TL;DR:
- Porter is a no-code reporting tool to measure marketing performance towards the bottom-line. Built for SMBs doing lead generation and e-commerce.
- No-code, self-managed BigQuery: Porter automatically backfills data on BigQuery to deliver accurate, stable, fast reports. It integrates to the main CRM, e-commerce, ads, and social media platforms, such as Shopify, HubSpot, Facebook Ads, GA4, and Instagram.
- Free report templates: Porter has the most complete Looker Studio report template gallery in the market, for free
- Porter has the most tutorials around Looker Studio for marketing data analysis.
- Free 1:1 support: Porter offers bilingual customer support (English and Spanish) via chat, email, and calls.
- Simple, flexible pricing: with Porter, you only pay for the accounts you connect, regardless the destination or data sources.
- 14-day free trial and pricing based on accounts connected. Users, reports, usage, and data sources are unlimited.
Porter Metrics overview
Porter Metrics is a no-code marketing reporting tool to measure marketing performance towards bottom-line, revenue metrics with no data warehouses, scripts, or additional tools required.
It connects to the most popular B2B and e-commerce marketing data for small businesses such as Shopify, HubSpot, GA4, Facebook Ads, and Instagram, to destinations like Looker Studio (formerly Data Studio) and GoogleSheets.
+100 Looker Studio templates and +100 Youtube tutorials on marketing reporting. Used by +1,500 marketing teams in 60 countries.
Who Porter Metrics is for?
Porter serves better marketing teams and agencies in B2B or e-commerce that report their performance towards revenue, and that use multiple channels such as social, ads, email, and SEO.
Common users of Porter are marketing analysts, PPC, Social Media, or e-comm managers, or account executives with no coding skills but with but feel familiar with GA4, Tag Manager, Sheets—and Looker Studio.
Most common use cases are performance monitoring through internal reporting and client presentations for agencies.
Reasons to seek Porter Metrics alternatives
You’d replace Porter Metrics alternatives that can be managed by a data team. Porter is 100% no-code, focused on small marketing teams and agencies in B2B and e-commerce.
You can also look for alternatives to Porter if find Looker Studio or Google Sheets too complex and daunting and your reporting needs are basic, so you can use a custom reporting tool.
Some Porter Metrics alternatives for marketing reporting automation include: Supermetrics, Funnel, Windsor AI, Power My Analytics, Dataslayer, AgencyAnalytics, and Polar Analytics.
How to use Porter Metrics?
To build a marketing report with Porter:
- start a free trial, choose your preferred integration, and you’ll be re-directed to Google Looker Studio. Optionally, download the Google Sheets add-on to pull your data on Sheets, too.
- Then, authorize your Google account, and log in to your marketing tools.
- Finally, choose the accounts and additional settings and connect your data.
- Porter will automatically generate a marketing report. You can copy-pest multiple templates to build a single multi-channel report.
Porter Metrics integrations
18+ data Sources for marketing teams and agencies in B2B or e-commerce, incuding:
- Ads: Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Twitter Ads (X).
- Social Media: Facebook Insights, Instagram Insights, LinkedIn Company Pages, TikTok Organic
- Social Media Competitors: Facebook and Instagram Pubic data
- Marketing Analytics: GA4
- CRM and Email Marketing: ActiveCampaign, HubSpot, MailChimp, Klaviyo.
- SEO: Google Business Profie
- E-commerce: Shopify, Amazon Seller Central, WooCommerce
Destinations:
Porter Metrics pricing
Simple, flat pricing based solely on the number of connected accounts across various marketing platforms. Plans range from $14.99/month for 1 account to $180/month for 40 accounts. All plans include unlimited users, data destinations (Looker Studio, Sheets), integrations, with no additional usage fees.
Porter Metrics plans description
- Solo plan – $14,99/mo, (1 account)
- Teams plan – $39,9/mo, (5 accounts). Additional accounts cost $7,9
- Agencies plan – 99/mo, (20 accounts). Additional accounts cost $4,9
- Agencies Pro plan – 180/mo. (40 accounts)
Billing: Monthly and annual (2 months off)
Free plan type: 14-day free trial
User management: Unlimited usersPricing policies: Refunds within 14 days after purchase
Porter Metrics reviews summary
G2 overall score: 4,5
Current reviews: +50
G2 ease of setup score: ()
G2 ease of use score: ()
G2 quality of support score: ()
Porter Metrics positive reviews
“Easy to integrate with Looker Studio and we can easily show all needed info and data to our clients from different channels.”
“It’s almost too difficult to choose a single dashboard with so many available. However, Juan is on hand to guide you and the premium dashboards are well worth the investment.”
Porter Metrics negative reviews
“There are still some limitations with app connections but I believe they are working on this!”
APIs don’t work from time to time. Something the reports haven’t all the areas required.
Thomas G., Managing Director, Small-Business
