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Social media report templates
Porter’s 38 social media report templates are grouped by what each one reports on. Filter by tool or use case and open a card for its preview and setup.
38 templates
Reports for every social network
Claude
Social media dashboard template
Compare Instagram, Facebook, TikTok and LinkedIn growth, engagement and top posts.
Porter dashboardSocial media engagement
Follow reactions, comments and shares month by month on every network.
Data StudioSocial media engagement
Compare engagement over time across Facebook, Instagram and LinkedIn.
Porter dashboardSocial media followers tracking
Track follower growth on every network and spot the one that stalls.
Data StudioSocial media followers tracking
Watch total and new followers on each network, month by month.
Porter dashboardSocial media post performance
Rank Facebook, Instagram and LinkedIn posts by impressions and engagement.
Data StudioSocial media post performance
Find the posts and post types that earned the most impressions.Instagram reports
ClaudeInstagram dashboard template
See which posts, Reels and Stories grow your account and when your followers are online.
Porter dashboardInstagram Insights dashboard
Share one link with the reach, likes, saves and engagement rate of every post.
Data StudioInstagram Insights report template
Filter posts by type, hour and caption to see what earned reach this month.
Porter dashboardInstagram post performance
Rank every post by reach and engagement and see which captions win.
Data StudioInstagram post performance
See each post's reach, likes, comments, saves and first comments side by side.
Porter dashboardInstagram Reels dashboard
Plot each Reel against your average engagement rate to spot the outliers.
Data StudioInstagram Reels report template
Compare Reels by reach, likes, comments and saves in Data Studio.
Porter dashboardInstagram Stories dashboard
Follow Story reach, impressions, replies and exits day by day.
Data StudioInstagram Stories report template
List every Story with its reach, replies and exits to find what holds attention.
Porter dashboardInstagram audience dashboard
See your followers by age, gender and country.
Data StudioInstagram audience report template
Break down your Instagram audience by age, gender and country in Data Studio.
Porter dashboardInstagram followers tracking
Track total followers, new followers and profile views over time.
Data StudioInstagram followers tracking
Watch follower growth next to profile views and impressions, day by day.
Porter dashboardInstagram hashtags dashboard
Find the hashtags and captions behind your best-performing posts.
Data StudioInstagram hashtags report template
Compare posts by caption and hashtags to see which ones lift reach.
Porter dashboardInstagram KPIs dashboard
Track impressions, likes, saves and engagement rate against the previous period.
Data StudioInstagram KPIs report template
Check each post against your account totals for the month in Data Studio.
Google SheetsInstagram follower tracker
Track followers, profile visits and link taps against a monthly target in Google Sheets.
Google SheetsInstagram post analytics
Pull post and Reels reach, engagement and best hour to post into a sheet.Facebook Page reports
LinkedIn, TikTok and YouTube reports
ClaudeLinkedIn Page dashboard template
Track company page followers and posts, and see which job titles and industries follow you.
ClaudeTikTok dashboard template
See which TikTok videos people finish and follow you for, and when your followers are online.
Claude
YouTube dashboard template
See which videos keep people watching and how Shorts compare to long videos.Competitor and influencer reports
ClaudeInfluencer dashboard template
See which creators bring sessions and sales, and what each returns on their fee.
Porter dashboardSocial media competitors dashboard
Benchmark your followers and engagement rate against rival Instagram accounts.
Data StudioSocial media competitors report template
Compare competitor accounts by followers, posts and engagement.
Porter dashboardInstagram competitors dashboard
Benchmark followers, posts and engagement rate against any public Instagram account.
Data StudioInstagram competitors report template
Compare public Instagram accounts by followers, media count and engagement.
Porter dashboardFacebook competitors dashboard
Compare your Page with competitors by posts, reactions, shares and comments.
Data StudioFacebook competitors report template
See which content type wins engagement for each competitor Page over time.Social media report example
Porter’s social media report example is a Claude report on Trailgear demo data. Click through its four views before connecting anything.
What to include in a social media report
A social media report built on Porter’s templates has six parts, in the order a client or manager reads them.
Followers and growth
Total and new followers by network against the previous period: social media dashboard template.
Reach and engagement
Reach, impressions and engagement rate month by month: social media engagement template.
Top posts
The posts and formats that earned the most engagement: social media post performance template.
Traffic and sales
The visits, key events and sales each network sends to your website, from GA4.
Next steps
Two or three actions for the next period, such as the format or network to post more on.
Match the detail to the reader: clients need growth and the best posts; the social team needs formats, timing and competitors. For a single network, use the Instagram Insights or Facebook Insights report templates.
How to set up a social media report template
Every Porter social media report template starts with one free step: connect your accounts in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the accounts your report needs, for example your Instagram account for the social media report.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your account in place of the one in brackets (Instagram to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/B8X4we9mpF95GJj8HFPcYb
Then rebuild it with my own data through Porter: a social media dashboard for [brand] for the last 14 days across Instagram, Facebook Page, TikTok and LinkedIn Page, each on its own fields: KPI cards for followers, new followers, views or impressions, engagements and engagement rate; every network side by side; new followers and views per day by network; top posts across every network; engagements per post by post type; and GA4 Organic Social sessions, key events and purchase revenue by session source.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range you report on, for example last month compared with the previous period.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these social media report templates different
Social media reports eat hours of screenshots from each app. Porter’s templates pull every network into one report that updates itself.
See a live example first
Click through the Claude social media report example on demo data without an account.
Every network on one page
Put Instagram, Facebook, TikTok and LinkedIn side by side in the social media dashboard template.
Social next to your website
See the sessions and sales each network sends, from GA4, next to its followers and engagement.
Benchmark competitors
Compare followers and engagement rate with any public Instagram account or Facebook Page.
One report, four tools
Explore it in Claude, send it as a Porter link, or keep it in Data Studio or Google Sheets.
More report template galleries
Porter has a gallery for each channel, data source and tool.
Social media report template FAQ
Are these social media report templates free?
Yes. All 38 Porter social media report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
What should a social media report include?
Followers and growth, reach and engagement, your top posts, the traffic and sales each network brings, a look at competitors and the next steps. Keep it to one page per network for clients, with the details in a second section for your team.
Can I report on Instagram, Facebook, TikTok and LinkedIn together?
Yes. The Claude social media dashboard template and the Porter social media templates put every network side by side, so you compare followers, engagement and top posts in one report.
Can I report on several accounts or clients?
Yes. Porter connects unlimited accounts, even on the free-forever plan. Connect every account you manage and switch between them with the account filter.
Can I send the report automatically?
Yes. A Porter dashboard shares by link and PDF and can be scheduled by email every week or month. In Data Studio, use Share, Schedule delivery.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, Data Studio if your reports live there, and Google Sheets for formulas or Excel.
Get your free social media report template
Pick a template, connect your social accounts for free and send your first social media report today.
Free plan · 14-day trial · No card needed