Fields Reference · Pinterest Ads
Pinterest Ads Fields List
338 fields · 0 dimensions · 0 metrics · 20 groups
BigQuery| Field name | Label | Category | Description |
|---|---|---|---|
ad_groups_tracking_urls_impression | Ad Groups Tracking Urls Impression | Visibility | URLs for impression tracking. |
campaigns_tracking_urls_impression | Campaigns Tracking Urls Impression | Visibility | Tracking URLs for impression events. |
configs_md_frequency | Configs Md Frequency | Visibility | The frequency at which match data is processed for the conversion tag. |
impression_1 | Impressions | Visibility | Impression rate related to specific actions |
impression_1_gross | Impression 1 Gross | Visibility | Gross impression rate related to specific actions |
impression_2 | Impressions 2 | Visibility | Secondary impression rate related to specific actions |
lifetime_frequency_cap | Ad User Lifetime Frequency | Visibility | The maximum number of times a user can be shown the ad during its lifetime. |
metrics_impression | Impression | Visibility | The number of times content was displayed or viewed. |
optimization_goal_metadata_frequency_goal_metadata_frequency | Optimization Views Goal | Visibility | The desired frequency of ad views. |
optimization_goal_metadata_frequency_goal_metadata_timerange | Optimization Goal Metadata Frequency Goal Metadata Timerange | Visibility | The time range considered for frequency capping. |
pacing_delivery_type | Ad Group Pacing Delivery Type | Visibility | The delivery type pacing for the ad group. |
paid_impression | Paid Impression | Visibility | Number of paid impressions |
total_impression_frequency | Total Impression Frequency | Visibility | Total impression frequency |
total_impression_user | Total Impression User | Visibility | Total number of users reached through impressions |
tracking_urls_impression | Ad Impression Tracking Urls | Visibility | URL to track impressions of the ad. |
click_tracking_url | Ad Click Tracking URL | Engagement | The URL for tracking clicks on the ad. |
clickthrough_1 | Clickthrough 1 | Engagement | Click-through rate related to specific actions |
clickthrough_1_gross | Clickthrough 1 Gross | Engagement | Gross click-through rate related to specific actions |
clickthrough_2 | Clickthrough 2 | Engagement | Secondary click-through rate related to specific actions |
ctr | Click-through rate | Engagement | Click-through rate |
eengagement_rate | Engagement Rate | Engagement | Effective engagement rate |
engagement_1 | Engagement Rate 1 | Engagement | Engagement rate related to specific actions |
engagement_2 | Engagement Rate 2 | Engagement | Secondary engagement rate related to specific actions |
engagement_rate | Engagement Rate | Engagement | Overall engagement rate |
metrics_engagement | Engagement | Engagement | The level of user interaction or engagement with content. |
metrics_engagement_rate | Engagement Rate | Engagement | The rate at which user engagement with content occurred. |
optimization_goal_metadata_scrollup_goal_metadata_scrollup_goal_value_in_micro_currency | Optimization Scroll-up Goal | Engagement | The scroll-up goal value in micro currency. |
outbound_click_1 | Outbound Clicks | Engagement | Outbound click rate related to specific actions |
outbound_click_2 | Outbound Clicks 2 | Engagement | Secondary outbound click rate related to specific actions |
rule_engagement_domain | Tracking Engagement Domain | Engagement | The domain(s) used for engagement tracking purposes. |
rule_engagement_type | Tracking Engagement Type | Engagement | The type of engagement tracked, such as clicks, likes, shares, etc. |
total_engagement | Total Engagement | Engagement | Total number of engagement actions |
total_video_avg_watchtime_in_second | Video Avg Watchtime In Second | Engagement | Average watch time for videos in seconds |
tracking_urls_click | Event Tracking URL | Engagement | Tracking URLs for click events. |
tracking_urls_engagement | Event Tracking Urls Engagement | Engagement | Tracking URLs for engagement events. |
checkout_roas | ROAS | Conversion | Return on ad spend for checkout actions |
conversion_learning_mode_type | Conversion Learning Mode Type | Conversion | The learning mode type for conversion optimization. |
conversion_tags_id | Conversion Tag | Conversion | The unique identifier of the conversion tag. |
conversion_tags_name | Conversion Tags Name | Conversion | The name or label assigned to the conversion tag. |
