Best Paid search dashboard templates for marketing teams and agencies (2025)

Free, white-label Paid search dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Google Ads Campaign performance Dashboard template

The Google Ads Campaign Performance Dashboard template provides a structured view of your PPC campaigns. This dashboard is designed to offer insights into various metrics that are crucial for analyzing the performance of your Google Ads campaigns.

With this dashboard, you can monitor:

  • Impressions: Track how often your ads are shown.
  • Clicks: Measure the number of times users click on your ads.
  • Click-Through Rate (CTR): Calculate the ratio of clicks to impressions.
  • Cost-Per-Click (CPC): Determine the average cost incurred for each click.
  • Conversions: Analyze the number of completed actions defined as valuable.
  • Conversion Rate: Assess the percentage of clicks that result in conversions.
  • Cost-Per-Conversion: Evaluate the cost associated with each conversion.

This template is essential for PPC managers who need to track and report on the performance of their Google Ads campaigns. It provides a clear and concise view of the data, allowing for informed decision-making and strategic planning.

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PPC multi-channel Dashboard template

The PPC Multi-Channel Dashboard Template is designed for marketers managing campaigns across various platforms. This template integrates data from TikTok Ads, Facebook Ads, Google Ads, Twitter Ads, and LinkedIn Ads.

With this dashboard, users can:

  • Track performance metrics across all channels in one place.
  • Analyze campaign data to identify trends and patterns.
  • Compare ad spend and ROI across different platforms.
  • Monitor audience engagement and conversion rates.

This template supports data-driven decision-making by providing a unified view of multi-channel PPC efforts.

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Google Ads Funnel Dashboard template

The Google Ads Funnel Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a structured view of your Google Ads performance, focusing on the entire funnel process.

With this template, you can:

  • Track the conversion path from initial ad interaction to final purchase.
  • Analyze click-through rates (CTR) and conversion rates at each stage of the funnel.
  • Monitor cost-per-click (CPC) and return on ad spend (ROAS) metrics.

Utilize this dashboard to gain insights into your PPC campaigns, allowing for data-driven decisions to improve your Google Ads performance.

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SEM Dashboard template

The SEM Dashboard Template is designed for professionals managing PPC and Paid Media campaigns, specifically focusing on Google Ads. This template provides a structured approach to monitor and analyze campaign performance.

Key features include:

  • Performance Metrics: Track essential metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and Conversion Rate.
  • Budget Tracking: Monitor daily and monthly spend to ensure alignment with financial goals.
  • Ad Group Analysis: Evaluate the performance of different ad groups to identify top performers.
  • Keyword Insights: Analyze keyword performance to optimize bidding strategies.

This template serves as a foundational tool for managing and optimizing Google Ads campaigns, providing actionable insights for data-driven decision-making.

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Google Ads Keyword analysis Dashboard template

The Google Ads Keyword Analysis Dashboard template is designed for PPC professionals seeking to optimize their campaigns. This tool provides a structured approach to analyzing keyword performance within Google Ads.

Features include:

  • Keyword Performance Metrics: Track metrics such as impressions, clicks, CTR, and conversion rates.
  • Cost Analysis: Monitor cost per click (CPC) and cost per acquisition (CPA) to manage budget effectively.
  • Search Term Insights: Identify high-performing search terms and negative keywords to refine targeting.
  • Quality Score Tracking: Evaluate quality scores to improve ad relevance and landing page experience.

This dashboard template integrates seamlessly with Google Sheets, allowing for real-time data updates and collaboration. It is an essential tool for PPC managers aiming to drive campaign success through data-driven decisions.

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Google Ads Peak hours Dashboard template

The Google Ads Peak Hours Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a detailed analysis of your Google Ads performance during peak hours, allowing for data-driven decision-making.

With this template, you can:

  • Identify peak performance times by analyzing hourly data trends.
  • Monitor ad spend and adjust budgets based on high-traffic periods.
  • Track conversion rates to understand customer behavior during different times of the day.

Utilize this dashboard to align your PPC campaigns with the most effective time slots, ensuring maximum ROI from your Google Ads investments.

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Google Ads PMax Dashboard template

The Google Ads PMax Dashboard template is designed for PPC professionals managing Google Ads campaigns. This template provides a structured view of your Performance Max campaigns, allowing for detailed analysis and reporting.

Features include:

  • Campaign Performance Metrics: View metrics such as impressions, clicks, and conversions.
  • Budget Tracking: Monitor daily and monthly spend to ensure alignment with campaign goals.
  • Audience Insights: Analyze audience segments and their impact on campaign performance.
  • Asset Performance: Evaluate the effectiveness of different creative assets within your campaigns.

This dashboard is essential for PPC managers looking to optimize their Google Ads strategies and achieve better results with Performance Max campaigns.

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Lead generation Dashboard template

The Lead Generation Dashboard Template is designed for B2B marketers and sales teams to streamline their lead management process. This template integrates with popular platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and HubSpot, providing a centralized view of your lead generation efforts.

