Instagram Public Data
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Google Data Studio
Connect your Instagram Public Data data to Google Data Studio (formerly Looker Studio) for free. Analyse Followers count, Media count of likes, Media count of comments, and Media count, with +30 fields, Track any public Instagram profile without authentication, combine with 100+ marketing sources, and build competitor dashboards in minutes with pre-built templates., and every Instagram Public Data profile field.
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Browse our library of Data Studio templates built for social media reporting. While Instagram Public Data-specific templates are being prepared, you can explore social media dashboards that work with this connector.
Porter beats manual scraping and single-purpose tools for Instagram Public Data
| Feature | Porter No-code marketing data warehouse |
Others Connectors & ETL |
|---|---|---|
| Storage | Competitor tools store data in silos or require you to manage CSV exports manually. | Porter stores every profile and post metric in a managed data warehouse with automatic historical retention, so you never lose competitor trend data. |
| Data syncing | Manual scrapers break when Instagram changes its layout; other connectors force you to re-authenticate or rebuild connections. | Porter uses stable API endpoints for public profiles with automated sync scheduling — your Data Studio dashboards refresh without manual intervention. |
| Attribution | Standalone Instagram tools cannot connect follower growth to ad spend, web traffic, or sales outcomes. | Porter blends Instagram Public Data with 100+ marketing sources in one data model, so you can correlate competitor activity with your own campaign performance. |
| Data blending | Most Instagram connectors only export to Sheets or CSV, leaving you to manually merge datasets. | Porter natively blends Instagram Public Data with Facebook, TikTok, Google Ads, and Shopify data inside Data Studio — no VLOOKUP required. |
| Destinations | Single-purpose Instagram tools lock you into their own dashboards with limited export options. | Porter sends Instagram Public Data to Data Studio, Google Sheets, BigQuery, Power BI, and Excel from one connector — switch destinations without rebuilding your data pipeline. |
Everything you need to track competitor and influencer Instagram profiles in Data Studio
Monitor competitor and influencer Instagram profiles without needing their password or API authentication.
Pull Media count of likes, Media count of comments, media type, and timestamps for every post on a tracked profile.
Capture Followers count, Follows count, Media count, biography, and website URL to benchmark competitor account health.
Track hashtag IDs and associated public content to measure campaign reach and trending topics.
No Instagram login required. Enter any public username and start pulling data in under two minutes.
Automated data refreshes keep your dashboards current without manual exports or spreadsheet maintenance.
Built-in guidance helps you choose between Instagram Public Data for competitors and Instagram Business API for your own accounts.
Combine Instagram Public Data with TikTok Public Data, Facebook Public Data, and ad platforms in unified Data Studio reports.
LOVED BY 1,500+ MARKETERS
Open Porter and choose Instagram Public Data as your data source. No Instagram login or OAuth is required.
Type the Instagram usernames of the public profiles you want to track. You can add multiple competitors or influencers at once.
Pick from 30 fields including Followers count, Media count of likes, and Media count of comments. Set your historical date range.
Link your Porter data source to Google Data Studio and start building charts, tables, and competitor scorecards.
Enable automated refresh so your Data Studio dashboards stay up to date without manual exports.
Access every public metric you need to track competitor and influencer Instagram profiles. All 30 fields are available natively inside Data Studio.
30+ native fields covering media, account, and hashtag metrics with no custom SQL required.
Pre-built rollups for Followers count, Media count of likes, and Media count of comments across profiles.
Flexible date ranges and historical snapshots to track competitor growth over time.
Media picture, Media URL, Media permalink, and Media type for every tracked post.
Human-readable field names in Data Studio — no cryptic API column names to decode.
Date, Hour of day, Day of week, Week, Month, Quarter, and Year breakdowns for trend analysis.
Porter supports 15+ data sources and 10+ destinations. Mix and match in one subscription, no extra seats or hidden per-destination fees.
Fix the most common Instagram Public Data connector problems in minutes
| Issue | Solution |
|---|---|
| My Data Studio dashboard shows ‘Data set configuration error’ after adding Instagram Public Data. | Verify that the usernames you entered are public profiles. Private accounts cannot be accessed through the Instagram Public Data connector. Re-authenticate the Porter data source in Data Studio and refresh the fields list. |
| Followers count or Media count of likes appears as zero or blank in my report. | Instagram occasionally limits public data visibility for high-volume requests. Wait a few minutes and trigger a manual refresh in Porter. If the issue persists, check that the profile has not been set to private since you added it. |
| I cannot find the Instagram Public Data connector inside Data Studio. | Search for ‘Porter’ in the Data Studio connector gallery. The connector is published under the Porter Metrics partner listing, not under the name ‘Instagram Public Data’ directly. |
| My historical data only goes back a few weeks instead of the full range I selected. | Instagram Public Data provides current profile snapshots and recent media. For deep historical analysis, start tracking a profile early and let Porter build historical records over time through scheduled refreshes. |
| Media count of comments does not match what I see on the Instagram app. | The connector counts all comments including replies, which may differ from the top-level comment count shown in the app interface. This is expected behavior and gives you a more complete engagement metric. |
| I added a new competitor profile but it is not showing up in my Data Studio dashboard. | After adding a new profile in Porter, update the data source schema in Data Studio by clicking ‘Edit connection’ and refreshing the fields. Then add the new profile dimension to your existing charts. |
Instagram Public Data profiles
Billed annually · $12.5/account
Unlimited 14-day free trial + Free forever plan
Track competitor profiles, benchmark engagement, and build automated dashboards in minutes — no Instagram login required.
