Best free marketing dashboard templates (2025)

+30 free, white-label marketing dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.   Monitor and audit your marketing performance, track and consolidate KPIs from PPC, Social Media, SEO, email, and website, and automate your client and executive presentations. 

Facebook Ads Campaign performance Dashboard template

This Facebook Ads Campaign Performance Dashboard template provides a detailed overview of your PPC campaigns. It is designed to help you monitor and analyze the performance of your Facebook Ads in real-time.

Features include:

  • Impressions and Reach: Track the number of times your ads are displayed and the unique users reached.
  • Click-Through Rate (CTR): Measure the percentage of users who clicked on your ad after seeing it.
  • Conversion Tracking: Monitor the actions users take after interacting with your ad, such as purchases or sign-ups.
  • Cost Analysis: Evaluate your ad spend, cost per click (CPC), and cost per acquisition (CPA).
  • Audience Insights: Analyze demographic data to understand who is engaging with your ads.

This dashboard is essential for marketers looking to optimize their Facebook Ads strategy and maximize ROI.

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Facebook Ads budget tracking and pacing Dashboard template

The Facebook Ads Budget Tracking and Pacing Dashboard is designed for PPC professionals managing Facebook Ads campaigns. This dashboard provides a clear overview of your ad spend and helps ensure your campaigns stay on track.

With this dashboard, you can:

  • Monitor daily spend against your allocated budget to avoid overspending.
  • Track pacing to ensure your campaigns are on schedule to meet monthly targets.
  • Analyze spend trends to identify patterns and adjust strategies accordingly.

Utilize this tool to maintain control over your Facebook Ads budget and optimize your PPC strategy effectively.

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Facebook Ads Audience Dashboard template

The Facebook Ads Audience Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This tool provides a structured overview of audience metrics, enabling data-driven decisions.

Features include:

  • Demographic Insights: Analyze age, gender, and location data to tailor campaigns effectively.
  • Engagement Metrics: Track interactions, clicks, and conversions to assess audience responsiveness.
  • Custom Audience Segmentation: Create and manage audience segments for targeted advertising.
  • Performance Tracking: Monitor ad performance across different audience groups to identify trends.

Utilize this dashboard to streamline your Facebook Ads campaigns and maximize ROI by focusing on audience-specific data.

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Facebook Ads Attribution Dashboard template

The Facebook Ads Attribution Dashboard template provides a structured view of your PPC campaigns performance. This tool is designed to help marketers understand the attribution of conversions across different touchpoints within Facebook Ads.

With this dashboard, you can:

  • Track the performance metrics of your Facebook Ads campaigns.
  • Analyze the conversion paths to identify which ads contribute to conversions.
  • View multi-touch attribution data to understand the customer journey.

Utilize this template to gain insights into your advertising strategy and make informed decisions based on data-driven analysis.

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Facebook Ads + Google Ads Dashboard template

Introducing the Facebook Ads + Google Ads Dashboard Template, a powerful tool for managing and analyzing your PPC campaigns. This template is designed to streamline your advertising efforts across two major platforms: Facebook Ads and Google Ads.

With this dashboard, you can:

  • Track and compare performance metrics from both Facebook and Google Ads in one place.
  • Monitor ad spend, click-through rates, and conversion rates to optimize your campaigns.
  • Analyze audience engagement and reach to better understand your target market.

This template provides a centralized view of your advertising data, allowing for informed decision-making and strategic planning. Utilize this dashboard to gain insights into your PPC strategies and drive better results for your business.

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Facebook Ads Dashboard template

The Facebook Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on Facebook. This template provides a structured approach to monitor and analyze your ad performance.

With this dashboard, you can:

  • Track campaign metrics such as impressions, clicks, and conversions.
  • Analyze audience engagement and demographic data.
  • Monitor ad spend and ROI in real-time.

Utilize this template to maintain a clear overview of your Facebook Ads performance, ensuring data-driven decision-making for your PPC campaigns.

