Instagram connector for Google Data Studio

Visualize your Instagram account, posts, stories, and audience data on Google Data Studio. 

Connect your Instagram data to Google Data Studio

With Porter, you can automatically connect and visualize your Instagram business page data on Google Data Studio

Porter translates the charts you create on Data Studio to queries that we request to the Instagram API. As such, Porter doesn’t store your Instagram data and the history retrieval limits are set by Instagram API itself. 

Instagram API lets you bring different types of data:

  • Profile
  • Profile actions
  • Posts
  • Carousel

Profile data mostly included followers’ performance and reach. 

Audience data lets you break down your followers into their demographics (gender and age) and geography. 

With post data, you can visualize every post’s performance by reach, engagement, impressions, likes, comments, and more. Our connector, particularly, lets you visualize the first 3 comments on every post to make sense of audience sentiment. 

About  Instagram stories reporting: you can bring Instagram stories data with our Google Data Studio connector, but you can only do it for a 24 hours span, like the lifetime of stories. 

That’s how most connectors work as, like us, they don’t store data but retrieve it directly from Instagram. If you need to visualize Instagram stories data, we’d suggest a dedicated, specialized solution that stores such data. Eventually, we plan to add this feature to the connector. 


Instagram Insights metrics and dimensions list

We embeded a Google Data Studio report where you can browse all the fields that our Instagram Insights connector. You can search for specific fields or break them down by type (number, text, city, etc.).

Get started fast with our Instagram templates

Data Studio + Instagram

Google Data Studio makes marketing reporting easy and powerful.

Create custom formulas

Play with your data as it was on Google Sheets. 

Schedule reports

Schedule the day and time you want to send interactive and PDF reports to your customers or team. 

Add multiple accounts

Combine all your data sources like Facebook and add more accounts in your reports.

Dozens of visualizations

Use scorecards, heatmaps, bar charts, geo maps, line charts, pie charts, to tell the whole story. 

How to set up your first Instagram report on Google Data Studio

This guide is meant to help you set up our Instagram connector for Google Data Studio, which will automatically display report templates.

If you want to learn to customize your own reports, we suggest you enroll in our new and free Google Data Studio course.

Setting up your first Instagram report on Google Data Studio only takes a few clicks (like 14).

All over our website, we have a button to encourage you to build a report with our connectors.

If you haven’t clicked it, do it here.

Now, choose Instagram.

Authorize your preferred Gmail account on Google Data Studio.

We suggest using the same email you used to sign up on Porter.

Now, allow Porter.

Google will give you a warning message that says we will take sensitive information. We only take your Gmail account to tie it with your Porter account.

Now, authorize Facebook. Your will connect through a personal Facebook profile. We suggest you to choose the profile with the accesses to the Facebook Pages and Instagram Business accounts.

Now choose all the Instagram Business Accounts you will eventually want to report on Data Studio.

Also, choose all the Facebook pages that have linked an Instagram Business account your would like to use for your reports.

You’re connected! To create your first report, choose an Instagram account, and click on the “Create” button in the top-right corner.

You will see a list with all the fields we retrieve from the Instagram API. Just click on “Create report” on the top-right corner.

And your first Instagram reports will be automatically generated!


Check our pricing page to get the full details. 

Yes! Please, explore our help center, where you can find our documentation and blog. You can also reach us out via Messenger, email or scheduling a call. 

You can find a list with all the fields and metrics we bring for each connector on our documentation. 

If there’s a metric or field missing that any other connector offers, we will bring it, too. We will bring all the metrics the Instagram API allows.