Fields Reference · Microsoft Ads

Microsoft Ads Fields List

403 fields · 0 dimensions · 0 metrics · 17 groups

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Field name	Label	Category	Description
`AbsoluteTopImpressionRatePercent`	Absolute Top Impression Rate Percent	Visibility	The percentage of impressions shown at the absolute top of the page
`AbsoluteTopImpressionShareLostToBudgetPercent`	Absolute Top Impression Share Lost To Budget Percent	Visibility	The percentage of absolute top impressions lost due to budget constraints.
`AbsoluteTopImpressionShareLostToRankPercent`	Absolute Top Impression Share Lost To Rank Percent	Visibility	The percentage of absolute top impressions lost due to rank constraints.
`AbsoluteTopImpressionSharePercent`	Absolute Top Impression Share Percent	Visibility	The percentage of absolute top impressions divided by the total available absolute top impressions.
`AssistedImpressions`	Assisted Impressions	Visibility	Number of impressions in which the ad was assisted
`AudienceImpressionLostToBudgetPercent`	Audience Impression Lost To Budget Percent	Visibility	Percentage of audience impressions lost due to budget limitations.
`AudienceImpressionLostToRankPercent`	Audience Impression Lost To Rank Percent	Visibility	Percentage of audience impressions lost due to rank constraints.
`AudienceImpressionSharePercent`	Audience Impression Share Percent	Visibility	The percentage of audience impressions divided by the total available audience impressions.
`AverageWatchTimePerImpression`	Average Watch Time Per Impression	Visibility	Average watch time per impression.
`DeliveredMatchType`	Delivered Match Type	Visibility	The match type of the delivered item
`ExactMatchImpressionSharePercent`	Exact Match Impression Share Percent	Visibility	The percentage of exact match impressions divided by the total available exact match impressions.
`ImpressionLostToBudgetPercent`	Impression Lost To Budget Percent	Visibility	Percentage of impressions lost due to budget constraints.
`ImpressionLostToRankAggPercent`	Impression Lost To Rank Agg Percent	Visibility	Percentage of impressions lost due to aggregated rank constraints.
`ImpressionSharePercent`	Impression Share Percent	Visibility	The percentage of impressions divided by the total available impressions.
`Impressions`	Impressions	Visibility	The total number of impressions
`LowQualityImpressions`	Low Quality Impressions	Visibility	Total number of low-quality impressions.
`LowQualityImpressionsPercent`	Low Quality Impressions Percent	Visibility	Percentage of low-quality impressions compared to total impressions.
`PhoneImpressions`	Phone Impressions	Visibility	Total number of impressions on phones.
`TopImpressionRatePercent`	Top Impression Rate Percent	Visibility	The percentage of impressions shown at the top position
`TopImpressionShareLostToBudgetPercent`	Top Impression Share Lost To Budget Percent	Visibility	The percentage of top impressions lost due to budget constraints.
`TopImpressionShareLostToRankPercent`	Top Impression Share Lost To Rank Percent	Visibility	The percentage of top impressions lost due to rank constraints.
`TopImpressionSharePercent`	Top Impression Share Percent	Visibility	The percentage of top impressions divided by the total available top impressions.
`ad_group_impression_performance_report_hourly_Status`	ad group impression performance report hourly Status	Visibility	The status of the ad group.
`ClickSharePercent`	Click Share Percent	Engagement	Percentage of available clicks compared to total clicks.
`ClickType`	Click Type	Engagement	Type of click (e.g., headline, sitelink)
`ClickTypeId`	Click Type Id	Engagement	ID of the click type
`Clicks`	Clicks	Engagement	The total number of clicks
`Ctr`	Ctr	Engagement	The click-through rate
`AllConversionRate`	All Conversion Rate	Conversion	The conversion rate for all conversions
`AllConversions`	All Conversions	Conversion	The total number of all conversions
`AllConversionsQualified`	All Conversions Qualified	Conversion	The number of qualified conversions
`AllCostPerConversion`	All Cost Per Conversion	Conversion	The cost per conversion for all conversions
`AllRevenuePerConversion`	All Revenue Per Conversion	Conversion	The revenue per conversion for all conversions
`AssistedConversions`	Assisted Conversions	Conversion	Number of assisted conversions
`AssistedConversionsQualified`	Assisted Conversions Qualified	Conversion	Number of assisted conversions that meet specific criteria
`ConversionRate`	Conversion Rate	Conversion	The conversion rate
`Conversions`	Conversions	Conversion	The total number of conversions
`ConversionsQualified`	Conversions Qualified	Conversion	The number of qualified conversions
`CostPerConversion`	Cost Per Conversion	Conversion	The cost per conversion
`LowQualityConversionRate`	Low Quality Conversion Rate	Conversion	Conversion rate of low-quality clicks.
