Best Social Media dashboard templates for marketing teams and agencies (2025)

Free, white-label Social Media dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Youtube Dashboard template

Introducing the YouTube Dashboard Template—a powerful tool designed for social media managers and SEO specialists. This template provides a structured approach to managing and analyzing your YouTube channel’s performance.

With this dashboard, you can:

  • Track subscriber growth and engagement metrics.
  • Analyze video performance with detailed analytics.
  • Monitor SEO metrics to optimize video visibility.
  • Organize content strategy with a content calendar.

Designed for seamless integration with your existing workflow, this template is an essential tool for maximizing your YouTube channel’s potential.

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TikTok Dashboard template

Introducing the TikTok Dashboard Template, a powerful tool designed for social media managers and content creators. This template provides a structured approach to monitor and analyze your TikTok performance.

With this dashboard, you can:

  • Track Follower Growth: Monitor changes in your follower count over time.
  • Analyze Engagement Rates: Evaluate likes, comments, and shares to understand audience interaction.
  • Content Performance: Identify top-performing videos and trends.
  • Audience Insights: Gain insights into your audience demographics and preferences.

Utilize this template to streamline your TikTok strategy and make informed decisions based on data-driven insights.

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Social Media Post performance Dashboard template

Introducing the Social Media Post Performance Dashboard template, designed for seamless integration with platforms like Instagram Insights, Facebook Insights, LinkedIn Pages, TikTok, Google Business Profile, and Pinterest.

This dashboard provides a centralized view of your social media metrics, allowing you to track and analyze performance across multiple channels.

  • Instagram Insights: Monitor engagement rates, follower growth, and content reach.
  • Facebook Insights: Analyze post interactions, audience demographics, and page views.
  • LinkedIn Pages: Evaluate post impressions, click-through rates, and follower analytics.
  • TikTok: Track video views, likes, shares, and audience engagement.
  • Google Business Profile: Review customer interactions, search visibility, and profile visits.
  • Pinterest: Assess pin performance, audience insights, and traffic sources.

Utilize this dashboard to streamline your social media strategy and make informed decisions based on real-time data.

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Social Media Engagement Dashboard template

The Social Media Engagement Dashboard template provides a centralized platform for tracking and analyzing performance across multiple social media channels. This tool is designed for marketers and social media managers who need to monitor and report on engagement metrics.

With this dashboard, users can access insights from:

  • Instagram Insights – Analyze follower growth, post engagement, and story interactions.
  • Facebook Insights – Track page likes, post reach, and audience demographics.
  • LinkedIn Pages – Monitor visitor analytics, post performance, and follower trends.
  • TikTok – Evaluate video views, follower activity, and engagement rates.
  • Google Business Profile – Review customer interactions, search visibility, and review metrics.
  • Pinterest – Assess pin performance, audience insights, and traffic sources.

This dashboard aggregates data to provide a holistic view of social media performance, allowing for data-driven decision-making and strategic planning.

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Social Media competitors Dashboard template

Introducing the Social Media Competitors Dashboard Template, a powerful tool designed for analyzing and comparing public data across multiple social media platforms. This template provides insights into your competitors’ performance on platforms such as Instagram, Facebook, LinkedIn, Google Business Profile, Pinterest, and TikTok.

Utilize this dashboard to access:

  • Instagram Public Data: Track follower growth, engagement rates, and content performance.
  • Facebook Insights: Analyze page likes, post reach, and audience demographics.
  • LinkedIn Pages: Monitor company page followers, post interactions, and industry benchmarks.
  • Google Business Profile: Evaluate customer reviews, search visibility, and local engagement.
  • Pinterest: Assess pin performance, audience interests, and traffic sources.
  • TikTok: Examine video views, follower trends, and engagement metrics.

This template is designed to provide a structured overview of your competitors’ social media strategies, allowing you to make informed decisions based on real-time data.

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Social Media Client presentation Dashboard template

The Social Media Client Presentation Dashboard template is designed for agencies managing multiple social media platforms. It provides a structured overview of public data and insights from various social media channels.

Instagram Public Data and Instagram Insights offer detailed analytics on audience engagement and content performance. This includes metrics such as likes, comments, and follower growth.

Facebook Insights deliver data on page interactions, post reach, and demographic information, allowing for a thorough analysis of audience behavior.

For LinkedIn Pages, the dashboard presents data on post engagement, follower demographics, and page views, facilitating a deeper understanding of professional audience interactions.

Google Business Profile metrics include search visibility, customer actions, and review analytics, providing a comprehensive view of business presence on Google.

The dashboard also integrates data from Pinterest and TikTok, offering insights into pin performance, video views, and audience engagement trends.

  • Track and compare performance across multiple platforms.
  • Access detailed insights for strategic decision-making.
  • Utilize data-driven reports for client presentations.
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Social Media Dashboard template

Introducing the Social Media Dashboard Template, designed for seamless integration with platforms like Instagram Insights, Facebook Insights, LinkedIn Pages, TikTok, Google Business Profile, and Pinterest.

This template provides a centralized hub for monitoring and analyzing your social media performance. It supports:

  • Instagram Insights for tracking engagement metrics and audience demographics.
  • Facebook Insights to evaluate post reach and interaction statistics.
  • LinkedIn Pages for assessing follower growth and content engagement.
  • TikTok analytics to understand video performance and audience trends.
  • Google Business Profile for visibility and customer interaction data.
  • Pinterest metrics to measure pin performance and audience reach.

Utilize this dashboard to streamline your social media strategy and make informed decisions based on real-time data.

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Peso model Dashboard template

The PESO Model Dashboard template provides a structured approach to analyzing and managing your social media and digital marketing efforts. This template integrates various platforms and metrics to offer a holistic view of your marketing performance.

Social Media Insights are gathered from platforms like Instagram, Facebook, LinkedIn, Pinterest, and TikTok. These insights help in understanding audience engagement and content reach.

  • Instagram Insights: Track follower growth, engagement rates, and content interactions.
  • Facebook Insights: Analyze page views, post reach, and audience demographics.
  • LinkedIn Pages: Monitor page followers, post performance, and professional engagement.
  • Pinterest: Evaluate pin impressions, saves, and audience trends.
  • TikTok: Assess video views, likes, and follower activity.

E-commerce Metrics are integrated to track sales conversions and customer interactions across social platforms, providing a direct link between social media efforts and revenue generation.

SEO Performance is monitored to ensure that content is optimized for search engines, driving organic traffic to your digital assets.

This dashboard template is designed for marketers looking to streamline their reporting process and gain actionable insights from their digital marketing activities.

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LinkedIn Pages Dashboard template

The LinkedIn Pages Dashboard Template is designed for social media managers and marketing professionals to effectively manage and analyze LinkedIn Pages performance. This template provides a structured approach to monitor and report on various metrics.

Features include:

  • Engagement Tracking: Monitor likes, comments, and shares to understand audience interaction.
  • Follower Growth Analysis: Track changes in follower count over time to assess growth trends.
  • Content Performance Metrics: Evaluate the reach and impact of posts to optimize content strategy.
  • Demographic Insights: Analyze audience demographics to tailor content to specific segments.

This template is an essential tool for data-driven decision-making, providing a clear view of LinkedIn Pages activities and outcomes.

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Instagram Insights Post performance Dashboard template

The Instagram Insights Post Performance Dashboard template provides a structured view of your Instagram post analytics. This tool is designed for social media managers and marketers who need to track and analyze post performance metrics efficiently.

Features include:

  • Engagement Metrics: Analyze likes, comments, and shares to understand audience interaction.
  • Reach and Impressions: Monitor how many users see your posts and how often they appear on screens.
  • Follower Growth: Track changes in follower count over time to assess audience expansion.
  • Content Performance: Compare different types of content to determine what resonates with your audience.

This dashboard template is essential for data-driven decision-making, allowing users to optimize their Instagram strategy based on real-time insights.

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Instagram Insights KPIs Dashboard template

The Instagram Insights KPIs Dashboard template is designed for social media managers and marketers to track and analyze Instagram performance metrics effectively. This dashboard provides a clear view of your Instagram account’s performance, helping you make informed decisions.

Features include:

  • Follower Growth: Monitor changes in your follower count over time to understand audience trends.
  • Engagement Metrics: Analyze likes, comments, and shares to gauge audience interaction with your content.
  • Reach and Impressions: Track how many people see your posts and how often they are viewed.
  • Content Performance: Evaluate which posts perform best to optimize future content strategies.
  • Story Insights: Review story views and interactions to enhance your Instagram Stories strategy.

This dashboard is an essential tool for anyone looking to optimize their Instagram strategy by focusing on measurable outcomes and data-driven insights.

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Instagram Insights Followers tracking Dashboard template

Introducing the Instagram Insights Followers Tracking Dashboard, a powerful tool designed for social media managers and marketers. This dashboard provides a detailed analysis of your Instagram followers, offering valuable insights into your audience’s behavior and growth patterns.

With this dashboard, you can:

  • Monitor Follower Growth: Track daily, weekly, and monthly changes in your follower count to understand trends and patterns.
  • Analyze Demographics: Gain insights into the age, gender, and location of your followers to tailor your content strategy.
  • Engagement Metrics: Evaluate how your followers interact with your content, including likes, comments, and shares.
  • Content Performance: Identify which posts resonate most with your audience to optimize future content.

Utilize this dashboard to make data-driven decisions and refine your Instagram strategy for better audience engagement and growth.

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What is a social media dashboard?

A social media dashboard is an interface tool that consolidates data from multiple sources (e.g., Instagram, Twitter, Facebook) to track and display key performance indicators (KPIs) (e.g., engagement rate, follower growth, reach), enabling teams and agencies to monitor social media performance and create presentations for clients and executives. 

Social media dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a social media dashboard?

An actionable social media dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive social media dashboards

Executive dashboards for CMOs, CEOs, and clients show social media's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Social media ROI analysis: by platform, using engagement metrics and follower growth.
  • Audience analysis: demographics, interests, and behavior insights.
  • Content performance analysis: top-performing posts, engagement by content type.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Social media manager dashboards

Manager dashboards have cross-platform views with drill-downs to see performance by client, brand, region, team member, and campaign. They help align teams, define tactics, and include:

  • Cross-platform reporting: overall performance, audience insights, and content effectiveness across platforms.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues 
  • Competitive analysis for platform and content strategy mapping.
  • Topic, keyword, content, audience research

Operational Social Media Dashboards

Operational dashboards for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: likes, comments, shares, engagement rate.
  • Growth: follower growth, reach, impressions.
  • Content: post performance, optimal posting times, trending topics/hashtags.

Operational social media dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a social media dashboard?

To build a social media dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Instagram, Twitter, Facebook for social media performance, and CRM for audience data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of social media dashboard templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, and content performance. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, CRM contact data, and all the fields and metrics that you define as "engagement" and "reach".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your social media reporting use cases, such as engagement monitoring, follower growth, and content performance. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Likes, comments, shares, reach, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, post type, hashtag, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your social media dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your social media dashboards:

Share

Share your social media dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a social media dashboard?

Social media dashboards should include a mix of visibility, engagement, growth, and content performance metrics and KPIs to fully understand the performance of social media activities towards business goals. They include:

Social media KPIs measure the engagement process, regardless of the platform: 

  • Visibility metrics: impressions, reach, followers
  • Engagement metrics: likes, comments, shares, video plays
  • Growth metrics: follower growth, reach expansion

Efficiency KPIs compare your social media outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Growth: CPA (Cost per Acquisition)

Effectiveness KPIs compare the input with the output from one stage to another

  • Visibility: Frequency
  • Engagement: engagement rate
  • Growth: follower growth rate

To analyze these social media KPIs, segment them by:

  • Platform: Instagram, Twitter, Facebook
  • Time: Hourly, daily, weekly, monthly
  • Campaign: content type, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, hashtag