Utilize data from Google Analytics 4 to track and analyze the performance of your campaigns. The dashboard offers insights into:

  • Lead Sources: Identify which channels are driving the most leads.
  • Conversion Rates: Monitor the effectiveness of your PPC campaigns.
  • CRM Integration: Seamlessly connect with HubSpot to manage and nurture leads.

This template is essential for businesses looking to optimize their B2B lead generation strategy by leveraging data from multiple advertising and analytics platforms.

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Multi-channel Marketing performance Dashboard template

The Multi-channel Marketing Performance Dashboard template provides a centralized view of your marketing efforts across various platforms. This dashboard integrates data from Google Analytics 4, Instagram Insights, Google Ads, YouTube, Facebook Insights, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

With this template, you can:

  • Track SEO performance and analyze website traffic using Google Analytics 4.
  • Monitor social media engagement and audience growth through Instagram and Facebook Insights.
  • Evaluate advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.
  • Analyze video content performance on YouTube.

This dashboard template is designed to provide actionable insights by consolidating data from multiple channels, allowing for a streamlined analysis of marketing strategies and outcomes.

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Paid media Dashboard template

This Paid Media Dashboard Template is designed for marketers managing campaigns across multiple platforms. It integrates data from PPC channels such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Utilize this dashboard to track and analyze performance metrics from Google Analytics 4 and Base. The template provides a centralized view of your advertising efforts, allowing for data-driven decision-making.

  • Google Ads: Monitor impressions, clicks, and conversion rates.
  • Facebook Ads: Analyze audience engagement and ad spend.
  • LinkedIn Ads: Evaluate lead generation and campaign reach.
  • TikTok Ads: Track video views and user interactions.
  • Twitter Ads: Assess tweet engagement and follower growth.

This template is ideal for marketers seeking to consolidate their advertising data into a single, actionable view.

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Paid media Creative performance Dashboard template

The Paid Media Creative Performance Dashboard template is designed for marketers managing campaigns across multiple platforms such as PPC, TikTok Ads, Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.

This dashboard provides a centralized view of your advertising efforts, allowing you to track and analyze performance metrics in real-time. It supports:

  • Impressions and Clicks tracking for visibility and engagement analysis.
  • Cost-per-click (CPC) and Cost-per-acquisition (CPA) metrics for budget management.
  • Conversion rates to measure the effectiveness of your ad creatives.
  • Platform-specific insights for TikTok, Google, Facebook, LinkedIn, and Twitter.

Utilize this dashboard to streamline your reporting process and make data-driven decisions for optimizing your ad campaigns.

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PPC Dashboard template

The PPC Dashboard Template is designed for managing and analyzing advertising campaigns across multiple platforms. This template supports:

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • TikTok Ads
  • Twitter Ads

Utilize this dashboard to track performance metrics such as click-through rates (CTR), cost per click (CPC), and conversion rates. The template provides a centralized view of your advertising data, allowing for streamlined reporting and analysis.

Features include:

  • Real-time data integration from all supported platforms
  • Customizable widgets for specific campaign insights
  • Automated reporting for daily, weekly, and monthly performance

This template is ideal for marketers looking to optimize their PPC strategies across various social media and search engine platforms.

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What is a paid search dashboard?

A paid search dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Ads, Microsoft Advertising) to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives. 

Paid search dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a paid search dashboard?

An actionable paid search dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive paid search dashboards

Executive dashboards for CMOs, CEOs, and clients show paid search's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • ROI analysis: by campaign, using attribution models for large budgets (≈100k/mo).
  • Cost analysis: CAC, LTV, payback from paid search-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Paid search manager dashboards

Manager dashboards have campaign views with drill-downs to see performance by client, brand, region, team member, and campaign. They help align teams, define tactics, and include:

  • Campaign reporting: overall campaign, product, client, or region reporting
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for keyword and bidding strategies
  • Keyword and audience research

Operational Paid Search Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • PPC: budget pacing, engagement, creative performance, CPA
  • Keyword performance: impressions, clicks, CTR, quality score
  • Ad performance: ad copy testing, extensions, landing page experience

Operational paid search dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a paid search dashboard?

To build a paid search dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Microsoft Advertising for PPC performance, GA4 for web analytics, and CRM or E-commerce for sales data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of paid search dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, and creative performance. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, GA4 events, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your paid search reporting use cases, such as PPC monitoring, budget pacing, and creative performance. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your paid search dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your paid search dashboards:

Share

Share your paid search dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a paid search dashboard?

Paid search dashboards should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of paid search campaigns towards business goals. They include:

Paid search funnel KPIs measure the buying process (from the marketer perspective), regardless of the channel: 

  • Visibility metrics: impressions, reach
  • Engagement metrics: clicks, CTR, Sessions, average time
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your paid search outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your paid search performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these paid search KPIs, segment them by:

  • Channel: Google Ads vs Microsoft Advertising
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword