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Multi-channel marketing report template for Looker Studio

Get the actual Multi-channel marketing report template used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Multi-channel marketing report template overview

With this Multi-channel template on Looker Studio, monitor specific metrics such as website visits, social media engagements, and email click-through rates. Break down the data to segment by channel, campaign, or geographic location. Share insights via PDF, link, or email to influence teams or clients. Answer questions like which channel drives the most conversions, which campaign performs the best, and how does engagement vary across different regions.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Return on ad spend (ROAS)
– Cost per acquisition (CPA)

Engagement metrics

– Click-through rate (CTR)
– Conversion rate
– Average session duration

Visibility metrics

– Impressions
– Reach
– Share of voice

Dimensions

Campaign

– Target audience
– Marketing channels
– Campaign objectives

Audience

– Age group
– Gender
– Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A multi-channel report should include metrics breakdown by visibility, engagement, and conversion metrics. It should also segment data by campaign, channel, audience, content, objective, and date. For example, including visibility metrics such as impressions and reach, engagement metrics like click-through rate and average session duration, and conversion metrics such as conversion rate and revenue generated. By segmenting the data using these elements, the report provides a comprehensive analysis of performance across different channels and campaigns.
To analyze multi-channel data, you should include visibility metrics such as impressions, reach, and share of voice for each channel. For engagement, consider metrics like click-through rate, average session duration, and social media interactions. Conversion metrics should include conversion rate, cost per acquisition, and revenue generated. Provide context by comparing these metrics against cost, date range, set goals, benchmark rates, and industry averages. Segment data by campaign, channel, audience, content, objective, and date to gain insights. For example, compare the performance of a Facebook campaign against an Instagram campaign in terms of engagement and conversion metrics for a specific target audience.
To build a multi-channel marketing dashboard, 1) connect your data and accounts from various platforms like Google Analytics, Facebook Ads, and MailChimp. 2) Select the metrics to monitor performance such as click-through rates, conversion rates, and bounce rates. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, and date. For example, you can compare the performance of an email campaign versus a social media campaign. 4) Add filters or buttons to make your report interactive, allowing for real-time data analysis. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A multi-channel marketing dashboard is a visual tool that aggregates data from various marketing channels to provide a comprehensive overview of a business’s marketing performance. It is significant for businesses as it aids in tracking, analyzing, and improving marketing strategies, with common tools for creation including Looker Studio, Tableau, and Power BI. Key elements typically include metrics like traffic sources, conversion rates, customer engagement, and ROI. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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