conversion_tags_status | Conversion Tags Status | Conversion | The current status of the conversion tag (e.g., active, inactive). |
inapp_checkout_cost_per_action | Cost Per In-app checkuot | Conversion | Cost per in-app checkout action |
lead_form_id | Ad Form Id | Conversion | The ID of the lead form associated with the ad. |
optimization_goal_metadata_conversion_tag_v3_goal_metadata_attribution_windows_click_window_days | Optimization Attribution Window Days | Conversion | Number of days for click attribution window. |
optimization_goal_metadata_conversion_tag_v3_goal_metadata_attribution_windows_engagement_window_days | Optimization Attribution Window Engagement Days | Conversion | Number of days for engagement attribution window. |
optimization_goal_metadata_conversion_tag_v3_goal_metadata_attribution_windows_view_window_days | Optimization Attribution Window View Days | Conversion | Number of days for view attribution window. |
optimization_goal_metadata_conversion_tag_v3_goal_metadata_conversion_event | Optimization Conversion Event Optimised For | Conversion | The conversion event being optimized for. |
optimization_goal_metadata_conversion_tag_v3_goal_metadata_conversion_tag_id | Optimization Conversions Tag Id | Conversion | The ID of the conversion tag used for optimization. |
optimization_goal_metadata_conversion_tag_v3_goal_metadata_cpa_goal_value_in_micro_currency | Optimization CPA Goal | Conversion | The cost per action goal in micro currency. |
optimization_goal_metadata_conversion_tag_v3_goal_metadata_is_roas_optimized | Optimization ROAS Goal | Conversion | Indicates if return on ad spend (ROAS) is optimized for. |
optimization_goal_metadata_conversion_tag_v3_goal_metadata_learning_mode_type | Optimization Learning Type | Conversion | The learning mode type for conversion optimization. |
order_line_id | Campaing Order Line Id | Conversion | The unique identifier of the order line associated with the campaign. |
total_checkout | Total Checkout | Conversion | Total checkout conversions. |
total_checkout_value_in_micro_dollar | Total Checkout Value | Conversion | Total value of checkout actions in micro dollars |
total_click_add_to_cart | Add To Cart | Conversion | Total number of click actions leading to adding to cart |
total_click_checkout | Checkout | Conversion | Total number of click actions leading to checkout |
total_click_checkout_value_in_micro_dollar | Checkout Value | Conversion | Total value of click actions leading to checkout in micro dollars |
total_click_lead | Lead | Conversion | Total number of click actions leading to lead generation |
total_click_signup | Signup | Conversion | Total number of click actions leading to signups |
total_click_signup_value_in_micro_dollar | Signup Value | Conversion | Total value of click actions leading to signups in micro dollars |
total_conversions | Conversions | Conversion | Total number of conversions |
total_engagement_checkout | Total Engagement Checkout | Conversion | Total number of engagement actions leading to checkout |
total_engagement_checkout_value_in_micro_dollar | Total Engagement Checkout Value | Conversion | Total value of engagement actions leading to checkout in micro dollars |
total_engagement_lead | Total Engagement Lead | Conversion | Total number of engagement actions leading to lead generation |
total_engagement_signup | Total Engagement Signup | Conversion | Total number of engagement actions leading to signups |
total_engagement_signup_value_in_micro_dollar | Total Engagement Signup Value | Conversion | Total value of engagement actions leading to signups in micro dollars |
total_lead | Total Lead | Conversion | Total number of lead actions |
total_offline_checkout | Total Offline Checkout | Conversion | Total number of offline checkout actions |
total_signup | Total Signup | Conversion | Total number of signup actions |
total_signup_value_in_micro_dollar | Total Signup Value | Conversion | Total value of signup actions in micro dollars |
total_view_add_to_cart | Video View Add To Cart | Conversion | Total view actions leading to adding to cart |
total_view_checkout | Video View Checkout | Conversion | Total view actions leading to checkout |
total_view_checkout_value_in_micro_dollar | Video View Checkout Value | Conversion | Total value of view actions leading to checkout in micro dollars |
total_view_lead | Video View Lead | Conversion | Total view actions leading to lead generation |
total_view_signup | Video View Signup | Conversion | Total view actions leading to signups |
total_view_signup_value_in_micro_dollar | Video View Signup Value | Conversion | Total value of view actions leading to signups in micro dollars |
total_web_checkout | Web Checkout | Conversion | Total number of web checkout actions |
total_web_checkout_value_in_micro_dollar | Web Checkout Value | Conversion | Total value of web checkout actions in micro dollars |
total_web_click_checkout | Web Click Checkout | Conversion | Total number of web click actions leading to checkout |
total_web_click_checkout_value_in_micro_dollar | Web Click Checkout Value | Conversion | Total value of web click actions leading to checkout in micro dollars |
total_web_engagement_checkout | Web Engagement Checkout | Conversion | Total number of web engagement actions leading to checkout |
total_web_engagement_checkout_value_in_micro_dollar | Web Engagement Checkout Value | Conversion | Total value of web engagement actions leading to checkout in micro dollars |
total_web_view_checkout | Web View Checkout | Conversion | Total number of web view actions leading to checkout |
total_web_view_checkout_value_in_micro_dollar | Web View Checkout Value | Conversion | Total value of web view actions leading to checkout in micro dollars |
web_checkout_cost_per_action | Web Checkout Cost Per Action | Conversion | Cost per web checkout action |
web_checkout_roas | Web Checkout Roas | Conversion | Return on ad spend for web checkout actions |
bid | keyword Matching Bid | Cost & Bidding | The bid value associated with the keyword for advertising purposes. |
bid_in_micro_currency | Ad Group Bid Amount | Cost & Bidding | The bid amount in micro currency for the ad group. |
bid_strategy_type | Ad Group Bid Strategy | Cost & Bidding | The type of bid strategy used for the ad group. |
budget_in_micro_currency | Ad Group Budget | Cost & Bidding | The budget amount in micro currency for the ad group. |
budget_type | Ad Group Budget Type | Cost & Bidding | The type of budget set for the ad group. |
cpc_in_micro_dollar | CPC | Cost & Bidding | Cost per click in micro dollars |
cpm_in_dollar | CPM | Cost & Bidding | Cost per mille in dollars |
cpm_in_micro_dollar | Cpm In Micro Dollar | Cost & Bidding | Cost per mille in micro dollars |
spend_in_dollar | Spend | Cost & Bidding | Total spend in dollars |
spend_in_micro_dollar | Spend In Micro Dollar | Cost & Bidding | Total spend in micro dollars |
campaign_daily_spend_cap | Camping Daily Budget | Campaign | Daily spend cap set for the campaign |
campaign_entity_status | Campaing Status | Campaign | Status of the campaign entity |
campaign_id | Campaign Id | Campaign | Unique identifier for the campaign |
campaign_lifetime_spend_cap | Campaign Budget | Campaign | Lifetime spend cap set for the campaign |
campaign_name | Campaign Name | Campaign | Name of the campaign |
ad_group_entity_status | Ad Group Status | Ad | Status of the ad group entity |
ad_group_id | Ad Group Id | Ad | Unique identifier for the ad group |
ad_groups_created_time | Ad Groups Created Time | Ad | The timestamp when the ad group was created. |
ad_groups_end_time | Ad Group End Time | Ad | The end time for the ad group to run. |
ad_groups_name | Ad Groups Name | Ad | The name of the ad group. |
ad_groups_start_time | Ad Group Start Time | Ad | The start time for the ad group to begin running. |
ad_groups_status | Ad Groups Status | Ad | The current status of the ad group. |
ad_groups_type | Ad Groups Type | Ad | The type of the ad group. |
ad_groups_updated_time | Ad Groups Updated Time | Ad | The timestamp when the ad group was last updated. |
ad_id | Ad Id | Ad | Unique identifier for the ad |
creative_type | Pin Type | Creative | The type of creative content associated with the pin. |
title | Pin Title | Creative | The title or headline associated with the pin. |
audience_type | Audience Type | Audience | Type of audience data, such as website visitors, customer list, lookalike audience, etc. |
audiences_description | Audience Descriptions | Audience | Detailed information about the audience criteria and characteristics. |
audiences_id | Audiences Id | Audience | Unique identifier for the audience. |
audiences_name | Audiences Name | Audience | The name given to the audience for identification. |
audiences_status | Audiences Status | Audience | Current status of the audience, like active, paused, deleted, etc. |
audiences_type | Audiences Type | Audience | Type of audience data, such as saved audience, custom audience, etc. |
country | Account Country | Geography | The country associated with the ad account |
location | Catalog Location | Geography | The physical or digital location associated with the catalog |
placement_group | Ad Group Placement Group | Placement & Device | The group of placements where the ad group is shown. |
placement_traffic_type | Ad Group Traffic Target Type | Placement & Device | The type of traffic the ad group targets. |
date | Date | Time | Date of the data entry |
catalog_type | Catalog Type | Product & Catalog | The type of the catalog representing the content. |
product_tags | Pin Product Tags | Product & Catalog | Information about any product tags associated with the pin. |
customer_lists_created_time | Customer Lists Created Time | Profile & Contact | The timestamp indicating when the customer list was created. |
customer_lists_id | Customer Lists Id | Profile & Contact | The unique identifier of the customer list. |
customer_lists_name | Customer Lists Name | Profile & Contact | The name given to the customer list for identification. |
customer_lists_status | Customer Lists Status | Profile & Contact | The current status of the customer list, such as active, inactive, etc. |
customer_lists_type | Customer Lists Type | Profile & Contact | The type of customer list, which can be standard, hashed, etc. |
customer_lists_updated_time | Customer Lists Updated Time | Profile & Contact | The timestamp indicating when the customer list was last updated. |
keywords_id | Keyword Id | Keywords & Search | The unique identifier for the keyword. |
keywords_type | Keyword Type | Keywords & Search | The type of keyword (brand, generic, long-tail, etc). |
match_type | keyword Matching Type | Keywords & Search | The type of matching used for the keyword (exact, phrase, broad, etc). |
destination_url | Ad Destination URL | URLs & Links | The main destination URL of the ad. |
link | Pin URL | URLs & Links | The URL link associated with the pin, if applicable. |
tracking_urls_audience_verification | Event Tracking Urls Audience Verification | URLs & Links | Tracking URLs for audience verification events. |
tracking_urls_buyable_button | Event Tracking Urls Buyable Button | URLs & Links | Tracking URLs for buyable button events. |
ads_status | Ad Status | Status & Lifecycle | The current status of the ad. |
archived | Keyword Archived | Status & Lifecycle | Indicates whether the keyword is archived or not. |
auto_targeting_enabled | Ad Group Auto Targeting Enabled | Status & Lifecycle | Indicates if auto targeting is enabled for the ad group. |
campaigns_status | Campaigns Status | Status & Lifecycle | The current status of the campaign. |
catalogs_feeds_status | Catalog Status | Status & Lifecycle | The current status of the catalog, e.g., active, inactive |
catalogs_product_groups_status | Catalog Product Group Status | Status & Lifecycle | The status of the catalog product group. |
configs_aem_db_enabled | Conversion Tags Double Click Integration is Enable | Status & Lifecycle | Indicates if AEM DoubleClick integration is enabled for the conversion tag. |
configs_aem_enabled | Configs Aem Enabled | Status & Lifecycle | Indicates if Adobe Experience Manager integration is enabled for the conversion tag. |
configs_aem_fnln_enabled | Conversion Tags Facebook Integration is Enable | Status & Lifecycle | Indicates if AEM Facebook Login integration is enabled for the conversion tag. |
configs_aem_ge_enabled | Conversion Tags Google Integration is Enable | Status & Lifecycle | Indicates if AEM Google Events integration is enabled for the conversion tag. |
configs_aem_loc_enabled | Conversion Tags Location Integration is Enable | Status & Lifecycle | Indicates if AEM Locations integration is enabled for the conversion tag. |
configs_aem_ph_enabled | Conversion Tags Phone Integration is Enable | Status & Lifecycle | Indicates if AEM Phone integration is enabled for the conversion tag. |
data_status | Data Status | Status & Lifecycle | The status of the data being fetched, such as ‘success’ or ‘error’. |
enhanced_match_status | Enhanced Match Status | Status & Lifecycle | The status of enhanced match capabilities for the conversion tag. |
is_pin_deleted | Ad Linked Pin Deleted | Status & Lifecycle | A flag indicating if the ad is linked to a deleted pin. |
review_status | Ad Review Status | Status & Lifecycle | The review status of the ad. |
summary_status | Campaign Summary Status | Status & Lifecycle | The summary status of the campaign. |
ad_account_id | Account Id | IDs & Identifiers | Unique identifier for the ad account |
