Ultimate Digital marketing Report Template for Google Looker Studio

A digital marketing dashboard is a report that centralizes the different marketing channels in your company, enabling you to make faster and better decisions based on your data.

You can centralize your digital marketing dashboard using a free data visualization tool like Looker Studio and automate your report with Google and third-party connectors such as Porter Metrics.

Your digital marketing report should typically include the different elements of your digital presence, such as website analysis, social media, and paid media. 

This will enable you to monitor your data in real time and understand how your efforts contribute to your company’s goals.

If you want to learn we made a complete guide about how to create a marketing dashboard on Looker Studio (formerly Google Data Studio).

For a comprehensive digital marketing dashboard, you should include the following:

• Website analytics – this includes metrics such as page views, bounce rate, session duration, and conversion rates.

  You can use Google Analytics 4 as the data source to track website analytics.

• E-commerce analytics – this includes metrics such as revenue, customer lifetime value, repeat purchase rate, top-selling products, inventory levels, product performance, and customer retention rate.

  Your data source will depend on the e-commerce provider you use, but the most common ones are WooCommerce, Shopify, and Vtex.

• Social media – this includes metrics such as engagement rates, follower growth, and impressions.

  Your social media data sources can include platforms such as Instagram, LinkedIn Pages, Tik Tok, Twitter, and Facebook Pages.

• Email marketing – this includes metrics such as open rates, click-through rates, and conversion rates.

  The data source depends on your email marketing provider, for example, Hubspot, Mailchimp, ActiveCampaign, or MailerLite.

• Paid advertising – this includes metrics such as amount spent, cost per click, conversion rate, and return on ad spend.

  The most common platforms are Google Ads, Facebook Ads, LinkedIn Ads, Tik Tok Ads, and Twitter Ads.

• Search engine optimization – this includes metrics such as keyword rankings, organic traffic, and click-through rates.

  The most popular search engine is Google, and your report should include Google Search Console as a data source.

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.
   
   
2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).
   
   
3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

1. Before downloading your report choose the date range you want to visualize on your report.

2. Click on the “File” menu at the top left corner of the screen.

3. Select “Download as” from the drop-down menu and choose “PDF.”

4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
   
   

5. Click on “Download” to save the report on your device.