+30 free, white-label marketing dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
Monitor and audit your marketing performance, track and consolidate KPIs from PPC, Social Media, SEO, email, and website, and automate your client and executive presentations.
Track and analyze key metrics with the Instagram Insights dashboard template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Perfect for social media marketers to understand performance and optimize strategy.
Track and analyze key metrics with the Instagram Insights dashboard template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Perfect for social media marketers to unify performance data and refine strategies. Optimize engagement and ROI with actionable insights.
Track and analyze key metrics with this Facebook Insights dashboard template. Monitor CTR, conversion rate, and engagement. Segment by age, gender, and location. View data by hour, day, or month. Ideal for social media marketers to optimize strategy and measure performance effectively.
Optimize your PPC strategy with this dashboard template. Track key metrics like conversion rate, ROAS, and CTR across platforms such as Facebook Ads, TikTok Ads, and Google Ads. Analyze performance by audience, channel, and time. Perfect for marketing teams aiming to measure and improve campaign objectives efficiently.
Track and analyze key metrics with this TikTok Ads dashboard template. Measure CTR, conversion rate, and cost per conversion. Monitor impressions, reach, and engagement. Segment by audience, ad placement, and time. Ideal for PPC specialists to optimize TikTok Ads performance and achieve marketing objectives.
Track key metrics like CTR, conversion rate, and social engagement with this Twitter Ads dashboard template. Analyze performance by campaign objective, ad format, and audience targeting. Segment data by time, location, gender, and age. Ideal for PPC specialists to unify Twitter Ads and Paid Media strategies for actionable insights.
Optimize your Facebook Ads strategy with this dashboard template. Track key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Perfect for PPC specialists to measure and improve paid media campaigns. Unify data from Facebook Ads and PPC for actionable insights.
Optimize your Facebook Ads strategy with this dashboard template. Track key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Perfect for PPC and Paid Media teams to measure and improve ad effectiveness across demographics and interests.
A marketing dashboard is a interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling teams and agencies to monitor campaign and channel performance and create presentations for clients and executives.
Marketing dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable marketing dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive dashboards for CMOs, CEOs, and clients show marketing’s bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:
Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational marketing dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a marketing dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose from dozens of marketing dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency.. Map your specific metrics, especially custom custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as “conversions” and “revenue”.
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your marketing reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.
Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your dashboards
To make your marketing dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your marketing dashboards:
Share your marketing dashboards via links, PDF, schedule emails, and control permissions.
Marketing dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of marketing campaigns towards business goals. They include:
Marketing funnel KPIs measure the buying process (from the marketer perspective), regardless the channel:
Efficiency KPIs compare your marketing outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one funnel stage to another
Sales and cost KPIs show the bottom-line impact of your marketing performance:
To analyze these marketing KPIs, segment them by:
