Add Porter MCP to Claude (paste https://mcp.portermetrics.com/mcp), open a new conversation, and paste any prompt below.
Creative fatigue alert
Find ads in the last 30 days where Amount spent is increasing but Purchases are flat or declining. Show me the Ad name, Ad preview URL: mobile feed, Hook rate, Hold rate, and Purchase ROAS. Flag any ad that spent more than $500 in the last 7 days with zero Purchases.
Attribution window comparison
Compare Purchases (1 day click), Purchases (7 days click), and Purchases (28 days click) for each Campaign name in the last 14 days. Highlight campaigns where the 28-day number is more than 2× the 1-day number — those are being under-valued in daily reporting.
Creative performance scorecard
Build a creative performance scorecard for the last 30 days. For each Ad name, show Amount spent, Impressions, Reach, Frequency, CTR (All), CPC (All), Cost per purchase, and Purchase ROAS. Sort by highest Cost per purchase and flag any ad with Frequency above 3.0.
Video drop-off diagnosis
Diagnose video creative performance for the last 30 days. Pull Video plays at 25%, 50%, 75%, and 95%, ThruPlay actions, and Amount spent per Ad name. Identify the exact second-range where the biggest drop-off happens and suggest which creatives to pause.
Audience overlap audit
Audit audience overlap for the last 14 days. For each Ad set name, show Adset targeting minimum age, Adset targeting maximum age, Reach, Frequency, and Amount spent. Flag any ad set with Frequency above 2.5 targeting the same age range as another active ad set in the same campaign.
Multi-account performance blend
Pull the last 30 days across all connected Meta Ads accounts. For each Account name and Campaign name, show Amount spent, Purchases, Cost per purchase, and Purchase ROAS. Rank campaigns by Purchase ROAS within each account and flag any account where the best campaign ROAS is below 2.0. Suggest how to reallocate budget across accounts.
Budget burn alert
Review the last 7 days for all active campaigns. For each Campaign name, show Amount spent, Campaign daily budget, Campaign budget remaining, and Cost per purchase. Flag any campaign that has spent more than 80% of Campaign lifetime budget in under 5 days, or where Cost per purchase is 50% higher than the account average. Return a table with an 'Action' column suggesting pause, reduce budget, or keep running.
Executive attribution summary
Summarize the last 30 days of Meta Ads performance in 5 bullets for leadership. Include total Amount spent, total Purchases, overall Purchase ROAS, and the top 3 Campaign names by Purchase ROAS. Compare Purchases (1 day click) against Purchases (28 days click) to show the attribution window lift. Mention that the Real time field can be enabled for exact numbers from Meta's API. End with one specific budget recommendation.
Security
Meta Ads MCP safety
Porter authenticates to Meta Ads with the read-only scope you already approved for your reports. Anthropic Claude queries Porter — not Meta Ads directly — so every conversation is rate-limited and cached at Porter side. No new permissions, no ban risk.
Caching. Porter caches recent query results for 15 minutes per (account, field set) so repeated Claude prompts don’t hit the API again.
Batching. Multiple field requests are merged into a single API call when possible (max 50 per batch call).
What is MCP and how does it connect Meta Ads to Claude?
MCP is an open protocol — Model Context Protocol — that lets Anthropic Claude talk to Porter’s API. Porter exposes Meta Ads data as read-only tools Claude can call. Paste one URL into Claude’s MCP settings and the connection is live.
Do I need technical skills or coding to set this up?
No. Paste one URL into Anthropic Claude’s MCP settings. No API tokens, no JSON-RPC, no local servers. If you can copy and paste, you can connect Meta Ads to Claude.
Will connecting my Meta Ads account get it banned?
No. Porter reads from its own already-authorized infrastructure. No new OAuth scopes, no third-party app reviews. Read-only access — Claude cannot modify campaigns, budgets, or settings.
What Meta Ads metrics can I analyze in Claude?
All 1,391 fields across 21 categories. Key metrics include Amount spent, Purchases, Purchase ROAS, and Cost per purchase. Plus creative fields like Hook rate, Hold rate, and Ad preview URLs; attribution windows including Purchases (1 day click), Purchases (7 days click), and Purchases (28 days click); and video play curves at 25%, 50%, 75%, and 95%.
Can I create or edit campaigns from Claude, or is this read-only?
Read-only. Anthropic Claude can query, analyze, and summarize. It cannot pause campaigns, change budgets, edit ad copy, or modify targeting. This is by design for safety.
I already use Porter for Meta Ads reporting — do I need to reconnect?
No. Your existing Meta Ads connection in Porter feeds Anthropic Claude automatically. Enable the MCP add-on in one click. Same data, new interface.
How much does the Meta Ads MCP integration cost?
Included in your Porter plan. No extra charge for Anthropic Claude, ChatGPT, or Slack AI access. Pay per ad account, not per destination.
Chat with your Meta Ads data in Claude
Your Meta Ads data already lives in Porter. Enable MCP and start asking Claude about campaigns, creatives, and ROAS — no new integrations, no tokens, no servers. Get live, conversational access to all 1,391 Meta Ads fields including creative previews, every attribution window, and multi-account blends.