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Best Instagram Competitors report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Instagram Competitors report templates. Used and made by +10,000 marketers in over 60 countries.
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Google Ads Funnel Report template for Marketing teams and agencies

Track key metrics like conversion rate and CTR with the Google Ads Funnel report template. Analyze performance across campaigns, ad groups, and devices. Segment by time and audience type. Perfect for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing objectives.

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Youtube Report template for Marketing teams and agencies

Optimize your social media strategy with this Youtube report template. Track CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Analyze by audience, age, gender, interests, and time. Perfect for marketing teams seeking actionable insights to enhance performance across advertising platforms and align with SEO objectives.

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Google Ads PMax Report template for Marketing teams and agencies

Track key metrics with this Google Ads PMax report template. Measure conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Consolidate data from Google Ads and Paid Media for actionable insights. Ideal for marketing teams focused on optimizing PPC performance and achieving strategic goals.

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CRM Report template for Marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

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E-commerce Report template for Marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

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HubSpot Report template for Marketing teams and agencies

Optimize B2B marketing with this HubSpot report template. Track metrics like conversion rate, ROI, and average deal size. Analyze CRM contacts and campaign performance by demographic and psychographic breakdowns. Ideal for inbound marketing teams to measure and refine email marketing and funnel strategies across different timeframes.

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A/B testing Report template for Marketing teams and agencies

Optimize your campaigns with this A/B testing report template. Measure conversion rates, ROI, and click-through rates. Analyze target audience, demographics, and campaign messages. Consolidate data from Email Marketing and Copy for actionable insights. Ideal for marketing teams to track performance and refine strategies.

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Dropshipping Report template for Marketing teams and agencies

Optimize your marketing strategy with this Dropshipping report template. Measure conversion rates, average order value, and customer lifetime value. Segment by demographics, interests, and time. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for tracking key metrics and enhancing performance in the competitive e-commerce landscape.

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Shopify Store performance Report template for Marketing teams and agencies

Measure key metrics with the Store performance report template. Analyze total revenue, conversion rates, and traffic sources. Segment by audience, marketing channels, and campaign objectives. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, Facebook Ads, and SEO. Perfect for marketing teams to track performance and optimize strategies.

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DTC Report template for Marketing teams and agencies

Optimize your strategy with this DTC report template. Track revenue, conversion rates, and cost per acquisition. Blend data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by demographics, behavior, and time. Perfect for marketing teams to measure key metrics and enhance E-commerce performance.

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Frequency Report template for Marketing teams and agencies

Frequency report template consolidates metrics like conversion rate, ROI, and CTR from Facebook Ads, TikTok Ads, and Google Ads. Analyze audience targeting and campaign duration. Track performance by time period. Designed for marketing teams to measure PPC strategies and optimize paid media efforts efficiently.

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Local SEO Report template for Marketing teams and agencies

Optimize your local SEO strategy with this Local SEO report template. Track CTR, conversion rate, and cost per conversion. Analyze keyword ranking, organic traffic, and local pack visibility. Segment data by demographics, location, and behavior over time. Perfect for marketing teams aiming to achieve specific goals and improve performance.

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Acquisition Report template for Marketing teams and agencies

This Acquisition report template helps marketing teams track key metrics like conversion rate, ROI, and CTR. Analyze dimensions such as target audience and campaign goals. Integrate data from Google Analytics 4, Copy, and PPC. Ideal for measuring performance and refining strategies to meet specific objectives.

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Social Media Report template for Marketing teams and agencies

Optimize your strategy with this Social Media report template. Analyze conversion rates, ROAS, and engagement metrics from Instagram Insights and LinkedIn Pages. Track key metrics like likes, comments, and shares. Segment by audience, age, and location. Perfect for marketing teams to measure performance and achieve specific goals.

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ActiveCampaign Report template for Marketing teams and agencies

Track and measure key metrics with the ActiveCampaign automation report template. Analyze conversion rates, ROI, and click-through rates across demographics and psychographics. Integrate CRM and email marketing data for actionable insights. Ideal for B2B marketing teams to optimize performance and achieve specific goals.

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E-commerce Report template for Marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

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HubSpot Report template for Marketing teams and agencies

Optimize B2B marketing with this HubSpot report template. Track metrics like conversion rate, ROI, and average deal size. Analyze CRM contacts and campaign performance by demographic and psychographic breakdowns. Ideal for inbound marketing teams to measure and refine email marketing and funnel strategies across different timeframes.

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LTV Report template for Marketing teams and agencies

Analyze key metrics such as conversion rate, CPA, and CLTV with this LTV report template. Ideal for e-commerce and Shopify, it helps marketing teams track customer segmentation and channel attribution. Gain insights by age, location, and income to refine your strategy and boost sales performance.

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What is an Instagram Competitors report?

An Instagram Competitors report is a document that consolidates data from multiple sources (e.g., Instagram Insights, third-party analytics tools) to track and display key performance indicators (KPIs) (e.g., follower growth, engagement rate, content performance), enabling teams and agencies to monitor competitor activity and create presentations for clients and executives.

Instagram Competitors reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an Instagram Competitors report?

An actionable Instagram Competitors report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram Competitors reports

Executive reports for CMOs, CEOs, and clients show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

  • Competitor performance analysis: by engagement, follower growth, and content strategy.
  • Market positioning analysis: share of voice, brand sentiment, and audience overlap.
  • Trend analysis: emerging content trends and hashtag usage among competitors.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram Competitors manager reports

Manager reports have cross-competitor views with drill-downs to see performance by competitor, region, content type, and engagement metrics. They help align teams, define tactics, and include:

  • Cross-competitor reporting: overall performance, content strategy, and audience engagement across competitors.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for content and engagement mapping.
  • Topic, hashtag, content, audience research

Operational Instagram Competitors reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: likes, comments, shares, engagement rate.
  • Follower metrics: growth rate, demographics, and retention.
  • Content performance: top-performing posts, stories, and reels.
  • Hashtag analysis: effectiveness and reach of hashtags used by competitors.

Operational Instagram Competitors reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an Instagram Competitors report?

To build an Instagram Competitors report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram Insights, third-party analytics tools for social media performance, and competitor analysis platforms.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Instagram Competitors report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, content performance, and follower analysis.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience demographics, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram Competitors reporting use cases, such as engagement monitoring, content performance, and follower analysis.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., likes, comments, shares, follower growth, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, content type, hashtag, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Instagram Competitors reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram Competitors reports:

Share

Share your Instagram Competitors reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Competitors report?

Instagram Competitors reports should include a mix of visibility, engagement, content performance, and audience metrics to fully understand the competitive landscape. They include:

Visibility metrics measure the reach and presence of competitors:

  • Visibility metrics: impressions, reach, follower count
  • Engagement metrics: likes, comments, shares, engagement rate
  • Content performance metrics: top posts, stories, reels

Efficiency KPIs compare your outputs to the cost, including:

  • Engagement: engagement rate per post
  • Content: content frequency and consistency

Effectiveness KPIs compare the input with the output from one stage to another

  • Engagement: engagement rate
  • Content: content virality

To analyze these KPIs, segment them by:

  • Competitor: individual competitors, industry benchmarks
  • Time: Hourly, daily, weekly, monthly
  • Content: type, format, topic, hashtag
  • Audience: demographics, interests, behavior

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