Facebook Ads lead generation report on Google Data Studio

Use this Google Data Studio template to track and optimize your lead generation efforts. 

About this report template

This dashboard uses the Leads standard conversion from Facebook Ads to break it down into website and mobile leads. Yet, you can change it to any standard or custom conversion you’re using for the same purpose. 

What can you visualize with this Facebook Ads lead generation report? 

  • How many leads are you getting over time? 
  • How much budget are you spending on your ads campaigns? 
  • What is your cost per acquisition? 
  • What are your best performing ads in terms of lead generation and cost per acquisition? 
  • Demographically, what is the highest converting audience?
  • Geographically, what regions are driving more leads? 
  • What are the Facebook platform and position that are driving more leads? Platform refers to Facebook, Messenger, Instagram, or Instant Articles; position refers to the feed, Messenger, or other places where your ads can be shown. 

All templates include a setup guide!

We created some step-by-step guides to help you set up yours, depending on the data source of the template:

You can find our documentation on our help center.

All Google Data Studio templates setup work essentially the same way*


Google Data Studio is a free, super user-friendly tool to build reports and dashboards. 

While most of its use cases are related to marketing, you can connect and visualize any database. 

We build connectors of your favorite apps to help you automate your reporting on Google Data Studio. We encourage you to check our product roadmap. We want to build a product you love. ❤️

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We provide custom developments for all kinds of companies, from small agencies to large organizations like Janssen (Johnson & Johnson) and Specialized. 

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