Best Influencer report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Influencer report templates. Used and made by +10,000 marketers in over 60 countries.

Peso model Report template for Marketing teams and agencies

Analyze key metrics such as leads, conversion rates, and engagement with the Peso model report template. Evaluate campaign performance across Facebook Ads, Instagram Insights, and SEO. Segment by audience demographics and timeframes. Perfect for marketing teams to track e-commerce and social media strategies efficiently.

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SEM Report template for Marketing teams and agencies

Optimize your SEM strategy with this report template. Analyze cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to track Google Ads and Paid Media performance.

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Brand awareness Report template for Marketing teams and agencies

Awareness report template consolidates key metrics like CTR, CPA, and conversion rate from Social Media, Instagram Insights, and LinkedIn Pages. Analyze demographics, psychographics, and behavior over time. Perfect for marketing teams to track performance and strategy, providing actionable insights into audience engagement and organic search ranking.

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Google Ads PMax Report template for Marketing teams and agencies

Track key metrics with this Google Ads PMax report template. Measure conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Consolidate data from Google Ads and Paid Media for actionable insights. Ideal for marketing teams focused on optimizing PPC performance and achieving strategic goals.

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PPC Report template for Marketing teams and agencies

Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.

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SEO Report template for Marketing teams and agencies

This SEO report template helps track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Ideal for marketing teams to measure performance and achieve specific goals.

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Twitter Ads Report template for Marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and social actions with this Twitter Ads report template. Track performance by campaign objective, ad format, and audience targeting. Segment data by time, location, gender, and age. Perfect for PPC specialists to consolidate Twitter Ads and Paid Media strategies for actionable insights.

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What is an influencer report?

An influencer report is a tool that consolidates data from multiple sources (e.g., Instagram, TikTok, YouTube) to track and display key performance indicators (KPIs) (e.g., engagement rate, follower growth, reach), enabling influencers and agencies to monitor content performance and create presentations for brands and partners. 

Influencer reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an influencer report?

An actionable influencer report balances context and specificity based on the audience (brands, managers, and analysts) and their use cases.

Executive influencer reports

Executive reports for brand managers, CEOs, and partners show the influencer's impact on brand awareness and engagement. Reviewed weekly, monthly, or quarterly, they include:

  • Influencer ROI analysis: by platform, using engagement metrics and reach for large campaigns.
  • Audience analysis: demographics, interests, and behavior of followers
  • Content performance analysis: engagement, reach, and impressions by content type (video, image, story)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Influencer manager reports

Manager reports have cross-platform views with drill-downs to see performance by influencer, brand, region, team member, and campaign. They help align teams, define strategies, and include:

  • Cross-platform reporting: overall campaign, product, brand, or region reporting across platforms
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for platform and content mapping
  • Topic, keyword, content, audience research

Operational Influencer Reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Content: engagement, reach, creative performance, follower growth
  • Social: post metrics, engaging topics/hashtags, audience interaction
  • Video: views, watch time, engagement rates
  • SEO: keyword rankings, impressions, clicks, speed, errors, backlinks

Operational influencer reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an influencer report?

To build an influencer report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram and TikTok for social media performance, YouTube for video analytics, and CRM or E-commerce for sales and collaboration data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of influencer report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, content performance, and audience analysis. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your brand or agency. Map your specific metrics, especially custom engagement metrics, CRM contact data, and all the fields and metrics that you define as "engagement" and "reach".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your influencer reporting use cases, such as engagement monitoring, follower growth, content performance, and audience analysis. 

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Engagement, reach, followers, impressions, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, content type, platform, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your influencer reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your influencer reports:

Share

Share your influencer reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an influencer report?

Influencer reports should include a mix of engagement, reach, audience, and content performance metrics and KPIs to fully understand the impact of influencer activities towards brand goals. They include:

Influencer engagement KPIs measure the interaction process (from the influencer perspective), regardless of the platform: 

  • Reach metrics: impressions, reach, followers, video views
  • Engagement metrics: likes, comments, shares, saves, average watch time
  • Content metrics: posts, stories, videos, key events

Efficiency KPIs compare your influencer outputs to the cost, including:

  • Reach: CPM (Cost per Mille)
  • Engagement: CPE (Cost per Engagement)
  • Content: CPC (Cost per Content) 

Effectiveness KPIs compare the input with the output from one engagement stage to another

  • Reach: Frequency
  • Engagement: Engagement rate, interaction rate
  • Content: Content performance rate

Sales and cost KPIs show the bottom-line impact of your influencer performance:

  • Sales: collaborations, revenue
  • Cost: campaign spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these influencer KPIs, segment them by:

  • Platform: Instagram, TikTok, YouTube
  • Time: Hourly, daily, weekly, monthly
  • Campaign: content type, objective
  • Business: brand, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword