Best White-label dashboard templates for marketing teams and agencies (2025)

Free, white-label White-label dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Competitors analysis Dashboard template

The Competitors Analysis Dashboard template provides a structured approach to evaluating your market position using Instagram Public Data and Facebook Public Data. This template is designed for marketing professionals seeking to leverage social media insights for strategic decision-making.

Utilize Instagram Insights and Facebook Insights to track and compare competitor performance. The dashboard offers a detailed view of various metrics, enabling you to understand competitor strategies and audience engagement.

  • Engagement Metrics: Analyze likes, comments, and shares to gauge audience interaction.
  • Follower Growth: Monitor changes in follower counts to assess brand popularity.
  • Content Performance: Evaluate the effectiveness of different content types and posting frequencies.
  • Audience Demographics: Compare age, gender, and location data to identify target market segments.

This dashboard template is an essential tool for marketers aiming to optimize their social media strategies by understanding competitive dynamics and audience preferences.

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Facebook Ads KPI tracker Dashboard template

Track your Facebook Ads performance with our KPI Tracker Dashboard Template. This tool is designed for PPC professionals focused on goal tracking and optimizing ad spend.

Monitor essential KPIs such as:

  • Click-Through Rate (CTR): Measure the effectiveness of your ad creatives.
  • Conversion Rate: Track the percentage of users completing desired actions.
  • Cost Per Click (CPC): Analyze the cost-effectiveness of your campaigns.
  • Return on Ad Spend (ROAS): Evaluate the revenue generated for every dollar spent.

Utilize this dashboard to align your advertising strategies with business objectives, ensuring data-driven decisions in your Facebook Ads campaigns.

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Google Business Profile Dashboard template

Optimize your Google Business Profile with our specialized Dashboard template designed for Local SEO strategies. This template provides a structured approach to managing and analyzing your business’s online presence.

Utilize the Dashboard to:

  • Track and analyze local search performance metrics.
  • Monitor customer engagement and feedback.
  • Manage business information updates efficiently.

Stay ahead in local search results by leveraging data-driven insights from your Google Business Profile. This template is an essential tool for businesses aiming to improve their visibility and connect with local customers effectively.

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Multi-channel Marketing performance Dashboard template

The Multi-channel Marketing Performance Dashboard template provides a centralized view of your marketing efforts across various platforms. This dashboard integrates data from Google Analytics 4, Instagram Insights, Google Ads, YouTube, Facebook Insights, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

With this template, you can:

  • Track SEO performance and analyze website traffic using Google Analytics 4.
  • Monitor social media engagement and audience growth through Instagram and Facebook Insights.
  • Evaluate advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.
  • Analyze video content performance on YouTube.

This dashboard template is designed to provide actionable insights by consolidating data from multiple channels, allowing for a streamlined analysis of marketing strategies and outcomes.

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SEO Serp tracking Dashboard template

The SEO SERP Tracking Dashboard template is designed to provide a detailed overview of your website’s performance in search engine results. This tool integrates seamlessly with Google Search Console to deliver actionable insights.

With this dashboard, you can:

  • Monitor keyword rankings and track their fluctuations over time.
  • Analyze click-through rates (CTR) and identify trends.
  • Evaluate impressions to understand visibility in search results.
  • Identify top-performing pages and optimize underperforming ones.

Utilize this template to make data-driven decisions and improve your website’s search engine performance.

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Content marketing Dashboard template

The Content Marketing Dashboard Template is designed to provide marketers with a streamlined view of their content performance using Google Analytics 4. This template integrates essential metrics and dimensions to help you track and analyze your content marketing efforts effectively.

With this dashboard, you can:

  • Monitor user engagement metrics such as page views, session duration, and bounce rate.
  • Analyze traffic sources to understand where your audience is coming from and how they interact with your content.
  • Evaluate conversion rates to measure the success of your content in driving desired actions.
  • Track audience demographics to tailor your content strategy to your target audience.

This template leverages the advanced capabilities of Google Analytics 4 to provide a detailed overview of your content marketing performance, enabling data-driven decision-making.

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Facebook Insights Dashboard template

The Facebook Insights Dashboard template provides a structured view of your social media performance metrics. This tool is designed to help you track and analyze your Facebook page’s data effectively.

With this dashboard, you can:

  • Monitor audience engagement through metrics such as likes, shares, and comments.
  • Analyze post reach and impressions to understand content visibility.
  • Track follower growth over time to assess audience expansion.
  • Evaluate page performance with detailed insights into user demographics and behavior.

This template integrates seamlessly with your existing data sources, providing a centralized location for all your Facebook Insights. Utilize this dashboard to make informed decisions and optimize your social media strategy.

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Google Business Profile Reviews Dashboard template

The Google Business Profile Reviews Dashboard template is designed for businesses focusing on Local SEO strategies. This dashboard provides a centralized view of your Google Business Profile reviews, allowing you to monitor and manage customer feedback effectively.

With this template, you can:

  • Track the number of reviews over time to understand trends in customer feedback.
  • Analyze the average rating to gauge overall customer satisfaction.
  • Identify common themes in reviews to address customer concerns and improve service.
  • Monitor response rates to ensure timely engagement with customers.

Utilize this dashboard to maintain a strong online presence and improve your business’s visibility in local search results.

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Paid media Dashboard template

This Paid Media Dashboard Template is designed for marketers managing campaigns across multiple platforms. It integrates data from PPC channels such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Utilize this dashboard to track and analyze performance metrics from Google Analytics 4 and Base. The template provides a centralized view of your advertising efforts, allowing for data-driven decision-making.

  • Google Ads: Monitor impressions, clicks, and conversion rates.
  • Facebook Ads: Analyze audience engagement and ad spend.
  • LinkedIn Ads: Evaluate lead generation and campaign reach.
  • TikTok Ads: Track video views and user interactions.
  • Twitter Ads: Assess tweet engagement and follower growth.

This template is ideal for marketers seeking to consolidate their advertising data into a single, actionable view.

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Shopify Dashboard template

The Shopify Dashboard Template is designed to provide a streamlined overview of your e-commerce operations. This template integrates seamlessly with Shopify, offering a centralized hub for monitoring and managing your online store’s performance.

With this dashboard, you can:

  • Track Sales Data: Access real-time sales figures and analyze trends over time.
  • Monitor Inventory Levels: Keep an eye on stock availability to ensure timely restocking and avoid stockouts.
  • Analyze Customer Behavior: Gain insights into customer purchasing patterns and preferences.
  • Review Marketing Campaigns: Evaluate the effectiveness of your marketing efforts and adjust strategies accordingly.

This template is an essential tool for any Shopify store owner looking to maintain a competitive edge in the e-commerce landscape.

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Content performance Dashboard template

The Content Performance Dashboard template integrates data from multiple social media platforms and analytics tools to provide a detailed overview of content metrics. This dashboard is designed for marketers and analysts who need to track and analyze content performance across various channels.

Data Sources:

  • Google Analytics 4
  • Instagram Insights
  • Facebook Insights
  • LinkedIn Pages
  • Google Business Profile
  • Pinterest
  • TikTok

Features:

  • Aggregated metrics from multiple platforms
  • Visual representation of engagement trends
  • Comparative analysis of content performance
  • Customizable views for specific social media channels

This dashboard template is essential for tracking social media content performance, providing insights into audience engagement, reach, and conversion metrics.

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Facebook Insights competitors Dashboard template

The Facebook Insights Competitors Dashboard template provides a structured approach to analyzing your competitors’ performance on Facebook. This tool leverages Facebook Public Data to offer insights into various metrics.

With this dashboard, you can:

  • Track engagement metrics such as likes, shares, and comments.
  • Analyze audience demographics to understand the reach and influence of competitors.
  • Monitor content performance to identify successful strategies.

Utilize this template to gain a competitive edge by understanding how your competitors interact with their audience and what content resonates most effectively.

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What is a white-label dashboard?

A white-label dashboard is an interface tool that consolidates data from multiple sources (e.g., CRM systems, financial software, customer support platforms) to track and display key performance indicators (KPIs) (e.g., customer satisfaction, revenue growth, support ticket resolution), enabling businesses to monitor performance and create presentations for clients and stakeholders.

White-label dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a white-label dashboard?

An actionable white-label dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive white-label dashboards

Executive dashboards for CEOs, CFOs, and clients show the business's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Financial performance analysis: revenue, profit margins, and cost analysis.
  • Customer metrics: customer acquisition cost (CAC), lifetime value (LTV), and retention rates.
  • Operational efficiency: process optimization and resource allocation.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Managerial white-label dashboards

Manager dashboards have cross-departmental views with drill-downs to see performance by team, project, region, and product line. They help align teams, define strategies, and include:

  • Cross-departmental reporting: overall performance across departments.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for market positioning and strategy.
  • Customer feedback and satisfaction research

Operational white-label dashboards

Operational dashboards for analysts and managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Customer support: ticket resolution times, customer satisfaction scores.
  • Sales: lead conversion rates, sales cycle length.
  • Product: defect rates, production efficiency.
  • IT: system uptime, incident response times.

Operational white-label dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a white-label dashboard?

To build a white-label dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are CRM systems for customer data, financial software for revenue and cost data, and customer support platforms for service metrics.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of white-label dashboard templates in Google Sheets or Looker Studio, designed for use cases like financial reporting, customer satisfaction tracking, and operational efficiency monitoring.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "key performance indicators" and "business goals".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your reporting use cases, such as financial reporting, customer satisfaction tracking, and operational efficiency monitoring.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., revenue, customer satisfaction, ticket resolution time, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, department, product line, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your white-label dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your white-label dashboards:

Share

Share your white-label dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a white-label dashboard?

White-label dashboards should include a mix of operational, financial, customer, and efficiency metrics and KPIs to fully understand the performance of business operations towards goals. They include:

Operational KPIs measure the efficiency and effectiveness of business processes:

  • Efficiency metrics: process completion time, resource utilization
  • Effectiveness metrics: error rates, quality scores
  • Customer metrics: satisfaction scores, retention rates

Financial KPIs compare your business outputs to the cost, including:

  • Revenue: total revenue, revenue growth
  • Cost: operational costs, cost savings
  • Profitability: profit margins, ROI

Customer KPIs measure the impact on customer satisfaction and loyalty:

  • Satisfaction: Net Promoter Score (NPS), customer feedback
  • Loyalty: repeat purchase rate, customer lifetime value (LTV)

To analyze these KPIs, segment them by:

  • Department: sales, support, operations
  • Time: Hourly, daily, weekly, monthly
  • Product: product line, service offering
  • Region: branch, location
  • Customer: demographics, behavior, feedback
  • Process: workflow, task, project