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Facebook Ads dashboard templates
Porter’s 27 Facebook Ads dashboard templates are grouped by the question each one answers. Filter by tool or use case and open a card for its preview.
27 templates
Facebook Ads overview and KPI dashboards
Claude
Meta Ads dashboard template
Track Meta Ads spend, ROAS and cost per purchase, and catch ad fatigue early.
Porter dashboardFacebook Ads dashboard
Give clients one live link to each campaign and ad's results.
Data StudioFacebook Ads report template
See which campaigns, ad sets and ads earn their spend.
Porter dashboardFacebook Ads KPI tracker
Check every KPI day by day against the previous period.
Data StudioFacebook Ads KPI tracker
Follow your Facebook Ads KPIs over time and spot the day a number turned.
Porter dashboardMeta Ads dashboard by Kodalogic
See reach, frequency, link clicks and spend by campaign, device and region.
Data StudioMeta Ads report by Kodalogic
Compare campaigns, ad sets and placements on one page.Facebook Ads campaign dashboards
Facebook Ads audience, funnel and attribution dashboards
Porter dashboardFacebook Ads audience
Learn which ages, genders, countries and placements bring results.
Data StudioFacebook Ads audience
Break down results by age, gender and location to target better.
Porter dashboardFacebook Ads funnel
See where people drop between impression, click and purchase.
Data StudioFacebook Ads funnel
Follow each campaign from impressions to conversions and find the leak.
Data StudioFacebook Ads funnel report template
Follow purchases from landing page view to add to cart, checkout and payment.
Porter dashboardFacebook Ads attribution
Compare purchases across conversion windows before you judge a campaign.
Data StudioFacebook Ads attribution
See how the attribution window changes each campaign's purchases.Facebook Ads budget pacing dashboards
Porter dashboardFacebook Ads budget tracking and pacing
Know if you are over or under budget and what to spend per day.
Data StudioFacebook Ads budget tracking and pacing
Compare daily and cumulative spend with your budget for the month.
Google SheetsFacebook Ads budget tracking and pacing
Get the daily spend that finishes the month on budget.
Data StudioFacebook Ads budget tracking report
Check leads, clicks and conversions against monthly goals with gauges.Facebook Ads with Google Ads and ROAS
Claude
ROAS dashboard template
Check each ad platform's ROAS against GA4 revenue and find campaigns below break-even.
Claude
Cross-channel marketing dashboard template
Compare spend, CPA and ROAS across your ad platforms next to GA4.
Porter dashboardFacebook Ads + Google Ads
Put Facebook Ads next to Google Ads to see which one brings cheaper conversions.
Data StudioFacebook Ads + Google Ads
Compare Facebook Ads and Google Ads by device and day.
Porter dashboardPaid media client presentation
Walk clients through Facebook Ads and Google Ads results, slide by slide.
Data StudioPaid media client presentation
Present Facebook Ads and Google Ads results to a client, slide by slide.
Data Studio
Facebook Ads e-commerce report
Put Shopify revenue next to Facebook Ads and Google Ads spend and ROAS.Facebook Ads dashboard example
Porter’s Facebook Ads dashboard example is the Claude Meta Ads dashboard on Trailgear demo data. Click through its four views before connecting anything.
What to include in a Facebook Ads dashboard
A Facebook Ads dashboard should show whether spend turns into results and where to act. These six parts do that.
Spend and results
Amount spent, purchases or leads, cost per result and ROAS against the previous period: Meta Ads dashboard.
Next steps
Which ads to pause, scale or refresh this week.
To compare Meta with Google Ads, add the Facebook Ads + Google Ads dashboard; for every ad platform, see the PPC dashboard templates.
How to set up a Facebook Ads dashboard template
Every Porter Facebook Ads dashboard template starts with one free step: connect your Meta ad account in Porter. Then open it in your tool.
On Porter’s Free plan, Claude reads the last 15 days and Porter dashboards, Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect your Meta ad account (Meta Ads to Claude connector).
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your ad account in place of the one in brackets (Meta Ads to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/9zHfXBvgBfUYR9YrgCuL7L
Then rebuild it with my own data through Porter: a Meta Ads dashboard for [ad account] for the last 14 days: KPI cards for Amount spent, Purchases, Cost per purchase, Purchase ROAS, CTR (Link click-through rate) and Frequency; daily Amount spent and Purchase ROAS; Campaign name and Ad name tables with spend, CTR, Hook rate, Purchases, Cost per purchase and ROAS; month-to-date spend vs a Monthly budget column I fill in; Frequency and weekly CTR per ad; results by Platform position, Age and Gender; a funnel from Link clicks to Purchases; and the video play curve.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range you want to track.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these Facebook Ads dashboard templates different
Ads Manager is built for running ads, not for reading results at a glance. These templates turn the same data into a dashboard.
See a live example first
Click through the Claude Meta Ads dashboard on demo data without an account.
Share without Ads Manager access
Teammates and clients open a Porter link without a seat on your ad account.
One dashboard, four tools
Explore it in Claude, share it as a Porter link, or keep it in Data Studio or Google Sheets.
Meta next to Google Ads
See both platforms side by side in the Facebook Ads + Google Ads and ROAS templates.
Unlimited ad accounts
Connect every ad account you manage, on any plan, and switch with the account filter.
More dashboard template galleries
Porter has a gallery for each channel, data source and tool.
Facebook Ads dashboard FAQ
What is a Facebook Ads dashboard?
A Facebook Ads dashboard is one page that shows what your Meta campaigns spend and return: amount spent, purchases or leads, cost per result, ROAS and the campaigns and ads behind them. It refreshes from your ad account.
Are these Facebook Ads dashboard templates free?
Yes. All 27 templates on this page are free to download, and Porter’s Free plan never expires and connects unlimited accounts. Longer date ranges need the 14-day trial (no card) or a paid plan, with Reporting from $12.50 per account a month, billed annually (Porter pricing).
Is a Meta Ads dashboard the same as a Facebook Ads dashboard?
Yes. Meta Ads is the current name for Facebook Ads, and these dashboards cover campaigns on Facebook, Instagram, Messenger and Audience Network.
Which metrics should a Facebook Ads dashboard track?
Amount spent, purchases or leads, cost per result, ROAS, CTR and frequency, by campaign and ad, compared with the previous period.
Can I email a Facebook Ads dashboard every week?
Yes. A Porter dashboard can be sent by scheduled email. In Data Studio, use Share, Schedule delivery.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the dashboard and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard to share a live link or send it by scheduled email, Data Studio if your reports already live there, and Google Sheets for formulas or Excel.
Get your free Facebook Ads dashboard template
Pick a template, connect your Meta ad account for free and see your campaigns on one dashboard today.
Free plan · 14-day trial · No card needed