Best Facebook Ads dashboard templates for marketing teams and agencies (2025)

Free, white-label Facebook Ads dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Meta Ads Dashboard template

The Meta Ads Dashboard template is designed for professionals managing PPC campaigns on Facebook Ads. This tool provides a structured view of your advertising data, allowing for streamlined analysis and decision-making.

Features include:

  • Real-time Data Tracking: Monitor your campaign performance with up-to-the-minute data updates.
  • Customizable Metrics: Select and prioritize the metrics that matter most to your advertising strategy.
  • Visual Analytics: Utilize charts and graphs to visualize trends and patterns in your ad performance.
  • Budget Management: Keep track of your spending and adjust your budget allocations as needed.

This dashboard is an essential tool for advertisers seeking to optimize their Facebook Ads campaigns and maximize their PPC investments.

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Facebook Ads KPI tracker Dashboard template

Track your Facebook Ads performance with our KPI Tracker Dashboard Template. This tool is designed for PPC professionals focused on goal tracking and optimizing ad spend.

Monitor essential KPIs such as:

  • Click-Through Rate (CTR): Measure the effectiveness of your ad creatives.
  • Conversion Rate: Track the percentage of users completing desired actions.
  • Cost Per Click (CPC): Analyze the cost-effectiveness of your campaigns.
  • Return on Ad Spend (ROAS): Evaluate the revenue generated for every dollar spent.

Utilize this dashboard to align your advertising strategies with business objectives, ensuring data-driven decisions in your Facebook Ads campaigns.

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Facebook Ads Funnel Dashboard template

The Facebook Ads Funnel Dashboard template is designed for marketers focusing on PPC campaigns and Facebook Ads. This dashboard provides a structured view of your advertising funnel, allowing you to track and analyze the performance of your campaigns.

With this template, you can:

  • Monitor ad spend and ROI across different stages of the funnel.
  • Analyze conversion rates from initial engagement to final purchase.
  • Identify bottlenecks in the funnel that may affect campaign performance.
  • Track audience engagement metrics to optimize targeting strategies.

This dashboard is an essential tool for managing and optimizing your Facebook Ads campaigns, providing clear insights into each stage of the customer journey.

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Facebook Ads Creative performance Dashboard template

The Facebook Ads Creative Performance Dashboard template is designed for marketers focused on PPC campaigns. This tool provides a structured view of your Facebook Ads performance, allowing for detailed analysis of creative elements.

With this dashboard, users can:

  • Track ad performance metrics such as CTR, CPC, and conversion rates.
  • Analyze creative variations to determine which visuals and copy drive the most engagement.
  • Monitor audience interactions and demographic insights to refine targeting strategies.

Utilize this template to streamline your Facebook Ads analysis and optimize your PPC strategies effectively.

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Facebook Ads Campaign performance Dashboard template

This Facebook Ads Campaign Performance Dashboard template provides a detailed overview of your PPC campaigns. It is designed to help you monitor and analyze the performance of your Facebook Ads in real-time.

Features include:

  • Impressions and Reach: Track the number of times your ads are displayed and the unique users reached.
  • Click-Through Rate (CTR): Measure the percentage of users who clicked on your ad after seeing it.
  • Conversion Tracking: Monitor the actions users take after interacting with your ad, such as purchases or sign-ups.
  • Cost Analysis: Evaluate your ad spend, cost per click (CPC), and cost per acquisition (CPA).
  • Audience Insights: Analyze demographic data to understand who is engaging with your ads.

This dashboard is essential for marketers looking to optimize their Facebook Ads strategy and maximize ROI.

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Facebook Ads budget tracking and pacing Dashboard template

The Facebook Ads Budget Tracking and Pacing Dashboard is designed for PPC professionals managing Facebook Ads campaigns. This dashboard provides a clear overview of your ad spend and helps ensure your campaigns stay on track.

With this dashboard, you can:

  • Monitor daily spend against your allocated budget to avoid overspending.
  • Track pacing to ensure your campaigns are on schedule to meet monthly targets.
  • Analyze spend trends to identify patterns and adjust strategies accordingly.

Utilize this tool to maintain control over your Facebook Ads budget and optimize your PPC strategy effectively.

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Facebook Ads Audience Dashboard template

The Facebook Ads Audience Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This tool provides a structured overview of audience metrics, enabling data-driven decisions.

Features include:

  • Demographic Insights: Analyze age, gender, and location data to tailor campaigns effectively.
  • Engagement Metrics: Track interactions, clicks, and conversions to assess audience responsiveness.
  • Custom Audience Segmentation: Create and manage audience segments for targeted advertising.
  • Performance Tracking: Monitor ad performance across different audience groups to identify trends.

Utilize this dashboard to streamline your Facebook Ads campaigns and maximize ROI by focusing on audience-specific data.

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Facebook Ads Attribution Dashboard template

The Facebook Ads Attribution Dashboard template provides a structured view of your PPC campaigns performance. This tool is designed to help marketers understand the attribution of conversions across different touchpoints within Facebook Ads.

With this dashboard, you can:

  • Track the performance metrics of your Facebook Ads campaigns.
  • Analyze the conversion paths to identify which ads contribute to conversions.
  • View multi-touch attribution data to understand the customer journey.

Utilize this template to gain insights into your advertising strategy and make informed decisions based on data-driven analysis.

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Facebook Ads + Google Ads Dashboard template

Introducing the Facebook Ads + Google Ads Dashboard Template, a powerful tool for managing and analyzing your PPC campaigns. This template is designed to streamline your advertising efforts across two major platforms: Facebook Ads and Google Ads.

With this dashboard, you can:

  • Track and compare performance metrics from both Facebook and Google Ads in one place.
  • Monitor ad spend, click-through rates, and conversion rates to optimize your campaigns.
  • Analyze audience engagement and reach to better understand your target market.

This template provides a centralized view of your advertising data, allowing for informed decision-making and strategic planning. Utilize this dashboard to gain insights into your PPC strategies and drive better results for your business.

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Facebook Ads Dashboard template

The Facebook Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on Facebook. This template provides a structured approach to monitor and analyze your ad performance.

With this dashboard, you can:

  • Track campaign metrics such as impressions, clicks, and conversions.
  • Analyze audience engagement and demographic data.
  • Monitor ad spend and ROI in real-time.

Utilize this template to maintain a clear overview of your Facebook Ads performance, ensuring data-driven decision-making for your PPC campaigns.

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Facebook Ads Dashboard template

The Facebook Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on Facebook. This template provides a structured approach to monitor and analyze your Facebook Ads campaigns.

With this dashboard, you can:

  • Track performance metrics such as impressions, clicks, and conversions.
  • Analyze cost per click (CPC) and return on ad spend (ROAS).
  • Monitor audience engagement and demographic insights.
  • Visualize ad spend trends over time.

Utilize this template to maintain a clear view of your Facebook Ads strategy and make informed decisions based on real-time data.

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E-commerce Dashboard template

The E-commerce Dashboard Template is designed to provide a centralized view of your online business performance. It integrates data from multiple platforms to offer a holistic view of your marketing and sales efforts.

With this dashboard, you can track and analyze data from:

  • Google Analytics 4 for website traffic and user behavior insights.
  • Shopify for sales and product performance metrics.
  • Facebook Ads and Instagram Insights for social media advertising performance.
  • Google Ads for search engine marketing analytics.
  • Klaviyo for email marketing campaign results.
  • TikTok Ads for video marketing effectiveness.

This template allows you to monitor PPC campaigns and assess the impact of your advertising spend across different channels. By consolidating data from Facebook Insights and other platforms, you can make informed decisions to optimize your marketing strategies.

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What is a Facebook Ads dashboard?

A Facebook Ads dashboard is an interface tool that consolidates data from Facebook Ads to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives.

Facebook Ads dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of data sources.

What to include in a Facebook Ads dashboard?

An actionable Facebook Ads dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Facebook Ads dashboards

Executive dashboards for CMOs, CEOs, and clients show the bottom-line impact of Facebook advertising. Reviewed weekly, monthly, or quarterly, they include:

  • Advertising ROI analysis: by campaign, using attribution for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from Facebook-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Facebook Ads manager dashboards

Manager dashboards have campaign views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Campaign reporting: overall campaign, product, client, or region reporting
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues
  • Competitive analysis for tactic mapping
  • Audience and creative research

Operational Facebook Ads Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Budget pacing, engagement, creative performance, CPA
  • Post metrics, follower growth, engaging topics/hashtags

Operational Facebook Ads dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Facebook Ads dashboard?

To build a Facebook Ads dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Meta Ads for PPC performance and CRM or E-commerce for sales data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Facebook Ads dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Facebook Ads reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., Clicks, spend, Sessions, ROAS, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your Facebook Ads dashboards truly white-label, you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Facebook Ads dashboards:

Share

Share your Facebook Ads dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a Facebook Ads dashboard?

Facebook Ads dashboards should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of advertising campaigns towards business goals. They include:

Facebook Ads funnel KPIs measure the buying process (from the marketer perspective):

  • Visibility metrics: impressions, reach
  • Engagement metrics: clicks, comments, shares, video plays
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your advertising outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase)

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your advertising performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these Facebook Ads KPIs, segment them by:

  • Channel: Facebook Ads vs other platforms
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword