Best Email Marketing report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Email Marketing report templates. Used and made by +10,000 marketers in over 60 countries.

Blog report template for marketing teams and agencies

Blog report template: Track and measure key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Ideal for content marketing teams to unify strategy and achieve campaign goals efficiently.

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Youtube report template for marketing teams and agencies

Optimize your social media strategy with this Youtube report template. Track CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Analyze by audience, age, gender, interests, and time. Perfect for marketing teams seeking actionable insights to enhance performance across advertising platforms and align with SEO objectives.

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Facebook Ads Funnel report template for marketing teams and agencies

Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.

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Social Media report template for marketing teams and agencies

Optimize your strategy with this Social Media report template. Analyze conversion rates, ROAS, and engagement metrics from Instagram Insights and LinkedIn Pages. Track key metrics like likes, comments, and shares. Segment by audience, age, and location. Perfect for marketing teams to measure performance and achieve specific goals.

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PPC ROAS report template for marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

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What is an email marketing report?

An email marketing report is a document that consolidates data from multiple sources (e.g., Mailchimp, HubSpot, Salesforce) to track and display key performance indicators (KPIs) (e.g., open rates, click-through rates, conversion rates), enabling teams and agencies to monitor email campaign performance and create presentations for clients and executives. 

Email marketing reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an email marketing report?

An actionable email marketing report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive email marketing reports

Executive reports for CMOs, CEOs, and clients show email marketing's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Email ROI analysis: by campaign, using attribution for large budgets.
  • Subscriber growth analysis: new subscribers, churn rate, and net growth.
  • Cohort analysis: engagement and conversion by subscriber cohort (sign-up period, acquisition source).
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Email marketing manager reports

Manager reports have campaign views with drill-downs to see performance by client, brand, region, team member, and email type. They help align teams, define tactics, and include:

  • Campaign performance reporting: overall email campaign performance across different segments.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for email strategies and tactics.
  • Content and audience research.

Operational Email Marketing Reports

Operational reports for analysts and email managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Email: delivery, open, click-through, and conversion rates.
  • Subscriber metrics: list growth, unsubscribe rates, bounce rates.

Operational email marketing reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an email marketing report?

To build an email marketing report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Mailchimp and HubSpot for email performance, CRM for subscriber data, and Google Analytics for web engagement.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of email marketing report templates in Google Sheets or Looker Studio, designed for use cases like campaign monitoring, subscriber growth, and engagement analysis. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your email marketing reporting use cases, such as campaign monitoring, subscriber growth, and engagement analysis. 

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Opens, Clicks, Conversions, Revenue, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, email type, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your email marketing reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your email marketing reports:

Share

Share your email marketing reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an email marketing report?

Email marketing reports should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of email campaigns towards business goals. They include:

Email funnel KPIs measure the buying process (from the marketer perspective), regardless of the channel: 

  • Visibility metrics: email deliveries, open rates
  • Engagement metrics: clicks, forwards, shares, average time on email
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your email marketing outputs to the cost, including:

  • Visibility: Cost per Thousand Emails Sent (CPM)
  • Engagement: Cost per Click (CPC)
  • Conversion: Cost per Acquisition (CPA), Cost per Lead (CPL) 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Open rate
  • Engagement: Click-through rate (CTR), engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your email marketing performance:

  • Sales: customers, revenue
  • Cost: email marketing spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: Average Order Value (AOV), Average Customer Value (ACV)

To analyze these email marketing KPIs, segment them by:

  • Channel: email type, source
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: subject lines, format, topic, keyword