Some Porter Metrics alternatives include Supermetrics, Funnel, Windsor AI, Power My Analytics, Dataslayer, AgencyAnalytics, and Polar Analytics.
The best Porter Metrics alternatives to try
- Supermetrics for marketing teams and agencies that want advanced analytics capabilities.
- Power My Analytics data warehouse and data connectors.
- Funnel.io for teams that need ETL and data transformation capabilities.
- Agency Analytics for marketing agencies needing robust client management.
- DataSlayer for affordable and lower usage reporting due to API limits.
- Windsor AI if you are looking for a marketing attribution solution.
- Polar Analytics reporting tool for ecommerce brands running on Shopify.
Porter Metrics alternatives comparison at a glance
Porter Metrics alternatives feature comparison
| Comparison criteria | Supermetrics | Agency Analytics | Dataslayer | Windsor AI | Power My Analytics | Funnel | Porter Metrics | Polar Analytics |
|---|---|---|---|---|---|---|---|---|
| Data Sources | 200+ | 80+ | 45+ | 200+ | 45 | 500 | 18 | 45 |
| Data sources included in their first plan tier | “Only 4 data sources: Facebook Ads, Google Analytics 4, and Google Ads ⛔️” | All data sources (80+) ✅ | All data sources (45+) ✅ | All data sources (100+) ✅ | All data sources (45+) ✅ | All data sources (230+) ✅ | All data sources included (19+) ✅ | |
| Refresh time frequency | “Hourly, Daily, Weekly ✅” | Daily ✅ | “Daily, with API limits ⛔️” | Daily or hourly ✅ | Daily ✅ | Daily or every 2 hours ✅ | Daily or every 12 hours ✅ | Daily ✅ |
| Refresh time frequency for their first plan tier | Weekly ⛔️ | Daily ✅ | “Daily, with API limits ⛔️” | Daily ✅ | Daily ✅ | Daily ✅ | Daily ✅ | Daily ✅ |
| Report templates | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ |
| Destinations | 16 | 4 | 13 | 8 | 20+ | 2 | 2 | |
| Starting price | $37/mo | 60/mo | 35/mo | 23/mo | “14,9/mo” | 1100/mo | “14,99/mo” | 300/mo |
| Free trials | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ |
| Pricing model | “Based on data sources, user seats, destinations” | Per-client campaign pricing | Usage-based | Based on usage | Based on usage | Usage-based “Flexpoints” | Based on # of accounts connected | Based on order volume |
| Users access | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Unlimited users and admins ✅ | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Unlimited users and admins ✅ | Unlimited users and admins ✅ |
| User reviews on G2Crowd | 4.5 | “4,7” | “4,8” | “4,8” | “4,4” | “4,5” | “4,5” | 5 |
| Drawbacks | “Complex pricing, slow/unstable data without paid storage” | Limited data flexibility vs. ETL tools | Unpredictable pricing for high volumes | Some technical skills required | Limited transformation options | “High learning curve, expensive pricing” | Limited integrations compared to competitors | Less flexible than modular tools |
Porter Metrics alternatives pricing comparison
Pricing of Porter Metrics alternatives vary a lot. We’ve compiled their listed monthly plans, but remember, pricing models differ. For example, Supermetrics bills based on the number of data sources, accounts per data source, users, and destination, while others like Funnel use a complex “flexpoints” system. Most offer trials and some have freemium plans.
TL;DR:
If you’re looking for a simple, flexible, and budget-friendly Porter Metrics alternative for your marketing team or agency, Power My Analytics and Windsor AI are solid choices for balancing features and cost.
Dataslayer might seem appealing due to their affordable entry-level plans, but keep in mind that their usage-based pricing model can lead to unpredictable costs that may even surpass leading providers like Supermetrics.
For marketing teams and agencies needing more advanced features, integrations, and enterprise-level support, Funnel.io and Supermetrics are worth considering, although they come at a higher price point compared to Porter Metrics.
| Provider | Starting Price | Mid Plan | Highest Price | Average Price | Pricing Unit | Service Type | Free Plans |
|---|---|---|---|---|---|---|---|
| Porter Metrics | $15 | $40 | $180 | $78 | Accounts | Self-Service | 14-day free trial |
| Supermetrics | $37 | $299 | $724 | $370 | Data Sources | Self-Service | 14-day free trial |
| Funnel | $120 | $1,100 | $2,500 | $1,240 | Flexpoints | Self-Service | Freemium |
| Windsor AI | $23 | $118 | $598 | $246 | Data Sources | Self-Service | Freemium |
| Power My Analytics | $15 | $40 | $295 | $117 | Data Sources | Self-Service | 14-day free trial |
| Dataslayer | $35 | $76 | $383 | $165 | API Calls | Self-Service | Freemium |
| AgencyAnalytics | $60 | $180 | $900 | $380 | Client Campaigns | Self-Service | 14-day free trial |
| Polar Analytics | $300 | $450 | $450 | $400 | Orders | Sales Call | No |
| Databox | $47 | $135 | $799 | $327 | Data Source Connections | Self-Service | Freemium |
| Whatagraph | $219 | $499 | $899 | $539 | Source Credits | Sales Call | 7-day free trial |
Generally, the cost of marketing data connectors falls between $15/mo and $200/mo, whereas reporting or ETL tools are priced from $300/mo to $2,000/mo.
Consider these aspects to compare pricing:
- Compliance and Security: Pay attention to crucial certifications like SOC 2 Type 2 and features like SSO sign-in.
- Service Type: Tools that involve sales or onboarding calls tend to be costlier (about $300/mo), while self-service tools are usually more affordable.
- Documentation and Resources: Having access to tutorials, templates, and comprehensive documentation can optimize your workflow.
- Support and Training: Assess the availability of support, communication channels (chat, email, phone), and the provision of custom training and reporting services.
- Segment: SMBs often prioritize quick setup, ease of use, and flexible, affordable pricing, while enterprises value compliance and security features.
Criteria to choose a Porter Metrics alternative
Chiefmartec says there are over 200 marketing analytics solutions, and most also offer marketing reporting automation and data management features, so finding actual alternatives to Porter Metrics is tough.
I’ll share my perspective as a marketing analytics tech founder and Porter Metrics competitor. You might expect me to favour Porter, but I dive deep into all reporting tools, considering their features and limitations that only become clear after you use them.
I created a framework to help you evaluate and choose a Porter Metrics alternative and a marketing reporting tool that evaluates:
Features
- Data integrations – assess quality, ease of use, availability, speed, fields, granularity, stability, accuracy, freshness, historical data access, and date range flexibility.
- Data transformation – look for data normalization, blending, filtering, custom metrics, custom dimensions, and rule-based custom values for complex reporting.
- Destinations – consider options like vertical reporting tools, spreadsheets, data visualization platforms, and data warehouses for reporting, visualization, and automation.
Solution types
Understand the strengths of different marketing analytics software categories:
- Built-in analytics
- Data connectors
- Data visualization tools
- Vertical reporting tools
- Tracking solutions
- Business intelligence platforms
- ETL solutions
- Attribution software
Integrations
When comparing integrations of Porter Metrics alternatives, assess criteria such as ease of use, availability, speed, granularity, field, stability, and accuracy.
Pricing
- Plans and models – compare pricing plans, models, and average costs of different providers.
- Additional factors – consider compliance, security, service type (self-service vs. sales calls), documentation, resources, support, and training beyond just the numbers.
Other considerations
- User management – check the number of users allowed and costs for additional users.
- Drawbacks – be aware of limitations like limited integrations, complex pricing, high learning curves, or lack of flexibility.
- Ease of use – evaluate the learning curve and user-friendliness.
- Templates – look for pre-built templates to quickly test and implement the tool.
Best Porter Metrics alternatives detailed comparison
Supermetrics
Supermetrics is a data integration and reporting tool for marketing and sales data. With 200+ integrations for e-commerce, B2B, ads, sales data, Supermetrics is an established market leader with 17,000+ customers, tracks 10%+ global ad spend.Supermetrics collects data from sources like CRMs, analytics tools, and ad platforms, then loads it directly into the destinations teams already use – spreadsheets, visualization tools, data warehouses.
