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Google Analytics 4 report templates
Porter’s 13 GA4 report templates are grouped by what each one reports on. Filter by tool or use case and open a card for its preview and setup.
13 templates
GA4 traffic and acquisition reports
Claude
Google Analytics dashboard template
See which channels and AI assistants bring visitors, key events and revenue.
Claude
Web analytics dashboard template
See which pages win visits, which landing pages convert and which pages lose search clicks.
ClaudeGA4 SEO dashboard template
See which landing pages bring organic sessions and key events.
Data StudioWebsite content performance
Rank landing pages by sessions, views and active users, and compare traffic with last year.GA4 e-commerce and revenue reports
Claude
ROAS dashboard template
Check each ad platform's ROAS against GA4 revenue and find campaigns below break-even.
Porter dashboard
Shopify store performance
See revenue, orders and conversion rate with Google Ads and GA4 traffic.
Data StudioShopify store performance
Break down revenue and conversion rate by traffic source and campaign.
Data StudioDTC report template
Put revenue and cost per acquisition from Shopify, GA4, Google Ads and Facebook Ads together.
Google SheetsGA4 e-commerce funnel
Follow users from item view to add to cart, checkout and purchase, month by month.GA4 reports with ads and other channels
ClaudeMarketing KPI dashboard template
Track ad spend, conversions and revenue week by week against your targets.
Claude
Marketing dashboard template
See which channels turn ad spend into leads, won deals and revenue.
Porter dashboard
Multi-channel marketing performance
Put GA4, ads and social results on one page your team checks every week.
Data StudioMulti-channel marketing performance
Compare CTR, ROI and engagement by channel, from SEO to Facebook Ads.Google Analytics 4 report example
Porter’s GA4 report example is the Claude Google Analytics report on Trailgear demo data. Click through its four views before connecting anything.
What to include in a GA4 report
A GA4 report built on Porter’s templates has six parts, in the order a client or manager reads them.
Traffic overview
Sessions, users, engagement rate and key events against the previous period: Google Analytics dashboard template.
Channels and campaigns
Which default channel groups and campaigns bring visitors that convert: multi-channel marketing performance template.
Key events
Sign-ups, leads or purchases by event name, so you see which actions move.
Next steps
Two or three actions for the next period, such as the channel or page to fix first.
Match the detail to the reader: leadership needs traffic, key events and revenue; marketers need channels and campaigns; content and SEO teams need landing pages. For organic search, add the GA4 SEO dashboard; for search queries, use the Google Search Console report templates.
How to set up a GA4 report template
Every Porter GA4 report template starts with one free step: connect your Google Analytics 4 property in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the accounts your report needs, for example your GA4 property for the Google Analytics report.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your property in place of the one in brackets (GA4 to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/VFDr4uTj5YvtgYQeJwwqse
Then rebuild it with my own data through Porter: a Google Analytics 4 dashboard for [property] for the last 14 days against the 14 days before: KPI cards for sessions, new users, engagement rate, key events and total revenue; daily sessions and key events; a table by session default channel group with sessions, engagement rate, key events, session conversion rate and total revenue; sessions from chatgpt.com, perplexity.ai, gemini.google.com, claude.ai and copilot.microsoft.com by session source with key events, revenue and top landing page; key events by event name; daily total revenue; and total revenue and transactions by session campaign. If my plan reads 6 weeks of data, add weekly cohorts by first session date with the share of users active in weeks 1 to 5.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range you report on, for example last month compared with the previous period.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these GA4 report templates different
GA4’s own reports take time to set up for every client. Porter’s templates come ready and update themselves from your property.
See a live example first
Click through the Claude Google Analytics report on demo data without an account.
No rebuilding Explorations
Each template comes with its GA4 metrics and dimensions set up, so you skip rebuilding the same views in GA4.
AI assistant traffic included
See visits from ChatGPT, Perplexity, Gemini, Claude and Copilot next to your other channels.
More report template galleries
Porter has a gallery for each channel, data source and tool.
GA4 report template FAQ
Are these GA4 report templates free?
Yes. All 13 Porter GA4 report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
What is a GA4 report?
A GA4 report shows how visitors find and use your website over a date range: sessions, users, engagement, key events and revenue, broken down by channel, page or campaign. It saves you from rebuilding the same views in Google Analytics every month.
Can I see traffic from ChatGPT and other AI assistants in a GA4 report?
Yes. The Claude Google Analytics template lists sessions from chatgpt.com, perplexity.ai, gemini.google.com, claude.ai and copilot.microsoft.com with their key events, revenue and top landing page.
Is there a GA4 report template for Excel?
Yes. Copy a GA4 Google Sheets template, refresh it with your data, then choose File, Download, Microsoft Excel (.xlsx). The Excel file is a snapshot; the Sheets copy keeps refreshing.
Can I email a GA4 report automatically?
Yes. A Porter dashboard shares by link, PDF and scheduled email, so you can send it every week or month. In Data Studio, use Share, Schedule delivery.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, Data Studio if your reports live there, and Google Sheets for formulas or Excel.
Get your free GA4 report template
Pick a template, connect your GA4 property for free and send your first report on your own numbers today.
Free plan · 14-day trial · No card needed