The most important KPIs vary depending on the buying type and averages you can find, your campaigns, or the industry you are a player in.
TikTok has more than 800 million subscribers and is growing fast. Unlike most mobile app developers, TikTok has created content exclusively on YouTube for over two years.
This list shows some of the best TikTok KPIs you need to watch for before creating content and hiring TikTok influencers. Key performance indicators are an indicator of campaign effectiveness.
First, I’ll be taking you through some basics of KPIs.
What are KPIs?
According to Investopedia, Key performance indicators (KPIs) refer to quantifiable measurements to gauge a company’s long-term performance.
KPIs help determine a company’s strategic, financial, and operational achievements, especially compared to other businesses within the same sector.
Why are KPIs important?
KPIs help businesses and organizations track vital metrics to show the progress and success rate. The following are some of the reasons KPIs are important:
- To monitor company health.
- To measure progress over time.
- To make adjustments & stay on track.
- To solve problems or tackle opportunities.
- To analyze patterns over time.
What are some good KPIs examples?
An organization’s KPI is not necessarily the same as its goal. For instance, a school may set a goal for all students to pass a specific course.
However, the school uses the students’ failure rate as a KPI to understand its current position instead of using the students’ passing grade records to track the goal.
Another example is a business that uses the percentage of income from its returning customers as its KPI. Other examples of KPIs used by businesses include:
- The status of current customers
- The number of new customers gained
- The waiting time for delivery of customer orders
- The time frame for stock-outs
- Customer attrition
- Customer segmentation by profitability or demographics.
How do you choose KPIs?
KPIs are vital to every business interested in measuring its current position and possibly improving it. But you might ask, “How do I choose a KPI?”
The following are some steps and strategies for choosing KPIs:
- Select KPIs related to your business goals
- Concentrate on a few key metrics
- Make the Goals Specific
- Use Ratios and Ranges
- Use Quantitative and Qualitative KPIs
- Consider your company’s stage of growth
- Leverage Trends
- Identify both lagging and leading performance indicators.
Download a Free TikTok Ads Report Template
Tiktok KPIs
Now that we understand what KPIs are, why they are essential, and how to choose them, what’s left is to understand their importance to a specific social media platform, Tiktok.
Besides that, to also know the top TikTok KPIs you should be tracking in your TikTok business account. TikTok has become one of the most used social media channels in a short time.
For Gen Z, the TikTok app is a natural part of their app collection. With about 800 million monthly active users, the short video-based social media is attractive for advertisers.
Now, you might be asking questions like
- Which KPIs are appropriate for advertising campaigns on TikTok?
- How do I measure success on TikTok?
- Is it by engagement, views, reach, follower count, or likes and comments?
You don’t need to worry, as the rest of this post will answer these questions.
Why is it important to analyze Tiktok KPIs?
TikTok KPIs are necessary because they can help you evaluate whether or not your TikTok content or campaign is satisfying any of its predetermined goals and objectives and to what extent.
Top Tiktok KPIs to track
The TikTok KPIs are essential to developing loyal followers, promoting your business, and reaching your marketing goals. TikTok is a social network based with around 800m monthly active users.
Brands seeking greater audience participation should use this tool. Like other online networks, you must track the effectiveness of your marketing plan in TikTok.
Monitoring your performance helps identify areas where you can improve. Here are some of the top Tiktok KPIs to track:
1. Cost per Result
TikTok’s cost per result metric highlights the amount spent per impression/conversion or another metric that formed the objective or basis of a campaign.
Cost per result or unique launch app event helps you determine how cost-efficiently you reached your goal(s) for a campaign. Besides that, you can also use it to compare the performance of different campaigns which share the same goal.
You can calculate the cost per result by dividing the total amount spent by the number of results or unique launch app events (e.g., clicks, reach, conversions, video views).
With Porter Metrics’ Tiktok ads connector, you don’t need to calculate this KPI yourself because porter metrics will offer you free templates to create top-notch reports and visualizations.
2. Follower Growth Rate
High following counts can be good for branding, though followers cannot be left behind. If your followers aren’t growing at an average amount, it indicates you haven’t succeeded.
You can use your Follower Growth Rates to determine if your brand is attracting a particular audience.
3. Comments per Post
Likes aren’t a great indicator of performance. Some people like videos and don’t see them, but comments can measure performance more accurately. The user’s comments on the page show that they watched that clip.
This situation may be problematic if you only have 2,000 comments and millions of likes for a post. Commentation takes thought. It helps keep track of the average comments per comment.
That helps to determine the extent to which people engage with the post. A positive comment rating is evidence of your loyal fans. If you lose comments, you need to find the reason behind that loss.
4. Value per Result
When running Tiktok ads, it is crucial to watch the results–are results retardation down, is the frequency of delivery obtaining too high, or is the value per result rising?
If one thing isn’t performing as well, pause, take action, and alter it. Porter Metrics’ Tiktok ads connector helps you keep track of your value per result and offers free templates to get you started.
5. Engagement Rate
Social media engagements are useful social metrics for managing social media. It is essential to determine how a user interacts with a website or product you use.
The TikTok analytics model translates into videos, profiles, comments, and shares. You can calculate your TikTok engagement rate by dividing your number of likes, comments, and shares by your number of views.
6. Post Reach Percentage
Reaching is a key TikTok measure that should help you evaluate your product/ service. Post Reach refers to how many unique TikTok users have previously viewed your posts.
It provides information on a brand’s followers on the social network. When attempting to increase TikTok brand awareness, you must also focus on increasing TikTok’s audience.
7. Hashtag Performance
Hashtags are the foundation for any successful TikTok marketing strategy. You may create challenges and trends around a particular hashtag, or users can find content by searching hashtags that interest them.
You can check your Twitter hashtag performance using a variety of metrics.
8. Referral Traffic
The metrics help you determine the number of referrals you receive through TikTok. Many brands join TikTok aiming to increase the awareness of their product or service by increasing their conversion rates.
Using TikTok as a referral channel is challenging due to only adding clickable links to your bio. It is also possible to include a URL in the page caption; it will not be clickable. It could prove difficult to quantify the traffic you are receiving from TikTok.
Some metrics in this KPI include total user registration value, user registration event, form submission event, unique purchase event, complete payment events, generate a lead event, and user registration events.
9. Top TikTok Posts
Identifying your top TikTok postings can help you understand which kind of content resonates most effectively with your audience.
TikTok provides an analysis-level view of your most profitable content within only seven days. On Tiktok, you can see your three best posts and the individual posts’ metrics, including engagement, comments, shares, and plays.
10. Average Watch Time
Average watch time is the average time people spend watching your video. This TikTok metric will give you a good indication of how successful you were at maintaining attention.
How to set realistic Tiktok KPIs
Are you wondering if there is anything specific you need to do to set TikTok KPIs that align with your business needs? We’ve got you covered. Here’s the secret:
- Look at Your Business Goals
- Define Your Social Media Strategy
- Set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) Goals
Download a PPC report for FB Ads, Google Ads, and TikTok Ads
Measuring Tiktok KPIs: How to get started
Now that you know the top TikTok KPIs to track and how to set realistic TikTok KPIs, you might be wondering what’s next? Next, get started measuring TikTok KPIs; this section will help you with that.
What to look out for
Here are some metrics to look out for when you start measuring TikTok KPIs:
- Influencer Engagement Rates
- Followers Timeline
- Engagement Timeline
- Audience Demographics
- Campaign overview
- Engagement breakdown
Tracking Tool #1: Porter Metrics
Porter Metrics helps you visualize the most relevant metrics to determine the success of your TikTok Ads campaign. You can then share this dashboard daily, weekly, or monthly with your teams to make better and faster decisions around your Ads strategy.
Porter Metrics’ TikTok Ads Overview Report for Google Data studio is comprehensive and covers the most important metrics to track the paid content and its performance.
With porter metrics, you get everything you need right in your hand with this mobile-friendly dashboard.
Features
Here are some of the features porter metrics offers:
- No-code platform
- Start with a high-level view of your performance.
- Monitor your TikTok Ads account video content.
- Track the performance of your Instant forms.
- Analyze your Audience.
- Visualize your Advertiser profile information.
- Track your campaigns.
- 24/7 Customer Support.
- Free Template Galleries
With porter metrics, you also get multiple charts to visualize:
- Costs, clicks, and impressions.
- Age and gender by impressions.
- Campaign objective by cost per result, conversions, impressions, and clicks.
Pricing
Porter has four pricing plans, and all of them include a free tool trial. The final plan (custom plan) demands that you contact Porter to generate a quote depending on the number of accounts you wish to connect.
1. Solo
Pricing: $15 Per Month | $150/Year
This plan comprises just one connection.
2. Teams
Pricing: $30 Per Month | $300/Year
This plan comprises five connections with 10 Google My Business locations.
3. Agencies
Pricing: $80 Per Month | $800/Year
This plan comprises 20 connections with 100 Google My Business locations.
4. Custom
This plan demands that you contact Porter to describe what best suits your agency. Depending on how much data scalability you need and the accounts you want to include in this custom plan, you can ask for a custom monthly or annual pricing plan.
All plans allow subscribers to have unlimited users.
Tracking Tool #2: Tiktok Analytics
Source: Tiktok
If you want to access analytics, head to your profile, tap the three dots, choose “Creator tools,” and select “Analytics.”
Features
Here are some of the features TikTok analytics has:
- Overview tab metrics
- Content tab metrics
- Followers tab metrics
- LIVE tab metrics
Pricing
The pricing for TikTok analytics is Free. All you need to do is change your account to a business account.
Tracking Tool #3: SocialInsider
With SocialInsider, you can analyze your TikTok KPIs, track and measure profiles, and learn how to boost your presence on TikTok.
You can also see your TikTok performance through profile stats, post engagement, total plays, top hashtags, music, and more.
Features
The following are the features SocialInsider has:
- TikTok insights into campaigns
- Oversee influencer marketing analytics
- Measure the success of your campaigns
Pricing
It starts from $83 per month with a 14-day free trial.
Download a Free TikTok Ads Report Template for Google Data Studio
Track your Tiktok KPIs with Porter
You can pull all the required metrics directly from the TikTok Ads API with porter metrics. It means you can use as many dimensions or metrics as you need to report your campaign’s performance.
Porter Metrics created a TikTok Ads comprehensive performance dashboard for Google Data Studio. You can navigate pages and select the right metrics according to your needs.
Benefits of using Porter to track your Tiktok KPIs
The benefits of using porter to track your Tiktok metrics are as follows:
- No-code platform
- Start with a high-level view of your performance.
- Monitor your TikTok Ads account video content.
- Track the performance of your Instant forms.
- Analyze your Audience.
- Visualize your Advertiser profile information.
- Track your campaigns.
- 24/7 Customer Support.
- Free Template Galleries.
You will also have access to multiple charts to visualize:
- Costs, clicks, and impressions.
- Age and gender by impressions.
- Campaign objective by cost per result, conversions, impressions, and clicks.
Discover everything you can do with Porter Metrics’ Google Data Studio Connector: TikTok Ads Porter Connector.
FAQs
What are KPIs for TikTok?
KPIs measure the effectiveness of campaigns and their impact. The KPIs will be able to tell if the content of your TikTok campaign will meet any of its predetermined objectives and how well.
How does TikTok measure success?
A particular metric can’t measure success; it depends on the campaign’s objective. For instance, if the objective is to reach a certain number of followers, and that number is reached, then we can say that the campaign was successful.
Thus, success depends on the objective of the campaign.
What is the most important metric on TikTok?
One metric cannot be the most important metric on TikTok. Though, some metrics are more important than others. Some of them include:
- Cost per Result
- Follower Growth Rate
- Comment per Post
- Value per Post
- Engagement Rate
Top 5 Tiktok KPI Metrics (Summary)
In a nutshell, the Top 5 Tiktok KPI Metrics include:
- Cost per Result
- Follower Growth Rate
- Comment per Post
- Value per Post
- Engagement Rate
Now, you know the TikTok KPIs you should be tracking.
With that in mind, you should start your TikTok KPI tracking journey with Porter Metrics, as the platform offers features like familiar marketing tools, 24/7 customer support, a no-code platform, free template galleries, and so much more.
You can start by checking out the templates and creating a report. You can also schedule a call with the technical team if you encounter any issues while creating a report.
