Analyze key metrics like revenue, average order value, and conversion rate with this Shopify report template. Track cost per acquisition and return on ad spend. Segment by audience, messaging, and channels. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance across various timeframes.
Analyze key metrics such as conversion rate, CTR, and social media engagement with this Quarterly Marketing performance report template. Utilize data from Google Analytics 4, Facebook Ads, and Instagram Insights. Segment by audience, channel, and time. Tailored for marketing teams to track performance and refine strategies in line with campaign objectives.
Optimize your strategy with the Social Media Followers tracking report template. Track key metrics like conversion rate, engagement rate, and impressions. Analyze audience and campaign breakdowns across platforms using data from Social Media and Instagram Insights. Ideal for marketing teams to measure performance and achieve specific objectives efficiently.
Frequency report template consolidates metrics like conversion rate, ROI, and CTR from Facebook Ads, TikTok Ads, and Google Ads. Analyze audience targeting and campaign duration. Track performance by time period. Designed for marketing teams to measure PPC strategies and optimize paid media efforts efficiently.
Optimize your SEO strategy with this Google Search Console report template. Track key metrics like conversion rate, ROI, and CTR. Analyze data by age, gender, device, and location. Perfect for marketing teams to measure performance and gain actionable insights, enhancing your online presence over time.
Analyze key metrics with the Email marketing Campaign performance report template. Track conversion rates, click-through rates, and open rates. Segment data by demographics, geography, and psychographics. View performance by hour, day, or year. Ideal for marketing teams to consolidate strategy and meet goals. Gain actionable insights to optimize your email marketing efforts.
Track key metrics like conversion rate and CTR with the Google Ads Funnel report template. Analyze performance across campaigns, ad groups, and devices. Segment by time and audience type. Perfect for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing objectives.
Get the actual Multi-channel Marketing performance template used by Porter to monitor Marketing performance.
Get the actual Google Analytics 4 E-commerce template used by Porter to monitor E-commerce performance.
Analyze key metrics with this Google Analytics 4 acquisition report template. Track conversions, user engagement, and sessions. Segment by campaign, source, or time period. Designed for marketing teams to consolidate strategy and assess performance. Utilize Google Analytics 4 insights for actionable outcomes.
Optimize your Facebook Ads strategy with this report template. Track metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC and Paid Media teams to measure ad effectiveness across demographics and interests.
Analyze key metrics with this Amazon Seller Central report template. Track GMV, AOV, and CPA. Segment by demographics, ad format, and time. Perfect for e-commerce marketing teams to consolidate data from Amazon Seller Central. Optimize performance and refine strategies for targeted audiences. Measure success across platforms efficiently.
Analyze key metrics with the Monthly Marketing performance report template. Measure conversion rates, ROI, and CTR using data from Google Analytics 4, Facebook Ads, and Instagram Insights. Segment by audience, channel, and geography. Designed for marketing teams to track campaign success and refine strategies with insights from YouTube and Google Ads.
Analyze key metrics like CTR, ROI, and conversion rates with the Social Media Engagement report template. Leverage data from Social Media and Instagram Insights to optimize performance. Ideal for marketers to track audience segmentation, channel selection, and message personalization, enhancing strategy across demographics and timeframes. Perfect for understanding engagement trends and improving marketing efforts.
Analyze key metrics with the Paid media Creative performance report template. Measure CTR, CPA, and conversion rates across Facebook, TikTok, and Google Ads. Segment by audience, message, and channel. Track impressions, reach, and engagement. Ideal for marketing teams to refine PPC strategies and meet specific goals.
Optimize your strategy with the SEO competitors report template. Analyze conversion rates, cost per conversion, and customer lifetime value. Track social media shares, CTR, and organic search visibility. Segment by demographics, psychographics, and time. Perfect for marketing teams aiming to measure performance and refine tactics against SEO competitors.
Optimize your campaigns with this A/B testing report template. Measure conversion rates, ROI, and click-through rates. Analyze target audience, demographics, and campaign messages. Consolidate data from Email Marketing and Copy for actionable insights. Ideal for marketing teams to track performance and refine strategies.
Analyze key metrics like conversion rate, CTR, and impressions with this Google Ads Campaign performance report template. Segment by campaign type, audience, and time. Ideal for PPC specialists to track performance and refine paid media strategies. Consolidate data from Google Ads for actionable insights and strategic marketing goals.
Get the actual Multi-channel Marketing performance template used by Porter to monitor Marketing performance.
Get the actual Google Analytics 4 content performance template used by Porter to monitor Marketing performance.
Track conversions, purchase revenue, and engagement with this Google Analytics 4 content performance report template. Analyze campaign source, user type, and device category. Ideal for marketing teams to measure KPIs and strategy. Segment by time for actionable insights.
An influencer report is a tool that consolidates data from multiple sources (e.g., Instagram, TikTok, YouTube) to track and display key performance indicators (KPIs) (e.g., engagement rate, follower growth, reach), enabling influencers and agencies to monitor content performance and create presentations for brands and partners.
Influencer reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable influencer report balances context and specificity based on the audience (brands, managers, and analysts) and their use cases.
Executive reports for brand managers, CEOs, and partners show the influencer's impact on brand awareness and engagement. Reviewed weekly, monthly, or quarterly, they include:
Manager reports have cross-platform views with drill-downs to see performance by influencer, brand, region, team member, and campaign. They help align teams, define strategies, and include:
Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational influencer reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build an influencer report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your report. Common sources are Instagram and TikTok for social media performance, YouTube for video analytics, and CRM or E-commerce for sales and collaboration data.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.
You can follow these tutorials on connecting your data:
Choose from dozens of influencer report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, content performance, and audience analysis.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your brand or agency. Map your specific metrics, especially custom engagement metrics, CRM contact data, and all the fields and metrics that you define as "engagement" and "reach".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your influencer reporting use cases, such as engagement monitoring, follower growth, content performance, and audience analysis.
Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your reports
To make your influencer reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your influencer reports:
Share your influencer reports via links, PDF, schedule emails, and control permissions.
Influencer reports should include a mix of engagement, reach, audience, and content performance metrics and KPIs to fully understand the impact of influencer activities towards brand goals. They include:
Influencer engagement KPIs measure the interaction process (from the influencer perspective), regardless of the platform:
Efficiency KPIs compare your influencer outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one engagement stage to another
Sales and cost KPIs show the bottom-line impact of your influencer performance:
To analyze these influencer KPIs, segment them by:
