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Follower tracking report templates
Porter’s 17 follower tracking templates are grouped by network. Filter by tool or use case and open a card for its preview and setup.
17 templates
Social media follower trackers
Claude
Social media dashboard template
Compare Instagram, Facebook, TikTok and LinkedIn growth, engagement and top posts.
Porter dashboardSocial media followers tracking
Track follower growth on every network and spot the one that stalls.
Data StudioSocial media followers tracking
Watch total and new followers on each network, month by month.Instagram follower trackers
ClaudeInstagram dashboard template
See which posts, Reels and Stories grow your account and when your followers are online.
Porter dashboardInstagram followers tracking
Track total followers, new followers and profile views over time.
Data StudioInstagram followers tracking
Watch follower growth next to profile views and impressions, day by day.
Google SheetsInstagram follower tracker
Track followers, profile visits and link taps against a monthly target in Google Sheets.
Porter dashboardInstagram audience dashboard
See your followers by age, gender and country.
Data StudioInstagram audience report template
Break down your Instagram audience by age, gender and country in Data Studio.TikTok, LinkedIn, YouTube and Facebook follower reports
ClaudeTikTok dashboard template
See which TikTok videos people finish and follow you for, and when your followers are online.
ClaudeLinkedIn Page dashboard template
Track company page followers and posts, and see which job titles and industries follow you.
Claude
YouTube dashboard template
See which videos keep people watching and how Shorts compare to long videos.
ClaudeFacebook Page dashboard template
Find out why your Page reach moves and which posts and videos your followers engage with.Competitor follower benchmarks
Porter dashboardSocial media competitors dashboard
Benchmark your followers and engagement rate against rival Instagram accounts.
Data StudioSocial media competitors report template
Compare competitor accounts by followers, posts and engagement.
Porter dashboardInstagram competitors dashboard
Benchmark followers, posts and engagement rate against any public Instagram account.
Data StudioInstagram competitors report template
Compare public Instagram accounts by followers, media count and engagement.Follower tracker example
Porter’s follower tracker example is the Claude social media dashboard on Trailgear demo data: followers on Instagram, Facebook, TikTok and LinkedIn in one report. Click through its four views before connecting anything.
What to include in a follower tracking report
A follower tracking report built on Porter’s templates has six parts, each covered by a template.
Total followers per network
Followers on every network at the end of the period: social media followers tracking template.
New and lost followers
Net new followers per day or month, so one big day does not hide a slow month: social media dashboard template.
Follower growth rate
New followers divided by followers at the start of the period, as a percentage (follower growth rate calculator).
What brought followers
The posts, Reels and videos published on the days you gained most: Instagram dashboard template.
Who follows you
Followers by age, gender, country, job title or industry: Instagram audience and LinkedIn Page templates.
Competitor benchmark
Your follower count and growth next to rival accounts: social media competitors template.
Leadership needs the totals and the growth rate; social media managers also need what brought followers. To compare followers with following, try the Instagram follower ratio calculator; for engagement, reach and posts, the social media report templates.
How to set up a follower tracker
Every Porter follower tracking template starts with one free step: connect your social accounts in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the networks you track, for example Instagram for the Instagram follower tracker.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your account in place of the one in brackets (Instagram to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/B8X4we9mpF95GJj8HFPcYb
Then rebuild it with my own data through Porter: a social media dashboard for [brand] for the last 14 days across Instagram, Facebook Page, TikTok and LinkedIn Page, each on its own fields: KPI cards for followers, new followers, views or impressions, engagements and engagement rate; every network side by side; new followers and views per day by network; top posts across every network; engagements per post by post type; and GA4 Organic Social sessions, key events and purchase revenue by session source.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Schedule it by email every month, or share it with viewer or editor access.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range, compared with the previous period.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily, so the sheet logs your follower count every day.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these follower trackers different
Each network’s app shows today’s follower count. Porter’s templates keep the history, so you can see growth over months and across networks.
See a live example before you sign up
Click through the Claude social media dashboard without an account, then decide.
Every network on one page
Instagram, Facebook, TikTok and LinkedIn followers side by side, instead of four apps.
Daily history, kept for you
The tracker refreshes itself, so growth charts build up without a manual log.
Benchmark competitors
Track the follower count of public Instagram accounts next to your own.
Monthly email on your logo
Email the tracker every month with your client’s branding and no Porter badge on paid plans.
More report template galleries
Porter has a gallery for each network, report type and tool.
- Instagram report templates→
- Social media report templates→
- Social media competitors report templates→
- Instagram competitors report templates→
- LinkedIn Pages report templates→
- YouTube report templates→
- Follower tracking dashboard templates→
- Follower tracking templates for Data Studio→
- Claude dashboard templates→
Follower tracker FAQ
What is a follower tracker?
A follower tracker records how many followers an account has over time, with the followers gained and lost each day or month, so you can see growth trends and the posts or campaigns behind them.
Are these follower tracking templates free?
Yes. All 17 Porter follower tracking templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
How do I calculate follower growth rate?
Divide the new followers in a period by the followers at the start of it and multiply by 100. For example, 500 new followers on 10,000 is 5% growth (follower growth rate calculator).
Can I track a competitor’s followers?
Yes, for public Instagram accounts. The social media competitors and Instagram competitors templates show their followers, posts and engagement rate next to yours.
Can I track followers in Google Sheets or Excel?
Yes. Copy the Instagram follower tracker for Google Sheets and set it to refresh daily. For Excel, choose File, Download, Microsoft Excel (.xlsx); the Excel file is a snapshot, the Sheets copy keeps refreshing.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the tracker and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, Data Studio if your reports live there, and Google Sheets for a daily log.
Get your free follower tracker
Pick a template, connect your social accounts for free and see your follower growth on every network today.
Free plan · 14-day trial · No card needed