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Facebook Insights Report Template

You can visualize with this report all the key metrics and KPIs you need to understand your Facebook Insights results measuring growth, likes comments, engagement, reach, demographics, and more. 

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  • Set up in < 5 min
  • Instructions included
  • White-labeled reports

Template use case

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Data sources included in this template

Actionable dashoards that drives
bussiness outcomes

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Questions you can answer with this dashboard

Social Media: Facebook Insights

  • What is the engagement rate percentage on our Facebook page?
  • What is the total number of followers on our Facebook page?
  • How is our Facebook page performing in terms of engagement, clicks, and views?
  • How many unfollowers have we had on our Facebook page?
  • What is the gender and age breakdown of our Facebook page followers?
  • What is the total number of page impressions on our Facebook page?
  • What is the total reach of our Facebook page?
  • How frequently are our posts being shown to our audience?
  • How has post engagement been performing on our Facebook page?
  • What is the total number of post reactions on our Facebook page?
  • What is the engagement rate by post on our Facebook page?
  • What is the reach by post on our Facebook page?
  • What is the total number of impressions by post on our Facebook page?
  • How many people have sent a message to our business on Messenger?
  • What is the total number of messaging conversations on our Facebook page?
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Metrics included in the Looker Studio dashboard

Social Media: Facebook Insights

  • Post engagement
  • Post Reactions
  • Engagement rate by post
  • Reach by post
  • Impressions by post
  • Post engagement
  • Post Reactions
  • Engagement rate by post
  • Reach by post
  • Impressions by post
  • Number of people who have ever sent a message to your business on Messenger
  • The number of messaging conversations
  •  The number of conversations with the page that have been blocked
  • Likes by location
  • Unfollowers
  • Followers by gender and age
  • Page total impressions
  • Total reach
  • Frequency
  • Engagement rate %
  • Page total followers
  • Performance by engagement, clicks, and views

Get our team to set up this Looker Studio report for free

We will help you set up this template for free in a one-on-one call. There will be no sales pitch, just select the time that best suits you, and you will have a killer report in less than 30 minutes.

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Adrian Ali
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Got questions?

Facebook Insights has about 282 metrics that you can add to your report to customize by choosing specific ones according to your KPIs. You can take a look and review this Facebook Insights metrics list. 

You also need to know that Page Insights data is only available on pages with 30 or more likes, and demographic metrics, such as age, gender, and location, are only returned if there is data for 100 or more people.

If you’re running Facebook marketing campaigns and you use Facebook as a content distribution channel, you should automate your Facebook reporting and use this template.

This report is perfect for:

  • Digital marketing agencies
  • Social media managers
  • Community managers
  • Small businesses who are working on Facebook campaigns

Once you are working with Facebook to boost your social media marketing strategy, you need to review your complete Facebook strategy in-depth and understand how your content is performing and how your page is growing.

So, the best way to understand the results of your strategy is through a report that can help you take your social media channels to the next level. 

 

You already know how much information and valuable insights this report can provide you, so to use and set up this template, you can follow the following steps: 

  • Click on “Use template.”
  • Click on “Copy report.”
  • Log in with Google.
  • Connect with Facebook.
  • Choose your Facebook pages.
  • Click on “Connect” in the top right corner.

 

You can also see all these steps in detail in the following tutorial to set up your report: Connecting Facebook Insights to Google Data Studio.

In addition, you can review these guides to connect other social media channels and different apps to Google Data Studio:

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

  1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.

  2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).

  3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

  1. Before downloading your report choose the date range you want to visualize on your report.

  2. Click on the “File” menu at the top left corner of the screen.

  3. Select “Download as” from the drop-down menu and choose “PDF.”

  4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

  5. Click on “Download” to save the report on your device.

 

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