In this Google Looker Studio tutorial, we will go through all the steps needed to automate your reports and tell stories with actionable visualizations: I also made a complete YouTube video tutorial you can watch: Why does Google Looker Studio matter? We’ve already published an article about why businesses—especially marketers—should learn Google Looker Studio, data visualization, and Business Intelligence.  We encourage you to read it here: Why marketers should learn Google Looker Studio? We built Porter and have hundreds of customers thanks to Google Looker Studio. Our business is built around it. We love it. And we hate it sometimes,

Calculated fields enable you to create new metrics and dimensions from existing data, allowing you to create insightful reports based on your use case and specific data sources. The result? More insightful analysis and better decision-making with the help of chart-level calculated fields. In this tutorial, you will learn how to create custom fields, formulas, and practical applications. You can also see our step-by-step video: Key Takeaways Understanding Calculated Fields in Looker Studio What are calculated fields? Calculated fields allow you to create your own metrics and dimensions using operators (+, -, /,*) and act formulas, transforming existing data into

In this article, we’ll show you how to use REGEX on Looker Studio (previously Google Data Studio) with real step-by-step examples. From one marketer to another: I’ll try to make this easy and quick to implement for you. Personally, I think that using Regular Expressions is a must if you want to create useful reports in Looker Studio. For instance, I use them to analyze my SEO and Google Analytics traffic reports in terms of content categories. I check these reports every week, so I’m confident you’ll find them useful, too. You can also learn how to use regex on

In this tutorial, we’ll learn how to blend data on Looker Studio, and we’ll see step-by-step examples of how to do it. We made a video that will show you how to do it: What is data blending?      Data blending is the process of merging two or more tables from the same or multiple sources. This allows you to create custom tables and calculations When we create reports in Google Looker Studio, it is very common to want to combine different data sources to create more complete visualizations. One example is the total amount spent on ads from

In this comprehensive guide you will learn how to create filters on Looker Studio, based on real examples. I’ll show you how to create basic filters without knowing anything about coding or design.  Here you have a step-by-step video on how to create a filter in less than 4 minutes: How do I add a filter to a Looker Studio chart? To add a filter and customize your Looker Studio report, open your report, click on ‘Resource’ and select ‘Manage filters’. 6. Remember to add a name to your filter and click SAVE to create the filter. (Optional) If you’re