advertiser_id | Advertiser Id | IDs & Identifiers | Unique identifier for the advertiser |
board_id | Board Id | IDs & Identifiers | The unique identifier for the board. |
board_pins_id | Board Pins Id | IDs & Identifiers | The unique identifier of the pin. |
board_section_id | Board Sections Id | IDs & Identifiers | The unique identifier for the board section. |
catalogs_feeds_id | Catalog Id | IDs & Identifiers | The unique identifier for the catalog |
catalogs_id | Catalog Id | IDs & Identifiers | Unique identifier of the catalog. |
catalogs_product_groups_id | Catalogs Porduct Group Id | IDs & Identifiers | The unique identifier of the catalog product group. |
feed_id | Feed Id | IDs & Identifiers | The ID of the feed associated with the catalog product group. |
feed_profile_id | Feed Profile Id | IDs & Identifiers | The ID of the feed profile associated with the ad group. |
owner_id | Owner Id | IDs & Identifiers | Unique identifier of the owner |
parent_id | Keyword Parent Id | IDs & Identifiers | The ID of the parent keyword if this is a child keyword. |
parent_pin_id | Pin Parent Id | IDs & Identifiers | The unique identifier of the parent pin if this pin is a repin. |
pin_id | Pin Id | IDs & Identifiers | Unique identifier for the pin |
pin_promotion_id | Pin Promotion Id | IDs & Identifiers | Unique identifier for the promoted pin |
rule_ad_account_id | Tracking Account Id | IDs & Identifiers | The unique identifier for the advertising account linked to the audience criteria. |
rule_customer_list_id | Customer List Id Audience | IDs & Identifiers | Identifier for the customer list used as a criterion for the audience. |
rule_visitor_source_id | Tracking Visitor Source | IDs & Identifiers | Identifier for the visitor source used as a criterion for the audience. |
ad_accounts_created_time | Account Created Time | Other | The timestamp showing when the ad account was created |
ad_accounts_name | Account Name | Other | The name of the ad account |
ad_accounts_owner_username | Account Owner Name | Other | Username of the owner |
ad_accounts_updated_time | Account Updated Time | Other | The timestamp showing when the ad account was last updated |
ads_name | Ad Name | Other | The name or title of the ad. |
alt_text | Pin Text | Other | Alternate text for the pin image, used for accessibility and SEO purposes. |
android_deep_link | Android Deep Link | Other | The deep link URL for Android devices. |
billable_event | Ad Group Billed Event | Other | The event for which the ad group is billed. |
board_owner_username | Board Owner Username | Other | The username of the board owner. |
board_pins_description | Board Pins Description | Other | The textual description or caption associated with the pin. |
board_pins_modified_at | Board Pins Modified Date | Other | The most recent date and time when the board’s pins were modified. |
board_sections_name | Board Sections Name | Other | The name of the board section. |
boards_created_at | Board Creation Date | Other | The date and time when the board was created. |
boards_description | Board Description | Other | A brief description or summary of the board. |
boards_name | Board Name | Other | The name/title of the board. |
campaigns_created_time | Campaigns Created Time | Other | The timestamp indicating when the campaign was created. |
campaigns_end_time | Campaign End Time | Other | The timestamp indicating the end time of the campaign. |
campaigns_start_time | Campaing Start Time | Other | The timestamp indicating the start time of the campaign. |
campaigns_type | Campaigns Type | Other | The type of the campaign. |
campaigns_updated_time | Campaigns Updated Time | Other | The timestamp indicating when the campaign was last updated. |
carousel_android_deep_links | Carousel Android Destination URL | Other | URLs that deep link Android users to specific content within the carousel ad. |
carousel_destination_urls | Carousel Destination URL | Other | URLs that direct users to the landing pages of the advertised content. |
carousel_ios_deep_links | Carousel Ios Deep Links | Other | URLs that deep link iOS users to specific content within the carousel ad. |
catalogs_created_at | Catalogs Creation Time | Other | The timestamp when the catalog was created. |
catalogs_feeds_created_at | Catalog Creation Date | Other | The date and time when the catalog was created |
catalogs_feeds_name | Catalog Name | Other | The name or title of the catalog |
catalogs_name | Catalog Name | Other | Name/title of the catalog. |
