AgencyAnalytics overview

Agency Analytics is a reporting and dashboarding tool for marketing agencies, offering unique features like SEO monitoring and client-staff communication management.

It’s a good starting point for non-technical agency marketers transitioning from manual reporting, despite potential limitations in flexibility and features compared to data connectors or ETL solutions. Agency Analytics remains superior in ease of use to BI tools like Google Looker Studio.

Who AgencyAnalytics is not for?

Marketing agencies doing multi-channel reports for client presentations

Reasons to seek AgencyAnalytics alternatives

Consider AgencyAnalytics alternatives for more report customization options. Use Google Looker Studio for monitoring multiple accounts, segmenting data, or filtering. A Google Sheets extension offers the most flexibility for editing data, setting goals, and adding markups. Marketers familiar with Google products may prefer the free Looker Studio and Sheets.

Some AgencyAnalytics alternatives for marketing reporting automation include: Porter Metrics, Supermetrics, Funnel, Windsor AI, Power My Analytics, Dataslayer, and Polar Analytics.

How to use AgencyAnalytics?

AgencyAnalytics integrations

80+ data sources for agencies, including:

• Ads: Meta Ads, Bing Ads, LinkedIn Ads, AdRoll, Taboola.
• Social Media: Facebook Insights, Instagram Insights, LinkedIn Pages, YouTube Analytics.
• Web Analytics: Google Analytics, Google Analytics 4, Google Search Console.
• SEO: Moz, Ahrefs, Google My Business, Rank Tracker.
• CRM and Email Marketing: Salesforce, HubSpot, Mailchimp.
• E-commerce: Shopify, WooCommerce, Amazon Seller Central.
• Call Tracking: CallRail, CallSource.

Integrations pros

AgencyAnalytics pricing is based on “client campaigns” which are combinations of connected accounts like websites and ad platforms per client.

Plans:

Freelancer: Starts at $60/month for minimum 5 client campaigns at $12 each
Agency: Starts at $180/month for minimum 10 client campaigns at $18 each
Enterprise: Starts around $900/month for minimum 50 client campaigns

Advanced features like white-labeling, custom metrics/dashboards, and agency management tools are included in higher-tier Agency and Enterprise plans.

AgencyAnalytics plans description

Freelancer plan – starts at 60/mo
12/client campaign*minimum 5 client campaigns

Agency plan – starts at 180/mo
18/client campaign*minimum 10 client campaigns

Enterprise plan – starts approximately at $900/mo
Min 50 client accounts

Monthly

14-day free trial

According to the plans, agencies can add staff members and clients as users. AgencyAnalytics is the only reporting tool in our review with messaging and task management features.

AgencyAnalytics reviews

G2 overall score: 4,7

Current reviews: +289

G2 ease of setup score: 9.3(Marketing Analytics Average: 8.5)

G2 ease of use score: 9.3 (Marketing Analytics Average: 8.5)

G2 quality of support score: 9.6 (Marketing Analytics Average: 9.0)

AgencyAnalytics positive reviews

Easier than Looker Studio: very easy to use compared to tools like Looker Studio. The agency-tailored platform simplifies connecting data sources like Facebook Ads and GA4, enabling quick reports with features like filters, date ranges, and design customization – covering essential marketing agency reporting needs.

AgencyAnalytics negative reviews

“Several tools, such as Mailchimp, have major limitations regarding the customizability of granular data with specific dates. Some fields occasionally pull in inaccurate info, so we must double-check the data.
Small-Business, May 09, 2023

…nice to have easier options to segment data, such as if an SEO agency is working on improving subdirectory pages under sitename.com/subdirectory/sublevel2/, then using Regex or another method would only sort and display any pages under that subdirectory.”

Brian G., Founder, Small-Business, Aug 16, 2023

“One thing they need to improve perhaps is the ability to pull data from two different accounts of the same platform. If we have two separate Google Accounts it would be nice to integrate them both from different companies.”

Juan J., Mid-Market, Oct 02, 2023, G2