`	Unique Loan Approval (SKAN)	SKAN	The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads.
`skan_loan_credit_rate`	Loan Approval Rate (%) (SKAN)	SKAN	The percentage of unique loan approval events out of all app install events.
`skan_loan_disbursement`	Unique Loan Disbursement (SKAN)	SKAN	The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads.
`skan_loan_disbursement_rate`	Loan Disbursement Rate (%) (SKAN)	SKAN	The number of unique loan disbursals in your mobile app that were recorded as app events and attributed to your ads.
`skan_login`	Unique Login (SKAN)	SKAN	The number of unique logins in your mobile app that were recorded as app events and attributed to your ads.
`skan_login_rate`	Login Rate (%) (SKAN)	SKAN	The percentage of unique login events out of all app install events.
`skan_purchase`	Unique Purchase (SKAN)	SKAN	The number of unique purchases event occurred in your app that were recorded by your measurement partner.
`skan_purchase_rate`	Purchase Rate (%) (SKAN)	SKAN	The percentage of unique purchase event out of all the app install event.
`skan_ratings`	Unique Rate (SKAN)	SKAN	The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads.
`skan_ratings_rate`	Rate Rate (%) (SKAN)	SKAN	The percentage of unique rate events out of all app install events.
`skan_registration`	Unique Registration (SKAN)	SKAN	The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads.
`skan_registration_rate`	Registration Rate (%) (SKAN)	SKAN	The percentage of unique registration events out of all app install events.
`skan_result`	Result (SKAN)	SKAN	The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results.
`skan_result_rate`	Result Rate (%) (SKAN)	SKAN	The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the result rate.
`skan_sales_lead`	Unique Generate Lead (SKAN)	SKAN	The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads.
`skan_sales_lead_rate`	Generate Lead Rate (%) (SKAN)	SKAN	The percentage of unique generate lead events out of all app install events.
`skan_search`	Unique Search (SKAN)	SKAN	The number of unique searches in your mobile app that were recorded as app events and attributed to your ads.
`skan_search_rate`	Search Rate (%) (SKAN)	SKAN	The percentage of unique search events out of all app install events.
`skan_spend_credits`	Unique Spend Credit (SKAN)	SKAN	The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads.
`skan_spend_credits_rate`	Spend Credit Rate (%) (SKAN)	SKAN	The percentage of unique spend credits events out of all app install events.
`skan_start_trial`	Unique Start Trial (SKAN)	SKAN	The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads.
`skan_start_trial_rate`	Start Trial Rate (%) (SKAN)	SKAN	The percentage of unique start trial events out of all app install events.
`skan_subscribe`	Unique Subscribe (SKAN)	SKAN	The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads.
`skan_subscribe_rate`	Subscribe Rate (%) (SKAN)	SKAN	The percentage of unique subscribe events out of all app install events.
`skan_total_achieve_level`	Total Achieve Level (SKAN)	SKAN	The number of times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_achieve_level_value`	Total Achieve Level Value (SKAN)	SKAN	The value of achieve level events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_add_payment_info`	Total Add Payment Info (SKAN)	SKAN	The number of times a user added payment info in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_add_to_cart`	Total Add to Cart (SKAN)	SKAN	The number of times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_add_to_cart_value`	Total Add to Cart Value (SKAN)	SKAN	The value of add to cart events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_add_to_wishlist`	Total Add to Wishlist (SKAN)	SKAN	The number of times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_add_to_wishlist_value`	Total Add to Wishlist Value (SKAN)	SKAN	The value of add to wishlist events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_checkout`	Total Checkout (SKAN)	SKAN	The number of times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_checkout_value`	Total Checkout Value (SKAN)	SKAN	The value of checkout events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_complete_tutorial`	Total Complete Tutorial (SKAN)	SKAN	The number of times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_complete_tutorial_value`	Total Complete Tutorial Value (SKAN)	SKAN	The value of complete tutorial events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_create_gamerole`	Total Create Role (SKAN)	SKAN	The number of times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads.
`skan_total_create_gamerole_value`	Total Create Role Value (SKAN)	SKAN	The value of create role events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_create_group`	Total Create Group (SKAN)	SKAN	The number of create groups in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_create_group_value`	Total Create Group Value (SKAN)	SKAN	The value of create group events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_in_app_ad_click`	Total In App Ad Click (SKAN)	SKAN	The number of in-app ad click events that occurred in your mobile app and are attributed to your ads.
`skan_total_in_app_ad_click_value`	Total In App Ad Click Value (SKAN)	SKAN	The value of in app ad click events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_in_app_ad_impr`	Total In App Ad Impr (SKAN)	SKAN	The number of in-app ad impression events that occurred in your mobile app and are attributed to your ads.