catalogs_product_groups_created_at | Catalog Product Group Creation Time | Other | The date and time when the catalog product group was created. |
catalogs_product_groups_description | Catalog Product Group Description | Other | The description of the catalog product group. |
catalogs_product_groups_name | Catalog Product Group Name | Other | The name of the catalog product group. |
catalogs_product_groups_type | Catalogs Product Groups Type | Other | The type of the catalog product group. |
catalogs_product_groups_updated_at | Catalogs Product Groups Updated Time | Other | The date and time when the catalog product group was last updated. |
catalogs_updated_at | Catalogs Updated Date | Other | The timestamp when the catalog was last updated. |
code_snippet | Code Snippet | Other | The JavaScript code snippet that needs to be placed on the website for tracking conversions. |
collaborator_count | Board Collaborators Count. | Other | The number of collaborators involved in the board. |
collection_items_destination_url_template | Collection Items Destination Url Template | Other | The template URL for destination pages of collection items. |
cpoc_in_dollar | CPOC | Other | Cost per Outbound click in dollars |
created_at | Pin Creation Time | Other | The date and time when the pin was created. |
created_time | Ad Created Time | Other | The timestamp when the ad was created. |
created_timestamp | Audience Created Time | Other | Timestamp indicating when the audience was created. |
ctr_2 | CTR 2 | Other | Secondary click-through rate |
currency | Account Currency | Other | The currency used for billing in the ad account |
daily_spend_cap | Current Camping Daily Budget | Other | The maximum amount that can be spent daily on the campaign. |
default_availability | Catalog Availability | Other | The default availability status for items in the catalog |
default_country | Catalog Applicable Country | Other | The default country applicable to the catalog items |
default_currency | Currency | Other | The default currency used for pricing within the catalog |
default_locale | Default Locale | Other | The default locale for language and formatting within the catalog |
dominant_color | Pin Dominan Color | Other | The dominant color extracted from the pin’s image. |
ecpc_in_dollar | ECPC | Other | Effective cost per click in dollars |
ecpc_in_micro_dollar | Ecpc In Micro Dollar | Other | Effective cost per click in micro dollars |
ecpcv_in_dollar | Cost Per Completed View | Other | Effective cost per completed view in dollars |
ecpcv_p95_in_dollar | Cost Per Completed View 95% | Other | 95th percentile effective cost per completed view in dollars |
ecpe_in_dollar | Ecpe In Dollar | Other | Effective cost per engagement in dollars |
ecpm_in_micro_dollar | CPM | Other | Effective cost per mille in micro dollars |
ecpv_in_dollar | CPV | Other | Effective cost per view in dollars |
ectr | ECTR | Other | Effective click-through rate |
follower_count | Board Total Followers | Other | The count of followers the board has. |
format | Catalog Format | Other | The format of the catalog data, e.g., JSON, XML |
has_been_promoted | Pin has been promoted | Other | Indicates whether the pin has been promoted or sponsored. |
idea_pin_product_tag_visit_1 | Product Visit Rate | Other | Product tag visit rate related to specific actions |
idea_pin_product_tag_visit_2 | Product Visit Rate 2 | Other | Secondary product tag visit rate related to specific actions |
ios_deep_link | Ios Deep Link | Other | The deep link URL for iOS devices. |
is_campaign_budget_optimization | Campaign Budget Optimization | Other | Indicates if campaign budget optimization is enabled. |
is_featured | Product Group Is Featured | Other | Indicates whether the product group is featured or not. |
is_flexible_daily_budgets | Campaign Daily Budget Optimization | Other | Indicates if flexible daily budgets are enabled for the campaign. |
is_owner | Is Owner | Other | Indicates if the current user is the owner of the pin. |
is_removable | Ad Is Removed | Other | A flag indicating if the ad is removable. |
is_standard | Pin Standar | Other | Indicates if the pin is a standard pin or a promoted pin. |
last_fired_time_ms | Conversion Last Event Time | Other | The timestamp of the last conversion event fired by the tag in milliseconds. |
lifetime_spend_cap | Campaing Budget | Other | The maximum amount that can be spent for the lifetime of the campaign. |
media_images_1200x_height | Media Images 1200X Height | Other | Height of the image in the specified resolution. |
media_images_1200x_url | Media Images 1200X Url | Other | URL of the image in the specified resolution. |
media_images_1200x_width | Media Images 1200X Width | Other | Width of the image in the specified resolution. |
media_images_150x150_height | Media Images 150X150 Height | Other | Height of the image in 150×150 resolution. |
media_images_150x150_url | Media Images 150X150 Url | Other | URL of the image in 150×150 resolution. |
media_images_150x150_width | Pin Image | Other | Width of the image in 150×150 resolution. |
media_images_400x300_height | Media Images 400X300 Height | Other | Height of the image in 400×300 resolution. |
media_images_400x300_url | Media Images 400X300 Url | Other | URL of the image in 400×300 resolution. |
media_images_400x300_width | Media Images 400X300 Width | Other | Width of the image in 400×300 resolution. |
media_images_600x_height | Media Images 600X Height | Other | Height of the image in 600x resolution. |
media_images_600x_url | Media Images 600X Url | Other | URL of the image in 600x resolution. |
media_images_600x_width | Media Images 600X Width | Other | Width of the image in 600x resolution. |
media_images_originals_height | Pin Images Originals Height | Other | Height of the original image. |
media_images_originals_url | Pin Images Originals Url | Other | URL of the original image. |
media_images_originals_width | Pin Images Originals Width | Other | Width of the original image. |
media_media_type | Board Media Type | Other | The type of media content associated with the board. |
metrics_clickthrough | Clicks | Other | The number of times users clicked through to view content. |
metrics_clickthrough_rate | Click-through Rate | Other | The rate at which users clicked through to view content. |
metrics_closeup | Closeup | Other | The number of close-up views of content. |
metrics_closeup_rate | Closeup Rate | Other | The rate at which close-up views of content occurred. |
metrics_save | Save | Other | The number of times users saved or pinned content. |
metrics_save_rate | Save Rate | Other | The rate at which content was saved or pinned by users. |
note | Pin Notes | Other | Any additional notes or comments added to the pin by users. |
num_batches | Num Batches | Other | The number of batches used to upload user records for the customer list. |
num_removed_user_records | Num Removed User Records | Other | The count of user records removed from the customer list. |
num_uploaded_user_records | Constumer List Uploaded Records | Other | The total number of user records uploaded to the customer list. |
objective_type | Campaign Objective Type | Other | The type of the campaign objective. |
page_visit_cost_per_action | Cost Per Page Visit | Other | Cost per page visit action |
page_visit_roas | Page Visits ROAS | Other | Return on ad spend for page visit actions |
parent_type | Keyword Parent Type | Other | The type of the parent keyword if this is a child keyword (category, theme, etc). |
permissions | Account Permissions | Other | Permissions assigned to the ad account |
pin_count | Board Total Pins | Other | The total number of pins in the board. |
pin_metrics | Pin Metrics | Other | Metrics data related to the pin, such as views, likes, and shares. |
preferred_processing_schedule_time | Preferred Processing Schedule Time | Other | The preferred processing time for items |
preferred_processing_schedule_timezone | Preferred Processing Schedule Timezone | Other | The timezone used for the processing schedule |
privacy | Board Privacy | Other | The privacy settings of the board. |
rejected_reasons | Ad Rejected Reasons | Other | Reasons for rejecting the ad. |
rejection_labels | Ad Rejection Labels | Other | Labels applied to the ad when it is rejected. |
repin_1 | Repin 1 | Other | Repinned rate related to specific actions |
repin_2 | Repin 2 | Other | Secondary repinned rate related to specific actions |
repin_rate | Repin Rate | Other | Overall repin rate |
rule_country | Country Criteria | Other | The country criteria set for the audience. |
rule_engager_type | Tracking Engagement Type | Other | Type of audience engagement, like active engagers, passive viewers, etc. |
rule_event | Tracking Engagement Event | Other | Specific event triggering engagement tracking. |
rule_percentage | Tracking Lookalike Audience | Other | Percentage of similarity for lookalike audience criteria. |
rule_prefill | Rule Prefill | Other | Option to automatically fill in missing data for the audience. |
rule_retention_days | Tracking Audience Data Retention # Days | Other | Number of days the audience data should be retained. |
size | Tracking Audience Size | Other | Estimated size of the audience based on the specified criteria. |
targeting_spec_property1 | Targeting Spec Property1 | Other | Description of targeting property 1. |
targeting_spec_property2 | Targeting Spec Property2 | Other | Description of targeting property 2. |
total_clickthrough | Clicks | Other | Total number of click-through actions |
total_custom | Custom Events | Other | Total number of custom actions |
total_idea_pin_product_tag_visit | Total Product Visit | Other | Total number of product tag visits |
total_page_visit | Total Page Visit | Other | Total number of page visit actions |
total_repin_rate | Total Repin Rate | Other | Overall repin rate |
total_video_3sec_views | Video 3Sec Views | Other | Total number of 3-second video views |
total_video_mrc_views | Video Views | Other | Total number of MRC video views |
total_video_p0_combined | Video Play-to-rate | Other | Total video play-through rate |
total_video_p100_complete | Video 100% Complete | Other | Total completion rate for videos |
total_video_p25_combined | Video Views 25% | Other | Total 25% completion rate for videos |
total_video_p50_combined | Video views 50% | Other | Total 50% completion rate for videos |
total_video_p75_combined | Video views 75% | Other | Total 75% completion rate for videos |
total_video_p95_combined | Video views 95% | Other | Total 95% completion rate for videos |
total_web_sessions | Web Sessions | Other | Total number of web sessions |
type | Ad Type | Other | The type of the ad. |
updated_time | Ad Updated Time | Other | The timestamp when the ad was last updated. |
updated_timestamp | Audience Updated Timestamp | Other | Timestamp indicating when the audience data was last updated. |
value | Keyword | Other | The actual text value of the keyword. |
version | Conversion Tags Version | Other | The version number or revision of the conversion tag. |
video_3sec_views_2 | Video 3Sec Views 2 | Other | Number of 3-second video views related to specific actions |
video_length | Video Length | Other | Length of the video |
video_mrc_views_2 | Video Views 2 | Other | Number of MRC video views related to specific actions |
video_p0_combined_2 | Video P0 Combined 2 | Other | Play-through rate of videos related to specific actions |
video_p100_complete_2 | Video 100% Complete 1 | Other | Completion rate of videos related to specific actions |
video_p25_combined_2 | Video Views 25% 2 | Other | 25% completion rate of videos related to specific actions |
video_p50_combined_2 | Video views 50% 2 | Other | 50% completion rate of videos related to specific actions |
video_p75_combined_2 | Video views 75% 2 | Other | 75% completion rate of videos related to specific actions |
video_p95_combined_2 | Video views 95% 2 | Other | 95% completion rate of videos related to specific actions |
view_tracking_url | Ad View Tracking Url | Other | The URL for tracking views of the ad. |
web_sessions_1 | Web Sessions 1 | Other | Number of web sessions related to specific actions |
web_sessions_2 | Web Sessions 2 | Other | Secondary number of web sessions related to specific actions |
about | Account About | User Account | Profile about description. |
account_follower_count | Account Follower Count | User Account | User account follower count. |
account_pin_count | Account Pin Count | User Account | User account pin count. This includes both created and saved pins. |
account_type | Account Type | User Account | Type of account |
board_count | Account Board Count | User Account | User account board count. Board count on user account level may differ from counts found elsewhere due to attribution of collaborative Boards. |
business_name | Account Business Name | User Account | Business Name |
following_count | Account Following Count | User Account | User account following count. |
monthly_views | Account Monthly Views | User Account | User account monthly views. |
profile_image | Profile Image | User Account | Image URL of the user account |
profile_image_url | Profile Image Url | User Account | Image URL of the user account |
user_account_id | User Account Id | User Account | User account ID. |
username | Username | User Account | Username |
website_url | Website Url | User Account | Website Url |
media_images_originals_image | Pin Image | Pins | URL of the original image. |