Obtaining marketing information from numerous platforms and correctly linking it to Return On Investment (ROI) can be a nightmare for the typical business owner or marketer.

Are you in the market for a superior Business Intelligence (BI) and data collection tool that could link you up with data sources.

One that provides visual insights in the form of charts, graphs, and almost any other format you can think of? Then look no further.

Looker and Klipfolio are two of the most well-known Business Intelligence applications that can quickly assist you in solving the problems listed above and so much more. 

Businesses can better examine marketing data thanks to these two technologies. Looker and Klipfolio have made it much easier for businesses to combine data from a plethora of marketing sources, manipulate and visualize them and finally combine them into a single accessible real-time dashboard.

With both cloud-based business intelligence application software having quite similar functions and attributes, you might begin to wonder which one of them would be better tailored to fit the needs of your business or organization.

Looker vs. Klipfolio: Overview

We will begin with an overview of Looker and Klipfolio.

Looker Overview

Looker is a platform that enables you to explore, communicate, and visualize the data within your organization to improve business decisions.

A business may create informative visualizations with Looker, a potent business intelligence (BI) tool.

It supports dashboard collaboration, has a user-friendly workflow, and is entirely browser-based (removes the need for desktop applications), making it easier to use.

Some of the numerous features that make Looker stand out have been listed below:

• Collaboration Tools
• AB Testing
• Benchmarking
• Behavior Analytics
• Ad hoc Reporting
• Ad hoc Query
• Audience Targeting
• API
• Budgeting/Forecasting

Klipfolio Overview

 

The application software, Klipfolio, is a cloud-based business information dashboard marketplace. To build effective business dashboards, Klipfolio Dashboard integrates thousands of data services.

For creating real-time business dashboards, it provides an online dashboard platform.

To more effectively access and reuse data sources across the platform, Klipfolio offers a schema-less architecture that isolates data from presentation and makes it easier for non-technical end users to connect to data sources.

Before viewing any data, end users can convert, combine, slice, and filter it using Klipfolio’s built-in formula editing functionality.

Users can share information on the dashboard using their PCs, tablets, televisions, and mobile devices. Klipfolio will also make it easier for customers to achieve the following.

• Faster Decisions: With a dashboarding tool that prioritizes significant Key Performance Indicators (KPIs), Klipfolio facilitates quicker and better data-driven decision-making. Use it without coding to quickly upload and analyze data using dashboards with a straightforward back-end design.

• Simplified Data Sets: Produce various data visualizations from a single source of data or a single visualization from several sources. Pull unprocessed data into the dashboard to skip time-consuming organization and exploration procedures.

• Integration with BI Tools: To improve the data that products hold, Klipfolio integrates them with more established enterprise BI tools like Tableau, Domo, Qlik, Looker, and Microsoft Power Business Intelligence to make analytics reporting and visualization more accessible.

• Data visibility: Using real-time dashboards and reports could help to gain insight into corporate data and learn how the company is doing.

• Scalability: Only pay for the capability used; you can always upgrade, downgrade, or cancel your plan at any moment. Any plan can add more dashboards for a flat fee, or you can discuss with the support staff a custom solution that can simultaneously support hundreds to thousands of dashboards.

Looker vs. Klipfolio: Reviews 

The quality of a platform can be significantly influenced by reviews posted by those who have used it in the past or present. We’ll walk you through the ratings and reviews of Looker and Klipfolio on various websites in this section.

G2

With a healthy score of 4.5 stars out of a total of 5 stars from 1,095 reviews, it’s not hard to see that Looker had a lot of satisfied customers.

Klipfolio also came up with a 4.5/5 score, although it was out of 247 reviews. It was much less compared to the number of Looker users.

Capterra

On the Capterra site, Looker is still doing well, seeing as it has an overall rating of 4.6 stars out of 5 by a total of 148 users. The ease of use is rated at 4.1, and customer service is rated at 4.7.

