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Best Facebook Ads dashboard templates for marketing teams and agencies (2024)

Free, white-label Facebook Ads dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
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Agency Client monitoring dashboard template

Monitor key metrics like conversion rate, cost per conversion, and engagement with the Agency Client monitoring dashboard template. Analyze campaign performance by dimensions such as audience demographics and ad placement. Ideal for marketing teams to track PPC and social media strategies, providing actionable insights for client presentations.

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Peso model dashboard template

Track key metrics like leads, conversion rates, and engagement with the Peso model dashboard template. Analyze campaign performance across Facebook Ads, Instagram Insights, and SEO. Segment by audience demographics and timeframes. Ideal for marketing teams to measure e-commerce and social media strategies effectively.

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Google Ads Funnel dashboard template

Track key metrics like conversion rate and CTR with this Google Ads Funnel dashboard template. Analyze performance across campaigns, ad sets, and devices. Segment by time and audience type. Ideal for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing goals.

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Facebook Ads Funnel dashboard template

Track and analyze key metrics with the Facebook Ads Funnel dashboard template. Measure CTR, conversion rate, CPA, and more. Segment by audience, ad creative, and placement strategy. Optimize your PPC and paid media campaigns. Perfect for marketers aiming to improve performance and achieve specific goals across demographics and geographic locations.

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PPC ROAS dashboard template

Optimize your PPC strategy with this PPC ROAS dashboard template. Track key metrics like CTR, CPA, and conversion rate. Analyze ad placement, target audience, and creative format. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Perfect for marketing teams focused on performance.

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Ad pacing and budget tracking dashboard template

Track and analyze key metrics like CTR, conversion rate, and cost per conversion with the Ad pacing and budget tracking dashboard template. Segment by audience, ad placement, and timing. Optimize PPC and Facebook Ads performance. Monitor budget allocation across demographics and timeframes. Ideal for marketing teams to unify paid media strategies and achieve objectives.

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Lead generation dashboard template

Optimize your lead generation strategy with this dashboard template. Track key metrics like conversion rate, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure sales qualified leads, sales cycle length, and CRM contact performance. Perfect for marketing teams seeking actionable insights.

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E-commerce dashboard template

Optimize your strategy with this E-commerce dashboard template. Track key metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Perfect for marketing teams to measure performance and achieve objectives efficiently.

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Facebook Ads dashboard template

Optimize your Facebook Ads strategy with this dashboard template. Track key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Perfect for PPC specialists to measure and improve paid media campaigns. Unify data from Facebook Ads and PPC for actionable insights.

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Facebook Ads dashboard template

Optimize your Facebook Ads strategy with this dashboard template. Track key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Perfect for PPC and Paid Media teams to measure and improve ad effectiveness across demographics and interests.

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What is a Facebook Ads dashboard?

A Facebook Ads dashboard is an interface tool that consolidates data from Facebook Ads to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives.

Facebook Ads dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of data sources.

What to include in a Facebook Ads dashboard?

An actionable Facebook Ads dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Facebook Ads dashboards

Executive dashboards for CMOs, CEOs, and clients show the bottom-line impact of Facebook advertising. Reviewed weekly, monthly, or quarterly, they include:

  • Advertising ROI analysis: by campaign, using attribution for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from Facebook-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Facebook Ads manager dashboards

Manager dashboards have campaign views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Campaign reporting: overall campaign, product, client, or region reporting
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues
  • Competitive analysis for tactic mapping
  • Audience and creative research

Operational Facebook Ads Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Budget pacing, engagement, creative performance, CPA
  • Post metrics, follower growth, engaging topics/hashtags

Operational Facebook Ads dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Facebook Ads dashboard?

To build a Facebook Ads dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Meta Ads for PPC performance and CRM or E-commerce for sales data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Facebook Ads dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Facebook Ads reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., Clicks, spend, Sessions, ROAS, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your Facebook Ads dashboards truly white-label, you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Facebook Ads dashboards:

Share

Share your Facebook Ads dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a Facebook Ads dashboard?

Facebook Ads dashboards should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of advertising campaigns towards business goals. They include:

Facebook Ads funnel KPIs measure the buying process (from the marketer perspective):

  • Visibility metrics: impressions, reach
  • Engagement metrics: clicks, comments, shares, video plays
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your advertising outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase)

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your advertising performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these Facebook Ads KPIs, segment them by:

  • Channel: Facebook Ads vs other platforms
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword

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Tutorials

Looker Studio templates

Google Sheets templates

Report templates