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Facebook Ads Dashboard template

The Facebook Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on Facebook. This template provides a structured approach to monitor and analyze your Facebook Ads campaigns.

With this dashboard, you can:

  • Track performance metrics such as impressions, clicks, and conversions.
  • Analyze cost per click (CPC) and return on ad spend (ROAS).
  • Monitor audience engagement and demographic insights.
  • Visualize ad spend trends over time.

Utilize this template to maintain a clear view of your Facebook Ads strategy and make informed decisions based on real-time data.

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Email marketing Dashboard template

The Email Marketing Dashboard template is designed to streamline your email campaigns across platforms like Mailchimp, Klaviyo, ActiveCampaign, and HubSpot. This dashboard provides a centralized view of your email marketing performance, allowing you to track and analyze critical metrics.

With this template, you can:

  • Monitor open rates, click-through rates, and conversion rates in real-time.
  • Compare performance across different email platforms.
  • Identify trends and patterns in subscriber engagement.
  • Access detailed reports on campaign performance.

Utilize this dashboard to make data-driven decisions and optimize your email marketing strategies effectively.

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E-commerce Dashboard template

The E-commerce Dashboard Template is designed to provide a centralized view of your online business performance. It integrates data from multiple platforms to offer a holistic view of your marketing and sales efforts.

With this dashboard, you can track and analyze data from:

  • Google Analytics 4 for website traffic and user behavior insights.
  • Shopify for sales and product performance metrics.
  • Facebook Ads and Instagram Insights for social media advertising performance.
  • Google Ads for search engine marketing analytics.
  • Klaviyo for email marketing campaign results.
  • TikTok Ads for video marketing effectiveness.

This template allows you to monitor PPC campaigns and assess the impact of your advertising spend across different channels. By consolidating data from Facebook Insights and other platforms, you can make informed decisions to optimize your marketing strategies.

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Cross-channel Dashboard template

The Cross-channel Dashboard template is designed for PPC and Marketing professionals in the E-commerce and B2B sectors. This template provides a centralized view of your advertising efforts across multiple platforms.

Track and analyze performance from:

  • Facebook Ads
  • Google Ads
  • LinkedIn Ads
  • TikTok Ads

Utilize this dashboard to monitor campaign metrics, compare platform performance, and make data-driven decisions. The template supports integration with various ad platforms, allowing for real-time data synchronization and reporting.

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CRM Dashboard template

The CRM Dashboard Template is designed for B2B companies focusing on CRM and Email Marketing strategies. This template integrates seamlessly with platforms like HubSpot, Mailchimp, and ActiveCampaign, providing a centralized view of your sales and marketing activities.

Utilize this dashboard to:

  • Track and manage sales pipelines efficiently.
  • Monitor email marketing campaigns and their performance metrics.
  • Analyze customer interactions and engagement levels.
  • Access real-time data from HubSpot and other CRM tools.

This template serves as a foundational base for businesses aiming to streamline their CRM processes and optimize their email marketing efforts.

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Content performance Dashboard template

The Content Performance Dashboard template integrates data from multiple social media platforms and analytics tools to provide a detailed overview of content metrics. This dashboard is designed for marketers and analysts who need to track and analyze content performance across various channels.

Data Sources:

  • Google Analytics 4
  • Instagram Insights
  • Facebook Insights
  • LinkedIn Pages
  • Google Business Profile
  • Pinterest
  • TikTok

Features:

  • Aggregated metrics from multiple platforms
  • Visual representation of engagement trends
  • Comparative analysis of content performance
  • Customizable views for specific social media channels

This dashboard template is essential for tracking social media content performance, providing insights into audience engagement, reach, and conversion metrics.

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Content marketing Dashboard template

The Content Marketing Dashboard Template is designed to provide marketers with a streamlined view of their content performance using Google Analytics 4. This template integrates essential metrics and dimensions to help you track and analyze your content marketing efforts effectively.

With this dashboard, you can:

  • Monitor user engagement metrics such as page views, session duration, and bounce rate.
  • Analyze traffic sources to understand where your audience is coming from and how they interact with your content.
  • Evaluate conversion rates to measure the success of your content in driving desired actions.
  • Track audience demographics to tailor your content strategy to your target audience.

This template leverages the advanced capabilities of Google Analytics 4 to provide a detailed overview of your content marketing performance, enabling data-driven decision-making.

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Competitors analysis Dashboard template

The Competitors Analysis Dashboard template provides a structured approach to evaluating your market position using Instagram Public Data and Facebook Public Data. This template is designed for marketing professionals seeking to leverage social media insights for strategic decision-making.

Utilize Instagram Insights and Facebook Insights to track and compare competitor performance. The dashboard offers a detailed view of various metrics, enabling you to understand competitor strategies and audience engagement.

  • Engagement Metrics: Analyze likes, comments, and shares to gauge audience interaction.
  • Follower Growth: Monitor changes in follower counts to assess brand popularity.
  • Content Performance: Evaluate the effectiveness of different content types and posting frequencies.
  • Audience Demographics: Compare age, gender, and location data to identify target market segments.

This dashboard template is an essential tool for marketers aiming to optimize their social media strategies by understanding competitive dynamics and audience preferences.

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Community manager Dashboard template

The Community Manager Dashboard template is designed for social media professionals managing multiple platforms. This template provides a centralized view of Instagram Insights, Facebook Insights, LinkedIn Pages, Google Business Profile, Pinterest, and TikTok.

With this dashboard, users can:

  • Track engagement metrics across all platforms.
  • Analyze audience demographics and behavior.
  • Monitor content performance and trends.
  • Access real-time data for informed decision-making.

This tool is essential for maintaining a cohesive social media strategy and ensuring consistent brand messaging across various channels.

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B2B Marketing performance Dashboard template

The B2B Marketing Performance Dashboard template provides a centralized view of your marketing efforts across multiple channels. This dashboard integrates data from CRM systems, Email Marketing platforms, and advertising networks to offer a complete picture of your marketing performance.

Track and analyze data from:

  • HubSpot for CRM insights and lead management.
  • Google Ads and Facebook Ads for PPC campaign performance.
  • LinkedIn Ads to monitor B2B engagement and conversions.
  • Google Analytics 4 for web traffic and user behavior analysis.

This dashboard template allows you to monitor campaign performance, lead generation, and ROI metrics, providing actionable insights for strategic decision-making.

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B2B KPI tracker Dashboard template

The B2B KPI Tracker Dashboard Template is designed for businesses using HubSpot to monitor and analyze their performance metrics effectively. This template provides a structured approach to track essential KPIs, ensuring that your business objectives align with your operational activities.

With this dashboard, you can:

  • Visualize critical performance indicators in real-time.
  • Integrate seamlessly with HubSpot for automated data updates.
  • Customize the dashboard to focus on specific metrics relevant to your business goals.

Utilize this template to maintain a clear overview of your business’s performance, facilitating data-driven decision-making and strategic planning.

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B2B Funnel Dashboard template

The B2B Funnel Dashboard template is designed for businesses using HubSpot to track and manage their sales funnels effectively. This template provides a structured view of your sales process, allowing you to monitor each stage of the funnel with precision.

With this dashboard, you can:

  • Visualize the entire sales funnel from lead generation to deal closure.
  • Analyze conversion rates at each stage to identify potential bottlenecks.
  • Track the performance of sales teams and individual representatives.
  • Integrate seamlessly with HubSpot for real-time data updates.

This template is essential for B2B companies aiming to optimize their sales strategies and improve their overall sales process management.

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B2B Dashboard template

The B2B Dashboard template integrates with HubSpot, Facebook Ads, Google Ads, LinkedIn Ads, and Google Analytics 4 to provide a centralized view of your marketing and sales data.

Utilize this dashboard to track and analyze:

  • CRM Data from HubSpot for lead management and sales performance.
  • PPC Campaigns across Facebook, Google, and LinkedIn Ads to monitor ad spend and ROI.
  • SEO Metrics to assess organic search performance and traffic sources.
  • Website Analytics through Google Analytics 4 for user behavior insights and conversion tracking.

This template is designed for B2B marketers seeking to streamline data from multiple platforms into a single, actionable interface.

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AOV Dashboard template

The AOV Dashboard Template is designed for e-commerce businesses using Shopify. This template provides a structured view of your Average Order Value (AOV) metrics, enabling data-driven decision-making.

Features include:

  • Real-time Data Integration: Seamlessly connect with your Shopify store to access up-to-date AOV statistics.
  • Customizable Widgets: Tailor the dashboard to display the most relevant AOV data for your business needs.
  • Visual Analytics: Utilize charts and graphs to interpret AOV trends and patterns effectively.

This template is essential for monitoring and analyzing your store’s performance, providing insights into customer purchasing behavior and sales strategies.

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Amazon Seller Central Dashboard template

The Amazon Seller Central Dashboard template provides a structured overview of your e-commerce operations on Amazon. This template is designed to streamline your access to critical data and insights, allowing you to manage your seller account effectively.

With this dashboard, you can monitor:

  • Sales Performance: Track your sales metrics, including total sales, units sold, and average selling price.
  • Inventory Levels: Keep an eye on stock availability and receive alerts for low inventory to prevent stockouts.
  • Order Management: View and manage your orders, including pending, shipped, and returned items.
  • Customer Feedback: Access customer reviews and ratings to understand buyer satisfaction and areas for improvement.
  • Advertising Metrics: Analyze your advertising campaigns’ performance, including impressions, clicks, and conversion rates.

This template is an essential tool for sellers aiming to maintain a competitive edge in the Amazon marketplace by providing a clear and organized view of their business operations.

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What is a marketing dashboard?

A marketing dashboard is a interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling teams and agencies to monitor campaign and channel performance and create presentations for clients and executives. 

 

Marketing dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a marketing dashboard?

 

An actionable marketing dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive marketing dashboards

Executive dashboards for CMOs, CEOs, and clients show marketing’s bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

 

  • Marketing ROI analysis: by channel, using attribution (MMM, lift analysis, multi-touch) for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from marketing-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Marketing manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Cross-channel reporting:  overall campaign, product, client, or region reporting across channels
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping
  • Topic, keyword, content, audience research

 

Operational Marketing Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • PPC: budget pacing, engagement, creative performance, CPA
  • Social: post metrics, follower growth, engaging topics/hashtags
  • Email: delivery, open, conversion rates
  • SEO: keyword/page rankings, impressions, clicks, speed, errors, backlinks

 

Operational marketing dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a marketing dashboard?

To build a marketing dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.

 

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

 

You can follow these tutorials on connecting your data:

 

Choose a template

Choose from dozens of marketing dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance. 

 

Learn to copy Looker Studio templates

 

While templates are the  starting point. Make them specific for your business or agency.. Map your specific metrics, especially custom custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as  “conversions” and “revenue”.

 

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your marketing reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance. 

 

Select metrics, dimensions, and charts

 

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

 

You can follow these tutorials on adding data to your dashboards

Design

To make your marketing dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

 

Follow these tutorials to design your marketing dashboards:

 

Share

Share your marketing dashboards via links, PDF,  schedule emails, and control permissions.

 

KPIs to include in a marketing dashboard?

 

Marketing dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs  to fully understand the performance of marketing campaigns towards business goals. They include:

 

Marketing funnel KPIs measure the buying process (from the marketer perspective), regardless the channel: 

 

  • Visibility metrics: impressions, reach, followers, email deliveries
  • Engagement metrics: clicks, comments, shares, video plays, Sessions, average time
  • Conversion metrics: custom conversions, leads, purchases, key events

 

Efficiency KPIs compare your marketing outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

 

Sales and cost KPIs show the bottom-line impact of your marketing performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness:  AOV, ACV

 

To analyze these marketing KPIs, segment them by:

  • Channel: paid, social, Facebook Ads vs Google Ads
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword