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Data analytics dashboard examples
Porter’s 121 data analytics dashboard examples are grouped by data area. Filter by tool or area and open a card for its preview and setup.
121 templates
Marketing and executive dashboards
Claude
Marketing dashboard template
See which channels turn ad spend into leads, won deals and revenue.
ClaudeMarketing KPI dashboard template
Track ad spend, conversions and revenue week by week against your targets.
ClaudeExecutive dashboard template
Show leadership revenue, ad spend, MER and pipeline on one page.
Claude
Cross-channel marketing dashboard template
Compare spend, CPA and ROAS across your ad platforms next to GA4.
ClaudeROAS dashboard template
Check each ad platform's ROAS against GA4 revenue and find campaigns below break-even.
Porter dashboard
Multi-channel marketing performance
Put GA4, ads and social results on one page your client opens every month.
Porter dashboard
PESO model dashboard
Split results into paid, earned, shared and owned media with one objective each.Web analytics and SEO dashboards
ClaudeGoogle Analytics dashboard template
See which channels and AI assistants bring visitors, key events and revenue.
Claude
Web analytics dashboard template
See which pages win visits, which landing pages convert and which pages lose search clicks.
ClaudeGA4 SEO dashboard template
See which landing pages bring organic sessions and key events.
ClaudeSEO dashboard template
See which Search Console clicks turn into GA4 sessions and key events.
ClaudeGoogle Search Console dashboard template
Find queries close to page one and fix low CTR by page and device.
ClaudeKeyword ranking dashboard template
Track which keywords reach page one and what moved this week.
ClaudeMonthly SEO report template
Show month-on-month SEO results and the pages that moved them.
ClaudeClient SEO dashboard template
Report clicks, sessions and key events against each client's goals.
Claude
Local SEO dashboard template
Compare calls, directions and website clicks for every location.
ClaudeGoogle Business Profile dashboard template
See Maps and Search views, calls and reviews for each location.
ClaudeSEO marketing dashboard template
See what SEO earns next to paid search, from revenue share to the value of organic clicks.
ClaudeSEO audit report template
Fix the site issues that cost the most clicks, from broken pages to slow top pages.
ClaudeKeyword research template
Find keywords you can win, see where you already rank and spot gaps with no page.
ClaudeSEO KPI dashboard template
Track 10 SEO KPIs against your monthly targets and see which ones will miss before month end.
ClaudeSEO monitoring dashboard template
Catch SEO drops early with alerts from your own thresholds and a daily check against GA4.
ClaudeWeekly SEO report template
Run your Monday SEO check: this week vs last and the queries and pages that moved.
Porter dashboardSEO dashboard
Send Search Console clicks, rankings and pages to your team or client every month in one live link.
Porter dashboardGoogle Search Console dashboard
See clicks, impressions and position by landing page, query and device.
Porter dashboardSEO keyword ranking tracker
Follow the queries and pages that gain or lose clicks and position.
Porter dashboardSEO keyword research
Find queries with impressions but few clicks, by page and country.
Porter dashboardSEO SERP tracking
Follow average position, clicks and CTR for every query over time.
Google SheetsGoogle Business Profile audit
Check each location against a local SEO checklist in Google Sheets.
Google SheetsLocal SEO performance
Track Maps and Search impressions, calls and direction requests by month.Paid ads dashboards
ClaudeGoogle Ads dashboard template
Find search terms that waste spend and see which campaigns are limited by budget.
ClaudePPC dashboard template
Compare Google Ads and Microsoft Ads spend and cost per conversion side by side.
ClaudeSEM dashboard template
Find search terms you pay for but already rank for, and queries worth bidding on.
ClaudeMeta Ads dashboard template
Track Meta Ads spend, ROAS and cost per purchase, and catch ad fatigue early.
ClaudeLinkedIn Ads dashboard template
Track LinkedIn Ads leads and cost per lead, and see which job titles you reach.
ClaudeMicrosoft Ads dashboard template
Find Microsoft Ads keywords that waste spend and pace campaigns against the monthly budget.
Porter dashboard
PPC dashboard
Check spend, clicks and conversions across Google, Meta, LinkedIn and TikTok Ads.
Porter dashboardPPC KPIs
Follow blended spend, clicks and conversions day by day, platform by platform.
Porter dashboard
PPC monthly dashboard
See blended spend and conversions by month across TikTok, Meta, X, LinkedIn and Google Ads.
Porter dashboardPPC funnel
Follow blended impressions, clicks and conversions with CPC and CPA.
Porter dashboardPPC campaign performance
Rank campaigns from every ad platform by spend, clicks and conversions.
Porter dashboardPPC budget tracking and pacing
Follow blended ad spend against its daily average across platforms.
Porter dashboardPPC multi-channel dashboard
Compare spend, clicks and conversions by channel against your CTR goal.
Porter dashboardMarketing ad spend dashboard
See ad spend over time and its split across TikTok, Meta, X and LinkedIn.
Porter dashboardFrequency dashboard
Compare spend and reach by platform and note the objective for each.
Porter dashboardPaid media client presentation
Walk clients through Facebook Ads and Google Ads results, slide by slide.
Porter dashboardSEM dashboard
Compare Google Ads campaigns by cost, conversions and CPA in one wide table.
Porter dashboardGoogle Ads dashboard
Show cost, conversions and cost per conversion, with a map of where clicks come from.
Porter dashboardGoogle Ads overview
See revenue, cost and ROAS, and the funnel from impressions to conversions.
Porter dashboardGoogle Ads campaign performance
Compare campaigns side by side on cost, CTR, conversions and conversion value.
Porter dashboardGoogle Ads keyword analysis
Find search terms that cost money and bring no conversions.
Porter dashboardGoogle Ads audience
Learn which devices, countries and audiences bring conversions.
Porter dashboardGoogle Ads funnel
Follow impressions to clicks to conversions, with the cost of each step.
Porter dashboardGoogle Ads peak hours
Find the days and hours your ads get the most clicks.
Porter dashboardGoogle Ads Performance Max
See Performance Max clicks over time and its share next to Search, Shopping and Display.
Porter dashboardFacebook Ads dashboard
Give clients one live link to each campaign and ad's results.
Porter dashboardFacebook Ads KPI tracker
Check every KPI day by day against the previous period.
Porter dashboardFacebook Ads campaign performance
Find the campaign whose cost per purchase is climbing before it eats the budget.
Porter dashboardFacebook Ads audience
Learn which ages, genders, countries and placements bring results.
Porter dashboardFacebook Ads funnel
See where people drop between impression, click and purchase.
Porter dashboardFacebook Ads attribution
Compare purchases across conversion windows before you judge a campaign.
Porter dashboardFacebook Ads budget tracking and pacing
Know if you are over or under budget and what to spend per day.
Porter dashboardFacebook Ads + Google Ads
Put Facebook Ads next to Google Ads to see which one brings cheaper conversions.
Porter dashboardMeta Ads dashboard by Kodalogic
See reach, frequency, link clicks and spend by campaign, device and region.
Porter dashboardTikTok Ads dashboard
Compare TikTok Ads campaigns by spend, link clicks and conversions.
Google SheetsFacebook Ads budget tracking and pacing
Get the daily spend that finishes the month on budget.
Google SheetsLinkedIn Ads budget tracking and pacing
Check LinkedIn Ads spend against your yearly, quarterly and monthly budget.
Google SheetsTikTok Ads budget tracking and pacing
See if TikTok Ads is under or overspending and the daily spend that fixes it.
Google SheetsX Ads budget tracking and pacing
Pace X Ads spend by day, week, month and quarter against budget.Social media dashboards
ClaudeSocial media dashboard template
Compare Instagram, Facebook, TikTok and LinkedIn growth, engagement and top posts.
ClaudeInstagram dashboard template
See which posts, Reels and Stories grow your account and when your followers are online.
ClaudeFacebook Page dashboard template
Find out why your Page reach moves and which posts and videos your followers engage with.
ClaudeLinkedIn Page dashboard template
Track company page followers and posts, and see which job titles and industries follow you.
ClaudeTikTok dashboard template
See which TikTok videos people finish and follow you for, and when your followers are online.
Claude
YouTube dashboard template
See which videos keep people watching and how Shorts compare to long videos.
ClaudeInfluencer dashboard template
See which creators bring sessions and sales, and what each returns on their fee.
Porter dashboardSocial media client presentation
Walk a client through Facebook and Instagram results, section by section.
Porter dashboardSocial media competitors dashboard
Benchmark your followers and engagement rate against rival Instagram accounts.
Porter dashboardInstagram Insights dashboard
Share one link with the reach, likes, saves and engagement rate of every post.
Porter dashboardInstagram KPIs dashboard
Track impressions, likes, saves and engagement rate against the previous period.
Porter dashboardInstagram post performance
Rank every post by reach and engagement and see which captions win.
Porter dashboardInstagram Reels dashboard
Plot each Reel against your average engagement rate to spot the outliers.
Porter dashboardInstagram Stories dashboard
Follow Story reach, impressions, replies and exits day by day.
Porter dashboardInstagram hashtags dashboard
Find the hashtags and captions behind your best-performing posts.
Porter dashboardInstagram followers tracking
Track total followers, new followers and profile views over time.
Porter dashboardInstagram audience dashboard
See your followers by age, gender and country.
Porter dashboardInstagram competitors dashboard
Benchmark followers, posts and engagement rate against any public Instagram account.
Porter dashboardCommunity manager dashboard
Give community managers the reach, replies and exits of every Story in one place.
Porter dashboardContent performance dashboard
Plot every post by reach and engagement rate to find the ones above average.
Porter dashboardFacebook Insights dashboard
Give clients one live link to Page reach, reel views and reactions.
Porter dashboardFacebook competitors dashboard
Compare your Page with competitors by posts, reactions, shares and comments.
Porter dashboardCreator marketing dashboard
See a creator's impressions, engagement rate and top Reels on one page.
Porter dashboardBrand awareness dashboard
Track Page reactions and organic and paid impressions over time.
Porter dashboardCompetitors analysis dashboard
Compare public accounts by followers, posts and average engagement.
Google SheetsInstagram post analytics
Pull post and Reels reach, engagement and best hour to post into a sheet.
Google SheetsInstagram Stories tracker
Log Story reach, taps and replies in a Google Sheet that refreshes itself.
Google SheetsInstagram follower tracker
Track followers, profile visits and link taps against a monthly target in Google Sheets.
Google SheetsFacebook post analytics
Pull Page followers, impressions and post reactions into a Google Sheet.E-commerce dashboards
Porter dashboard
Shopify dashboard
Follow Shopify orders and average order value and see what customers buy.
Porter dashboardShopify KPIs dashboard
Track net sales, orders, returns, discounts and shipping day by day.
Porter dashboardShopify store performance
See revenue, orders and conversion rate with Google Ads and GA4 traffic.
Porter dashboardShopify attribution dashboard
See which UTM source, medium and landing page bring Shopify sales.
Porter dashboardAOV dashboard
Follow average order value next to repeat and new orders over time.
Porter dashboardLTV dashboard
See what each customer spends over time and how many come back.
Porter dashboardDropshipping dashboard
Put Shopify revenue next to ad spend, ROAS and cost per order.
Porter dashboardPaid media e-commerce
Put Google Ads, Meta Ads and TikTok Ads spend next to purchases, day by day.
Porter dashboard
Amazon Seller Central dashboard
Track Amazon order totals, sales, shipping and promotions against last period.
Google SheetsShopify sales and orders
Pull Shopify sales and orders into a sheet you can total by month.
Google SheetsShopify customer and cohort analysis
See how many customers from each month come back to buy again.
Google SheetsShopify acquisition source
Compare Shopify sales and AOV by the source that brought each customer.
Google SheetsGA4 e-commerce funnel
Follow users from item view to add to cart, checkout and purchase, month by month.
Google SheetsAmazon sales and orders
Pull Amazon orders, returns and fees into a sheet by month.
Google SheetsAmazon FBA inventory
Track FBA stock, damaged units and inbound quantities by SKU.CRM, B2B and email dashboards
Porter dashboardHubSpot dashboard
Follow lifetime deals from open to closed won, with ARR and MRR.
Porter dashboardCRM dashboard
Follow contacts through the lifecycle funnel and see each owner's results.
Porter dashboardB2B KPI tracker
Track deals, ARR, MRR and average deal value week by week.
Porter dashboardB2B marketing performance
Compare Google Ads, Meta Ads and LinkedIn Ads spend, clicks and leads.
Porter dashboardDemand generation dashboard
See which original sources create HubSpot deals over time.
Porter dashboardLead generation dashboard
Put HubSpot deals next to Meta, Google and LinkedIn Ads spend by day.
Porter dashboardInbound marketing dashboard
Track sessions, CTA views and form submissions for each landing page.
Porter dashboard
A/B testing dashboard
Compare two email campaigns by opens, clicks and unsubscribes.Data analytics dashboard example
Porter’s featured data analytics dashboard example is the Claude marketing dashboard on Trailgear demo data: GA4, Google Ads, Meta Ads and HubSpot in one dashboard.
What makes a good data analytics dashboard
Every example on this page follows the same six rules. Use them to judge any dashboard you build.
One question per dashboard
Decide what the reader needs to know, such as which channel to fund, and cut the rest.
KPIs first
Put four to six headline numbers at the top, each compared with the previous period.
Trends over time
Show each KPI as a daily or weekly line so a change has context.
Breakdowns
Split the numbers by channel, campaign, page or product to find the cause.
Filters
Let readers change the date range, account or segment without editing charts.
Live data
Connect the sources once so the dashboard refreshes itself instead of being rebuilt every month.
For one source in depth, see the GA4, Facebook Ads or Shopify dashboard templates.
How to set up a data analytics dashboard template
Every Porter dashboard template starts with one free step: connect your data sources in Porter. Then open it in your tool.
On Porter’s Free plan, Claude reads the last 15 days and Porter dashboards, Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the sources your dashboard needs, for example your GA4 property, Google Ads, Meta Ads and HubSpot for the marketing dashboard.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your accounts in place of the one in brackets (HubSpot to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/StnehJxKH6FqHvoS8PeMZk
Then rebuild it with my own data through Porter: a marketing dashboard from Google Ads, Meta Ads, GA4 and HubSpot, plus Microsoft Ads and LinkedIn Ads if connected, last 14 days vs the 14 before: KPI cards for ad spend, clicks, conversions, conversion value, ROAS, sessions, key events, revenue, new contacts and deal amount won; daily ad spend and key events; channels with spend, sessions, key events, revenue, contacts and won deals; campaigns with spend, CTR, conversions, cost per conversion and ROAS; HubSpot contacts, MQLs, SQLs and deals by original source; a paid funnel from impressions to won deals; won deals by source next to platform conversions; and ROAS per ad platform on platform value, GA4 revenue and won deals.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these data analytics dashboard examples different
Most dashboard examples online are screenshots. Every example here is a template you can open on your own data.
Every marketing source
GA4, Search Console, Google Ads, Meta Ads, LinkedIn, TikTok, Shopify, Amazon and HubSpot.
Three ways to work
Ask Claude questions, share a Porter link, or model the data in Google Sheets.
Unlimited accounts
Connect every account and client you manage, on any plan.
Scheduled by email
Send a Porter dashboard to your team by email every week or month.
More dashboard template galleries
Porter has a gallery for each channel, data source and tool.
Data analytics dashboard FAQ
What is a data analytics dashboard?
A data analytics dashboard is one page that turns raw data into a few KPIs, trends and breakdowns, so a team can see what changed and why without querying the data each time.
Are these data analytics dashboard examples free?
Yes. All 121 templates on this page are free to download, and Porter’s Free plan never expires and connects unlimited accounts. Longer date ranges need the 14-day trial (no card) or a paid plan, with Reporting from $12.50 per account a month, billed annually (Porter pricing).
What should a data analytics dashboard include?
Four to six KPIs compared with the previous period, a trend for each, breakdowns by channel, campaign or product, and filters for date range and account.
Which tools are these dashboard examples built in?
Claude, Porter dashboards and Google Sheets. In Google Sheets, choose File, Download, Microsoft Excel (.xlsx) for an Excel copy.
Can I combine data from several sources in one dashboard?
Yes. The Claude marketing dashboard reads GA4, Google Ads, Meta Ads and HubSpot together, and several Porter dashboards blend ad platforms.
Claude, Porter dashboard or Google Sheets: which should I use?
Use Claude to build the dashboard and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard to share a live link or send it by scheduled email, Data Studio if your reports already live there, and Google Sheets for formulas or Excel.
Get your free data analytics dashboard template
Pick an example, connect your sources for free and see your own data on one dashboard today.
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