`skan_total_in_app_ad_impr_value`	Total In App Ad Impr Value (SKAN)	SKAN	The value of in-app ad impression event events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_join_group`	Total Join Group (SKAN)	SKAN	The number of times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads.
`skan_total_join_group_value`	Total Join Group Value (SKAN)	SKAN	The value of join group events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_launch_app`	Total Launch App (SKAN)	SKAN	The number of times a user launched your mobile app that were recorded as app events and attributed to your ads.
`skan_total_loan_apply`	Total Loan Apply (SKAN)	SKAN	The number of times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_loan_credit`	Total Loan Approval (SKAN)	SKAN	The number of times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_loan_disbursement`	Total Loan Disbursement (SKAN)	SKAN	The number of loan disbursal in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_login`	Total Login (SKAN)	SKAN	The number of logins in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_purchase`	Total Purchase (SKAN)	SKAN	The number of purchases in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_purchase_value`	Total Purchase Value (SKAN)	SKAN	The total value of purchase events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_ratings`	Total Rate (SKAN)	SKAN	The number of ratings in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_ratings_value`	Total Rate Value (SKAN)	SKAN	The value of rate events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_registration`	Total Registration (SKAN)	SKAN	The number of registrations in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_sales_lead`	Total Generate Lead (SKAN)	SKAN	The number of leads generated in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_sales_lead_value`	Total Generate Lead Value (SKAN)	SKAN	The value of generate lead events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_search`	Total Search (SKAN)	SKAN	The number of searches in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_spend_credits`	Total Spend Credit (SKAN)	SKAN	The number of times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads.
`skan_total_spend_credits_value`	Total Spend Credit Value (SKAN)	SKAN	The value of spend credit events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_start_trial`	Total Start Trial (SKAN)	SKAN	The number of times a user started a trial in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_subscribe`	Total Subscribe (SKAN)	SKAN	The number of subscriptions in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_subscribe_value`	Total Subscribe Value (SKAN)	SKAN	The value of subscribe events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_unlock_achievement`	Total Unlock Achievement (SKAN)	SKAN	The number of times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads.
`skan_total_unlock_achievement_value`	Total Unlock Achievement Value (SKAN)	SKAN	The value of unlock achievement events in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_view_content`	Total View Content (SKAN)	SKAN	The number of times a user viewed content in your mobile app that were recorded as app events and attributed to your ads.
`skan_total_view_content_value`	Total View Content Value (SKAN)	SKAN	The value of view content events in your mobile app that were recorded as app events and attributed to your ads.
`skan_unlock_achievement`	Unique Unlock Achievement (SKAN)	SKAN	The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads.
`skan_unlock_achievement_rate`	Unlock Achievement Rate (%) (SKAN)	SKAN	The percentage of unique unlock achievement events out of all app install events.
`skan_view_content`	Unique View Content (SKAN)	SKAN	The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads.
`skan_view_content_rate`	View Content Rate (%) (SKAN)	SKAN	The percentage of unique view content events out of all app install events.
`commentLikes`	Comment Likes	Social	Shows the total likes given in comments of posts
`comments`	Comments	Social	The count of comments. Sponsored Updates only
`follows`	Follows	Social	The count of nomber of follows. Sponsored Updates only
`leadGenerationMailContactInfoShares`	Lead Generation Mail Contact Info Shares	Social	The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
`leadGenerationMailInterestedClicks`	Lead Generation Mail Interested Clicks	Social	The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
`likes`	Likes	Social	Shows the number of likes your sponsored ads are getting
`opens`	Opens	Social	The count of opens of Sponsored InMail. Sponsored InMail only.
`reactions`	Reactions	Social	The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.
`shares`	Shares	Social	The count of shares. Sponsored Updates only.
`videoFirstQuartileCompletions`	Video Views At 25%	Social	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
`viralCommentLikes`	Viral Comment Likes	Social	The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
`viralComments`	Viral Comments	Social	The count of comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
`viralCompanyPageClicks`	Viral Company Page Clicks	Social	The count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
`viralFollows`	Viral Follows	Social	The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
`viralFullScreenPlays`	Viral Full Screen Plays	Social	The count of taps on the video, going into video view mode. See viralImpressions definition.
`viralImpressions`	Viral Impressions	Social	The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only.
`viralLandingPageClicks`	Viral Landing Page Clicks	Social	The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Updates only.
`viralLikes`	Viral Likes	Social	The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
`viralOneClickLeadFormOpens`	Viral One Click Lead Form Opens	Social	The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition.
`viralOneClickLeads`	Viral One Click Leads	Social	The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition.
`viralReactions`	Viral Reactions	Social	The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements.
`viralShares`	Viral Shares	Social	The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
`viralTotalEngagements`	Viral Total Engagements	Social	The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Updates only.
`viralVideoViews`	Viral Video Views	Social	A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. See viralImpressions definition.
`ac`	Audience network	AUDIENCE	Group by audience network
`action_category`	Action Category	AUDIENCE	Available only when the behavior id dimension is used.
`action_period`	Action Period	AUDIENCE	Available only when the behavior_id dimension is used. This metric does not support asynchronous reports.
`action_scene`	Action Scene	AUDIENCE	Available when the behavior_id dimension is used.
`age`	Age	AUDIENCE	Group by age
`behavior_id`	Behavior ID	AUDIENCE	Group by behavior
`behavior_name`	Behavior Name	AUDIENCE	Available at Ad Group and Ad levels. Returned if the promotion type of one Ad Group is App.
`country_code`	Country Code	AUDIENCE	Group by country
`device_brand_id`	Device Brand ID	AUDIENCE	Group by device brand. When this dimension is used,lifetimecannot betrue.
`device_brand_name`	Device Brand Name	AUDIENCE	Examples are, App Store: https://apps.apple.com/us/app/angry-birds/id343200656; Google Playï¼šhttps://play.google.com/store/apps/details?id=com.rovio.angrybirds.
`dma_id`	Dma ID	AUDIENCE	Group by Designated Market Area (DMA). Only U.S. has DMAs. For available DMAs, seeRegions.
`gender`	Gender	AUDIENCE	Group by gender
`interest_category`	Interest Category	AUDIENCE	Group by first_level interest category
`interest_category_tier2`	Interest Category Tier2	AUDIENCE	Group by second_level interest category
`interest_category_tier3`	Interest Category Tier3	AUDIENCE	Group by third_level interest category
`interest_category_tier4`	Interest Category Tier4	AUDIENCE	Group by fourth_level interest category
`language`	Language	AUDIENCE	Group by audience language
`placement`	Placement	AUDIENCE	Group by placement
`platform`	Platform	AUDIENCE	Grouped by operating system
`province_id`	Province ID	AUDIENCE	Group by province. For available values, seeRegions.
`province_name`	Province name	AUDIENCE	Group by province. For available values.
`user_action`	User Action	AUDIENCE	Available only when the behavior_id dimension is used. This metric does not support asynchronous reports.
`approximateUniqueImpressions`	Reach	Performance	Shows the total approximate number of users that see the ads. It’s different from impressions, which shows the number of times the ads were seen.
`clicks`	Clicks	Performance	Shows the total number of clicks in a given period.
`companyPageClicks`	Company page clicks	Performance	The count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
`costInLocalCurrency`	Spent	Performance	This field should bring the total ad spend of our LinkedIn Ads
`impressions`	Impressions	Performance	Count of ‘impressions’ for Direct Ads and Sponsored Updates and ‘sends’ for InMails
`landingPageClicks`	Clicks to Landing Page	Performance	Shows the total number of clicks in a given period that direct to a web page outside LinkedIn
`oneClickLeadFormOpens`	One Click Lead Form Opens	Performance	The count of times users opened the lead form for a One Click Lead Gen campaign.
`oneClickLeads`	Leads	Performance	This metric shows the total number of leads. LinkedIn Ads are mostly for lead generation, so this field represents the most important outcome for most Linkedin advertisers
`viralClicks`	Viral Clicks	Performance	The count of clicks on viral impressions. See viral impressions definition. Sponsored Updates only.
`viralExternalWebsiteConversions`	Viral External Website Conversions	Performance	The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. See viral impressions definition.
`viralExternalWebsitePostClickConversions`	Viral External Website Post Click Conversions	Performance	The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.
`viralExternalWebsitePostViewConversions`	Viral External Website Post View Conversions	Performance	The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. See viral impressions definition.
`viralOtherEngagements`	Viral other engagements	Performance	The count of user interactions with viral impressions that do not fit into any other more specific category. See viral impressions definition. Sponsored Updates only.
`app_install_rate`	App Install Rate	PLAYABLE	App Install Rate. (The total count is calculated based on the time each ad impression occurred.)
`associated_adgroup_count`	Associated Adgroup Count	PLAYABLE	No. of Related Ad Groups
`country`	Country	PLAYABLE	Delivery Country
`create_time`	Playable create Time	PLAYABLE	Create time
`modify_time`	Modify Time	PLAYABLE	Modify time
`orientation`	Orientation	PLAYABLE	Display orientation
`playable_id`	Playable ID	PLAYABLE	Playable creative ID
`playable_name`	Playable Name	PLAYABLE	Playable creative name
`playable_status`	Playable Status	PLAYABLE	Status
`playable_url`	Playable Url	PLAYABLE	Playable creative URL
`preview_url`	Preview Url	PLAYABLE	Thumbnail
`fullScreenPlays`	Full Screen Plays	Video	The count of taps on the video, going into video view mode.
`videoCompletions`	Video Completions	Video	The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
`videoMidpointCompletions`	Video Views At 50%	Video	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
`videoStarts`	Video Starts	Video	The count of video ads that were started by users.
`videoThirdQuartileCompletions`	Video Views At 75%	Video	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
`videoViews`	Video Views	Video	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
`viralVideoCompletions`	Viral Video Completions	Video	The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition.
`viralVideoMidpointCompletions`	Viral Video Views At 50%	Video	The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition.
`viralVideoStarts`	Viral Video Starts	Video	The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
`viralVideoThirdQuartileCompletions`	Viral Video Views At 75%	Video	The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition
`companyLocalizedName`	Company Localized Name	Company	Shows the name of the account.
`companyLocalizedWebsite`	Company Localized Website	Company	Indicates the webpage associated with the account.
`companyLogoCroppedImage`	Company Logo Cropped Image	Company	Cropped image of the company logo
`companyLogoCroppedUrl`	Company Logo Cropped URL	Company	Image URL of the company logo cropped
`companyLogoOriginalImage`	Company Logo Original Image	Company	Original image of the company logo
`companyLogoOriginalUrl`	Company Logo Original URL	Company	Image URL of the company logo original
`companyVanityName`	Company Vanity Name	Company	Entity’s unique name used in URLs.
`cardClicks`	Card Clicks	Cards	Shows the number of clicks cards on carousel ads are getting
`cardImpressions`	Card Impressions	Cards	Shows the number of impressions cards on carousel ads are getting
`viralCardClicks`	Viral Card Clicks	Cards	Non-demographic pivots only. The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
`viralCardImpressions`	Viral Card Impressions	Cards	Non-demographic pivots only. The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
`memberCountry`	Country	Member Country	Member Country
`memberCountryIcon`	Country icon	Member Country	Country icon.
`memberCountryIconUrl`	Country icon url	Member Country	Member Country
`memberCountryId`	Country ID	Member Country	Member Country ID
`campaignGroupRunScheduleEnd`	Campaign Group Run Schedule End	Campaign Group	Represents the exclusive (strictly less than) date when to stop running the associated campaigns under this campaign group.
`campaignGroupRunScheduleStart`	Campaign Group Run Schedule Start	Campaign Group	Represents the inclusive (greater than or equal to) date when to start running the associated campaigns under this campaign group. This field is required.
`campaignGroupTotalBudgetAmount`	Campaign Group Total Budget Amount	Campaign Group	Maximum amount to spend across all associated campaigns and creatives for duration of the campaign group.
`otherEngagements`	Other Engagements	Member	Shows the number of interactions that doesn’t fit in other categories
`totalEngagements`	Total Engagements	Member	The count of all user interactions with the ad unit.
`memberCompanyId`	Member Company ID	Member Company Name	Member Company ID
`memberCompanyName`	Member Company Name	Member Company Name	Member Company Name
`memberCompanySize`	Company Size	Member Company Size	Company Size
`memberCompanySizeId`	Company Size ID	Member Company Size	Company Size ID
`memberIndustry`	Industry	Member Industry	Member Industry
`memberIndustryId`	Industry ID	Member Industry	Member Industry ID
`memberJobFunction`	Job Function	Member Job Function	Member Job Function
`memberJobFunctionId`	Job Function ID	Member Job Function	Member Job Function ID
`memberJobTitle`	Job Title	Member Job Title	Member Job Title
`memberJobTitleId`	Job Title ID	Member Job Title	Member Job Title ID
`memberRegion`	Region	Member Region	Member Region
`memberRegionId`	Region ID	Member Region	Member Region ID
`memberSeniority`	Seniority	Member Seniority	Member Seniority
`memberSeniorityId`	Seniority ID	Member Seniority	Member Seniority ID
`actionClicks`	Action Clicks	Actions	Shows the number of clicks on the action button of your sponsored inmails.
`textUrlClicks`	Text Url Clicks	Ads	Number of shares. Sponsored content only.
`costInUsd`	Cost In Usd	Cost	Cost in USD based on the pivot and timeGranularity. For example, this would be spend by campaign on a given day if t
`end_date`	End date	End date	End date
`sends`	Sends	Inmail	The count of sends of Sponsored InMail. Sponsored InMail only.
`real_time`	Real time	Real time API	Get your data directly from Meta’s API, this field will increase your loading time but will give the exact number from the business manager.
`adUnitClicks`	Ad Unit Clicks	Sponsored InMail	The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only.
`start_date`	Start date	Start date	Start date