`LowQualityConversions`	Low Quality Conversions	Conversion	Total number of low-quality conversions.
`LowQualityConversionsQualified`	Low Quality Conversions Qualified	Conversion	Qualified total number of low-quality conversions.
`RevenuePerConversion`	Revenue Per Conversion	Conversion	The revenue per conversion
`ViewThroughConversions`	View Through Conversions	Conversion	The number of conversions where the ad was displayed but not clicked
`ViewThroughConversionsQualified`	View Through Conversions Qualified	Conversion	The number of qualified view-through conversions
`app_install_ad_labels_ClientId`	app install ad labels Client Id	Conversion	The unique identifier for the client associated with the app install ad.
`app_install_ad_labels_Id`	app install ad labels Id	Conversion	The unique identifier for the app install ad.
`app_install_ad_labels_ModifiedTime`	app install ad labels Modified Time	Conversion	The date and time when the app install ad was last modified.
`app_install_ad_labels_ParentId`	app install ad labels Parent Id	Conversion	The unique identifier for the parent resource that this app install ad belongs to.
`app_install_ad_labels_Status`	app install ad labels Status	Conversion	The current status of the app install ad.
`app_install_ads_Campaign`	app install ads Campaign	Conversion	The name or ID of the advertising campaign associated with the app install ad.
`app_install_ads_ClientId`	app install ads Client Id	Conversion	The unique identifier of the client or advertiser account.
`app_install_ads_CustomParameter`	app install ads Custom Parameter	Conversion	Optional custom parameters configured for tracking purposes.
`app_install_ads_DevicePreference`	app install ads Device Preference	Conversion	Device preference targeting for the app install ad.
`app_install_ads_EditorialAppealStatus`	app install ads Editorial Appeal Status	Conversion	The editorial appeal status of the ad.
`app_install_ads_EditorialLocation`	app install ads Editorial Location	Conversion	The editorial location where the ad is being reviewed.
`app_install_ads_EditorialReasonCode`	app install ads Editorial Reason Code	Conversion	The editorial reason code indicating the reason for disapproval of the ad.
`app_install_ads_EditorialStatus`	app install ads Editorial Status	Conversion	The editorial status of the ad (e.g., pending, approved, disapproved).
`app_install_ads_EditorialTerm`	app install ads Editorial Term	Conversion	The editorial term triggered in the review process.
`app_install_ads_FinalUrl`	app install ads Final Url	Conversion	The final URL users are directed to after clicking the app install ad.
`app_install_ads_Id`	app install ads Id	Conversion	The unique identifier of the app install ad.
`app_install_ads_ModifiedTime`	app install ads Modified Time	Conversion	The date and time when the app install ad was last modified.
`app_install_ads_ParentId`	app install ads Parent Id	Conversion	The ID of the parent object to which the app install ad belongs.
`app_install_ads_PublisherCountries`	app install ads Publisher Countries	Conversion	List of countries targeted for publishing the app install ad.
`app_install_ads_Status`	app install ads Status	Conversion	The status of the app install ad (e.g., enabled, paused, deleted).
`app_install_ads_Text`	app install ads Text	Conversion	The text content of the app install ad.
`Bid`	Bid	Cost & Bidding	The bid amount set for the keyword.
`Budget`	Budget	Cost & Bidding	The amount allocated for spending on advertising campaigns.
`BudgetAssociationStatus`	Budget Association Status	Cost & Bidding	The status of the campaign’s budget association.
`BudgetName`	Budget Name	Cost & Bidding	The name of the budget associated with the campaign.
`BudgetStatus`	Budget Status	Cost & Bidding	The status of the budget associated with the campaign.
`CpcBid_Amount`	Cpc Bid Amount	Cost & Bidding	The amount of the cost-per-click bid.
`CpmBid_Amount`	Cpm Bid Amount	Cost & Bidding	The amount of the cost-per-thousand-impressions bid.
`Spend`	Spend	Cost & Bidding	The total amount spent
`budget_BudgetId`	budget Budget Id	Cost & Bidding	The unique identifier of the budget.
`budget_BudgetType`	budget Budget Type	Cost & Bidding	The type of budget allocation, such as daily or monthly.
`budget_ClientId`	budget Client Id	Cost & Bidding	The unique identifier of the client associated with the budget.
`budget_Id`	budget Id	Cost & Bidding	The unique identifier of the budget entity.
`budget_ModifiedTime`	budget Modified Time	Cost & Bidding	The date and time when the budget information was last modified.
`budget_ParentId`	budget Parent Id	Cost & Bidding	The identifier of the parent entity to which the budget belongs, if applicable.
`budget_Status`	budget Status	Cost & Bidding	The current status of the budget, such as active or paused.
