Community manager Social Media report template tracks key metrics like conversion rate, cost per conversion, and engagement. Analyze dimensions such as campaign duration, budget, and audience demographics. Monitor likes, shares, and comments across Social Media platforms. Ideal for community managers to consolidate data and refine social media strategy.
Optimize your Facebook Ads budget with this tracking and pacing report template. Analyze CTR, conversion rates, and cost per conversion. Segment by audience, ad placement, and timing. Track key metrics across demographics and timeframes. Perfect for PPC specialists aiming to enhance Facebook Ads performance and budget efficiency.
Optimize your e-commerce strategy with this Google Analytics 4 report template. Track conversion metrics, session duration, and bounce rate. Analyze impressions, CTR, and average position. Segment by campaign, age, gender, and device. View data by hour, day, or year. Perfect for marketing teams to enhance website performance and achieve objectives.
Get the actual PPC budget tracking and pacing on Looker Studio template used by Porter to monitor PPC performance.
Optimize your strategy with the SEO Keyword ranking tracker report template. Measure key metrics like conversion rates, ROI, and click-through rates. Analyze organic and paid keyword rankings, demographic insights, and online behavior. Segment data by timeframes. Perfect for marketing teams aiming to consolidate performance insights and achieve specific goals.
Optimize your social media and YouTube strategies with this Video marketing report template. Track CTR, conversion rate, ROI, likes, shares, and views. Analyze demographics, psychographics, and geographic data. Gain actionable insights to enhance performance and meet marketing goals. Perfect for marketing teams seeking to unify key metrics and drive success.
Competitors analysis report template leverages Instagram Public Data to track KPIs like conversion rate, ROI, and social media engagement. Analyze demographics, psychographics, and behavior. Measure performance by timeframes. Essential for marketing teams to refine strategies and meet goals.
Get the actual Facebook Ads Campaign performance on Looker Studio template used by Porter to monitor PPC performance.
Analyze key metrics with this Google Analytics 4 acquisition report template. Track conversions, user engagement, and sessions. Segment by campaign, source, or time period. Designed for marketing teams to consolidate strategy and assess performance. Utilize Google Analytics 4 insights for actionable outcomes.
Optimize your strategy with the Instagram Insights Reels report template. Analyze CTR, conversion rate, AOV, impressions, and reach. Segment by audience, media type, and objectives. Access data by hour, day, or year. Perfect for social media marketers to track key metrics and enhance performance using Instagram Insights and social media analytics.
Get the actual PPC Campaign performance on Looker Studio template used by Porter to monitor PPC performance.
Optimize your strategy with the SEO Keyword research report template. Track metrics like conversion rate, cost per acquisition, and organic search traffic. Analyze dimensions such as search volume and keyword difficulty. Segment by demographics and time. Ideal for marketing teams to measure performance and achieve specific goals.
Analyze key metrics with this Website report template. Track conversion rates, average order value, and customer lifetime value. Measure audience demographics, interests, and behavior using Google Analytics 4. Segment data by time periods. Perfect for marketing teams to consolidate insights and refine strategies.
Track key metrics like CTR, conversion rate, and ROAS with the Creator marketing report template. Analyze audience breakdowns by demographics, psychographics, and behavior. Measure engagement through likes, shares, and comments. Utilize data from Social Media, Instagram Insights, and LinkedIn Pages. Optimize strategy with actionable insights segmented by time periods. Ideal for marketing teams.
Analyze key metrics like CTR, CPA, and conversion rates with the Facebook Ads Creative performance report template. Segment by audience, message, and channels. Perfect for PPC and Paid Media teams to track performance. Monitor engagement through likes, comments, and shares across demographics and behaviors. Optimize strategy with actionable insights.
Analyze key metrics such as CTR, conversion rate, and cost per conversion with this Google Analytics 4 Attribution report template. Segment data by demographics, psychographics, and behavior over various timeframes. Designed for marketing teams to consolidate insights and refine strategies, utilizing Google Analytics 4 for a comprehensive view of audience engagement.
Analyze key metrics with the Instagram Insights Stories report template. Track conversion rates, CPA, AOV, likes, shares, comments, impressions, reach, and CTR. Segment by audience, media type, and time. Ideal for marketing teams to consolidate strategies and assess performance using Instagram Insights and social media analytics.
Optimize your strategy with the SEO Serp tracking report template. Track conversion rates, click-through rates, and customer lifetime value. Analyze keyword performance, demographics, and behavior. Gain insights on competition and ROI. Ideal for marketing teams to consolidate data and achieve specific goals.
Optimize your social media strategy with this Youtube report template. Track CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Analyze by audience, age, gender, interests, and time. Perfect for marketing teams seeking actionable insights to enhance performance across advertising platforms and align with SEO objectives.
An influencer report is a tool that consolidates data from multiple sources (e.g., Instagram, TikTok, YouTube) to track and display key performance indicators (KPIs) (e.g., engagement rate, follower growth, reach), enabling influencers and agencies to monitor content performance and create presentations for brands and partners.
Influencer reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable influencer report balances context and specificity based on the audience (brands, managers, and analysts) and their use cases.
Executive reports for brand managers, CEOs, and partners show the influencer's impact on brand awareness and engagement. Reviewed weekly, monthly, or quarterly, they include:
Manager reports have cross-platform views with drill-downs to see performance by influencer, brand, region, team member, and campaign. They help align teams, define strategies, and include:
Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational influencer reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build an influencer report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your report. Common sources are Instagram and TikTok for social media performance, YouTube for video analytics, and CRM or E-commerce for sales and collaboration data.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.
You can follow these tutorials on connecting your data:
Choose from dozens of influencer report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, content performance, and audience analysis.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your brand or agency. Map your specific metrics, especially custom engagement metrics, CRM contact data, and all the fields and metrics that you define as "engagement" and "reach".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your influencer reporting use cases, such as engagement monitoring, follower growth, content performance, and audience analysis.
Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your reports
To make your influencer reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your influencer reports:
Share your influencer reports via links, PDF, schedule emails, and control permissions.
Influencer reports should include a mix of engagement, reach, audience, and content performance metrics and KPIs to fully understand the impact of influencer activities towards brand goals. They include:
Influencer engagement KPIs measure the interaction process (from the influencer perspective), regardless of the platform:
Efficiency KPIs compare your influencer outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one engagement stage to another
Sales and cost KPIs show the bottom-line impact of your influencer performance:
To analyze these influencer KPIs, segment them by:
