Best free SEO report templates for Looker Studio (2026)

Q: What is the best tool to build an SEO dashboard?

Google Looker Studio is the most popular free tool. With Porter Metrics, you can connect Google Search Console, GA4, and Google Business Profile.

Q: Are these SEO report templates free?

Yes, all 43 SEO templates are free to download and use.

Q: How do I connect Google Search Console to Looker Studio?

Go to portermetrics.com, select Google Search Console, authorize access, then copy an SEO template.

Q: Can I use these templates for client SEO reporting?

Yes. All templates are white-label. Share automated reports via email, PDF, or live links.

Q: What is the difference between an SEO dashboard and an SEO report?

An SEO dashboard is a live, interactive view with real-time data. An SEO report is a periodic summary sent to stakeholders. With Looker Studio templates from Porter, you get both: a live dashboard plus the ability to schedule automated PDF reports.

Browse 21 SEO Report Templates for Looker Studio

Choose from our library of free, white-label seo templates. Each template tracks the full marketing funnel: visibility (impressions, reach), engagement (CTR, interactions), and conversion (leads, revenue). Organized following the SUMAS framework with breakdowns by channel, campaign, audience, and time period.

SEO Serp tracking Report template for Looker Studio by Porter

Track SERP positions, featured snippets → CTR trends, position volatility → organic click share, ranking gains. Segment by keyword, competitor, SERP feature.

SEO Keyword research Report template for Looker Studio by Porter

Track keyword search volume, SERP visibility → CTR per keyword, position changes → organic traffic, keyword conversions. Segment by keyword cluster, intent, difficulty.

SEO Keyword ranking tracker Report template for Looker Studio by Porter

Track ranking positions, SERP features → CTR by position, impression trends → traffic from ranked keywords. Segment by keyword, URL, position change.

Google Search Console Report template for Looker Studio by Porter

Track organic impressions, indexed pages → CTR, average position → organic clicks, top queries. Segment by query, page, country, device.

SEO Report template for Looker Studio by Porter

Track keyword search volume, SERP visibility → CTR per keyword, position changes → organic traffic, keyword conversions. Segment by keyword cluster, intent, difficulty.

Google Ads Keyword analysis Report template for Looker Studio by Porter

Track impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segment by keyword, match type.

Local SEO Report template for Looker Studio by Porter

Track organic impressions, visibility → organic CTR, average position → organic conversions, goals. Segment by page, keyword, channel, device.

Google Analytics 4 acquisition Report template for Looker Studio by Porter

Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.

Google Analytics 4 Attribution Report template for Looker Studio by Porter

Track touchpoints, assisted interactions → path length, time to conversion → attributed conversions by model. Segment by channel, model type.

Website Report template for Looker Studio by Porter

Track sessions, visitors, traffic sources → bounce rate, pages/session, duration → form submissions, purchases. Segment by landing page, source, device.

Google Analytics 4 Report template for Looker Studio by Porter

Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.

Google Analytics 4 Audience Report template for Looker Studio by Porter

Track users, new vs returning → session duration, pages/session → conversion rate by segment. Segment by age, gender, interests, geography.

Content marketing Report template for Looker Studio by Porter

Track page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segment by content type, topic, channel.

Content performance Report template for Looker Studio by Porter

Track post reach, impressions → engagement rate, shares, saves → click-through rate, content ROI. Segment by format, topic, platform.

Acquisition Report template for Looker Studio by Porter

Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.

Multi-channel Marketing performance Report template for Looker Studio by Porter

Track impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segment by channel, campaign, date.

Inbound marketing Report template for Looker Studio by Porter

Track blog traffic, social reach → content downloads, form views → MQLs, SQLs, pipeline generated. Segment by content asset, channel, stage.

Google Business Profile Report template for Looker Studio by Porter

Track reviews, average rating → response rate, sentiment → review-influenced visits. Segment by rating, period.

Brand awareness Report template for Looker Studio by Porter

Track brand impressions, reach, SOV → brand mentions, sentiment → branded search, direct traffic. Segment by channel, competitor.

Google Business Profile Reviews Report template for Looker Studio by Porter

Track reviews, average rating → response rate, sentiment → review-influenced visits. Segment by rating, period.

PPC multi-channel Report template for Looker Studio by Porter

Track cross-platform impressions → CTR comparison by platform → blended ROAS, CPA by platform. Segment by platform, campaign type.

What is an SEO dashboard on Looker Studio?

An SEO dashboard on Looker Studio is a visual report that pulls data from sources like Google Search Console, Google Analytics 4, and Google Business Profile into a single interface. It lets you track keyword rankings, organic traffic, click-through rates, and indexation status without switching between tools.

These free SEO dashboard examples connect directly to Google Search Console, Google Analytics 4, and Google Business Profile. Unlike static spreadsheet templates, Looker Studio analytics dashboards update automatically with your latest data, giving you a live view of your website traffic dashboard, keyword performance, and organic search visibility.

Get started in minutes: With Porter Metrics connectors, connect your SEO data sources and use pre-built templates to start monitoring performance right away.

Why use an SEO dashboard on Looker Studio?

Consolidate SEO data

Pull Google Search Console, GA4, and Google Business Profile into one report. Our SEO report template combines queries, landing pages, and rankings in a single view.

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Track keyword rankings

Monitor position changes with our keyword ranking tracker. Filter branded vs. non-branded with our dedicated template.

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Automate client reporting

White-label SEO dashboards for agencies. Schedule automated reports via email, share live links, or export to PDF with your branding.

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Monitor local SEO

Track reviews, search visibility, and direction requests with our Local SEO and Google Business Profile templates.

How to build an SEO dashboard on Looker Studio

Connect your SEO data sources

Go to portermetrics.com and connect Google Search Console, GA4, or Google Business Profile. Tutorials: connect data sources, connect GA4, connect GBP.

Choose an SEO template

Browse our SEO template gallery and pick a template for your use case. Learn how to copy a Looker Studio template.

Select your SEO metrics

Customize with clicks, impressions, CTR, and average position from Search Console. Add GA4 organic sessions and conversions. Learn about calculated fields, charts, and regex grouping.

Design your SEO dashboard

Add logos, colors, and fonts to white-label your report. Follow our dashboard design tutorial.

Share your SEO dashboard

Share via link, PDF, scheduled email, or embed. Tutorial: How to share Looker Studio reports.

Connect Google Analytics 4 to Looker Studio (2026)

Porter Metrics

Connect Google Business Profile to Looker Studio

Porter Metrics

Design Marketing Reports on Looker Studio

How To Design the Best Marketing Reports on Looker Studio

Porter Metrics

Key metrics and KPIs for an SEO dashboard

Search Visibility

Organic clicks — total clicks from Google Search
Impressions — how often pages appear in SERPs
Average position — ranking across target keywords
CTR — click-through rate from search results

Keyword Performance

Keyword rankings — position tracking over time
Branded vs. non-branded — brand vs. generic split
Top queries — best queries by clicks
Opportunities — high impressions, low CTR

Organic Traffic

Organic sessions — visits from organic search
Landing pages — top pages by organic traffic
Conversions — leads/signups from organic
Bounce rate — visitor engagement quality

Local SEO

GBP views — listing visibility on Maps
Direction requests — users asking for directions
Phone calls — calls from GBP listing
Reviews — rating and count

Start tracking your SEO performance today

Connect Google Search Console and GA4 in minutes. Choose from 43 free SEO templates on Looker Studio and automate your reporting. Get started for free →

Frequently Asked Questions

What is an SEO dashboard?

An SEO dashboard is a visual report that consolidates data from Google Search Console, Google Analytics 4, and other sources to track keyword rankings, organic traffic, and search visibility in one place.

What is the best tool to build an SEO dashboard?

Google Looker Studio is the most popular free tool for building SEO dashboards. With Porter Metrics, you can connect Google Search Console, GA4, and Google Business Profile and use pre-built SEO templates.

Are these SEO report templates free?

Yes, all 43 SEO templates are free to download and use with Porter Metrics free plan.

Can I customize these SEO templates?

Yes. Every template is fully customizable. You can add your logo, change colors, add or remove metrics, and create calculated fields.

How do I connect Google Search Console to Looker Studio?

Go to portermetrics.com, select Google Search Console as your data source, authorize access, then copy an SEO template. Your data will populate automatically.

Can I use these templates for client SEO reporting?

Yes. All templates are white-label. You can add your agency branding and share automated SEO reports via email, PDF, or live links.

What SEO metrics and KPIs should I track in my dashboard?

The most important SEO metrics to track include organic traffic (sessions from search), keyword rankings and position changes, click-through rate (CTR) from search results, impressions and search visibility, backlink profile growth, Core Web Vitals scores, and conversion rate from organic traffic. Group these into visibility metrics (impressions, rankings), engagement metrics (CTR, time on page), and conversion metrics (leads, sales from organic) to get a complete picture of your SEO performance.

How do I combine Google Analytics and Search Console data in one SEO dashboard?

Connect both Google Analytics 4 and Google Search Console as data sources in Looker Studio through Porter Metrics. GA4 provides user behavior data (sessions, conversions, bounce rate) while Search Console provides search performance data (queries, impressions, CTR, positions). Blending both sources gives you a complete view from search query to conversion, letting you see which keywords drive the most valuable traffic.

What is the difference between an SEO dashboard and an SEO report?

An SEO dashboard is a live, interactive view of your current SEO performance that updates automatically with real-time data. An SEO report is typically a periodic summary (weekly, monthly) sent to stakeholders. With Looker Studio templates from Porter, you get both: a live dashboard you can check anytime, plus the ability to schedule automated PDF reports via email to clients or team members.

Best Free SEO Report Templates for Looker Studio (2026)

Browse 21 SEO Report Templates for Looker Studio

What is an SEO dashboard on Looker Studio?

Why use an SEO dashboard on Looker Studio?

Consolidate SEO data

Track keyword rankings

Automate client reporting

Monitor local SEO

How to build an SEO dashboard on Looker Studio

Connect your SEO data sources

Choose an SEO template

Select your SEO metrics

Design your SEO dashboard

Share your SEO dashboard

Key metrics and KPIs for an SEO dashboard

Search Visibility

Keyword Performance

Organic Traffic

Local SEO

Start tracking your SEO performance today

Frequently Asked Questions

Start building your SEO dashboard today

SEO Dashboard Best Practices