`budget_Type`	budget Type	Cost & Bidding	The type of budget entity, such as campaign or ad group budget.
`campaign_labels_Campaign`	campaign labels Campaign	Campaign	The name or title of the campaign to which the label is applied.
`campaign_labels_ClientId`	campaign labels Client Id	Campaign	The unique identifier of the client associated with the campaign label.
`campaign_labels_Id`	campaign labels Id	Campaign	The unique identifier of the campaign label.
`campaign_labels_ModifiedTime`	campaign labels Modified Time	Campaign	The date and time when the campaign label was last modified.
`campaign_labels_Status`	campaign labels Status	Campaign	The current status of the campaign label (e.g., active, paused, deleted).
`ad_group_labels_Campaign`	ad group labels Campaign	Ad	The campaign to which the ad group is associated.
`ad_group_labels_ClientId`	ad group labels Client Id	Ad	The client identifier associated with the ad group.
`ad_group_labels_Id`	ad group labels Id	Ad	The unique identifier of the ad group label.
`ad_group_labels_ModifiedTime`	ad group labels Modified Time	Ad	The date and time when the ad group label was last modified.
`ad_group_labels_ParentId`	ad group labels Parent Id	Ad	The identifier of the parent entity, if applicable.
`ad_group_labels_Status`	ad group labels Status	Ad	The status of the ad group label.
`ad_groups_AdScheduleUseSearcherTimeZone`	ad groups Ad Schedule Use Searcher Time Zone	Ad	Indicates whether ad scheduling uses the searcher’s time zone.
`ad_groups_AudienceAdsBidAdjustment`	ad groups Audience Ads Bid Adjustment	Ad	The bid adjustment for audience-based ads.
`ad_groups_BiddingScheme_Type`	ad groups Bidding Scheme Type	Ad	The type of bidding strategy being used.
`ad_groups_ForwardCompatibilityMap`	ad groups Forward Compatibility Map	Ad	A map of key-value pairs for forward compatibility.
`ad_groups_MultimediaAdsBidAdjustment`	ad groups Multimedia Ads Bid Adjustment	Ad	The bid adjustment for multimedia ads.
`ad_groups_TrackingUrlTemplate`	ad groups Tracking Url Template	Ad	The tracking URL template for the ad group.
`ad_groups_UrlCustomParameters_Parameters`	ad groups Url Custom Parameters Parameters	Ad	The list of custom parameters.
`Headline`	Headline	Creative	The headline of the ad
`Headlines_AssetLink`	Headlines Asset Link	Creative	Headlines Asset Link
`Title`	Title	Creative	Title of the ad or product
`TitlePart1`	Title Part1	Creative	The first part of the ad title
`TitlePart2`	Title Part2	Creative	The second part of the ad title
`TitlePart3`	Title Part3	Creative	The third part of the ad title
`AgeGroup`	Age Group	Audience	The age group of the audience targeted by the ad campaign.
`AudienceId`	Audience Id	Audience	The unique identifier for the audience
`AudienceName`	Audience Name	Audience	The name of the audience
`AudienceType`	Audience Type	Audience	The type of the audience
`Gender`	Gender	Audience	The gender of the audience targeted by the ad campaign.
`City`	City	Geography	The city where the ad is displayed
`Country`	Country	Geography	The country where the ad is displayed
`CountryOfSale`	Country Of Sale	Geography	The country where the purchase was made
`LocationId`	Location Id	Geography	The unique identifier for the location
`LocationType`	Location Type	Geography	The type of location where the ad was shown.
`PostalCode`	Postal Code	Geography	The postal code of the location
`State`	State	Geography	The state where the ad is displayed
`DeviceOS`	Device OS	Placement & Device	The operating system of the device
`DeviceType`	Device Type	Placement & Device	The type of device where the ad is displayed
`Date`	Date	Time	Date of the data record
`MonthToDateSpend`	Month To Date Spend	Time	Total amount spent on the campaign from the beginning of the month
`MonthlyBudget`	Monthly Budget	Time	Budget amount set for the campaign for the entire month
`Revenue`	Revenue	Deal & Sales	The total revenue generated
`AveragePosition`	Average Position	Keywords & Search	The average position where the ad is displayed
`Keyword`	Keyword	Keywords & Search	The keyword associated with the ad.
`KeywordStatus`	Keyword Status	Keywords & Search	The status of the keyword.
`QueryIntentCity`	Query Intent City	Keywords & Search	The query intent city
`QueryIntentCountry`	Query Intent Country	Keywords & Search	The query intent country
`QueryIntentCounty`	Query Intent County	Keywords & Search	The query intent county
`QueryIntentDMA`	Query Intent DMA	Keywords & Search	The query intent Designated Market Area
`QueryIntentLocationId`	Query Intent Location Id	Keywords & Search	The query intent location identifier
`QueryIntentNeighborhood`	Query Intent Neighborhood	Keywords & Search	The query intent neighborhood
`QueryIntentPostalCode`	Query Intent Postal Code	Keywords & Search	The query intent postal code
`QueryIntentState`	Query Intent State	Keywords & Search	The query intent state
`SearchQuery`	Search Query	Keywords & Search	The search query that triggered the ad.
`keywords_Campaign`	keywords Campaign	Keywords & Search	The campaign name where the keyword is associated.
`keywords_ClientId`	keywords Client Id	Keywords & Search	The client identifier linked to the keyword.
`keywords_CustomParameter`	keywords Custom Parameter	Keywords & Search	A custom parameter associated with the keyword.
`keywords_EditorialAppealStatus`	keywords Editorial Appeal Status	Keywords & Search	The appeal status of the keyword during the editorial review process.
`keywords_EditorialLocation`	keywords Editorial Location	Keywords & Search	The location of the editorial review for the keyword.
`keywords_EditorialReasonCode`	keywords Editorial Reason Code	Keywords & Search	The reason code provided during the editorial review process.
`keywords_EditorialTerm`	keywords Editorial Term	Keywords & Search	The term that was reviewed editorially.
`keywords_FinalUrl`	keywords Final Url	Keywords & Search	The final URL that the keyword points to.
`keywords_Id`	keywords Id	Keywords & Search	The unique identifier for the keyword.
`keywords_ModifiedTime`	keywords Modified Time	Keywords & Search	The timestamp when the keyword was last modified.
`keywords_ParentId`	keywords Parent Id	Keywords & Search	The parent identifier to which the keyword belongs.
`keywords_PublisherCountries`	keywords Publisher Countries	Keywords & Search	The countries targeted for publishing the keyword.
`keywords_Status`	keywords Status	Keywords & Search	The current status of the keyword.
`Language`	Language	Language	The language setting of the user
`AccountFinancialStatus`	Account Financial Status	Status & Lifecycle	The financial status of the account
`AccountLifeCycleStatus`	Account Life Cycle Status	Status & Lifecycle	The life cycle status of the account
`AccountStatus`	Account Status	Status & Lifecycle	The status of the Bing Ads account.
`AdGroupStatus`	Ad Group Status	Status & Lifecycle	The status of the ad group.
`AdStatus`	Ad Status	Status & Lifecycle	The status of the ad.
`AssetGroupStatus`	Asset Group Status	Status & Lifecycle	The status of the asset group
`AssociationStatus`	Association Status	Status & Lifecycle	The status of the association
`CampaignStatus`	Campaign Status	Status & Lifecycle	The status of the campaign.
`EditorialStatus`	Editorial Status	Status & Lifecycle	The editorial status of the keyword.
`LongHeadline_EditorialStatus`	Long Headline Editorial Status	Status & Lifecycle	The editorial review status of the asset
`PrivacyStatus`	Privacy Status	Status & Lifecycle	The privacy status of the ad group.
`Status`	Status	Status & Lifecycle	The status of the ad (active, paused, etc.).
`TaxCertificate_Status`	Tax Certificate Status	Status & Lifecycle	Tax Certificate Status
`ads_EditorialStatus`	ads Editorial Status	Status & Lifecycle	The editorial review status of the ad
`ads_Status`	ads Status	Status & Lifecycle	The status of the ad
`keyword_labels_Status`	keyword labels Status	Status & Lifecycle	Current status of the keyword label.
`labels_Status`	labels Status	Status & Lifecycle	The current status of the label, such as active, inactive, or archived.
`BusinessAddress_Id`	Business Address Id	IDs & Identifiers	ID of the business address
`LinkedAgencies_Id`	Linked Agencies Id	IDs & Identifiers	ID of the linked agency
`LongHeadline_Asset_Id`	Long Headline Asset Id	IDs & Identifiers	The unique identifier for the asset
`keyword_labels_Id`	keyword labels Id	IDs & Identifiers	Unique identifier for the keyword label.
`labels_Id`	labels Id	IDs & Identifiers	The unique identifier of the label.
`AccountId`	Account Id	Other	The unique identifier for the account
`AccountMode`	Account Mode	Other	The mode of the account
`AccountName`	Account Name	Other	The name of the account
`AccountNumber`	Account Number	Other	The account number
`AdDescription`	Ad Description	Other	The description text of the ad
`AdDescription2`	Ad Description2	Other	The second description line of the ad
`AdDistribution`	Ad Distribution	Other	The distribution network of the ad
`AdFormatPreference`	Ad Format Preference	Other	Preference for the ad format
`AdGroup`	Ad Group	Other	The name of the ad group where the keyword belongs.
`AdGroupCriterionId`	Ad Group Criterion Id	Other	The unique identifier of the ad group criterion.
`AdGroupId`	Ad Group Id	Other	The unique identifier for the ad group
`AdGroupLabels`	Ad Group Labels	Other	Labels associated with the ad group.
`AdGroupName`	Ad Group Name	Other	The name of the ad group
`AdGroupType`	Ad Group Type	Other	The type of ad group (standard, dynamic, remarketing, etc.).
`AdId`	Ad Id	Other	The unique identifier of the ad.
`AdRelevance`	Ad Relevance	Other	Relevance score of the ad.
`AdRotation_EndDate`	Ad Rotation End Date	Other	The end date for the ad rotation period.
`AdRotation_StartDate`	Ad Rotation Start Date	Other	The start date for the ad rotation period.
`AdRotation_Type`	Ad Rotation Type	Other	The type of ad rotation strategy being used.
`AdType`	Ad Type	Other	The type of ad (text ad, responsive ad, etc.).
`AllReturnOnAdSpend`	All Return On Ad Spend	Other	The return on ad spend for all conversions
`AllRevenue`	All Revenue	Other	The total revenue for all conversions
`AppId`	App Id	Other	The unique identifier of the mobile app being promoted.
`AssetGroupId`	Asset Group Id	Other	The unique identifier for the asset group
`AssetGroupName`	Asset Group Name	Other	The name of the asset group
`AssistedClicks`	Assisted Clicks	Other	Number of assisted clicks
`Assists`	Assists	Other	The number of assists in conversions
`AssociationId`	Association Id	Other	The unique identifier for the association
`AssociationLevel`	Association Level	Other	The level of the association
`AutoTagType`	Auto Tag Type	Other	The type of auto-tagging
`AverageCPV`	Average CPV	Other	Average cost per video view.
`AverageCpc`	Average Cpc	Other	The average cost per click
`AverageCpm`	Average Cpm	Other	The average cost per thousand impressions
`AverageWatchTimePerVideoView`	Average Watch Time Per Video View	Other	Average watch time per video view.
`BackUpPaymentInstrumentId`	Back Up Payment Instrument Id	Other	ID of the backup payment instrument
`BaseCampaignId`	Base Campaign Id	Other	The base campaign’s unique identifier.
`BidAdjustment`	Bid Adjustment	Other	The bid adjustment value
`BidMatchType`	Bid Match Type	Other	The match type of the bid
`BidStrategyType`	Bid Strategy Type	Other	The type of bid strategy used
`BiddingScheme_InheritedBidStrategyType`	Bidding Scheme Inherited Bid Strategy Type	Other	The inherited bid strategy type from the parent campaign.
`BiddingScheme_MaxCpc_Amount`	Bidding Scheme Max Cpc Amount	Other	The maximum cost-per-click bid for the campaign.
`BillToCustomerId`	Bill To Customer Id	Other	Customer ID for billing
`BillingThresholdAmount`	Billing Threshold Amount	Other	The threshold amount for billing
`Brand`	Brand	Other	The brand associated with the product
`BusinessAddress_BusinessName`	Business Address Business Name	Other	The business name
`BusinessAddress_City`	Business Address City	Other	The city of the business address
`BusinessAddress_CountryCode`	Business Address Country Code	Other	The country code of the business address
`BusinessAddress_Line1`	Business Address Line1	Other	Address line 1
`BusinessAddress_Line2`	Business Address Line2	Other	Address line 2
`BusinessAddress_Line3`	Business Address Line3	Other	Address line 3
`BusinessAddress_Line4`	Business Address Line4	Other	Address line 4
`BusinessAddress_PostalCode`	Business Address Postal Code	Other	The postal code of the business address
`BusinessAddress_StateOrProvince`	Business Address State Or Province	Other	The state or province of the business address
`BusinessAddress_TimeStamp`	Business Address Time Stamp	Other	Timestamp of the business address
`BusinessName`	Business Name	Other	The name of the business or entity associated with the ad
`CallToAction`	Call To Action	Other	The call-to-action message for the ad
`CallToActionLanguage`	Call To Action Language	Other	The language used for the call-to-action message
`CampaignId`	Campaign Id	Other	The unique identifier for the campaign
`CampaignLabels`	Campaign Labels	Other	Labels associated with the campaign.
`CampaignName`	Campaign Name	Other	The name of the campaign
`CampaignType`	Campaign Type	Other	The type of the campaign
`Color`	Color	Other	The color code or name associated with the label for visual identification purposes.
`CompletedVideoViews`	Completed Video Views	Other	Total number of video views that were completed.
`Condition`	Condition	Other	The condition of the product
`CostPerAssist`	Cost Per Assist	Other	The cost per assist in conversions
`CostPerInstall`	Cost Per Install	Other	The cost per install
`CostPerSale`	Cost Per Sale	Other	The cost per sale
`County`	County	Other	The county where the ad is displayed
`CpvBid_Amount`	Cpv Bid Amount	Other	The amount of the cost-per-view bid.
`CurrencyCode`	Currency Code	Other	The currency code used in the report
`CurrentMaxCpc`	Current Max Cpc	Other	The current maximum cost per click bid for the keyword.
`CustomLabel0`	Custom Label0	Other	Custom label 0
`CustomLabel1`	Custom Label1	Other	Custom label 1
`CustomLabel2`	Custom Label2	Other	Custom label 2
`CustomLabel3`	Custom Label3	Other	Custom label 3
`CustomLabel4`	Custom Label4	Other	Custom label 4
`CustomParameters`	Custom Parameters	Other	Custom parameters associated with the ad.
`CustomerId`	Customer Id	Other	The unique identifier of the customer.
`CustomerName`	Customer Name	Other	The name of the customer.
`DailyBudget`	Daily Budget	Other	The daily budget amount set for the campaign.
`DailySpend`	Daily Spend	Other	Amount spent on the campaign on a daily basis
`Description`	Description	Other	A brief description or notes related to the label.
`Descriptions_AssetLink`	Descriptions Asset Link	Other	Descriptions Asset Link
`DestinationUrl`	Destination Url	Other	The URL where the ad directs traffic.
`Domain`	Domain	Other	The domain associated with the ad
`EndDate_Day`	End Date Day	Other	The day part of the end date.
`EndDate_Month`	End Date Month	Other	The month part of the end date.
`EndDate_Year`	End Date Year	Other	The year part of the end date.
`ExpectedCtr`	Expected Ctr	Other	Expected click-through rate.
`ExperimentId`	Experiment Id	Other	The identifier of the experiment linked to the campaign.
`ExtendedCost`	Extended Cost	Other	The total cost extended due to possible monthly budget overspend.
`FinalAppUrl`	Final App Url	Other	The final URL for specific apps in the ad
`FinalAppUrls`	Final App Urls	Other	Final URLs for mobile app links
`FinalMobileUrl`	Final Mobile Url	Other	Final Mobile Url
`FinalMobileUrls_string`	Final Mobile Urls string	Other	String properties for mobile URLs
`FinalUrl`	Final Url	Other	Final Url
`FinalUrlSuffix`	Final Url Suffix	Other	Suffix added to the final URL of the ad.
`FinalUrls_string`	Final Urls string	Other	String properties for URLs
`FirstPageBid`	First Page Bid	Other	The bid needed to appear on the first page of search results.
`GTIN`	GTIN	Other	The Global Trade Item Number
`Goal`	Goal	Other	The goal associated with the report data
`GoalId`	Goal Id	Other	The unique identifier for the goal.
`GoalType`	Goal Type	Other	The type of goal associated with the report data
`HistoricalAdRelevance`	Historical Ad Relevance	Other	Historical relevance score of the ad.
`HistoricalExpectedCtr`	Historical Expected Ctr	Other	Historical expected click-through rate.
`HistoricalLandingPageExperience`	Historical Landing Page Experience	Other	Historical landing page experience score.
`HistoricalQualityScore`	Historical Quality Score	Other	Historical quality score of the ad.
`Images_AssetLink`	Images Asset Link	Other	Images Asset Link
`InheritedBidStrategyType`	Inherited Bid Strategy Type	Other	The bid strategy type inherited for the keyword.
`Installs`	Installs	Other	The total number of installs
`KeywordId`	Keyword Id	Other	The unique identifier of the keyword.
`KeywordLabels`	Keyword Labels	Other	Keyword Labels
`KeywordRelevance`	Keyword Relevance	Other	The relevance of the keyword to its ad group or campaign.
`Label`	Label	Other	The name or title given to the label for identification.
`LandingPageExperience`	Landing Page Experience	Other	Score of the landing page experience.
`LandingPageRelevance`	Landing Page Relevance	Other	The relevance of the landing page to the keyword.
`LandingPageUserExperience`	Landing Page User Experience	Other	The user experience on the landing page related to the keyword.
`Languages_string`	Languages string	Other	The languages targeted by the campaign.
`LastModifiedByUserId`	Last Modified By User Id	Other	ID of the user who last modified the account
`LastModifiedTime`	Last Modified Time	Other	The date and time of the last modification
`LinkedAgencies_Name`	Linked Agencies Name	Other	Name of the linked agency
`LocalStoreCode`	Local Store Code	Other	The local store code
`LongHeadlineString`	Long Headline String	Other	The long headline content as a string
`LongHeadline_AssetPerformanceLabel`	Long Headline Asset Performance Label	Other	Label indicating the performance of the asset
`LongHeadline_Asset_Name`	Long Headline Asset Name	Other	The name of the asset
`LongHeadline_Asset_Type`	Long Headline Asset Type	Other	The type of the asset
`LongHeadline_PinnedField`	Long Headline Pinned Field	Other	Indicates if the field is pinned
`LongHeadlines_AssetLink`	Long Headlines Asset Link	Other	Long Headlines Asset Link
`LowQualityClicks`	Low Quality Clicks	Other	Total number of low-quality clicks.
`LowQualityClicksPercent`	Low Quality Clicks Percent	Other	Percentage of low-quality clicks compared to total clicks.
`LowQualityGeneralClicks`	Low Quality General Clicks	Other	Total number of low-quality general clicks.
`LowQualitySophisticatedClicks`	Low Quality Sophisticated Clicks	Other	Total number of low-quality sophisticated clicks.
`MPN`	MPN	Other	The Manufacturer Part Number
`Mainline1Bid`	Mainline1Bid	Other	The bid needed to appear in the first mainline position.
`MainlineBid`	Mainline Bid	Other	The bid needed to appear in the mainline positions.
`MatchType`	Match Type	Other	The match type of the keyword (e.g., exact, phrase, broad).
`MerchantProductId`	Merchant Product Id	Other	ID of the merchant product
`MetroArea`	Metro Area	Other	The metropolitan area where the ad is displayed
`MobileFinalUrl`	Mobile Final Url	Other	The final URL for mobile devices.
`MostSpecificLocation`	Most Specific Location	Other	The most specific location where the ad was shown.
`Name`	Name	Other	The name of the campaign.
`Neighborhood`	Neighborhood	Other	The neighborhood where the ad is displayed
`Network`	Network	Other	The network where the ad is displayed
`Number`	Number	Other	The account number
`OfferLanguage`	Offer Language	Other	The language of the product offer
`Param1`	Param1	Other	Parameter 1 associated with the keyword.
`Param2`	Param2	Other	Parameter 2 associated with the keyword.
`Param3`	Param3	Other	Parameter 3 associated with the keyword.
`ParentCustomerId`	Parent Customer Id	Other	ID of the parent customer
`ParentId`	Parent Id	Other	The unique identifier of the parent item associated with the campaign label.
`PartitionType`	Partition Type	Other	Type of the partition
`Path1`	Path1	Other	The first part of the display URL path
`Path2`	Path2	Other	The second part of the display URL path
`PauseReason`	Pause Reason	Other	Reason for pausing the account
`PaymentMethodId`	Payment Method Id	Other	ID of the payment method
`PaymentMethodType`	Payment Method Type	Other	Type of the payment method
`PhoneCalls`	Phone Calls	Other	Total number of phone calls generated from the ad.
`Price`	Price	Other	The price of the product
`PrimaryUserId`	Primary User Id	Other	ID of the primary user
`ProductBought`	Product Bought	Other	The product bought
`ProductBoughtTitle`	Product Bought Title	Other	The title of the product bought
`ProductGroup`	Product Group	Other	Grouping of products
`ProductType1`	Product Type1	Other	Product Type 1
`ProductType2`	Product Type2	Other	Product Type 2
`ProductType3`	Product Type3	Other	Product Type 3
`ProductType4`	Product Type4	Other	Product Type 4
`ProductType5`	Product Type5	Other	Product Type 5
`ProximityTargetLocation`	Proximity Target Location	Other	The targeted location for proximity
`Ptr`	Ptr	Other	Phone-through rate.
`QualityImpact`	Quality Impact	Other	The impact of quality score changes on ad performance.
`QualityScore`	Quality Score	Other	Quality score of the ad.
`QuantityBought`	Quantity Bought	Other	The quantity of the product bought
`Radius`	Radius	Other	The radius for proximity targeting
`RelativeCtr`	Relative Ctr	Other	Relative click-through rate.
`ReturnOnAdSpend`	Return On Ad Spend	Other	The return on ad spend
`RevenuePerAssist`	Revenue Per Assist	Other	The revenue per assist in conversions
`RevenuePerInstall`	Revenue Per Install	Other	The revenue per install
`RevenuePerSale`	Revenue Per Sale	Other	The revenue per sale
`Sales`	Sales	Other	The total number of sales
`SalesHouseCustomerId`	Sales House Customer Id	Other	Customer ID for sales house
`SellerName`	Seller Name	Other	The name of the seller
`Settings`	Settings	Other	The settings associated with the ad group.
`Settings_Setting`	Settings Setting	Other	Specific setting details
`SoldToPaymentInstrumentId`	Sold To Payment Instrument Id	Other	ID of the payment instrument for sales
`StartDate_Day`	Start Date Day	Other	The day part of the start date.
`StartDate_Month`	Start Date Month	Other	The month part of the start date.
`StartDate_Year`	Start Date Year	Other	The year part of the start date.
`StoreId`	Store Id	Other	The unique identifier of the store
`SubType`	Sub Type	Other	The subtype of the campaign, providing additional context.
`TargetingSetting`	Targeting Setting	Other	The targeting settings used
`TaxCertificate_TaxCertificateBlobContainerName`	Tax Certificate Tax Certificate Blob Container Name	Other	Tax Certificate Blob Container Name
`TaxCertificate_TaxCertificates`	Tax Certificate Tax Certificates	Other	Tax Certificates
`TaxInformation`	Tax Information	Other	Tax information of the account
`TextPart2`	Text Part2	Other	The second part of the text content for the ad
`TimePeriod`	Time Period	Other	The time period covered by the report data
`TimeStamp`	Time Stamp	Other	Timestamp of the account
`TopVsOther`	Top Vs Other	Other	Indicates if the ad is shown at the top or other positions
`TotalClicksOnAdElements`	Total Clicks On Ad Elements	Other	Total clicks on ad elements (e.g., sitelinks)
`TotalWatchTimeInMS`	Total Watch Time In MS	Other	Total watch time in milliseconds.
`TrackingTemplate`	Tracking Template	Other	Template used for tracking purposes.
`TrackingUrlTemplate`	Tracking Url Template	Other	The tracking URL template used for the campaign.
`UrlCustomParameters_Parameters`	Url Custom Parameters Parameters	Other	Specific URL parameters
`VideoCompletionRate`	Video Completion Rate	Other	Rate at which viewers complete watching the video.
`VideoViews`	Video Views	Other	Total number of video views.
`VideoViewsAt25Percent`	Video Views At25Percent	Other	Total number of video views at 25% completion.
`VideoViewsAt50Percent`	Video Views At50Percent	Other	Total number of video views at 50% completion.
`VideoViewsAt75Percent`	Video Views At75Percent	Other	Total number of video views at 75% completion.
`Videos_AssetLink`	Videos Asset Link	Other	Videos Asset Link
`ViewThroughRate`	View Through Rate	Other	Rate of view-through impressions compared to total impressions.
`ViewThroughRevenue`	View Through Revenue	Other	The revenue generated from view-through conversions
`accounts_ForwardCompatibilityMap`	accounts Forward Compatibility Map	Other	Map for forward compatibility
`accounts_TimeZone`	accounts Time Zone	Other	The time zone of the account
`ads_DevicePreference`	ads Device Preference	Other	Preference for the device on which the ad should be displayed
`ads_ForwardCompatibilityMap`	ads Forward Compatibility Map	Other	Map for forward compatibility with future API changes
`ads_Text`	ads Text	Other	The text content of the ad
`ads_TrackingUrlTemplate`	ads Tracking Url Template	Other	Template for tracking URLs
`ads_Type`	ads Type	Other	The type of ad
`ads_UrlCustomParameters_Parameters`	ads Url Custom Parameters Parameters	Other	Defines the URL parameter properties
`campaigns_AdScheduleUseSearcherTimeZone`	campaigns Ad Schedule Use Searcher Time Zone	Other	Indicates whether ad schedules should be based on the searcher’s time zone.
`campaigns_AudienceAdsBidAdjustment`	campaigns Audience Ads Bid Adjustment	Other	Bid adjustment value for audience targeting ads.
`campaigns_BiddingScheme_Type`	campaigns Bidding Scheme Type	Other	The type of bidding strategy used for the campaign.
`campaigns_BudgetId`	campaigns Budget Id	Other	The identifier of the budget associated with the campaign.
`campaigns_BudgetType`	campaigns Budget Type	Other	The type of budget (e.g., daily, monthly) for the campaign.
`campaigns_ForwardCompatibilityMap`	campaigns Forward Compatibility Map	Other	Forward compatibility map for potential future enhancements
`campaigns_MultimediaAdsBidAdjustment`	campaigns Multimedia Ads Bid Adjustment	Other	Bid adjustment value for multimedia ads.
`campaigns_TimeZone`	campaigns Time Zone	Other	The time zone setting for the campaign.
`keyword_labels_ClientId`	keyword labels Client Id	Other	Unique identifier for the client associated with the keyword label.
`keyword_labels_ModifiedTime`	keyword labels Modified Time	Other	Timestamp indicating when the keyword label was last modified.
`keyword_labels_ParentId`	keyword labels Parent Id	Other	Unique identifier for the parent entity related to the keyword label.
`labels_ClientId`	labels Client Id	Other	The unique identifier of the client associated with the label.
`labels_ModifiedTime`	labels Modified Time	Other	The date and time when the label was last modified.