Best White-label dashboard templates for marketing teams and agencies (2025)

Free, white-label White-label dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

A/B testing Dashboard template

The A/B Testing Dashboard template is designed for Email Marketing professionals using Mailchimp. This tool provides a structured approach to compare different email campaign strategies.

Features include:

  • Performance Metrics: Track open rates, click-through rates, and conversion rates for each variant.
  • Segmentation Analysis: Evaluate how different audience segments respond to each email version.
  • Visual Data Representation: Utilize graphs and charts to visualize campaign performance.
  • Real-Time Updates: Monitor ongoing tests with live data feeds.

This dashboard is essential for marketers aiming to optimize their email campaigns by systematically testing and analyzing different approaches.

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Email marketing Dashboard template

The Email Marketing Dashboard template is designed to streamline your email campaigns across platforms like Mailchimp, Klaviyo, ActiveCampaign, and HubSpot. This dashboard provides a centralized view of your email marketing performance, allowing you to track and analyze critical metrics.

With this template, you can:

  • Monitor open rates, click-through rates, and conversion rates in real-time.
  • Compare performance across different email platforms.
  • Identify trends and patterns in subscriber engagement.
  • Access detailed reports on campaign performance.

Utilize this dashboard to make data-driven decisions and optimize your email marketing strategies effectively.

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Google Ads Campaign performance Dashboard template

The Google Ads Campaign Performance Dashboard template provides a structured view of your PPC campaigns. This dashboard is designed to offer insights into various metrics that are crucial for analyzing the performance of your Google Ads campaigns.

With this dashboard, you can monitor:

  • Impressions: Track how often your ads are shown.
  • Clicks: Measure the number of times users click on your ads.
  • Click-Through Rate (CTR): Calculate the ratio of clicks to impressions.
  • Cost-Per-Click (CPC): Determine the average cost incurred for each click.
  • Conversions: Analyze the number of completed actions defined as valuable.
  • Conversion Rate: Assess the percentage of clicks that result in conversions.
  • Cost-Per-Conversion: Evaluate the cost associated with each conversion.

This template is essential for PPC managers who need to track and report on the performance of their Google Ads campaigns. It provides a clear and concise view of the data, allowing for informed decision-making and strategic planning.

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Instagram Insights Followers tracking Dashboard template

Introducing the Instagram Insights Followers Tracking Dashboard, a powerful tool designed for social media managers and marketers. This dashboard provides a detailed analysis of your Instagram followers, offering valuable insights into your audience’s behavior and growth patterns.

With this dashboard, you can:

  • Monitor Follower Growth: Track daily, weekly, and monthly changes in your follower count to understand trends and patterns.
  • Analyze Demographics: Gain insights into the age, gender, and location of your followers to tailor your content strategy.
  • Engagement Metrics: Evaluate how your followers interact with your content, including likes, comments, and shares.
  • Content Performance: Identify which posts resonate most with your audience to optimize future content.

Utilize this dashboard to make data-driven decisions and refine your Instagram strategy for better audience engagement and growth.

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PPC Campaign performance Dashboard template

The PPC Campaign Performance Dashboard template provides a centralized view of your advertising efforts across multiple platforms. This dashboard is designed to track and analyze the performance of your campaigns on Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

With this dashboard, you can monitor:

  • Impressions and Clicks to understand audience engagement.
  • Click-Through Rate (CTR) to measure the effectiveness of your ad creatives.
  • Cost Per Click (CPC) and Cost Per Acquisition (CPA) for budget management.
  • Conversion Rates to assess the success of your campaigns in achieving desired actions.
  • Return on Ad Spend (ROAS) to evaluate the profitability of your advertising investments.

This template allows for a detailed comparison of performance metrics across different platforms, providing insights into which channels are delivering the best results.

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Social Media competitors Dashboard template

Introducing the Social Media Competitors Dashboard Template, a powerful tool designed for analyzing and comparing public data across multiple social media platforms. This template provides insights into your competitors’ performance on platforms such as Instagram, Facebook, LinkedIn, Google Business Profile, Pinterest, and TikTok.

Utilize this dashboard to access:

  • Instagram Public Data: Track follower growth, engagement rates, and content performance.
  • Facebook Insights: Analyze page likes, post reach, and audience demographics.
  • LinkedIn Pages: Monitor company page followers, post interactions, and industry benchmarks.
  • Google Business Profile: Evaluate customer reviews, search visibility, and local engagement.
  • Pinterest: Assess pin performance, audience interests, and traffic sources.
  • TikTok: Examine video views, follower trends, and engagement metrics.

This template is designed to provide a structured overview of your competitors’ social media strategies, allowing you to make informed decisions based on real-time data.

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Acquisition Dashboard template

The Acquisition Dashboard template is designed for marketers utilizing Google Analytics 4 to track and analyze their marketing efforts. This dashboard provides insights into various marketing channels, including Content Marketing and PPC campaigns.

With this dashboard, users can:

  • Monitor traffic sources and understand which channels drive the most visitors.
  • Analyze user behavior and engagement metrics to optimize marketing strategies.
  • Track the performance of PPC campaigns and assess ROI.
  • Evaluate the effectiveness of content marketing efforts through detailed analytics.

Utilize this dashboard to make data-driven decisions and improve marketing outcomes by leveraging the capabilities of Google Analytics 4.

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Facebook Ads Dashboard template

The Facebook Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on Facebook. This template provides a structured approach to monitor and analyze your Facebook Ads campaigns.

With this dashboard, you can:

  • Track performance metrics such as impressions, clicks, and conversions.
  • Analyze cost per click (CPC) and return on ad spend (ROAS).
  • Monitor audience engagement and demographic insights.
  • Visualize ad spend trends over time.

Utilize this template to maintain a clear view of your Facebook Ads strategy and make informed decisions based on real-time data.

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Google Ads Funnel Dashboard template

The Google Ads Funnel Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a structured view of your Google Ads performance, focusing on the entire funnel process.

With this template, you can:

  • Track the conversion path from initial ad interaction to final purchase.
  • Analyze click-through rates (CTR) and conversion rates at each stage of the funnel.
  • Monitor cost-per-click (CPC) and return on ad spend (ROAS) metrics.

Utilize this dashboard to gain insights into your PPC campaigns, allowing for data-driven decisions to improve your Google Ads performance.

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Instagram Insights KPIs Dashboard template

The Instagram Insights KPIs Dashboard template is designed for social media managers and marketers to track and analyze Instagram performance metrics effectively. This dashboard provides a clear view of your Instagram account’s performance, helping you make informed decisions.

Features include:

  • Follower Growth: Monitor changes in your follower count over time to understand audience trends.
  • Engagement Metrics: Analyze likes, comments, and shares to gauge audience interaction with your content.
  • Reach and Impressions: Track how many people see your posts and how often they are viewed.
  • Content Performance: Evaluate which posts perform best to optimize future content strategies.
  • Story Insights: Review story views and interactions to enhance your Instagram Stories strategy.

This dashboard is an essential tool for anyone looking to optimize their Instagram strategy by focusing on measurable outcomes and data-driven insights.

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PPC Creative performance Dashboard template

The PPC Creative Performance Dashboard template provides a centralized view of your advertising efforts across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

This dashboard focuses on creative performance metrics to help you analyze and optimize your ad creatives. It includes:

  • Impressions: Track the number of times your ads are displayed.
  • Clicks: Monitor the number of clicks your ads receive.
  • CTR (Click-Through Rate): Calculate the percentage of clicks per impression.
  • Conversion Rate: Measure the percentage of clicks that result in a conversion.
  • Cost Per Click (CPC): Analyze the average cost incurred for each click.
  • Cost Per Conversion: Determine the cost associated with each conversion.

Utilize this dashboard to compare performance across different platforms and identify trends in your ad creatives. This tool is essential for marketers looking to maximize their advertising ROI by focusing on creative elements that drive results.

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Social Media Engagement Dashboard template

The Social Media Engagement Dashboard template provides a centralized platform for tracking and analyzing performance across multiple social media channels. This tool is designed for marketers and social media managers who need to monitor and report on engagement metrics.

With this dashboard, users can access insights from:

  • Instagram Insights – Analyze follower growth, post engagement, and story interactions.
  • Facebook Insights – Track page likes, post reach, and audience demographics.
  • LinkedIn Pages – Monitor visitor analytics, post performance, and follower trends.
  • TikTok – Evaluate video views, follower activity, and engagement rates.
  • Google Business Profile – Review customer interactions, search visibility, and review metrics.
  • Pinterest – Assess pin performance, audience insights, and traffic sources.

This dashboard aggregates data to provide a holistic view of social media performance, allowing for data-driven decision-making and strategic planning.

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What is a white-label dashboard?

A white-label dashboard is an interface tool that consolidates data from multiple sources (e.g., CRM systems, financial software, customer support platforms) to track and display key performance indicators (KPIs) (e.g., customer satisfaction, revenue growth, support ticket resolution), enabling businesses to monitor performance and create presentations for clients and stakeholders.

White-label dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a white-label dashboard?

An actionable white-label dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive white-label dashboards

Executive dashboards for CEOs, CFOs, and clients show the business's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Financial performance analysis: revenue, profit margins, and cost analysis.
  • Customer metrics: customer acquisition cost (CAC), lifetime value (LTV), and retention rates.
  • Operational efficiency: process optimization and resource allocation.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Managerial white-label dashboards

Manager dashboards have cross-departmental views with drill-downs to see performance by team, project, region, and product line. They help align teams, define strategies, and include:

  • Cross-departmental reporting: overall performance across departments.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for market positioning and strategy.
  • Customer feedback and satisfaction research

Operational white-label dashboards

Operational dashboards for analysts and managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Customer support: ticket resolution times, customer satisfaction scores.
  • Sales: lead conversion rates, sales cycle length.
  • Product: defect rates, production efficiency.
  • IT: system uptime, incident response times.

Operational white-label dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a white-label dashboard?

To build a white-label dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are CRM systems for customer data, financial software for revenue and cost data, and customer support platforms for service metrics.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of white-label dashboard templates in Google Sheets or Looker Studio, designed for use cases like financial reporting, customer satisfaction tracking, and operational efficiency monitoring.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "key performance indicators" and "business goals".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your reporting use cases, such as financial reporting, customer satisfaction tracking, and operational efficiency monitoring.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., revenue, customer satisfaction, ticket resolution time, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, department, product line, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your white-label dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your white-label dashboards:

Share

Share your white-label dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a white-label dashboard?

White-label dashboards should include a mix of operational, financial, customer, and efficiency metrics and KPIs to fully understand the performance of business operations towards goals. They include:

Operational KPIs measure the efficiency and effectiveness of business processes:

  • Efficiency metrics: process completion time, resource utilization
  • Effectiveness metrics: error rates, quality scores
  • Customer metrics: satisfaction scores, retention rates

Financial KPIs compare your business outputs to the cost, including:

  • Revenue: total revenue, revenue growth
  • Cost: operational costs, cost savings
  • Profitability: profit margins, ROI

Customer KPIs measure the impact on customer satisfaction and loyalty:

  • Satisfaction: Net Promoter Score (NPS), customer feedback
  • Loyalty: repeat purchase rate, customer lifetime value (LTV)

To analyze these KPIs, segment them by:

  • Department: sales, support, operations
  • Time: Hourly, daily, weekly, monthly
  • Product: product line, service offering
  • Region: branch, location
  • Customer: demographics, behavior, feedback
  • Process: workflow, task, project