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Best Instagram Insights report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Instagram Insights report templates. Used and made by +10,000 marketers in over 60 countries.
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ROAS Report template for Marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

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Content performance Report template for Marketing teams and agencies

Optimize your social media strategy with the Content performance report template. Track conversion rates, engagement, and audience demographics using data from Google Analytics 4, Instagram Insights, and Facebook Insights. Analyze key metrics by campaign, duration, and time. Perfect for marketing teams to measure performance and achieve objectives efficiently.

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Google Ads Report template for Marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track conversion rate, cost per conversion, and CTR. Analyze by campaign type, audience, and time. Perfect for marketing teams to measure performance and align with objectives. Consolidate data from Google Ads and Paid Media for actionable insights and enhanced campaign management.

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Paid media Report template for Marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

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Lead generation Report template for Marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

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SEM Report template for Marketing teams and agencies

Optimize your SEM strategy with this report template. Analyze cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to track Google Ads and Paid Media performance.

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Brand awareness Report template for Marketing teams and agencies

Awareness report template consolidates key metrics like CTR, CPA, and conversion rate from Social Media, Instagram Insights, and LinkedIn Pages. Analyze demographics, psychographics, and behavior over time. Perfect for marketing teams to track performance and strategy, providing actionable insights into audience engagement and organic search ranking.

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Google Ads Funnel Report template for Marketing teams and agencies

Track key metrics like conversion rate and CTR with the Google Ads Funnel report template. Analyze performance across campaigns, ad groups, and devices. Segment by time and audience type. Perfect for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing objectives.

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ROAS Report template for Marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

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Demand generation Report template for Marketing teams and agencies

Optimize B2B demand generation with this report template. Track conversion rates, cost per conversion, and click-through rates. Analyze social media shares and impressions. Integrate data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and time for strategic insights. Ideal for marketing teams focused on performance.

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A/B testing Report template for Marketing teams and agencies

Optimize your campaigns with this A/B testing report template. Measure conversion rates, ROI, and click-through rates. Analyze target audience, demographics, and campaign messages. Consolidate data from Email Marketing and Copy for actionable insights. Ideal for marketing teams to track performance and refine strategies.

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Dropshipping Report template for Marketing teams and agencies

Optimize your marketing strategy with this Dropshipping report template. Measure conversion rates, average order value, and customer lifetime value. Segment by demographics, interests, and time. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for tracking key metrics and enhancing performance in the competitive e-commerce landscape.

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Shopify Store performance Report template for Marketing teams and agencies

Measure key metrics with the Store performance report template. Analyze total revenue, conversion rates, and traffic sources. Segment by audience, marketing channels, and campaign objectives. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, Facebook Ads, and SEO. Perfect for marketing teams to track performance and optimize strategies.

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What is an Instagram Insights report?

An Instagram Insights report is a tool that consolidates data from Instagram to track and display key performance indicators (KPIs) such as engagement rate, reach, and follower growth. It enables teams and agencies to monitor account performance and create presentations for clients and executives.

Instagram Insights reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to allow high customization and integration of multiple data sources.

What to include in an Instagram Insights report?

An actionable Instagram Insights report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram reports

Executive reports for CMOs, CEOs, and clients show Instagram's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Engagement analysis: by post type, using metrics like likes, comments, and shares.
  • Follower growth analysis: track new followers, unfollows, and net growth over time.
  • Content performance analysis: identify top-performing posts and stories.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram manager reports

Manager reports have detailed views with drill-downs to see performance by post, story, audience segment, and campaign. They help align teams, define tactics, and include:

  • Content reporting: overall performance of posts, stories, and reels.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for benchmarking against similar accounts.
  • Audience research: demographics, interests, and behavior.

Operational Instagram Reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: likes, comments, shares, saves.
  • Reach: impressions, reach, profile visits.
  • Content: post metrics, story views, reel plays.

Operational Instagram reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an Instagram Insights report?

To build an Instagram Insights report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram for social media analytics and other platforms for additional insights.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Instagram Insights report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, and content performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram reporting use cases, such as engagement monitoring, follower growth, and content performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., likes, comments, reach, impressions, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, post type, audience demographics, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Instagram reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram reports:

Share

Share your Instagram reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Insights report?

Instagram Insights reports should include a mix of visibility, engagement, and growth metrics to fully understand the performance of your Instagram account towards business goals. They include:

Instagram KPIs measure the engagement and reach process:

  • Visibility metrics: impressions, reach, profile visits
  • Engagement metrics: likes, comments, shares, saves
  • Growth metrics: follower growth, new followers, unfollows

To analyze these Instagram KPIs, segment them by:

  • Time: Hourly, daily, weekly, monthly
  • Content: post type, format, topic
  • Audience: demographics, interests, behavior

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