Best Facebook Ads report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Facebook Ads report templates. Used and made by +10,000 marketers in over 60 countries.

TikTok Ads report template for marketing teams and agencies

Optimize TikTok Ads performance with this report template. Track CTR, conversion rate, and cost per conversion. Analyze impressions, reach, and engagement. Segment by audience, ad placement, and time. Perfect for PPC specialists aiming to achieve marketing goals and enhance strategy.

Mailchimp report template for marketing teams and agencies

Analyze key metrics like conversion rate, cost per conversion, and average order value with this Mailchimp report template. Track audience segmentation, email design, and performance metrics. Segment data by timeframes and dimensions. Designed for email marketing teams to unify strategy and measure actionable insights, optimizing Mailchimp campaigns to achieve marketing goals.

Paid media Client presentation report template for marketing teams and agencies

Track and measure key metrics with the Paid media Client presentation report template. Analyze conversion rates, CPA, ROI, and CTR. Segment by audience, channel, and KPIs. Break down data by age, gender, and location. Perfect for marketing teams leveraging Paid Media and Facebook Ads to achieve strategic goals.

Frequency report template for marketing teams and agencies

Frequency report template consolidates metrics like conversion rate, ROI, and CTR from Facebook Ads, TikTok Ads, and Google Ads. Analyze audience targeting and campaign duration. Track performance by time period. Designed for marketing teams to measure PPC strategies and optimize paid media efforts efficiently.

Monetization report template for marketing teams and agencies

Optimize your marketing strategy with this Monetization report template. Track metrics like conversion rate, CPA, and ROI. Analyze audience dimensions, including demographics and behavior. Integrate data from Google Analytics 4, Shopify, and Facebook Ads. Ideal for e-commerce teams to measure performance and refine tactics. Segment by time for specific insights.

Google Ads Keyword analysis report template for marketing teams and agencies

Track key metrics like conversion rate, CTR, and impressions with the Google Ads Keyword analysis report template. Analyze performance by campaign type, device, and more. Consolidate data from Google Ads and Keywords. Ideal for PPC specialists to optimize strategy and meet marketing objectives. Segment by time for specific insights.

Agency report template for marketing teams and agencies by Porter (2024)

Get the actual Agency template used by Porter to monitor Marketing performance.

PPC report template for marketing teams and agencies

Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.

ActiveCampaign report template for marketing teams and agencies

ActiveCampaign report template: Track key metrics like click-through rate, conversion rate, and ROI. Analyze customer acquisition cost and average order value. Segment by audience, campaign objectives, and timeline. Ideal for B2B, CRM, and email marketing teams seeking actionable insights through automation.

Store performance report template for marketing teams and agencies

Measure key metrics with the Store performance report template. Analyze total revenue, conversion rates, and traffic sources. Segment by audience, marketing channels, and campaign objectives. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, Facebook Ads, and SEO. Perfect for marketing teams to track performance and optimize strategies.

Paid media Creative performance report template for marketing teams and agencies

Analyze key metrics with the Paid media Creative performance report template. Measure CTR, CPA, and conversion rates across Facebook, TikTok, and Google Ads. Segment by audience, message, and channel. Track impressions, reach, and engagement. Ideal for marketing teams to refine PPC strategies and meet specific goals.

CMO report template for marketing teams and agencies

Track key metrics with the CMO report template. Measure conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze demographics, psychographics, and buyer behavior using Google Analytics 4. Ideal for marketing teams to consolidate data and assess performance efficiently.

Google Ads PMax report template for marketing teams and agencies

Track key metrics with this Google Ads PMax report template. Measure conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Consolidate data from Google Ads and Paid Media for actionable insights. Ideal for marketing teams focused on optimizing PPC performance and achieving strategic goals.

Facebook Ads monthly report template for marketing teams and agencies

Analyze key metrics with the Facebook Ads monthly report template. Track conversion rates, cost per conversion, and engagement. Segment by age, gender, location, and time. Perfect for PPC specialists to monitor campaign performance and align with marketing goals. Consolidate data for actionable insights and strategy refinement.

SEO report template for marketing teams and agencies

This SEO report template helps track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Ideal for marketing teams to measure performance and achieve specific goals.

Ad pacing and budget tracking report template for marketing teams and agencies

Optimize PPC and Facebook Ads with the Ad pacing and budget tracking report template. Track CTR, conversion rate, and cost per conversion. Segment by audience, ad placement, and timing. Monitor budget allocation across demographics and timeframes. Ideal for marketing teams to analyze paid media performance and achieve specific goals.

Facebook Ads Creative performance report template for marketing teams and agencies

Analyze key metrics like CTR, CPA, and conversion rates with the Facebook Ads Creative performance report template. Segment by audience, message, and channels. Perfect for PPC and Paid Media teams to track performance. Monitor engagement through likes, comments, and shares across demographics and behaviors. Optimize strategy with actionable insights.

E-commerce cohorts report template for marketing teams and agencies

E-commerce cohorts report template tracks KPIs like conversion rate, CTR, and average order value. Analyze demographic, geographic, and psychographic dimensions. Consolidate data from Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for marketing teams to measure performance and optimize strategies.

What is a Facebook Ads report?

A Facebook Ads report is a tool that consolidates data from Facebook Ads to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives.

Facebook Ads reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of data sources.

What to include in a Facebook Ads report?

An actionable Facebook Ads report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Facebook Ads reports

Executive reports for CMOs, CEOs, and clients show the bottom-line impact of Facebook advertising. Reviewed weekly, monthly, or quarterly, they include:

Advertising ROI analysis: by campaign, using attribution for large budgets (≈100k/mo).
Unit economics analysis: CAC, LTV, payback, ARPU from Facebook-acquired customers
Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Facebook Ads manager reports

Manager reports have campaign views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

Campaign reporting: overall campaign, product, client, or region reporting
Goal tracking: compare current performance vs objectives
Audits for prioritization and spotting issues
Competitive analysis for tactic mapping
Audience and creative research

Operational Facebook Ads reports

Operational reports for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

Budget pacing, engagement, creative performance, CPA
Post metrics, follower growth, engaging topics/hashtags

Operational Facebook Ads reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build a Facebook Ads report?

To build a Facebook Ads report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Meta Ads for PPC performance and CRM or E-commerce for sales data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Facebook Ads report templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Facebook Ads reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g., Clicks, spend, Sessions, ROAS, etc.).
Choose breakdowns to segment your data (e.g., by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Facebook Ads reports truly white-label, you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Facebook Ads reports:

Share

Share your Facebook Ads reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a Facebook Ads report?

Facebook Ads reports should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of advertising campaigns towards business goals. They include:

Facebook Ads funnel KPIs measure the buying process (from the marketer perspective):

Visibility metrics: impressions, reach
Engagement metrics: clicks, comments, shares, video plays
Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your advertising outputs to the cost, including:

Visibility: CPM (Cost per Mille)
Engagement: CPC (Cost per Click)
Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase)

Effectiveness KPIs compare the input with the output from one funnel stage to another

Visibility: Frequency
Engagement: CTR, engagement rate
Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your advertising performance:

Sales: customers, revenue
Cost: ad spend, OPEX, payroll
Efficiency: ROI, ROAS, CAC
Effectiveness: AOV, ACV

To analyze these Facebook Ads KPIs, segment them by:

Channel: Facebook Ads vs other platforms

Time: Hourly, daily, weekly, monthly

Campaign: funnel stage, objective

Business: client, branch, region

Audience: geo, tech, demographics, interests, behavior, placement

Content: creatives, format, topic, keyword