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Best Facebook Competitors report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Facebook Competitors report templates. Used and made by +10,000 marketers in over 60 countries.
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Funnels report template for marketing teams and agencies

Optimize your marketing strategy with this Funnels report template. Track conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze by acquisition, conversion, and retention stages. Perfect for marketing teams leveraging Google Analytics 4 to achieve specific goals and improve performance across various audience segments.

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Blog report template for marketing teams and agencies

Blog report template: Track and measure key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Ideal for content marketing teams to unify strategy and achieve campaign goals efficiently.

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Lead generation report template for marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

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Facebook Ads Funnel report template for marketing teams and agencies

Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.

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SEM report template for marketing teams and agencies

Optimize your SEM strategy with this report template. Analyze cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to track Google Ads and Paid Media performance.

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Web analytics report template for marketing teams and agencies

Optimize your marketing strategy with this Web analytics report template. Track conversion rates, ROI, and audience size using Google Analytics 4. Analyze key metrics by campaign, demographics, or time. Perfect for marketing teams to consolidate data and enhance performance. Monitor sessions, impressions, and reach for actionable insights.

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Youtube report template for marketing teams and agencies

Optimize your social media strategy with this Youtube report template. Track CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Analyze by audience, age, gender, interests, and time. Perfect for marketing teams seeking actionable insights to enhance performance across advertising platforms and align with SEO objectives.

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Google Analytics 4 report template for marketing teams and agencies

Optimize your e-commerce strategy with this Google Analytics 4 report template. Track conversion metrics, session duration, and bounce rate. Analyze impressions, CTR, and average position. Segment by campaign, age, gender, and device. View data by hour, day, or year. Perfect for marketing teams to enhance website performance and achieve objectives.

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Meta Ads ROI report template for marketing teams and agencies

Track and measure key metrics with the Meta Ads ROI report template. Analyze CPA, CTR, and ROI across demographic, psychographic, and geographic dimensions. Segment data by time periods. Ideal for Facebook Ads and Paid Media campaigns, this tool helps marketing teams optimize performance and achieve specific goals.

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Paid media report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

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Monetization report template for marketing teams and agencies

Optimize your marketing strategy with this Monetization report template. Track metrics like conversion rate, CPA, and ROI. Analyze audience dimensions, including demographics and behavior. Integrate data from Google Analytics 4, Shopify, and Facebook Ads. Ideal for e-commerce teams to measure performance and refine tactics. Segment by time for specific insights.

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Funnels report template for marketing teams and agencies

Optimize your marketing strategy with this Funnels report template. Track conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze by acquisition, conversion, and retention stages. Perfect for marketing teams leveraging Google Analytics 4 to achieve specific goals and improve performance across various audience segments.

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Conversions report template for marketing teams and agencies

Optimize your marketing strategy with the Conversions report template. Track conversion rates, cost per conversion, and CTR across platforms like Facebook Ads, TikTok Ads, and Google Ads. Analyze by channel, campaign, and demographics. Perfect for PPC specialists using Google Analytics 4 to measure performance and align with marketing goals.

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Awareness report template for marketing teams and agencies

Awareness report template consolidates key metrics like CTR, CPA, and conversion rate from Social Media, Instagram Insights, and LinkedIn Pages. Analyze demographics, psychographics, and behavior over time. Perfect for marketing teams to track performance and strategy, providing actionable insights into audience engagement and organic search ranking.

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What is a Facebook Competitors report?

A Facebook Competitors report is a document that consolidates data from multiple sources (e.g., social media analytics, competitor ad libraries, engagement metrics) to track and display key performance indicators (KPIs) (e.g., engagement rate, share of voice, audience growth), enabling teams and agencies to monitor competitor performance and create presentations for clients and executives. 

Facebook Competitors reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a Facebook Competitors report?

An actionable Facebook Competitors report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Facebook Competitors reports

Executive reports for CMOs, CEOs, and clients show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

  • Competitor performance analysis: by channel, using metrics like engagement rate and audience growth.
  • Market share analysis: share of voice, brand mentions, and sentiment analysis.
  • Trend analysis: emerging topics and content strategies by competitors.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Manager Facebook Competitors reports

Manager reports have cross-channel views with drill-downs to see performance by competitor, region, and content type. They help align teams, define tactics, and include:

  • Cross-channel reporting: overall competitor performance across social media platforms.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping.
  • Topic, keyword, content, audience research

Operational Facebook Competitors reports

Operational reports for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: post metrics, follower growth, engaging topics/hashtags.
  • Content performance: analysis of competitor content strategies.
  • Audience insights: demographic and interest analysis.

Operational Facebook Competitors reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Facebook Competitors report?

To build a Facebook Competitors report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your report. Common sources are social media analytics tools, competitor ad libraries, and engagement tracking platforms.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Facebook Competitors report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, audience growth, and content strategy analysis. 

Learn to copy Looker Studio templates. 

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience insights, and all the fields and metrics that you define as "competitor performance" and "market share".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your competitor analysis use cases, such as engagement monitoring, audience growth, and content strategy analysis. 

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Engagement rate, audience growth, share of voice, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, competitor name, content type, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Facebook Competitors reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your Facebook Competitors reports:

Share

Share your Facebook Competitors reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a Facebook Competitors report?

Facebook Competitors reports should include a mix of engagement, audience growth, content performance, and market share metrics and KPIs to fully understand the competitive landscape. They include:

Competitor analysis KPIs measure the competitive landscape across channels: 

  • Engagement metrics: likes, comments, shares, engagement rate
  • Audience growth metrics: follower growth, reach, impressions
  • Content performance metrics: top-performing posts, content types

Efficiency KPIs compare your competitor's outputs to the cost, including:

  • Engagement: cost per engagement
  • Audience growth: cost per follower

Effectiveness KPIs compare the input with the output from one stage to another

  • Engagement: engagement rate
  • Audience growth: growth rate

Market share and cost KPIs show the competitive impact:

  • Market share: share of voice, brand mentions
  • Cost: ad spend, competitor spending
  • Efficiency: ROI, cost efficiency

To analyze these competitor KPIs, segment them by:

  • Channel: social, Facebook vs Instagram
  • Time: Hourly, daily, weekly, monthly
  • Competitor: brand, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword

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