Best Campaign monitoring dashboard templates for marketing teams and agencies (2025)

Free, white-label Campaign monitoring dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

B2B Dashboard template

The B2B Dashboard template integrates with HubSpot, Facebook Ads, Google Ads, LinkedIn Ads, and Google Analytics 4 to provide a centralized view of your marketing and sales data.

Utilize this dashboard to track and analyze:

  • CRM Data from HubSpot for lead management and sales performance.
  • PPC Campaigns across Facebook, Google, and LinkedIn Ads to monitor ad spend and ROI.
  • SEO Metrics to assess organic search performance and traffic sources.
  • Website Analytics through Google Analytics 4 for user behavior insights and conversion tracking.

This template is designed for B2B marketers seeking to streamline data from multiple platforms into a single, actionable interface.

Get dashboard template »

Google Ads Audience Dashboard template

The Google Ads Audience Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a detailed view of audience performance metrics, enabling data-driven decisions.

With this template, users can:

  • Analyze audience demographics and behavior patterns.
  • Track conversion rates across different audience segments.
  • Monitor ad spend and ROI for targeted groups.

Utilize this dashboard to align your campaigns with audience insights, ensuring your Google Ads efforts are precisely targeted and measurable.

Get dashboard template »

PPC monthly Dashboard template

The PPC Monthly Dashboard Template provides a structured overview of your advertising performance across multiple platforms. This template is designed to streamline the analysis of your campaigns on Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Each section of the dashboard focuses on specific metrics and data points relevant to each platform:

  • Facebook Ads: Analyze metrics such as impressions, clicks, and conversion rates.
  • Google Ads: Review data on cost-per-click (CPC), click-through rate (CTR), and quality score.
  • LinkedIn Ads: Monitor engagement metrics, including sponsored content performance and lead generation.
  • TikTok Ads: Evaluate video views, engagement rates, and audience demographics.
  • Twitter Ads: Track tweet engagement, follower growth, and ad spend efficiency.

This template is updated monthly to provide a consistent view of your advertising efforts, allowing for data-driven decision-making and strategic planning.

Get dashboard template »

B2B Marketing performance Dashboard template

The B2B Marketing Performance Dashboard template provides a centralized view of your marketing efforts across multiple channels. This dashboard integrates data from CRM systems, Email Marketing platforms, and advertising networks to offer a complete picture of your marketing performance.

Track and analyze data from:

  • HubSpot for CRM insights and lead management.
  • Google Ads and Facebook Ads for PPC campaign performance.
  • LinkedIn Ads to monitor B2B engagement and conversions.
  • Google Analytics 4 for web traffic and user behavior analysis.

This dashboard template allows you to monitor campaign performance, lead generation, and ROI metrics, providing actionable insights for strategic decision-making.

Get dashboard template »

Google Ads Campaign performance Dashboard template

The Google Ads Campaign Performance Dashboard template provides a structured view of your PPC campaigns. This dashboard is designed to offer insights into various metrics that are crucial for analyzing the performance of your Google Ads campaigns.

With this dashboard, you can monitor:

  • Impressions: Track how often your ads are shown.
  • Clicks: Measure the number of times users click on your ads.
  • Click-Through Rate (CTR): Calculate the ratio of clicks to impressions.
  • Cost-Per-Click (CPC): Determine the average cost incurred for each click.
  • Conversions: Analyze the number of completed actions defined as valuable.
  • Conversion Rate: Assess the percentage of clicks that result in conversions.
  • Cost-Per-Conversion: Evaluate the cost associated with each conversion.

This template is essential for PPC managers who need to track and report on the performance of their Google Ads campaigns. It provides a clear and concise view of the data, allowing for informed decision-making and strategic planning.

Get dashboard template »

PPC multi-channel Dashboard template

The PPC Multi-Channel Dashboard Template is designed for marketers managing campaigns across various platforms. This template integrates data from TikTok Ads, Facebook Ads, Google Ads, Twitter Ads, and LinkedIn Ads.

With this dashboard, users can:

  • Track performance metrics across all channels in one place.
  • Analyze campaign data to identify trends and patterns.
  • Compare ad spend and ROI across different platforms.
  • Monitor audience engagement and conversion rates.

This template supports data-driven decision-making by providing a unified view of multi-channel PPC efforts.

Get dashboard template »

Cross-channel Dashboard template

The Cross-channel Dashboard template is designed for PPC and Marketing professionals in the E-commerce and B2B sectors. This template provides a centralized view of your advertising efforts across multiple platforms.

Track and analyze performance from:

  • Facebook Ads
  • Google Ads
  • LinkedIn Ads
  • TikTok Ads

Utilize this dashboard to monitor campaign metrics, compare platform performance, and make data-driven decisions. The template supports integration with various ad platforms, allowing for real-time data synchronization and reporting.

Get dashboard template »

Google Ads Funnel Dashboard template

The Google Ads Funnel Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a structured view of your Google Ads performance, focusing on the entire funnel process.

With this template, you can:

  • Track the conversion path from initial ad interaction to final purchase.
  • Analyze click-through rates (CTR) and conversion rates at each stage of the funnel.
  • Monitor cost-per-click (CPC) and return on ad spend (ROAS) metrics.

Utilize this dashboard to gain insights into your PPC campaigns, allowing for data-driven decisions to improve your Google Ads performance.

Get dashboard template »

SEM Dashboard template

The SEM Dashboard Template is designed for professionals managing PPC and Paid Media campaigns, specifically focusing on Google Ads. This template provides a structured approach to monitor and analyze campaign performance.

Key features include:

  • Performance Metrics: Track essential metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and Conversion Rate.
  • Budget Tracking: Monitor daily and monthly spend to ensure alignment with financial goals.
  • Ad Group Analysis: Evaluate the performance of different ad groups to identify top performers.
  • Keyword Insights: Analyze keyword performance to optimize bidding strategies.

This template serves as a foundational tool for managing and optimizing Google Ads campaigns, providing actionable insights for data-driven decision-making.

Get dashboard template »

E-commerce Dashboard template

The E-commerce Dashboard Template is designed to provide a centralized view of your online business performance. It integrates data from multiple platforms to offer a holistic view of your marketing and sales efforts.

With this dashboard, you can track and analyze data from:

  • Google Analytics 4 for website traffic and user behavior insights.
  • Shopify for sales and product performance metrics.
  • Facebook Ads and Instagram Insights for social media advertising performance.
  • Google Ads for search engine marketing analytics.
  • Klaviyo for email marketing campaign results.
  • TikTok Ads for video marketing effectiveness.

This template allows you to monitor PPC campaigns and assess the impact of your advertising spend across different channels. By consolidating data from Facebook Insights and other platforms, you can make informed decisions to optimize your marketing strategies.

Get dashboard template »

Google Ads Keyword analysis Dashboard template

The Google Ads Keyword Analysis Dashboard template is designed for PPC professionals seeking to optimize their campaigns. This tool provides a structured approach to analyzing keyword performance within Google Ads.

Features include:

  • Keyword Performance Metrics: Track metrics such as impressions, clicks, CTR, and conversion rates.
  • Cost Analysis: Monitor cost per click (CPC) and cost per acquisition (CPA) to manage budget effectively.
  • Search Term Insights: Identify high-performing search terms and negative keywords to refine targeting.
  • Quality Score Tracking: Evaluate quality scores to improve ad relevance and landing page experience.

This dashboard template integrates seamlessly with Google Sheets, allowing for real-time data updates and collaboration. It is an essential tool for PPC managers aiming to drive campaign success through data-driven decisions.

Get dashboard template »

Shopify Attribution Dashboard template

The Shopify Attribution Dashboard template is designed for e-commerce businesses using Shopify to track and analyze their marketing efforts. This dashboard provides a detailed view of how different marketing channels contribute to sales and customer acquisition.

With this template, you can:

  • Track PPC Campaigns: Monitor the performance of your pay-per-click campaigns across various platforms.
  • Analyze Attribution Models: Understand the impact of different attribution models on your sales data.
  • Visualize Customer Journeys: Gain insights into the paths customers take before making a purchase.
  • Measure ROI: Calculate the return on investment for each marketing channel.

This dashboard integrates seamlessly with Shopify, providing real-time data and analytics to help you make informed decisions about your marketing strategies.

Get dashboard template »

What is a campaign monitoring dashboard?

A campaign monitoring dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives. 

Campaign monitoring dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a campaign monitoring dashboard?

An actionable campaign monitoring dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive campaign monitoring dashboards

Executive dashboards for CMOs, CEOs, and clients show the campaign's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Campaign ROI analysis: by channel, using attribution (MMM, lift analysis, multi-touch) for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from campaign-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Campaign manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Cross-channel reporting: overall campaign, product, client, or region reporting across channels
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping
  • Topic, keyword, content, audience research

Operational Campaign Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • PPC: budget pacing, engagement, creative performance, CPA
  • Social: post metrics, follower growth, engaging topics/hashtags
  • Email: delivery, open, conversion rates
  • SEO: keyword/page rankings, impressions, clicks, speed, errors, backlinks

Operational campaign dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a campaign monitoring dashboard?

To build a campaign monitoring dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of campaign monitoring dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your campaign reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your campaign monitoring dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your campaign monitoring dashboards:

Share

Share your campaign monitoring dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a campaign monitoring dashboard?

Campaign monitoring dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of campaigns towards business goals. They include:

Campaign funnel KPIs measure the buying process (from the marketer perspective), regardless of the channel: 

  • Visibility metrics: impressions, reach, followers, email deliveries
  • Engagement metrics: clicks, comments, shares, video plays, Sessions, average time
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your campaign outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your campaign performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these campaign KPIs, segment them by:

  • Channel: paid, social, Facebook Ads vs Google Ads
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword