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Copy a template that combines multiple data sources
Compare the effectiveness of your Facebook Ads and Google Ads campaigns. Combine the total ad spend, clicks, CPM, conversions, and CAC of the leading PPC platforms—all on a single Google Looker Studio dashboard.
We will help you set up this template for free in a one-on-one call. There will be no sales pitch, just select the time that best suits you, and you will have a killer report in less than 30 minutes.
In terms of ad revenue—Google owning 41% VS Facebook with 16%—Google Ads still vastly outperforms Facebook, suggesting that advertisers prefer to spend more on Google than Facebook.
For cold audiences, Google Ads make y better than Facebook Ads due to its search nature, for capturing demand and, as such, you’re likely to get more qualified traffic, leads and customers if your product or service is more likely to be searched.
In other words, you can reach out to people who’re actually looking for your product.
Facebook, however, is better for products that people find rather than intentionally look for, as it’s shown in users’ feed on Instagram and Facebook.
On the other hand, depending on your industry, segment, or use case you’re more likely to be more effective on one tool over other.
For instance, for urgent, occasional services like plumbers, car renting, etc. Google Ads should be more effective.
Yet, Facebook Ads might outperform Google to generate demand with content rather than campaigns meant to drive conversions directly.
Anyways, it’s a good conversation, but we’d say that most companies tend to play in both channels regardless if one is being more effective than the other.
In general, both Facebook Ads and Google Ads dashboards should include metrics such as:
Conversion metrics such as purchases, leads, ROAS, CPA, CPL, or metrics that translate directly on business outcomes.
Performance metrics around engagement and visibility such as CTR, CPM, impressions, clicks, CPC, etc.
It’s ideal that you can break down these metrics by date, ad creative, device, demographics, or other dimensions that bring more context.
Yes, you can customize your report with your desired colors, logo, and icons.
After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).
We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.
If you want help customizing your report, our team will help you in a 30 min call.
You may be wondering why we are giving this report template for free.
Here are the top three reasons why we are doing this:
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
Click on “Download” to save the report on your device.