Klipfolio, on the other hand, has a total rating of 4.7/5 after 177 reviews on Capterra. Customer assistance scored 4.7/5 overall, while the convenience of use received a rating of 4.2/5.

Trustradius 

Looker is among the top-rated applications, with 8.0 out of 10 out of 288 reviews. Klipfolio is slightly ahead of Looker on Trust Radius with a total of 8.2 out of 10, although only a total of 78 users reviewed.

Looker vs. Klipfolio: Ideal for…?

In this section, we’ll go over how these platforms developed their tools for you to choose which would be a more suitable fit for your business.

What kind of company uses Looker?

One hundred sixty-one companies in their tech stacks are currently using Looker. Business leaders, marketers, data scientists, application developers, business partners, business owners, and even customers can use Looker.

Anyone who requires data to complete their tasks can profit from Looker’s capabilities.

Looker is also ideal for anyone looking for a great BI platform for personalized graphics, collaborative dashboards, a single source of truth, and top-notch customer service.

The fact that it is entirely browser-based reduces any possible confusion as the team gets going.

What kind of company uses Klipfolio?

Tens of thousands of data-driven leaders, from small SMBs to the most considerable Fortune 500 enterprises, rely on Klipfolio in more than 50 countries.

Their solutions’ depth and breadth enable them to accommodate practically every use case. 

Clients in the manufacturing, financial services, media, retail, SaaS, food & beverage, healthcare, and marketing and advertising industries use Klipfolio.

Clients in the software, real estate, and other professional service industries use their business intelligence technologies.

They serve over 181 businesses, including, among others, Air Canada, Alvaria, CNN, BMW, Bus.com, Google, IKEA, and Intel. They also have a large number of inspirational stories they’ve published on their website.

Looker vs. Klipfolio: Integrations and Connectors

Integrations are linkages between programs and systems that cooperate to share data and information. Integrations connect your software so that it can all be used together seamlessly.

They are based on APIs (application programming interfaces), which enable the exchange of information between apps. Now, different software has different numbers of applications they can integrate with.

The higher the number of applications, the more versatile the application becomes for various purposes.

In this section, we shall look into the numbers of applications both Looker and Klipfolio can integrate with, although we’ll let you know beforehand that Klipfolio wins in this comparison as it has over 300 integrations and it gives the option to connect almost any other of your favorite data sources, as long as said sours possess an API

Looker Connectors and Integrations:

Looker had about 67 data connectors and integrators. Not much, but here are a few of the top:

• Microsoft Excel
• Dropbox business
• Google Workspace
• Mailchimp
• Salesforce Sales Cloud
• Google Analytics 360
• Asana
• Hubspot Marketing hub
• Stripe
• Rippling
• Hubspot CRM
• Quickbooks online
• Zendesk
• Meta For Business
• UpKeep
• Xero
• Twitter
• LinkedIn for Business
• Quickbooks Online Advanced

Klipfolio Connectors and Integrators:

Klipfolio possesses over 300 data connectors and still conveniently has the option of custom connecting your favorite apps. Klipfolio is like a blank slate before it is filled with your preferred data source.

If it possesses an API, you can try connecting to it using the convenient Web Accessible Resource connector. Some of these numerous Klipfolio integrators include:

• Google Drive
• Microsoft Excel
• Slack
• Trello
• Dropbox business
• Google workspace
• Gmail
• WordPress
• Onedrive
• MailChimp
• Shopify
• Instagram
• Hubspot Marketing Hub
• Hubspot Service

Looker vs. Klipfolio: Support

A variety of client services are included in customer support, which helps customers use products correctly and economically. It covers assistance with product disposal as well as planning, installation, training, troubleshooting, and maintenance.

Technical help refers to assistance with technological products such as mobile phones, televisions, computers, software, or other electronic or mechanical goods.

How a business handles its customer base and complaints is one of the best indications of greatness. I haven’t heard of or seen any businesses that have been successful without a robust online presence.

