Best Campaign monitoring dashboard templates for marketing teams and agencies (2025)

Free, white-label Campaign monitoring dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Facebook Ads Campaign performance Dashboard template

This Facebook Ads Campaign Performance Dashboard template provides a detailed overview of your PPC campaigns. It is designed to help you monitor and analyze the performance of your Facebook Ads in real-time.

Features include:

  • Impressions and Reach: Track the number of times your ads are displayed and the unique users reached.
  • Click-Through Rate (CTR): Measure the percentage of users who clicked on your ad after seeing it.
  • Conversion Tracking: Monitor the actions users take after interacting with your ad, such as purchases or sign-ups.
  • Cost Analysis: Evaluate your ad spend, cost per click (CPC), and cost per acquisition (CPA).
  • Audience Insights: Analyze demographic data to understand who is engaging with your ads.

This dashboard is essential for marketers looking to optimize their Facebook Ads strategy and maximize ROI.

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PPC Dashboard template

The PPC Dashboard Template is designed for managing and analyzing advertising campaigns across multiple platforms. This template supports:

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • TikTok Ads
  • Twitter Ads

Utilize this dashboard to track performance metrics such as click-through rates (CTR), cost per click (CPC), and conversion rates. The template provides a centralized view of your advertising data, allowing for streamlined reporting and analysis.

Features include:

  • Real-time data integration from all supported platforms
  • Customizable widgets for specific campaign insights
  • Automated reporting for daily, weekly, and monthly performance

This template is ideal for marketers looking to optimize their PPC strategies across various social media and search engine platforms.

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Facebook Ads Creative performance Dashboard template

The Facebook Ads Creative Performance Dashboard template is designed for marketers focused on PPC campaigns. This tool provides a structured view of your Facebook Ads performance, allowing for detailed analysis of creative elements.

With this dashboard, users can:

  • Track ad performance metrics such as CTR, CPC, and conversion rates.
  • Analyze creative variations to determine which visuals and copy drive the most engagement.
  • Monitor audience interactions and demographic insights to refine targeting strategies.

Utilize this template to streamline your Facebook Ads analysis and optimize your PPC strategies effectively.

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PPC budget tracking and pacing Dashboard template

The PPC Budget Tracking and Pacing Dashboard template is designed for managing and monitoring advertising spend across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

This dashboard provides a centralized view of your advertising budget and spend, allowing for real-time tracking and adjustments. It is structured to support the following functionalities:

  • Budget Allocation: Set and adjust budgets for each platform to align with campaign goals.
  • Spend Monitoring: Track daily, weekly, and monthly spend to ensure alignment with budgetary constraints.
  • Pacing Analysis: Evaluate spend rates to determine if campaigns are on track to utilize the allocated budget effectively.
  • Performance Metrics: Integrate key performance indicators (KPIs) to assess the impact of spend on campaign outcomes.

Utilize this dashboard to maintain control over your PPC campaigns, ensuring that your advertising spend is optimized across all platforms.

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Facebook Ads Funnel Dashboard template

The Facebook Ads Funnel Dashboard template is designed for marketers focusing on PPC campaigns and Facebook Ads. This dashboard provides a structured view of your advertising funnel, allowing you to track and analyze the performance of your campaigns.

With this template, you can:

  • Monitor ad spend and ROI across different stages of the funnel.
  • Analyze conversion rates from initial engagement to final purchase.
  • Identify bottlenecks in the funnel that may affect campaign performance.
  • Track audience engagement metrics to optimize targeting strategies.

This dashboard is an essential tool for managing and optimizing your Facebook Ads campaigns, providing clear insights into each stage of the customer journey.

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PPC Campaign performance Dashboard template

The PPC Campaign Performance Dashboard template provides a centralized view of your advertising efforts across multiple platforms. This dashboard is designed to track and analyze the performance of your campaigns on Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

With this dashboard, you can monitor:

  • Impressions and Clicks to understand audience engagement.
  • Click-Through Rate (CTR) to measure the effectiveness of your ad creatives.
  • Cost Per Click (CPC) and Cost Per Acquisition (CPA) for budget management.
  • Conversion Rates to assess the success of your campaigns in achieving desired actions.
  • Return on Ad Spend (ROAS) to evaluate the profitability of your advertising investments.

This template allows for a detailed comparison of performance metrics across different platforms, providing insights into which channels are delivering the best results.

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Facebook Ads KPI tracker Dashboard template

Track your Facebook Ads performance with our KPI Tracker Dashboard Template. This tool is designed for PPC professionals focused on goal tracking and optimizing ad spend.

Monitor essential KPIs such as:

  • Click-Through Rate (CTR): Measure the effectiveness of your ad creatives.
  • Conversion Rate: Track the percentage of users completing desired actions.
  • Cost Per Click (CPC): Analyze the cost-effectiveness of your campaigns.
  • Return on Ad Spend (ROAS): Evaluate the revenue generated for every dollar spent.

Utilize this dashboard to align your advertising strategies with business objectives, ensuring data-driven decisions in your Facebook Ads campaigns.

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PPC Creative performance Dashboard template

The PPC Creative Performance Dashboard template provides a centralized view of your advertising efforts across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

This dashboard focuses on creative performance metrics to help you analyze and optimize your ad creatives. It includes:

  • Impressions: Track the number of times your ads are displayed.
  • Clicks: Monitor the number of clicks your ads receive.
  • CTR (Click-Through Rate): Calculate the percentage of clicks per impression.
  • Conversion Rate: Measure the percentage of clicks that result in a conversion.
  • Cost Per Click (CPC): Analyze the average cost incurred for each click.
  • Cost Per Conversion: Determine the cost associated with each conversion.

Utilize this dashboard to compare performance across different platforms and identify trends in your ad creatives. This tool is essential for marketers looking to maximize their advertising ROI by focusing on creative elements that drive results.

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ROAS Dashboard template

The ROAS Dashboard Template is designed for marketers managing PPC campaigns across multiple platforms. This template provides a centralized view of your Return on Ad Spend (ROAS) metrics, allowing for data-driven decision-making.

Track and analyze performance from various advertising channels, including:

  • Google Ads
  • LinkedIn Ads
  • Facebook Ads
  • TikTok Ads
  • Twitter Ads

Utilize this dashboard to monitor campaign performance, compare ROAS across platforms, and optimize your advertising strategy. The template integrates seamlessly with data sources, providing real-time insights into your advertising spend and revenue generation.

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Google Ads Dashboard template

The Google Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts. This template provides a structured view of your Google Ads data, allowing for quick analysis and decision-making.

Features include:

  • Campaign Performance Metrics: Track impressions, clicks, and conversions to assess the effectiveness of your campaigns.
  • Cost Analysis: Monitor your ad spend and cost-per-click to manage your budget effectively.
  • Conversion Tracking: Evaluate conversion rates and return on ad spend to optimize your strategies.
  • Keyword Insights: Analyze keyword performance to refine targeting and improve ad relevance.

This template is an essential tool for managing and optimizing your Google Ads campaigns, providing clear insights into your advertising performance.

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PPC Funnel Dashboard template

The PPC Funnel Dashboard template is designed to streamline the management of your advertising campaigns across multiple platforms, including TikTok Ads, Facebook Ads, Google Ads, Twitter Ads, and LinkedIn Ads.

This dashboard provides a centralized view of your funnel performance, allowing you to track and analyze the effectiveness of your campaigns at each stage of the funnel. It integrates data from various ad platforms to offer a holistic view of your marketing efforts.

  • Campaign Overview: Monitor the overall performance of your PPC campaigns with metrics such as impressions, clicks, and conversions.
  • Funnel Stages: Analyze the performance at each stage of the funnel, from awareness to conversion, to identify areas for optimization.
  • Platform Comparison: Compare the performance of different ad platforms to allocate budget effectively.
  • Real-Time Data: Access up-to-date information to make informed decisions quickly.

Utilize this dashboard to gain insights into your PPC strategies and optimize your advertising spend across all major platforms.

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Acquisition Dashboard template

The Acquisition Dashboard template is designed for marketers utilizing Google Analytics 4 to track and analyze their marketing efforts. This dashboard provides insights into various marketing channels, including Content Marketing and PPC campaigns.

With this dashboard, users can:

  • Monitor traffic sources and understand which channels drive the most visitors.
  • Analyze user behavior and engagement metrics to optimize marketing strategies.
  • Track the performance of PPC campaigns and assess ROI.
  • Evaluate the effectiveness of content marketing efforts through detailed analytics.

Utilize this dashboard to make data-driven decisions and improve marketing outcomes by leveraging the capabilities of Google Analytics 4.

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What is a campaign monitoring dashboard?

A campaign monitoring dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives. 

Campaign monitoring dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a campaign monitoring dashboard?

An actionable campaign monitoring dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive campaign monitoring dashboards

Executive dashboards for CMOs, CEOs, and clients show the campaign's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Campaign ROI analysis: by channel, using attribution (MMM, lift analysis, multi-touch) for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from campaign-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Campaign manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Cross-channel reporting: overall campaign, product, client, or region reporting across channels
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping
  • Topic, keyword, content, audience research

Operational Campaign Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • PPC: budget pacing, engagement, creative performance, CPA
  • Social: post metrics, follower growth, engaging topics/hashtags
  • Email: delivery, open, conversion rates
  • SEO: keyword/page rankings, impressions, clicks, speed, errors, backlinks

Operational campaign dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a campaign monitoring dashboard?

To build a campaign monitoring dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of campaign monitoring dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your campaign reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your campaign monitoring dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your campaign monitoring dashboards:

Share

Share your campaign monitoring dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a campaign monitoring dashboard?

Campaign monitoring dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of campaigns towards business goals. They include:

Campaign funnel KPIs measure the buying process (from the marketer perspective), regardless of the channel: 

  • Visibility metrics: impressions, reach, followers, email deliveries
  • Engagement metrics: clicks, comments, shares, video plays, Sessions, average time
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your campaign outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your campaign performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these campaign KPIs, segment them by:

  • Channel: paid, social, Facebook Ads vs Google Ads
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword