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Instagram Reels report template

Get the actual Instagram Reels report template used by Porter to monitor your Social Media performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Instagram Reels report template overview

With this Reels performance monitoring dashboard template, you can easily monitor specific metrics such as engagement rate, reach, and follower growth. For example, you can segment the data by age group to analyze the popularity of your Reels among different demographics.

Share your insights with your teams or clients effortlessly by generating PDF reports or sharing a direct link to the dashboard. Additionally, you can send the report via email to provide a concise overview of the Reels’ performance.

Discover valuable insights by answering questions like “Which Reels have the highest engagement rate?” or “Are certain hashtags driving more reach?” Use this data to make data-driven decisions and optimize your Reels strategy effectively.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Conversion rate
– Average order value (AOV)

Engagement metrics

– Click-through rate (CTR)
– Conversion rate
– Average session duration

Visibility metrics

– Impressions
– Reach
– Click-through rate

Dimensions

Campaign

– Target audience
– Type of media
– Objective

Audience

– Age group
– Geographic location
– Socioeconomic status

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Reels report should include metrics related to visibility, engagement, and conversion. These metrics should be broken down by campaign, channel, audience, content, objective, and date. For visibility, include metrics like impressions, reach, and views. For engagement, include metrics like likes, comments, and shares. For conversion, include metrics like click-through rates and conversions. For example, the report could show how a specific Reels campaign performed across different channels, audiences, and objectives, providing insights into which content was most effective in terms of visibility, engagement, and conversions.
To analyze Reels data, 1) choose visibility metrics such as impressions, reach, and average view duration; engagement metrics like likes, comments, and shares; and conversion metrics such as click-through rate and conversion rate. 2) Compare these metrics against the cost of running the Reels campaign, date range (e.g., weekly or monthly), overall goals (e.g., increase brand awareness), industry rates, and benchmarks. For example, analyze how the number of impressions and reach compares to the budget spent and expected results. 3) Segment data by campaign, channel (Instagram), audience demographics, content type (e.g., DIY videos), objective (e.g., generate leads), and date to identify which factors drive the highest visibility, engagement, and conversion. For instance, compare Reels promoting a new product versus educational content to see which performs better in terms of engagement metrics.
To build an Instagram Reels dashboard, 1) connect your Instagram account and any related data sources. 2) Choose metrics such as views, likes, comments, shares, and reach to monitor performance. 3) Segment data by individual Reels, posting time, audience demographics, and content type. 4) Add filters for date ranges or specific content types to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or direct links.

An Instagram Reels dashboard is a visual representation of key metrics and data related to Instagram Reels performance. It is significant for businesses as it helps them track engagement, reach, and effectiveness of their Reels, aiding in data-driven decision making. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like views, likes, comments, shares, and saves. Real-time data monitoring is crucial as it allows businesses to react promptly to trends or issues. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.