An excellent support team will captivate potential clients and please existing ones with effective communication and problem-solving abilities.

Making the optimal choice requires choosing a data analysis tool based on the level of customer service. The live chat, implementation, and training programs for Looker and Klipfolio’s customer support services will all be covered in this section.

Live Chat

Looker supports live chat features, which is a plus, although, for some reason, customers have been unable to access this particular feature.

We are yet to understand the cause of this problem, but we will keep on it, find out and update this post once the reasons for the lack of this feature have been found.

Klipfolio, on the other hand, does not support the Live Chat function.

Training

Training is an essential part of the overall experience in application software, especially for beginners and amateurs in the field.

For Looker, many users want to advance and learn how to query data themselves after learning how to look through other people’s reports and dashboards.

They can use the data from their company for their purposes in this way. The documentation for retrieving and charting data is available on their official page.

Klipfolio has also put together many ways to help users effectively utilize the application.

The payoff is enormous, but managing and creating data visualizations that are actionable, dynamic, and meaningful isn’t always straightforward.

With that in mind, Klipfolio has taken the time to create a ton of resources to assist you in developing your skills within Klipfolio, accelerating and enhancing your journey to data master.

They are also aware that every individual learns differently. They offer lectures and tutorials in various formats, ranging from brief videos to day-by-day courses, to ensure that everyone has the best opportunity to succeed.

They have made available webinars, blogs and posts, tutorial videos, and quite a bit more to facilitate quick and practical mastery of the application.  

Looker vs. Klipfolio: Pricing

Looker Pricing

Another important consideration when choosing a data analysis platform is the price. To help you select the service that best fits your budget, we’ll compare the prices of each here. Pricing information for Looker is not readily available on their website.

Customers should complete the business’s online contact form to request a quote. Looker pricing has evolved into something of a mystery over time. No matter how hard you search, a curtain is always drawn over it.

No one truly knows the specifics; people made informed estimates, posted on Quora, and asked on Reddit.

Therefore, we gathered all information about Looker pricing floating in cyberspace, synthesized it here, and informed you of it. What is known about Looker price is as follows:

1. Previously, there was a 21-day free trial.

You could have asked for a trial of Looker’s services in 2018 and earlier. The Looker representatives would then invite you to join a quick introductory call and product demonstration so they could understand more about your analytics requirements.

Throughout your trial, you would also get full access to their support staff and most of Looker’s features and capabilities. What changed? Looker no longer provides a free trial, from which we can draw the following conclusions:

The sales-driven service motion has taken over. Before testing the product, you must request a demo and schedule a conversation with their sales team. They primarily serve businesses (which is pretty self-explanatory).

A small-business discount is negotiable, but you’d have to work with your salesman to tailor your Looker package to your needs.

2. An explanation of the Looker Complex Pricing Mechanism

View the following community posts on Slack, Reddit, and Quora to learn more about what we know; the annual registration fee for Looker is about $35K, or about $2900 each month.

Paid extra: $120 for developers, $60 for dashboard makers, and $30 for dashboard watchers (who can write LookML)

It’s unlikely that the price point will be any lower in 2022, given that the $35K restriction has been in place since 2018. (especially when you take in inflation).

It’s been reported that you can bargain with the Looker sales representative for a discount.

Klipfolio

Klipfolio has a plan for seemingly everyone. With main monthly and annual options, it’s also quite flexible. Both the monthly and yearly plans have four other plans underneath. Klipfolio Free, Klipfolio Plus, Klipfolio Pro and Custom plans.

The Klipfolio Free plan generously offers unlimited Metrics, an Unlimited number of Dashboards, and an unlimited number of viewer users. It also allows two editor users, 2 data services, and five dimensions. Last, the free Klipfolio plan gives the user up to a two-month Date Range window and 4hr Data refreshes.

The Klipfolio Plus plan, which is by far the most popular plan, costs 99 USD per month if paid within the annual plan and 132 USD monthly. It offers unlimited metrics, an unlimited number of dashboards, and an unlimited number of viewer users.

The Klipfolio Plus plan also allows four editor users, 4 data services, five dimensions, a single-year date range window, and 1hr data refresh. With this plan, you can download PDF reports directly from the software.

The Klipfolio Pro plan costs 299 USD if paid monthly and 229 USD monthly when paid within the annual plan, thereby saving an excellent 840 USD per year. The Klipfolio Pro payment plan offers unlimited metrics, an unlimited number of dashboards, and an unlimited number of viewer users.

The Klipfolio Plus plan also allows eight editor users, 8 data services, five dimensions, up to three years date range window, and fifteen minutes data refreshes. This plan can also download PDF reports directly from the software.

Klipfolio Custom Payment Plan: If, by any chance, your requirements exceed those of the above-listed plans, then this payment plan should be the one of choice. With the Klipfolio Custom Payment Plan, you will be able to contact the Klipfolio team and set up a payment plan that is just right for you and suited to the needs of your business or organization.

The Custom plan contains unlimited metrics, several dashboards, and an unlimited number of viewer users. The Klipfolio custom plan also allows a flexible number of editor users, flexible data services, flexible dimensions, a flexible date range window, and flexible data refresh.

This plan can also download PDF reports directly from the software. The prices are all in US Dollars, and there are also no hidden costs.

Looker vs. Klipfolio: Security

Is Looker Safe?

Looker has a dedicated information security function in charge of organization-wide security and data compliance. Looker has SOC 2 Type II + HIPAA report and ISO27001 Certification.

It protects the Personal Information it obtains via the Platform with reasonable and appropriate physical, electronic, and procedural measures.

Any platform area uses secure socket layer (TLS/SSL) encryption, which is industry standard. Your database connection information and cached data at rest are protected by AES 256-bit encryption.

Additionally, network traffic between users’ browsers and the Looker platform is encrypted using TLS 1.2.

To benefit from TLS, your browser must support the most recent encryption security available in the most popular browsers, including Internet Explorer, Mozilla Firefox, Google Chrome, and Safari.

The Looker data platform offers numerous product features to help you manage data, build procedures, and adhere to data security and privacy regulations.

Is Klipfolio Safe?

Klipfolio hosts their applications and your data with Amazon Web Services (AWS), a market leader in offering highly scalable, secure cloud platform computing.

Backups Daily and weekly images are used to back up all data. Database backups are additionally made hot-swappable by master/slave replication.

To ensure that they can be restored in the event that the primary data center is lost, backups and replications are stored in various Amazon data centers rather than being carried off-site by the Klipfolio application.

Code Testing and Assessment: Before releasing any code, Klipfolio evaluates it for security flaws and runs frequent vulnerability assessments on our network and systems.

• Threat analyses for application vulnerabilities
• Threat analyses for vulnerabilities in networks
• A few code reviews and penetration tests
• Review and testing of the security control framework

Porter Metrics — An Alternative To Both Stitch Data And Coupler.io

Porter Metrics is an alternative to the two platforms examined in this article. Porter combines your daily social media and marketing data with Google Data Studio for a few bucks per month, enabling you to automate your reports with only a few mouse clicks.

You’ll discover that it facilitates the organization and visualization of all your extensive marketing data. Additionally, since using the platform is simple and easy to learn, you don’t need coding expertise. You may quickly automate client reporting procedures with Porter Metrics Connectors.

Porter is a crucial resource for businesses tracking their most important KPIs. It allows you to connect your essential company data with other applications you already use, such as Hubspot, Linkedin, Facebook, Instagram, TikTok, and other social networking sites, as well as all of your marketing data.

Additionally, you can use Porter to calculate your overall advertising expenditure and return on investment from several ad channels, including those provided by Google, Facebook, Instagram, LinkedIn, and TikTok. Make a report; it’s free and will be ready in a minute.

Ease of Use

With our no-code platform, you have to choose a template from our gallery, connect your data source using our data connectors, and make a few adjustments to the template to best communicate the message you want to send.

You’ll see at the conclusion that a stunning template focused on performance and successfully landed conversions.

Customer Support

Porter Metrics offers a support center and an instructional website to get you started. Additionally, Porter offers live support on its pages so that you may get help anytime you need it.

If you require individualized assistance, you can book a call with a member of our technical staff.

Value for Money

Compared to Looker and Klipfolio, Porter Metrics is a very pocket-friendly data analytics tool starting at just $15 per month. Porter Metrics offers four plans: Solo, Teams, Agencies, and Custom.

1. Solo Pricing: $15 monthly and $150 annually

This package offers unlimited users and just one data source connection.

2. Teams

Price: $30 monthly | $300 annually

Five connections with unlimited users are included in this plan, along with different connections.

3. Agencies

Price: $80 monthly | $800 annually

This package comes with 20 connections, limitless users, and extra connectors.

4. Custom

To proceed with this strategy, you must call Porter and outline your company’s or organisation’s specifics.

Create a free report now

Porter Metrics Connectors & Integrations

With Porter, you can connect the following accounts:

• Facebook – Instagram Ads
• Facebook Public Data
• Facebook Insights
• Instagram Insights
• Linkedin ads
• Linkedin Pages
• Twitter Ads
• Twitter Analytics
• Tik-Tok Ads
• Google Business Profile (Google My Business)
• WooCommerce
• Hubspot
• Shopify

Additionally, you can connect for free to all Google platforms (including Google Analytics, Google Ads, Google Search Console, and others).

We’re still working on additional connectors to help you fully utilise Porter Metrics. Please let us know via our product roadmap and wishlist page if there is a specific connector you would like us to add.

Porter Metrics is the market’s most user-friendly and intuitive marketing reporting software. Using our drag-and-drop interface, you can generate and automate informative marketing reports without technical expertise.

G2 Reviews

Porter has six reviews and a 4.9 out of 5.0-star rating on G2. The results are impressive by any standard.

How to Migrate from Looker to Porter Metrics

If you’re currently using a Looker connector to transfer data to the Data Studio destination, you must switch to a Porter Metrics connector.

Here are the steps to switch from Looker to Porter Metrics, albeit, if you’ve never utilized Data Studio:

1. Start by visiting the homepage of the Porter Metrics website.

2. Click the Make A Report button on the homepage’s top left.

3. Select the connector you want to use next. After that, we’ll take you to Data Studio.

4. To connect to your Data Studio account, click Authorize next.

5. To complete the necessary connection, adhere to the remaining instructions.

We published a guide on integrating your data with Google Data Studio because the procedures for adding data sources to each app connector vary. You can follow this helpful guide to learn how to link your data to Google Data Studio.

Contact us via live assistance on our website or arrange a one-on-one meeting if you have inquiries about switching to Porter Metrics, which you should consider. If you’re unfamiliar with Google Data Studio, you may also look at the top courses there.

How to Migrate from Klipfolio to Porter Metrics

Looker and Klipfolio migration procedures to Porter Metrics are the same. We can also help you if you want us to migrate your data for no charge.

Our professionals will move your information securely and effectively with a few clicks. You can contact Porter Metrics here or get started on your own by creating an account on our website if you’re ready to get started.

The process will then be explained to you in contact with one of our professionals if you need to be guided.

Conclusion

Looker and Klipfolio are both highly recognized and successful marketing reporting tools included. Your budget and business needs determine the ultimate choice.

Porter Metrics, on the other hand, is your best choice if you’re looking for a cost-effective service with comparable capabilities and free reports and templates.

Porter provides a lifetime membership to the Facebook Competitors connection, a 14-day free trial for all Porter Connectors, and more than 80 free Google Data Studio designs.

If creating your first report proves difficult, you can request a complimentary report setup from us. You can reach us by live chat, and we’ll respond to you as soon as possible. Click here to get a free report now.