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Best Facebook Ads report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Facebook Ads report templates. Used and made by +10,000 marketers in over 60 countries.
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PPC report template for marketing teams and agencies

Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.

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Google Ads Funnel report template for marketing teams and agencies

Track key metrics like conversion rate and CTR with the Google Ads Funnel report template. Analyze performance across campaigns, ad groups, and devices. Segment by time and audience type. Perfect for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing objectives.

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Funnels report template for marketing teams and agencies

Optimize your marketing strategy with this Funnels report template. Track conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze by acquisition, conversion, and retention stages. Perfect for marketing teams leveraging Google Analytics 4 to achieve specific goals and improve performance across various audience segments.

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Advertising report template for marketing teams and agencies

Optimize your PPC strategy with this Advertising report template. Track CTR, conversion rate, and CPA across Facebook Ads, TikTok Ads, and Google Ads. Analyze demographics, psychographics, and geographics. Segment data by hour, day, or month. Perfect for marketing teams to measure performance and achieve goals using Google Analytics 4 insights.

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Lead generation report template for marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

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Marketing Funnel report template for marketing teams and agencies

Optimize your strategy with this Marketing Funnel report template. Analyze conversion rates, CPA, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Segment by acquisition channel, demographics, and behavior. Perfect for marketing teams leveraging Google Analytics 4 to track key metrics and improve performance. Measure website traffic and social media engagement efficiently.

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DTC report template for marketing teams and agencies

Optimize your strategy with this DTC report template. Track revenue, conversion rates, and cost per acquisition. Blend data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by demographics, behavior, and time. Perfect for marketing teams to measure key metrics and enhance E-commerce performance.

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Marketing campaign report template for marketing teams and agencies

Optimize your strategy with this Marketing campaign report template. Track KPIs like conversion rate, cost per conversion, and click-through rate. Analyze data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by audience, channel, or time. Ideal for marketing teams aiming to achieve campaign goals effectively.

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Paid media report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

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Impressions report template for marketing teams and agencies

Optimize your marketing strategy with the Impressions report template. Track key metrics like conversion rate, CTR, and ROI. Analyze demographics, location, and device type over various timeframes. Perfect for PPC and Facebook Ads, it blends data to help marketing teams measure performance and achieve specific goals in paid media campaigns.

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Dropshipping report template for marketing teams and agencies

Optimize your marketing strategy with this Dropshipping report template. Measure conversion rates, average order value, and customer lifetime value. Segment by demographics, interests, and time. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for tracking key metrics and enhancing performance in the competitive e-commerce landscape.

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Twitter Ads report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and social actions with this Twitter Ads report template. Track performance by campaign objective, ad format, and audience targeting. Segment data by time, location, gender, and age. Perfect for PPC specialists to consolidate Twitter Ads and Paid Media strategies for actionable insights.

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HubSpot report template for marketing teams and agencies

Optimize B2B marketing with this HubSpot report template. Track metrics like conversion rate, ROI, and average deal size. Analyze CRM contacts and campaign performance by demographic and psychographic breakdowns. Ideal for inbound marketing teams to measure and refine email marketing and funnel strategies across different timeframes.

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Digital marketing report template for marketing teams and agencies

Optimize your strategy with this digital marketing report template. Track metrics like conversion rate, CTR, and ROAS. Analyze demographics and behavior across CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by timeframes for actionable insights. Perfect for marketing teams to measure performance and align with objectives.

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Video marketing report template for marketing teams and agencies

Optimize your social media and YouTube strategies with this Video marketing report template. Track CTR, conversion rate, ROI, likes, shares, and views. Analyze demographics, psychographics, and geographic data. Gain actionable insights to enhance performance and meet marketing goals. Perfect for marketing teams seeking to unify key metrics and drive success.

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Google Ads PMax report template for marketing teams and agencies

Track key metrics with this Google Ads PMax report template. Measure conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Consolidate data from Google Ads and Paid Media for actionable insights. Ideal for marketing teams focused on optimizing PPC performance and achieving strategic goals.

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Mailchimp report template for marketing teams and agencies

Analyze key metrics like conversion rate, cost per conversion, and average order value with this Mailchimp report template. Track audience segmentation, email design, and performance metrics. Segment data by timeframes and dimensions. Designed for email marketing teams to unify strategy and measure actionable insights, optimizing Mailchimp campaigns to achieve marketing goals.

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Inbound marketing report template for marketing teams and agencies

Optimize your strategy with this Inbound marketing report template. Track KPIs like conversion rates and social media engagement. Analyze data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and timeframes. Ideal for B2B and e-commerce teams to measure performance and achieve marketing goals.

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What is a Facebook Ads report?

A Facebook Ads report is a tool that consolidates data from Facebook Ads to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives.

Facebook Ads reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of data sources.

What to include in a Facebook Ads report?

An actionable Facebook Ads report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Facebook Ads reports

Executive reports for CMOs, CEOs, and clients show the bottom-line impact of Facebook advertising. Reviewed weekly, monthly, or quarterly, they include:

  • Advertising ROI analysis: by campaign, using attribution for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from Facebook-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Facebook Ads manager reports

Manager reports have campaign views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Campaign reporting: overall campaign, product, client, or region reporting
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues
  • Competitive analysis for tactic mapping
  • Audience and creative research

Operational Facebook Ads reports

Operational reports for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Budget pacing, engagement, creative performance, CPA
  • Post metrics, follower growth, engaging topics/hashtags

Operational Facebook Ads reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Facebook Ads report?

To build a Facebook Ads report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Meta Ads for PPC performance and CRM or E-commerce for sales data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Facebook Ads report templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Facebook Ads reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., Clicks, spend, Sessions, ROAS, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Facebook Ads reports truly white-label, you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Facebook Ads reports:

Share

Share your Facebook Ads reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a Facebook Ads report?

Facebook Ads reports should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of advertising campaigns towards business goals. They include:

Facebook Ads funnel KPIs measure the buying process (from the marketer perspective):

  • Visibility metrics: impressions, reach
  • Engagement metrics: clicks, comments, shares, video plays
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your advertising outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase)

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your advertising performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these Facebook Ads KPIs, segment them by:

  • Channel: Facebook Ads vs other platforms
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword

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