Marketing data connectors for Google Data Studio

Cross-channel marketing data integrations

Connect your marketing data sources, grouped by category. 26 ready-to-use integrations across paid media, social, ecommerce, CRM and more.

Paid Media

10 connectors

Meta Ads

Campaign, ad set, ad and creative metrics with all attribution windows.

Open connector →

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Google Ads

Search, Display, YouTube and Shopping — account, campaign and keyword level.

Open connector →

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TikTok Ads

Spend, conversions, video views and creative performance.

Open connector →

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LinkedIn Ads

B2B campaigns, company demographics, lead gen forms.

Open connector →

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Reddit Ads

Subreddit targeting, spend, impressions and conversion data.

Open connector →

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Pinterest Ads

Campaign performance, pin metrics and audience data.

Open connector →

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Microsoft Ads

Bing Search + Audience Network campaigns, keywords and ads.

Open connector →

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Apple Ads

App Store search ads performance by keyword and ad group.

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X Ads

Promoted posts, cards and video performance on X (Twitter).

Open connector →

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Google DV360

Display & Video 360 campaigns, insertion orders and line items.

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Analytics

1 connectors

Google Analytics 4

Sessions, users, events and conversions with full dimension support.

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Social Media

6 connectors

Instagram Insights

Organic reach, impressions, story metrics and follower growth.

Open connector →

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Instagram Public Data

Public Instagram profiles, posts and engagement metrics.

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TikTok Insights

Organic video performance, follower count and engagement.

Open connector →

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Facebook Insights

Page performance, post reach, reactions and audience data.

Open connector →

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LinkedIn Pages

Company page analytics, follower demographics and post performance.

Open connector →

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Facebook Public Data

Competitor page metrics and public Facebook content.

Open connector →

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Ecommerce

2 connectors

Shopify

Orders, products, customers, cohorts and revenue data.

Open connector →

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Amazon Seller

Sales, inventory, advertising and FBA reports from Amazon.

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CRM & Email

4 connectors

HubSpot

Contacts, deals, companies, pipelines and email performance.

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Klaviyo

Campaign revenue, flow performance and subscriber data.

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Mailchimp

Campaign stats, list growth, automation and audience reports.

Open connector →

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ActiveCampaign

Contacts, deals, automations and campaign performance.

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SEO

2 connectors

Google Search Console

Queries, pages, countries — impressions, clicks, CTR and position.

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Google Business Profile

Local search impressions, reviews, calls and direction requests.

Open connector →

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Spreadsheet

1 connectors

Google Sheets

Any sheet as a data source. Ideal for custom data and offline CSV.

Open connector →

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Start for free →

Free forever plan · No credit card required

Use cases

What you can build with Data Studio

Real workflows marketers ship with Porter — built on top of your live data.

Connect any source to Data Studio

Step-by-step tutorials for connecting Google Analytics, Meta, HubSpot, Shopify and 22+ more platforms to your Data Studio reports.

Browse all tutorials →

Best 16 free Data Studio templates

Tested and ready-to-use marketing dashboards for paid media, social, ecommerce, and SEO — load with one click and connect your account.

See all 16 templates →

E-commerce dashboard templates

Pre-built Shopify revenue, AOV, refund-rate and product-level reports. Blend with Meta + Google Ads to see full funnel ROAS.

Use ecommerce template →

Paid media (PPC) reporting

12 free templates that consolidate Meta, Google, TikTok, LinkedIn and Microsoft Ads into one cross-channel ROAS dashboard.

Get PPC template →

Social media organic & paid

12 free dashboards for Instagram, Facebook, TikTok and LinkedIn — combine organic engagement with paid ad spend in one view.

Get social template →

Marketing funnel & lead generation

Funnel-stage templates for B2B and lead-gen teams — track from first-touch ad click to MQL with HubSpot and Mailchimp data.

Get funnel template →

Data Studio connector feature checklist

What makes Porter Metrics connectors better than any other on the market.

Live API data

Porter queries the source API directly, so your data is always up-to-date. Turn on storage for extra speed and stability.

Unlimited historical data

Access your full source history with no cutoffs. Analyze trends over any time period without API limits.

No-code data warehousing

Porter ships with a built-in BigQuery warehouse that automatically manages backfills for rate-limited APIs (HubSpot, Shopify). No SQL, no schema setup.

All destinations included

Data Studio, Sheets, Power BI, BigQuery, Slack and Zapier are part of every plan. No per-destination fees, no extra seats.

Multi-account at scale

Blend dozens of accounts of the same source into one unified table. Built for agencies managing many clients.

Transparent accuracy

Your numbers match the source manager exactly. Porter doesn’t transform, sample or reinterpret your data.

Full granularity

Segment by every metric and dimension the API exposes. No pre-cooked schemas, no hidden fields.

Automatic data blending

Dates, campaign names, UTM parameters, spend, impressions, clicks, conversions and revenue unified across sources. No table creation, no field mapping, no SQL. Trusted by 1,500+ marketing teams in 60 countries.

Pricing

Start free. Pay per data source account

Unlimited 14-day free trialConnect any number of data source accounts — no credit card.
Free forever planPer account: up to 3 connected accounts with 30-day history.
Other destinations includedYour subscription sends data to Data Studio, Google Sheets, BigQuery, Slack and Claude/ChatGPT.
Unlimited usersNo extra cost per team member or seat.

Monthly Annual Save 17%

Number of data source accounts

$12.5 /mo

Billed annually · $12.5/account

Destinations included

Start for free →

Unlimited 14-day free trial + Free forever plan

FAQ

Common questions.

What is Google Data Studio?

Google Data Studio (rebranded as Looker Studio in October 2022) is a free, cloud-based business intelligence and data visualization platform from Google that lets users build interactive dashboards and reports from multiple data sources. It was launched around 2016, integrated with Google Analytics, Ads and Sheets, and remains a self-service visualization layer distinct from the enterprise Looker BI platform.

Why use Google Data Studio for marketing?

Marketing teams use Data Studio to solve three recurring problems: data fragmentation across advertising platforms, manual reporting overhead, and limited visibility for non-technical stakeholders. It consolidates campaign data from Google Ads, Meta, LinkedIn and CRM tools into shareable dashboards, automates client and executive reports, and lets non-technical users explore data interactively without filing tickets to BI teams.

What is a Data Studio connector?

A Data Studio connector is a piece of software that brings data from a third-party tool (like Meta Ads or Shopify) into a Data Studio report, so you can build dashboards on top of it. Porter provides managed connectors that handle authentication, schema and rate limits for you.

Are Porter connectors native to Data Studio or third-party?

Porter connectors are partner connectors — they appear inside the Data Studio connector gallery automatically once you sign up. You don’t need to install anything manually; just search “Porter” when adding a new data source in Data Studio.

Is there a free plan?

Yes. Porter’s free plan gives you 3 data source accounts across any connectors with a 30-day data history. You can upgrade anytime without reconnecting accounts. Data Studio itself is also free.

How often does data refresh in Data Studio?

Porter refreshes data on a scheduled basis (hourly or daily depending on the source) and caches it for fast Data Studio loading. You can also force a refresh manually from your Porter dashboard.

How is Porter different from Supermetrics for Data Studio?

Porter is cheaper per connector, includes historical backfill by default, has unlimited report viewers (Supermetrics charges per user), and lets you send the same data to Data Studio, Sheets and BigQuery in one subscription.

Do I need to install anything in Data Studio?

No. Porter connectors are available inside the Data Studio partner connector gallery as soon as you create a Porter account. Just add a new data source inside Data Studio and search for the connector you need.

Can I blend multiple Porter connectors in one Looker dashboard?

Yes. Porter pre-standardizes field names across sources, so you can blend Meta Ads + Google Ads + GA4 (and more) in a single Data Studio report with matching campaign, date and UTM fields.

What if I hit the source’s API rate limits?

Porter stores a BigQuery copy of your data as a safety net. If you hit Meta’s, Google’s or TikTok’s API rate limits, Porter automatically falls back to the stored version so your dashboards keep working.

What are the limitations of Google Data Studio?

Google Data Studio (now Looker Studio) is free but has practical limits — native connectors are limited to Google products, third-party connectors usually require a separate subscription, refresh frequency depends on the connector, and large datasets (50M+ rows) load slowly without a BigQuery backing. Porter solves the connector and BigQuery storage gaps in a single subscription.

Is Google Data Studio worth it for marketing reporting?

Yes — for most marketing teams, Data Studio is the best-value reporting platform. It is free, integrates natively with Google Ads, GA4, Search Console and Sheets, and supports interactive dashboards out of the box. The only thing it lacks is reliable third-party connectors for ad platforms, social, ecommerce and CRM, which is what Porter adds.

How does Google Data Studio compare to other BI tools?

Data Studio is free and Google-native, so it is the fastest path for teams already using Google Ads, GA4 or Sheets. Other general-purpose BI tools offer deeper modeling and enterprise features but cost significantly more and require longer setup. For marketing teams under 100 employees, Data Studio plus Porter covers 95% of reporting needs without the enterprise price tag.

Marketing data connectors for Google Data Studio

Loved by 1,500+ marketers.

Cross-channel marketing data integrations

Paid Media

Analytics

Social Media

Ecommerce

CRM & Email

SEO

Spreadsheet

What you can build with Data Studio

Connect any source to Data Studio

Best 16 free Data Studio templates

E-commerce dashboard templates

Paid media (PPC) reporting

Social media organic & paid

Marketing funnel & lead generation

Other destinations

Data Studio connector feature checklist

Live API data

Unlimited historical data

No-code data warehousing

All destinations included

Multi-account at scale

Transparent accuracy

Full granularity

Automatic data blending

Built for marketing teams, not enterprise BI

How to connect any source to Data Studio

Pick your data source

Log in with your Google account

Authorize the source with OAuth

Select the accounts to blend

Create your report in Data Studio

Start free. Pay per data source account

Common questions.

Automate marketing reportsin Data Studio