+30 free, white-label marketing dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
Monitor and audit your marketing performance, track and consolidate KPIs from PPC, Social Media, SEO, email, and website, and automate your client and executive presentations.
Track and measure key metrics with the Marketing KPIs dashboard template. Analyze conversion rates, CTR, and more across Google Analytics 4, Social Media, and PPC. Segment by campaign budget, duration, and audience demographics. Ideal for marketing teams to unify performance data and achieve strategic objectives efficiently.
Monitor key metrics like conversion rate, cost per conversion, and engagement with the Agency Client monitoring dashboard template. Analyze campaign performance by dimensions such as audience demographics and ad placement. Ideal for marketing teams to track PPC and social media strategies, providing actionable insights for client presentations.
Track key metrics like conversion and bounce rates with this Email marketing dashboard template. Analyze campaigns by name, type, and duration. Integrate data from Mailchimp, Klaviyo, ActiveCampaign, and Hubspot. Segment by demographics and engagement levels. Perfect for marketing teams to measure performance and refine strategies.
Track and measure key metrics with this Website content performance dashboard template. Analyze conversion rates, bounce rates, and more. Segment by campaign, user type, or time period. Integrate data from Google Analytics 4 for actionable insights. Ideal for marketing teams to optimize content strategy and achieve performance goals.
Track and analyze key metrics with this Social Media Client presentation dashboard template. Monitor conversion rates, engagement, and audience insights from Instagram and Facebook. Segment by campaign, demographics, and time. Ideal for agencies to present actionable data and performance to clients, aligning with marketing objectives and strategies.
Track and measure key metrics with the Instagram Insights KPIs dashboard template. Analyze website clicks, profile visits, and engagement. Segment by campaign, location, and time. Ideal for social media marketers to unify data from Instagram Insights and optimize strategy. Monitor performance across demographics and objectives for actionable insights.
Track and measure key metrics with the Google Analytics 4 Audit dashboard template. Analyze conversions, engagement, and purchase revenue. Segment by campaign, user demographics, and time. Built for marketing teams to unify data and optimize strategy. Ideal for monitoring performance and achieving marketing objectives.
Track and analyze key metrics with the Content performance dashboard template. Integrate data from Google Analytics 4, Instagram Insights, and Facebook Insights. Monitor conversion rates, engagement, and audience demographics. Segment by campaign, duration, and time. Ideal for marketing teams to optimize social media strategies and measure performance effectively.
Community manager Social Media dashboard template tracks key metrics like conversion rate, cost per conversion, and engagement. Analyze dimensions such as campaign duration, budget, and audience demographics. Monitor likes, shares, and comments across Social Media platforms. Perfect for community managers to unify data and optimize social media strategy.
Track key metrics like leads, conversion rates, and engagement with the Peso model dashboard template. Analyze campaign performance across Facebook Ads, Instagram Insights, and SEO. Segment by audience demographics and timeframes. Ideal for marketing teams to measure e-commerce and social media strategies effectively.
Facebook + Instagram dashboard template tracks key metrics like conversion rate, ROAS, and engagement. Analyze by campaign, age, gender, and location. Integrates Social Media, Facebook Insights, and Instagram Insights. Ideal for marketing teams to measure performance and refine strategy.
Optimize your LinkedIn Ads strategy with this dashboard template. Track key metrics like leads, conversions, and CTR. Analyze performance by campaign, job title, or industry. Perfect for B2B and PPC marketing teams to measure and refine objectives. Unify data across timeframes for actionable insights.
Track and measure key metrics with this Google Analytics 4 Audience dashboard template. Analyze conversions, engagement, and user activity. Segment by campaign or audience over time. Ideal for marketing teams to unify strategy and optimize performance.
Track key metrics like conversions, purchase revenue, and engagement with this Google Analytics 4 content performance dashboard template. Analyze dimensions such as campaign source and user type. Perfect for marketing teams to measure performance and strategy, segmenting by time and device category. Unify data for actionable insights into content performance.
Track and measure key metrics with this Google Analytics 4 acquisition dashboard template. Analyze conversions, user engagement, and session data. Segment by campaign, source, or time period. Ideal for marketing teams to unify strategy and monitor performance. Optimize your Google Analytics 4 insights for actionable results.
Facebook Ads Client presentation dashboard template unifies key metrics like conversion rate, ROAS, and engagement. Analyze by campaign, age, or location. Track performance over time. Ideal for PPC specialists to present actionable insights and strategy.
Track key metrics like purchase rate and engagement with the Google Analytics 4 E-commerce dashboard template. Analyze dimensions such as campaign source and user type. Measure performance by time periods. Ideal for marketing teams to unify data and refine strategies.
Track and analyze key metrics with the Facebook Ads monthly dashboard template. Measure conversion rates, cost per conversion, and engagement. Segment by age, gender, location, and time. Ideal for PPC specialists to monitor campaign performance and align with marketing objectives. Consolidate data for actionable insights and strategy optimization.
Optimize your PPC strategy with the Google Ads Peak hours dashboard template. Track key metrics like conversion rate, cost per conversion, and CTR. Analyze performance by campaign and device type, and measure impressions and reach during peak hours. Perfect for marketing teams to unify insights and achieve specific objectives.
Track key metrics like conversion rate, CTR, and engagement with this Google Ads Audience dashboard template. Analyze audience segments and campaign types over time. Built for PPC specialists to measure performance and optimize strategy using data from Google Ads and Paid Media.
Optimize your PPC strategy with this Google Ads PMax dashboard template. Track key metrics like conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Consolidate data from Google Ads and Paid Media for actionable insights. Perfect for marketing teams aiming to boost performance and achieve objectives.
A marketing dashboard is a interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling teams and agencies to monitor campaign and channel performance and create presentations for clients and executives.
Marketing dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable marketing dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive dashboards for CMOs, CEOs, and clients show marketing’s bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:
Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational marketing dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a marketing dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose from dozens of marketing dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency.. Map your specific metrics, especially custom custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as “conversions” and “revenue”.
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your marketing reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.
Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your dashboards
To make your marketing dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your marketing dashboards:
Share your marketing dashboards via links, PDF, schedule emails, and control permissions.
Marketing dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of marketing campaigns towards business goals. They include:
Marketing funnel KPIs measure the buying process (from the marketer perspective), regardless the channel:
Efficiency KPIs compare your marketing outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one funnel stage to another
Sales and cost KPIs show the bottom-line impact of your marketing performance:
To analyze these marketing KPIs, segment them by:
