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Instagram analytics report templates
Porter’s 25 Instagram report templates are grouped by what each one reports on. Filter by tool or use case and open a card for its preview and setup.
25 templates
Instagram analytics and monthly reports
Claude
Instagram dashboard template
See which posts, Reels and Stories grow your account and when your followers are online.
Claude
Social media dashboard template
Compare Instagram, Facebook, TikTok and LinkedIn growth, engagement and top posts.
Porter dashboardInstagram Insights dashboard
Share one link with the reach, likes, saves and engagement rate of every post.
Data StudioInstagram Insights report template
Filter posts by type, hour and caption to see what earned reach this month.
Porter dashboardInstagram KPIs dashboard
Track impressions, likes, saves and engagement rate against the previous period.
Data StudioInstagram KPIs report template
Check each post against your account totals for the month in Data Studio.Instagram post, Reels and Stories reports
Porter dashboardInstagram post performance
Rank every post by reach and engagement and see which captions win.
Data StudioInstagram post performance
See each post's reach, likes, comments, saves and first comments side by side.
Porter dashboardInstagram Reels dashboard
Plot each Reel against your average engagement rate to spot the outliers.
Data StudioInstagram Reels report template
Compare Reels by reach, likes, comments and saves in Data Studio.
Porter dashboardInstagram Stories dashboard
Follow Story reach, impressions, replies and exits day by day.
Data StudioInstagram Stories report template
List every Story with its reach, replies and exits to find what holds attention.
Porter dashboardInstagram hashtags dashboard
Find the hashtags and captions behind your best-performing posts.
Data StudioInstagram hashtags report template
Compare posts by caption and hashtags to see which ones lift reach.
Google SheetsInstagram post analytics
Pull post and Reels reach, engagement and best hour to post into a sheet.Instagram follower and audience reports
Porter dashboardInstagram followers tracking
Track total followers, new followers and profile views over time.
Data StudioInstagram followers tracking
Watch follower growth next to profile views and impressions, day by day.
Porter dashboardInstagram audience dashboard
See your followers by age, gender and country.
Data StudioInstagram audience report template
Break down your Instagram audience by age, gender and country in Data Studio.
Google SheetsInstagram follower tracker
Track followers, profile visits and link taps against a monthly target in Google Sheets.Instagram competitor and influencer reports
ClaudeInfluencer dashboard template
See which creators bring sessions and sales, and what each returns on their fee.
Porter dashboardInstagram competitors dashboard
Benchmark followers, posts and engagement rate against any public Instagram account.
Data StudioInstagram competitors report template
Compare public Instagram accounts by followers, media count and engagement.
Porter dashboardSocial media competitors dashboard
Benchmark your followers and engagement rate against rival Instagram accounts.
Data StudioSocial media competitors report template
Compare competitor accounts by followers, posts and engagement.Instagram report example
Porter’s Instagram report example is the Claude Instagram dashboard on Trailgear demo data. Click through its four views before connecting anything.
What to include in an Instagram monthly report
An Instagram report built on Porter’s templates has six parts, in the order a client or manager reads them, each covered by a template.
Account overview
Followers, reach, impressions and engagement rate against last month: Instagram dashboard and Instagram KPIs templates.
Posts and Reels
Your best posts and Reels by reach, saves and shares: post performance and Reels templates.
Stories
Story reach, replies and exits, to see which Stories people watch to the end: Stories template.
Next steps
Two or three things to post more or less of next month, based on what worked.
Clients and leadership need the overview and the next steps; content teams also need the posts, Reels and Stories. For the other networks, use the social media report templates; for every channel by month, the monthly report templates.
How to set up an Instagram report template
Every Porter Instagram report template starts with one free step: connect your Instagram professional account in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect your Instagram professional (business or creator) account (Instagram to Claude connector).
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your account in place of the one in brackets (Instagram to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/V9YjhiKmfwmht1c2RzfTEd
Then rebuild it with my own data through Porter: an Instagram dashboard for [account] for the last 14 days: KPI cards for Total followers, Profile new followers, Profile reach, Profile impressions, Post engagement rate and Taps on website link; daily Profile new followers and Profile reach; every post and Reel by Post caption with Media product type, Post reach, Post engagement, Post saves, Reels shares and Post engagement rate; totals by Media product type; Reels with Reels plays, Reels shares and Reels total interactions; Stories by Story date with Story reach, Stories taps (forward), Story exits and Stories replies; Online followers by Hour of day; Total followers by Followers age, Followers gender and Followers city; and daily Profile views and Taps on website link.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Schedule it by email on the first of the month, or share it with viewer or editor access.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter Instagram data source, click Copy Report and set the date range to last month.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these Instagram report templates different
Instagram’s own Insights tab shows one account at a time. Porter’s templates put the numbers in a report you can share, schedule and compare.
See a live example before you sign up
Click through the Claude Instagram report without an account, then decide.
No screenshots from the app
The report refreshes itself from Instagram, so the monthly report is ready without copying numbers.
One report, four tools
Explore it in Claude, send it as a Porter link, or keep it in Data Studio or Google Sheets.
Every client account in one place
Filter one report by account name to switch between the Instagram accounts you manage.
Monthly email on your logo
Email the report every month with your client’s branding and no Porter badge on paid plans.
More report template galleries
Porter has a gallery for each network, report type and tool.
Instagram report template FAQ
Are these Instagram report templates free?
Yes. All 25 Porter Instagram report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
What is an Instagram analytics report?
An Instagram analytics report shows how an account grew and engaged over a period: followers, reach, impressions, engagement rate, and the posts, Reels and Stories behind them. Teams and agencies usually send it monthly.
What should an Instagram monthly report include?
Followers and reach against last month, the top posts, Reels and Stories, who your followers are, how you compare with competitors, and what to change next month. The monthly report templates cover the other channels.
Can I send the Instagram report to a client?
Yes. A Porter dashboard shares by link, PDF and scheduled email, and paid plans show your client’s branding with no Porter badge (Porter pricing). In Data Studio, use Share, Schedule delivery.
Is there an Instagram report template for Excel?
Yes. Copy a Google Sheets template, refresh it with your data, then choose File, Download, Microsoft Excel (.xlsx). The Excel file is a snapshot; the Sheets copy keeps refreshing.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, Data Studio if your reports live there, and Google Sheets for formulas or Excel.
Get your free Instagram report template
Pick a template, connect Instagram for free and send your first Instagram report on your own account this month.
Free plan · 14-day trial · No card needed