Metrics included and questions answered in the report template

Facebook Ads has more than 400 metrics and dimensions that you can add to your report, and use them for customizing it by choosing specific ones according to your KPIs.

Take a look and review all the metrics included in this Facebook Ads funnel report template:

Facebook campaign performance metrics

These are metrics associated with this overview:

  • Amount spent
  • Impression
  • Clicks
  • CTR
  • CPM
  • CPC
  • Link clicks
  • Landing page views

This overview page can help you to know the most relevant metrics on your Facebook Ads campaigns and show you your ads performance to make decisions based on actual data. 

We highly recommend starting analyzing to complete the text boxes. 

We have included yellow notes to guide you while pulling your data and analyzing it.

Facebook Ads Campaign performance

Through this page, you can visualize and monitor all the metrics associated with your Facebook campaigns and break them down by ad set and ads.

Post engagement performance report 

It is crucial to track your posts to know how they perform and know your top ads. In this way, you can create similar content and understand what your audience is interested in. 

Use the post engagement performance to know metrics related to your post, such as:

  • Post reactions
  • Post likes
  • Post comments
  • Post shares
  • Post engagements
  • Post Clicks 
  • Video Views 

Compare the performance of every single piece of content to create insights-driven posts. 

Facebook Ads KPI report 

The Key Performance Indicators (KPI) are measurable values that help marketers to identify effectively that a campaign is achieving key business objectives. for the Facebook Ads campaign, it is crucial to use KPIs to evaluate their success at reaching targets.

To be able to understand your KPI’s you must visualize the most relevant metrics to calculate them:

  • Clicks
  • Post Engagements 
  • Reach
  • Impressions
  • Ad Spent

Then, this template will display your main KPIs such as: 

  • CTR
  • CPC
  • CPM 
  • ER

Conversion Rate Facebook Ads Report

You can use this section to have an idea about how many leads are generated by day, monthly, or annually. As well, you can break down your leads by region and gender. 

These are some metrics available for this page:

  • Leads generation performance over time
  • Conversions by  platform 
  • Conversions by audience

Facebook Ads actions (custom and standard conversions)

If you want to know if your campaigns are working correctly, considering how many users are arriving at your website (or landing pages), this page will provide you with this information.

For example, you can visualize metrics like “conversion rate” without manual or additional calculations. 

Hubspot CRM Contacts Report Template

Check out this free Hubspot CRM contacts report template for Google Data Studio to display your key metrics and start tracking your Hubspot account. It's easy to set up.

It’s free. 1-min setup.
Get our team to make your reports.

Hubspot CRM contacts report template

Reporting tool included

Where the report template will work: Google Data Studio


You can find related templates to “Google Business Profile” on our SEO reports’ gallery.

Apps included

Apps included

Needed apps to connect your report template:

Free Hubspot report dashboard overview

You can use this free template to visualize all your Hubspot CRM data in one place. The Hubspot CRM dashboard gives you an overview of your:
  • CRM metrics
  • Companies inventory
This template was created and influenced by real-world examples. It would be perfect for your company to visualize metrics like contacts status, emails sending overtime, contacts status, emails sending overtime, etc. All you need to use this Free Hubspot report template is to make a copy and set up your data source. We invite you to learn how to connect Hubspot to Google Data Studio.
  • Save time by not having to create your own Hubspot reports from scratch
  • Quickly understand all your key metrics in minutes
  • Customize the template to match your branding
  • Get insights that will help you improve your business performance

Metrics included and questions answered in the report template

Hubspot, like other CRMs, has different metrics that you can track and include in your reports according to your needs. However, we have predefined metrics for this template considering actual use cases. You can visit the following article to check the complete metrics list for Hubspot. Take a look and check all the metrics included in this Free Hubspot report template:

Contact report 

This overview page can help you to manage contacts and answer some key questions, such as:
  • How many contacts do I have in my Hubspot CRM?
  • Where are my contacts coming from?
These are metrics associated with this overview:
  • Total contacts
  • Contact number of sessions
  • Deal number of associated contacts
  • Contact status
  • Contact location

Email marketing report 

This data can help you understand Hubspot’s performance with your email marketing. This section will answer some questions, such as:
  • How many contacts are unsubscribed from my emails? 
  • What is the average click-through rate for my Hubspot emails? 
  • What is the average open rate for my Hubspot emails? 
Metrics included:
  • Contact marketing emails delivered
  • Contact marketing emails opened
  • Contact marketing emails bounced

Company inventory report 

Use the company inventory data to see how many companies you have in Hubspot. What is the average company size, and what is the average revenue of companies. Metrics included:
  • Total companies
  • Company Industry by size / Revenue
  • Company firs contact create date
  • Deal amount in company currency
  • Company annual revenue
  • Company total revenue
This report can help you identify any potential areas of improvement in your CRM platform and achieve your key sales objectives. Try it out, and let us know what you think! 

How to use this Hubspot CRM Report Template?

We are sure you want to use the Hubspot CRM Report Template to start tracking your Hubspot account directly from Google Data Studio. Indeed, using Google Data Studio is one of the easiest ways to create reports.  To show you how to use this template in minutes, you can check the following steps
  • Click on “copy report”
  • Log in with Google
  • Connect with Hubspot
  • Choose an account
  • Set up the parameters
You can go to the following tutorial to see all the steps in detail. Examples included!

Edit and Share this Monthly report template

How to connect Google Search Console to Data Studio.
How to connect Instagram to Data Studio.
How to connect Google Sheets to Data Studio.

How to use this report template?

Porter Metrics is a non-code reporting tool that allows you to automate your Data Studio reports in some minutes, which means you don’t have to be a developer or a Google Data Studio specialist. We have already created templates, tutorials, and connectors to make Porter easy to use.

Get your metrics in tools you already know

We recommend you visualize all your relevant KPIs directly on Google Data Studio Dashboards because it is one of the self-service platforms to automate data and it is also for free. If you are not familiar with Data Studio, you can learn how to use it through the following tutorial: Google Data Studio tutorial – 2022.

White-label, customizable report

Marketers and agencies want eventually to customize their reports, adding their colors and using their brand guidelines. If you work with a customizable or a white-label, you will be able to customize your report as much as you can.
We have prepared this tutorial to show you how to customize your reports.

Share your reports via links or PDF

All the reports need to be shared because someone else will help you to analyze your metrics and charts to create criteria and work on new strategies. Also, if you are an agency, you need to share your reports with your clients.

Through Google Data Studio you can share your reports via link or PDF. These are different ways to share your Facebook Ads report:

You can also learn more about his topic in the following tutorial: How to share your Google Data Studio reports.

Custom widgets and charts

You can use Data Studio to add different charts according to your need and how you want to visualize your data. These are some examples that you can use on your reports.

You can also customize these charts and change their color and sizes. Follow this video tutorial to learn how to create graphics and charts on your Data Studio reports.

Save time with predefined custom metrics and KPIs

All our templates, including the Facebook Ads report template, have predefined metrics based on real cases and the most used business KPIs.

Schedule report’s and send them via email

As we told you, Google Data Studio has the option to let you schedule email deliveries which means you can send a copy of your Data Studio report to your stakeholders regularly.

You can also review the following article to create a new email delivery schedule for Google Data Studio.

Filter and break down your data

Filters and controls on Google Data Studio make your reports interactive and clean your data.

For example, you can use the filters on your report to filter your “campaign objectives” or “camping names” and analyze the performance metrics just for some of them, excluding the campaigns that were meant for engagement rather than lead generation.

We have already created the following tutorial to show you how to create filters and controls on Google Data Studio.

Access all historical data and any period

You can review all your data and also combine it from old or blocked accounts with the new ones you create so you keep all the data consistent in a report. On Porter Metrics we retrieve all the historical data that the Facebook Ads API allows, which is generally 2 years.

Connect and combine with other apps for cross channel reporting

In the same report view, you can combine data from multiple sources like Twitter, Google, Shopify, and more, so you truly have everything in one place.

Connect multiple accounts

If you are an agency, you can integrate multiple accounts together to have a full overview of all your clients’ data. Also, if you are a marketing team in charge of data, you can overview multiple brands, regions, etc.

How Porter makes it even easier

Free reporting for everyone

You can use Porter Metrics to access our report templates gallery, inspired by real use cases. Review the galley to access to:

Get our team to set up your reports for free.

It is ok if you want to set up your report, but if you need help with it, feel free to contact our specialist team in charge. We can set up your reports for free!

Reporting tutorial

We already have a tutorial to show you how to set up your report template, including use cases, charts customization, blending examples, and more.

Connectors metrics list

If you are working with our report template, you need to know all the metrics and dimensions that belong to. For this reason, we’ve created this list.

Free templates for social and advertising reporting

We have chosen some related templates that can be useful to your business.

You can also review all our social and advertising report templates.

Connect with other apps

We know how powerful this report template is, and we also know how connecting this report with others apps can help you to have a full overview of your social media platforms.

You can check our connector list to review similar connectors such as Instagram Ads and Google Ads to create a cross-channel ads report visualizing your total ad spend and conversions across your paid channels.

Learn how to connect your report template with other apps in the following tutorial: Google data studio – Blending data.

Hubspot CRM contacts report template

Hubspot CRM contacts report template


These are metrics associated with this overview:

This report template is really for free, and you can copy it and use it whenever you want. However, you need to pull your data from the Porter Metrics.

Once you have successfully created a copy for this template, you will start a 14-days free trial with us. Also, you will choose a paid plan to upgrade your porter metric account and keep the connector working. 

Note: If you don't want to upgrade a plan with Porter, you may keep with the template, but the connectors will stop working, which means your data won't be available in this stunning and comprehensive template.

When you have a custom report template, you can visualize real-time charts and know your performance when you have a custom report template.

Once you have set up your advertising report template, you will follow these steps to analyze your data:

  1. Define a goal: to analyze your SM strategy campaigns performance; you should compare your KPIs against a goal to have a context. To set up your goals, you may consider metrics such as ROAS, CAC, and CPL as they're a measure of the impact on your business. 
  1. Break down your data: to identify where your metrics are underperforming, break them down by dates, campaigns, regions, ads, devices, etc. With more than +100 breakdown options, SM will help you spot where ad spend is wasted.
  1. Map a funnel: funnels describe purchase journeys so you can spot where your audience gets stuck. We've got a funnel report template for that.


You can customize your report by creating new charts, adding filters and controls, custom formulas, colors, logos, and changing the size of your canvas.

We have created the following video tutorial to show you all these options to customize your SM report template: How to customize a Google Data Studio report

As we have shown you, Porter Metrics has been created as a non-code platform for marketers and agencies to automate your Data Studio reports in some minutes. 

The difference between Porter Metrics and competitors is the non-code and the resources that Porter Metrics offers. You can also review this reporting tools list to know all the solutions available, including Porter Metrics and competitors. 

Please make a copy of this funnel report template and use it now to track your campaigns. As we show you, these are the steps:

  • Login with Google
  • Connect with your APP
  • Choose your ad accounts
  • Set up the conversion window and reporting time

Remember, if you need help to set up your report or star tour free trial, you can schedule a call, and we will be happy to help you.

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