Supermetrics vs.Porter Metrics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
| Supermetrics | 200+ | Only 4 data sources: Facebook Ads, Google Analytics 4, and Google Ads ⛔️ | Hourly, Daily, Weekly ✅ | Weekly ⛔️ | Yes ✅ | 16 | $37/mo | Yes✅ | Based on data sources, user seats, destinations | Limited users per plan ⛔️ | 4.5 | Complex pricing, slow/unstable data without paid storage |
Supermetrics pricing
Supermetrics pricing is based on number of integrations, accounts per data source, and destinations. Higher tiers unlock more integrations, while agencies may need custom plans for additional accounts. Pricing varies across destinations, with spreadsheets and Looker Studio being more affordable compared to Power BI and data warehouses.
Plans range from $37/month for the Essential plan with 1 user and 11 data sources, up to $724/month for the Super plan with 1 user and 82 sources. Enterprise custom pricing is available for unlimited users and 119 sources.Additional costs include $87-$724 per extra user and $24 per additional data source. All plans include automated data refreshes and connectors.
Porter Metrics offers a straightforward and predictable pricing model based on the number of accounts connected, making it easier to budget. Unlike Supermetrics, which charges based on users, data sources, accounts, and destinations, Porter Metrics includes unlimited users, data sources, and destinations in all plans.
Something important is that your data is automatically stored in BigQuery, enabling efficient blending and faster report generation than other alternatives.
A key difference between Porter Metrics and Supermetrics is flexibility. Porter Metrics allows you to connect marketing data to any destination and data source available. For instance, you can connect Facebook Ads to Looker Studio and Google Sheets in any plan, while Supermetrics imposes limits by plan. The customer success service also provides personalized support in English and Spanish, enhancing the user experience.
Pros of choosing Supermetrics as a Porter Metrics alternative
- 200+ integrations including Salesforce, Shopify, Facebook Ads, Google Analytics
- Data destinations: Google Sheets, Excel, Looker Studio, BigQuery, Snowflake
- Data transformation feature, built-in storage, and APIs allow companies to create custom fields to calculate CPAs, run reports faster, and store data in their own databases
- Multilanguage field translation for users
Cons of choosing Supermetrics as a Porter Metrics alternative”
The following are reasons to seek Supermetrics alternatives.
- Complex, inflexible and expensive pricing based on number of data sources, accounts per data source, users, data sources available only on certain plans, and destination
- Data transformation features, built-in storage, and APIs are only available in enterprise plans
- “Canned answers” and slow, rigid email/chat support reported by users
Funnel
Funnel.io is an ETL tool with 500+ marketing and sales integrations, 10+ destinations including data warehouses, visualization tools, spreadsheets. Has ‘managed data warehouse’ model, pre-storing data for speed, stability, potentially affecting data granularity, timeliness.Known for data transformation layer enabling custom metrics, currency conversions, cross-channel normalization, and blending. No-code tool but requires high technical proficiency akin to spreadsheet power users.
Porter Metrics vs.Funnel detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
| Funnel | 500 | All data sources (230+) ✅ | Daily or every 2 hours ✅ | Daily ✅ | Yes ✅ | 20+ | 1100/mo | Yes✅ | Usage-based “Flexpoints” | Limited users per plan ⛔️ | 4,5 | High learning curve, expensive pricing |
Funnel pricing
Utilizes a complex “flexpoints” pricing system calculated based on data sources and destinations. Has a free Starter plan with 350 flexpoints, $1,100/month Business plan with 3,500 flexpoints, and custom Enterprise pricing. Number of flexpoints varies by integration type.
Who is Funnel best for?
Funnel.io offers more data sources, data transformation capabilities, and data blending options, making it suitable for technical marketing teams and data analysts who need powerful data transformation capabilities and built-in data warehousing. This makes Funnel.io ideal for mid-market and enterprise companies that require advanced data handling.
Porter Metrics, however, offers a more straightforward and predictable pricing model based solely on the number of accounts connected. It includes unlimited users, data sources, and destinations in all plans, making it more cost-effective and easier to budget for small and medium marketing teams and agencies. Additionally, Porter Metrics provides comprehensive templates and tutorials, and exceptional customer success service in English and Spanish.
Pros of choosing Funnel as a Porter Metrics alternative
- Integrations include Shopify, HubSpot, Salesforce, Facebook Ads, Google Analytics
- Unifies cross-channel data, conversion windows, and agency markup rules at campaign level
- Faster Looker Studio and Google Sheets reports compared to direct connectors
- GDPR and SOC 2 compliance for enterprise marketing data governance
Cons of choosing Funnel over Porter Metrics
The following are reasons to look for Funnel alternatives.
- Monthly cost reaches hundreds to thousands of dollars based on usage, called ‘Flexpoints’
- Built for analysts or technical marketers; requires understanding of APIs, schemas, formulas, transformations for each connector
- Each table/endpoint may require setup, contrasting direct full-connector syncing
- While some data connectors offer “real-time” data from APIs for instant reports, Funnel’s approach may lead to delays of several hours before data becomes available
Windsor AI
Windsor is an ETL tool and marketing attribution software. Since 2019, it has developed over 300 integrations for data collection and data pipelines, built for technical marketers and data analysts.
Porter Metrics vs. Windsor AI detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
Windsor AI pricing
Flexible pricing model ranging from a free plan to $598/month Professional plan. Pricing is determined by the number of data sources (1-14), connected accounts (1-500 accounts), and additional enterprise features like invoicing and SLAs. Unlimited users and destinations included.
Who is Windsor AI best for?
Porter Metrics is ideal for medium-sized marketing teams and agencies seeking a no-code, simple solution with numerous templates and tutorials. It integrates seamlessly with Looker Studio and Google Sheets, storing data in BigQuery for efficient blending and faster report generation.
Porter Metrics supports popular paid media, social media, CRM, and e-commerce platforms, offering extensive customization and flexibility. Customers praise its well-designed, highly customizable templates and responsive support team, making it easy to create professional-looking reports and address any issues promptly.
Windsor.ai excels in advanced digital attribution by connecting various data streams, analyzing customer journeys, and optimizing marketing budgets. While Windsor.ai provides detailed insights, its complexity can be overwhelming for non-technical users. Porter Metrics, with its user-friendly interface and predictable pricing, is a more accessible and cost-effective solution for comprehensive data integration and reporting.
Pros of choosing Windsor AI as a Porter Metrics alternative
- 200+ Integrations: Google Analytics, Salesforce, HubSpot, Facebook Ads, Shopify
- Affordable, flexible pricing based on the number of data sources, accounts, and destinations connected
- Combines data across platforms for ROAS/CAC reporting by channel, campaign, creative, cohort for optimization
- Users cite fast support and responsiveness from founders to guide implementation
Cons of choosing Windsor AI over Porter Metrics
The following are reasons to look for Windsor AI alternatives.
- Metrics differ from native platforms; tricky to find; needs better documentation
- Challenging for marketers expecting plug-and-play; not intuitive for non-technical users expecting Looker Studio simplicity
- If you have multiple data sources (5+), their pricing becomes less efficient as they offer multiple accounts from the same data source
Power My Analytics
Power My Analytics is a no-code ETL tool offering direct marketing data source integrations to destinations like Looker Studio, Sheets, Analytics, Excel, BigQuery, and its API. At Porter Metrics, we benchmark it favorably for quality, customer satisfaction, and reliability.
Porter Metrics vs. Power My Analytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
| Power My Analytics | 45 | All data sources (45+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 8 | 14,9/mo | Yes✅ | Based on usage | Limited users per plan ⛔️ | 4,4 | Limited transformation options |
Power My Analytics pricing
Starts at $14.95/month for 1 data source and 1 account. Scales up to $295/month for 40 sources, unlimited accounts per source, data warehousing, and 4+ admin users. Additional fees for Google Sheets ($50/month) and Google Business Profile integration.
Who is Power My Analytics best for?
Power My Analytics offers a flexible pricing model based on the number of accounts, data sources, and destinations, making it customizable for different needs and budgets. This flexibility can be beneficial for PPC and e-commerce marketers who value granular data access and the ability to merge multiple ad accounts into a single connection. Power My Analytics also provides exceptional customer support.
However, Porter Metrics offers a more straightforward pricing model based solely on the number of accounts connected. It includes unlimited users, data sources, and destinations in all plans, making it more predictable and cost-effective for small and medium marketing teams and agencies. Additionally, Porter Metrics provides comprehensive templates and tutorials, and exceptional customer success service in English and Spanish.
Pros of choosing Power My Analytics as a Porter Metrics alternative
- Direct connector to Looker Studio, Sheets, Analytics, Excel, BigQuery, API
- Automatic storage: PMA backfills data into a cloud storage for fast, reliable integrations without needing additional warehouse setup
- Great customer support: Fast support, complete documentation, and the possibility to schedule free onboarding sessions
- Usually good performance in terms of report speed
Cons of choosing Power My Analytics over Porter Metrics
The following are reasons to look for Power My Analytics alternatives.
- No built-in data transformation: Users need to send raw data to a destination to blend, clean, or calculate custom fields
- First-time users need help with possible dimensions/metrics and platform limitations
- Technical concepts like combining metrics/dimensions can be challenging for novice marketers
- Integrations don’t include all API fields; combining different data types from the same source can break reports
Dataslayer
Dataslayer is an affordable ETL tool built PPC marketers. It has garnered impressive overall satisfaction scores (4.8/5 on G2). While offering marketing data integrations, its API query manager and BigQuery integrations also serve developers’ needs.
Porter Metrics vs. Dataslayer detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
| DataSlayer | 45+ | All data sources (45+) ✅ | Daily, with API limits ⛔️ | Daily, with API limits ⛔️ | Yes ✅ | 4 | 35/mo | Yes✅ | Usage-based | Limited users per plan ⛔️ | 4,8 | Unpredictable pricing for high volumes |
Dataslayer pricing
Usage-based pricing model per data destination, which can lead to unpredictable costs. For example, Looker Studio starts at $35/month while BigQuery is $355/month and up. Free plan with 15 daily API calls. Pricing depends on number of accounts/connectors and API call limits.
Who is Dataslayer best for?
DataSlayer is cost-effective for PPC/SEM marketers and agencies needing a flexible reporting tool that integrates seamlessly with Google Sheets, Looker Studio, various BI tools, and BigQuery. Its pricing model is based on API calls, which can be advantageous for teams that manage lower data volumes and need a straightforward reporting solution.
However, Porter Metrics offers a more predictable pricing model based solely on the number of connected accounts. It includes unlimited users, data sources, and destinations in all plans, making it more budget-friendly for small and medium marketing teams and agencies. Additionally, Porter Metrics provides extensive templates, tutorials, and exceptional customer support in English and Spanish.
Pros of choosing Dataslayer as a Porter Metrics alternative
- Affordable data connector designed for PPC use cases and marketers
- Agencies use team member links to client data without individual logins
- Live chat with data experts; responses in minutes; high-touch personal assistance
- Plans from $35/month vs. Supermetrics’ $87/user minimum and extra data costs
Cons of choosing Dataslayer over Porter Metrics
The following are reasons to look for Dataslayer alternatives.
- Lacks built-in storage, relying on API stability which can lead to slow reporting
- Dashboard performance can be compromised due to API limitations, slowing down reporting for clients with numerous active campaigns
- Usage-based pricing can become unpredictable and expensive, potentially surpassing leading providers
- Users report issues with data formatting leading to discrepancies, such as metrics like CTR and conversion rate appearing in percentage format instead of decimal
AgencyAnalytics
Agency Analytics is a reporting and dashboarding tool for marketing agencies, offering unique features like SEO monitoring and client-staff communication management.It’s a good starting point for non-technical agency marketers transitioning from manual reporting, despite potential limitations in flexibility and features compared to data connectors or ETL solutions. Agency Analytics remains superior in ease of use to BI tools like Google Looker Studio.
Porter Metrics vs. AgencyAnalytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
AgencyAnalytics pricing
AgencyAnalytics pricing is based on “client campaigns” which are combinations of connected accounts like websites and ad platforms per client.
Plans:
- Freelancer: Starts at $60/month for minimum 5 client campaigns at $12 each
- Agency: Starts at $180/month for minimum 10 client campaigns at $18 each
- Enterprise: Starts around $900/month for minimum 50 client campaigns
Advanced features like white-labeling, custom metrics/dashboards, and agency management tools are included in higher-tier Agency and Enterprise plans.
Who is AgencyAnalytics best for?
Agency Analytics offers a comprehensive suite of reporting tools with predefined dashboards tailored specifically for marketing agencies. It is ideal for agencies that want to report the most important metrics without needing complex data transformation capabilities. The platform also offers client reporting and communication management features, which can streamline interactions with clients.
Porter Metrics, however, provides a more straightforward and predictable pricing model based solely on the number of accounts connected. It includes unlimited users, data sources, and destinations in all plans, making it more cost-effective for small and medium marketing teams and agencies. Additionally, Porter Metrics offers comprehensive templates and tutorials, and exceptional customer success service in English and Spanish.
Pros of choosing AgencyAnalytics as a Porter Metrics alternative
- Pre-built marketing agency reporting templates and workflows for client reporting
- Faster than assembling comparable views in Looker Studio with minimal setup
- Filter Facebook Ads by campaign; blend Google Analytics + CRM data; set markup %
- Fast data access by syncing with API data to cloud storage proactively
Cons of choosing AgencyAnalytics over Porter Metrics
The following are reasons to look for AgencyAnalytics alternatives.
- Can’t combine Facebook Ads metrics by device, demographics, or creatives in the same query
- Doesn’t allow cleaning, tagging, or grouping data with custom dimensions, unlike Looker Studio, Sheets with REGEX, or Funnel
- Lacks transformation features like regex to clean URLs or group by site section
- Costs scale fast: charges per “client campaign” combination of connected accounts, unlike per account pricing
Polar Analytics
Polar Analytics is a no-code analytics and data integration platform for e-commerce Shopify brands with $2+ million annual revenue.All-in-one approach with custom dashboards, visualizations, integrations, conversion/attribution script, AI chat analysis, alerts, data transformation.
Automatically aggregates and combines channels to calculate CAC, LTV, retention, contribution margins, profits. Drawbacks: plans start $300/mo, not fully self-service, requires setup call.
Porter Metrics vs. Polar Analytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
| Polar Analytics | 45 | All data sources included (23+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 300/mo | Yes✅ | Based on order volume | Unlimited users and admins ✅ | 5 | Less flexible than modular tools |
Polar Analytics pricing
Pricing is based on total tracked orders, starting at $300/month for 2,000 orders. Price per tracked order decreases with higher volumes, down to $0.04/order for over 50,000 orders per month. Enterprise plan pricing for companies over $20M GMV.
Who is Polar Analytics best for?
Polar Analytics is specifically geared towards larger Shopify-based e-commerce brands, offering an all-in-one, no-code analytics and reporting solution. It automatically aggregates data from multiple marketing channels to calculate attribution and profit-based metrics, making it ideal for e-commerce businesses needing a focused solution for marketing analytics.
However, Porter Metrics offers a more straightforward and predictable pricing model based solely on the number of accounts connected. It includes unlimited users, data sources, and destinations in all plans, making it more cost-effective and easier to budget for small and medium marketing teams and agencies. Additionally, Porter Metrics provides comprehensive templates and tutorials, and exceptional customer success service in English and Spanish.
Pros of choosing Polar Analytics as a Porter Metrics alternative
- Pre-built Shopify dashboards: sales, profits, CAC, AOV by marketing channel, SKU
- Consolidates Facebook Ads, Google Analytics, Klaviyo, ReCharge data in one place
- Calculates key DTC metrics automatically: MER, CPC, ROAS, LTV by segment
- Stellar support: users cite daily outreach, hour-long calls, technical assistance
Cons of choosing Polar Analytics over Porter Metrics
The following are reasons to look for Polar Analytics alternatives.
- Incomplete metrics and documentation: lacks some specific analyses and metrics needed by marketing teams and agencies, such as outbound clicks for Facebook Ads
- Slow, delayed data retrieval: runs daily backfills by default, useful for weekly/monthly monitoring but unfeasible for day-to-day or real-time analytics like ad pacing or Black Friday events
- Some users report occasional “slow” load times in reviews on G2 and Shopify
Other Porter Metrics alternatives you should consider?
We have tested a lot of marketing reporting tools and white-glove services, here are other alternatives you should consider if you have time to keep exploring:
- Databox for easy-to-build marketing reporting.
- Equals for SaaS companies that want to measure their data in a tool that looks like Sheets.
- VisionLabs if you want custom data pipelines and reporting without using your internal team.
- Datapad if you want reports that look like a Notion report and are easy to build.
- Coefficient if you want an alternative to automate your Google Sheets reporting.
- Awesome Table is a great Google Sheets Supermetrics alternative.
- Swydo is an easy-to-use out of the box marketing reporting tool
Porter Metrics overview
Porter Metrics is a no-code marketing reporting tool to measure marketing performance towards bottom-line, revenue and profit metrics with no data warehouses, scripts, or additional tools required, across all your marketing channels, products, clients, and campaigns.It connects to the most popular B2B and e-commerce marketing data for small businesses such as Shopify, HubSpot, GA4, Facebook Ads, and Instagram, to destinations like Looker Studio (formerly Data Studio) and GoogleSheets.
+100 Looker Studio templates and +100 Youtube tutorials on marketing reporting. Used by +1,500 marketing teams in 60 countries.
Reasons to seek Porter Metrics alternatives
You’d replace Porter Metrics alternatives that can be managed by a data team. Porter is 100% no-code, focused on small marketing teams and agencies in B2B and e-commerce.
You can also look for alternatives to Porter if find Looker Studio or Google Sheets too complex and daunting and your reporting needs are basic, so you can use a custom reporting tool.
Porter Metrics pricing explained
Porter Metrics only charges based on the numbers of accounts you connect, making the pricing easier to understand and more predictable. They include in any of their plans:
- ✅ Unlimited users
- ✅ All the data sources
- ✅ All the destinations
- ✅ Daily data refresh
Other platforms charge based on more variables, making it more expensive (you have to upgrade to access a specific data source) or limited (because of usage limitations).
They have different plans that allow you to have access to different benefits. For instance, let’s analyze their ‘Essential plan’ for $37 month or $29 month billed annually.
The ‘Essential plan’ includes:
- Data sources: only four are allowed and they are Facebook Ads, Google Ads, Google Analytics Universal, and Google Analytics 4.
- Users: only one user is allowed to connect data, you can’t share it with your team.
- Accounts: three accounts allowed per data source (3) Facebook Ads accounts, (3) Google Ads accounts, (3) Google Analytics Universal accounts, and (3) Google Analytics 4 accounts.
The cost of adding an extra data source decreases with higher plans, making it more economical as your data integration needs grow.
Extra data source on the Teams plan: $7,99 /mo or $79,99 anually (17% discount)
Extra data source on the Agencies plan: $4,2 /mo or $42 anually (17% discount)
If you want to create your first marketing report for free, remember you can start a 14-day free trial https://portermetrics.com/en/onboarding/ (no credit card required)
Frequently Asked Questions (FAQs)
Is there a fully free Porter Metrics alternative?
You can use the Google Native connectors that Looker Studio offers, such as Google Ads, Google Search Console, and Google Analytics 4.
However, if you want to integrate additional platforms, it’s better to choose another verified third-party provider, such as Supermetrics or Funnel.io.
There are no truly good free alternatives to Porter Metrics because developing and maintaining a comprehensive marketing data platform with robust API integrations across all major advertising and analytics tools is an extremely costly and complex undertaking:
- Building and maintaining API connections to dozens of marketing data sources requires significant engineering resources to handle varying data models, rate limits, and authentication methods.
- Calculating custom marketing metrics means translating complex formulas across disparate data sources and handling elements like campaign structure and ad creatives.
- Marketing data volumes can be massive even for smaller businesses, necessitating optimized data warehousing capabilities.
- APIs and data sources change constantly, requiring continuous integration updates and maintenance.
- Creating an intuitive UI/UX, rich visualizations, collaboration features and other functionality further adds to development costs.
While simple free marketing data connectors exist, building a truly full-featured free alternative with broad compatibility, customization abilities, and scalability is prohibitively expensive without a sustainable monetization model.
Why do people leave Porter Metrics?
Most Porter Metrics customers leave the platform because of: limited integrations, lack of data transformation features, and the need for more advanced solutions.
- Limited integrations: Porter Metrics offers fewer connectors compared to alternatives, focusing mainly on popular platforms used by SMBs and agencies doing e-commerce and lead generation. Users requiring less common or more technical integrations may need to look elsewhere.
- Lack of data transformation features: Currently, Porter Metrics does not provide built-in ways to blend, segment, or enrich data, or create custom fields. Users need to rely on external tools like Looker Studio or Sheets for these tasks
- Need for more advanced solutions: Larger enterprises or users with complex data management requirements may find Porter Metrics unsuitable due to its focus on simplicity and its target market of SMBs. They may require more advanced features and integrations typically found in enterprise-level alternatives.
Is it easy to switch from Porter Metrics to another solution?
Most of the top alternatives make migrating data connections and reports/dashboards from Porter Metrics relatively easy. Many have import wizards and services to assist with the transition process. It also depends on your tool knowledge and the alternative’s level of assistance.
