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Best Instagram Insights report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Instagram Insights report templates. Used and made by +10,000 marketers in over 60 countries.
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Awareness report template for marketing teams and agencies

Awareness report template consolidates key metrics like CTR, CPA, and conversion rate from Social Media, Instagram Insights, and LinkedIn Pages. Analyze demographics, psychographics, and behavior over time. Perfect for marketing teams to track performance and strategy, providing actionable insights into audience engagement and organic search ranking.

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Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.

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E-commerce report template for marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

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Twitter Ads report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and social actions with this Twitter Ads report template. Track performance by campaign objective, ad format, and audience targeting. Segment data by time, location, gender, and age. Perfect for PPC specialists to consolidate Twitter Ads and Paid Media strategies for actionable insights.

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HubSpot report template for marketing teams and agencies

Optimize B2B marketing with this HubSpot report template. Track metrics like conversion rate, ROI, and average deal size. Analyze CRM contacts and campaign performance by demographic and psychographic breakdowns. Ideal for inbound marketing teams to measure and refine email marketing and funnel strategies across different timeframes.

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Social Media Engagement report template for marketing teams and agencies

Analyze key metrics like CTR, ROI, and conversion rates with the Social Media Engagement report template. Leverage data from Social Media and Instagram Insights to optimize performance. Ideal for marketers to track audience segmentation, channel selection, and message personalization, enhancing strategy across demographics and timeframes. Perfect for understanding engagement trends and improving marketing efforts.

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Creator marketing report template for marketing teams and agencies

Track key metrics like CTR, conversion rate, and ROAS with the Creator marketing report template. Analyze audience breakdowns by demographics, psychographics, and behavior. Measure engagement through likes, shares, and comments. Utilize data from Social Media, Instagram Insights, and LinkedIn Pages. Optimize strategy with actionable insights segmented by time periods. Ideal for marketing teams.

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Mailchimp report template for marketing teams and agencies

Analyze key metrics like conversion rate, cost per conversion, and average order value with this Mailchimp report template. Track audience segmentation, email design, and performance metrics. Segment data by timeframes and dimensions. Designed for email marketing teams to unify strategy and measure actionable insights, optimizing Mailchimp campaigns to achieve marketing goals.

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Social Media Engagement report template for marketing teams and agencies

Analyze key metrics like CTR, ROI, and conversion rates with the Social Media Engagement report template. Leverage data from Social Media and Instagram Insights to optimize performance. Ideal for marketers to track audience segmentation, channel selection, and message personalization, enhancing strategy across demographics and timeframes. Perfect for understanding engagement trends and improving marketing efforts.

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SEO competitors report template for marketing teams and agencies

Optimize your strategy with the SEO competitors report template. Analyze conversion rates, cost per conversion, and customer lifetime value. Track social media shares, CTR, and organic search visibility. Segment by demographics, psychographics, and time. Perfect for marketing teams aiming to measure performance and refine tactics against SEO competitors.

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A/B testing report template for marketing teams and agencies

Optimize your campaigns with this A/B testing report template. Measure conversion rates, ROI, and click-through rates. Analyze target audience, demographics, and campaign messages. Consolidate data from Email Marketing and Copy for actionable insights. Ideal for marketing teams to track performance and refine strategies.

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Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.

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E-commerce report template for marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

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Weekly report template for marketing teams and agencies

Optimize your marketing strategy with this Weekly report template. Track CAC, conversion rates, ROI, and more. Consolidate data from SEO, Google Analytics 4, Facebook Ads, Instagram Insights, and YouTube. Segment by demographics, location, and time. Perfect for marketing teams to measure key metrics and enhance performance.

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Blog report template for marketing teams and agencies

Blog report template: Track and measure key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Ideal for content marketing teams to unify strategy and achieve campaign goals efficiently.

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What is an Instagram Insights report?

An Instagram Insights report is a tool that consolidates data from Instagram to track and display key performance indicators (KPIs) such as engagement rate, reach, and follower growth. It enables teams and agencies to monitor account performance and create presentations for clients and executives.

Instagram Insights reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to allow high customization and integration of multiple data sources.

What to include in an Instagram Insights report?

An actionable Instagram Insights report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram reports

Executive reports for CMOs, CEOs, and clients show Instagram's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Engagement analysis: by post type, using metrics like likes, comments, and shares.
  • Follower growth analysis: track new followers, unfollows, and net growth over time.
  • Content performance analysis: identify top-performing posts and stories.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram manager reports

Manager reports have detailed views with drill-downs to see performance by post, story, audience segment, and campaign. They help align teams, define tactics, and include:

  • Content reporting: overall performance of posts, stories, and reels.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for benchmarking against similar accounts.
  • Audience research: demographics, interests, and behavior.

Operational Instagram Reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: likes, comments, shares, saves.
  • Reach: impressions, reach, profile visits.
  • Content: post metrics, story views, reel plays.

Operational Instagram reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an Instagram Insights report?

To build an Instagram Insights report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram for social media analytics and other platforms for additional insights.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Instagram Insights report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, and content performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram reporting use cases, such as engagement monitoring, follower growth, and content performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., likes, comments, reach, impressions, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, post type, audience demographics, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Instagram reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram reports:

Share

Share your Instagram reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Insights report?

Instagram Insights reports should include a mix of visibility, engagement, and growth metrics to fully understand the performance of your Instagram account towards business goals. They include:

Instagram KPIs measure the engagement and reach process:

  • Visibility metrics: impressions, reach, profile visits
  • Engagement metrics: likes, comments, shares, saves
  • Growth metrics: follower growth, new followers, unfollows

To analyze these Instagram KPIs, segment them by:

  • Time: Hourly, daily, weekly, monthly
  • Content: post type, format, topic
  • Audience: demographics, interests, behavior

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