Google Analytics 4 data connector. Fast, stable, accurate—and no-code.

Connect and sync your Google Analytics 4 metrics on Google Looker Studio or Google Sheets to monitor your Marketing performance.

Trusted by +1,400 marketers

Import or Export Google Analytics 4 data into reporting tools

All the fields from GA4 API hourly, daily, weekly—on the tools you already know.

Google Looker Studio

for live, interactive dashboards

Google Sheets

For data blending and editing data

Fast, stable, and accurate Google Analytics 4 connection

Porter automatically manages all your Google Analytics 4 data on Google BigQuery so you don’t need to think of datawarehouses, ETL, or enginneers.

Acquisition

Sessions, Users, UTMs

Conversions

Event count, Event type, Event name

Audience

Country, Region, Device, Gender

Engagement

Page Title, URL, Views, Average engagement time

E-commerce

Revenue, AOV, conversion rate

Ads and SEO

Import Google Ads and Search Console data from GA4

Visualize +200 fields

+ 90 metrics

+ 90 dimensions

Includes custom fields

How to import Google Analytics 4 data

Set up once, and let your data be refreshed everyday

Connect your Google Analytics 4 data to your preferred marketing reporting tool.

Blend your cross-channel data

to get accurate marketing KPIs and a single source of truth.

Blend Google Analytics 4 with GA4

Combine multiple GA4 properties and join data for multi-site brands and companies.

Blend with PPC

Blend GA4 with PPC data by matching UTMs to fully map your marketing funnel from acquisition to conversion

Know your actual CPA, ROAS, and conversion rate

Combine the actual purchases and conversions from your CRM, E-commerce and GA4 with your ad spend to get accurate CPA and ROAS

Map your funnel

Combine GA4 traffic data with CRM conversions, and social visibility metrics to have a full digital marketing funnel

Monitor your Google Analytics 4 performance

To reach your goals, align your team, and tell when things are working or not.

Set alerts and notifications

connect with Zapier or Make.com to send email or Slack alerts

Visualize your funnel

Blend PPC, CRM, OR GA4 data togehter

Filter and segment

by ad account, client, campaign, audience

Set and visualize goals

By adding columns to track progress towards objectives

Share and present reports and unlock AI

to influence your team or clients

Connect to Google Slides, Canva, or Graphy

For beautiful presentations with real-time data

Sync with Google Looker Studio or Power BI

and present your data on interactive dashboards, without the stability/speed limitations of connectors

Let AI give insights from your data

Use Open AI or Bard to give you analysis summaries

How Porter is different

Unlimited, free support via chat, email, and calls

We hire marketers to do customer support or book calls with our founders to personally:

  • Set up or fix reports
  • Train you (and your team) on Looker Studio
  • Give you recommendations

+100 free templates and tutorials

Learn everything about marketing reporting and how to win with your marketing data—or nothing, with templates.

Simple, fair pricing

  • Only pay for accounts connected to your reports 
  • 14-day 100% refund + keep the service free*  
  • Free custom reporting service, training, and premium templates for annual plans

Unsolicited, actual customers’ words

John F. avatar
John F.
Small-Business (50 or fewer emp.)
g2
Before we integrated Porter into Looker, our process for analyzing data was more time-consuming. I used to manually download our data as a .csv file and then upload it into Google Drive. Only once the files were all uploaded we would then update our dashboards and show analytics through Looker. Since we've used Porter, I now connect directly to our Google Ads, Analytics, and Meta data. The nicest part of using Porter is that these connections are not static; they are dynamic and continuously update in real-time. This not only saves me the headache of starting every day downloading .csv's but also provides us with live analytics that are invaluable for making informed decisions and optimizing our strategies. Porter has transformed the way we approach data in Google Looker and has become a fantastic tool for our business. What problems is Porter solving and how is that benefiting you? Spending too much time downloading data for dashboards.
Sep 26, 2023
Patriq C. avatar
Patriq C.
Spécialiste Marketing numérique Small-Business (50 or fewer emp.)
g2
What problems is Porter solving and how is that benefiting you? The possibility to connect datat from Meta (Facebook ads, Facebook page, competitors and also Instagram). What do you like best about Porter? It's simple to use. A lot of tutorials, the possibility to talk to someone live, and, but not least, a lot of templates to help you started.
Aug 7, 2023
Justin S. avatar
Justin S.
Small-Business (50 or fewer emp.)
g2
What problems is Porter solving and how is that benefiting you? Porter helps us aggregate analytics data from several digital marketing sources into high-level dashboards that we use for internal and client reporting. This lets us simplify and streamline our reporting. What do you like best about Porter? Well-priced, with connectors to all the platforms we need (Meta organic and ads, LinkedIn, etc) to customize our Looker Studio dashboards for internal and client use. Solid customer support.
Aug 1, 2023
Ciaran R. avatar
Ciaran R.
Small-Business (50 or fewer emp.)
g2
What do you like best about Porter? Easy to use connector with very straightforward set up. Lots of templates to get started and extremely helpful support are always ready to help What problems is Porter solving and how is that benefiting you? It allows for up to date live reporting for clients Meta, TikTok & Google ads campaigns in a user friendly format, with low effort from us after initial set up.
Jan 2, 2024
Rodrigo V. avatar
Rodrigo V.
Small-Business (50 or fewer emp.)
g2
What do you like best about Porter? For my necessities, is the best connector in the market: Linkedin, Tiktok, Fb, Ig, paid and organic. Easy to connect with Looker and easy to manage the reports. The best for me is the Hubspot connection because you can see all your Marketing Funnel with ROI included. What problems is Porter solving and how is that benefiting you? The best problem that Porter is solving is the time. With porter we just check the data for insights and for the client presentations. Is a real time gift.
Aug 20, 2023
Courtney V. avatar
Courtney V.
Small-Business (50 or fewer emp.)
g2
What do you like best about Porter? I needed an easy way to create custom Google Business Profile reports for clients. Porter was just what I needed to connect with Google's Data Studio. What problems is Porter solving and how is that benefiting you? I needed to create custom data reports for clients. I manage Google Business Profiles and wanted to create these in Google Data Studio.
Dec 25, 2023
Laura S. avatar
Laura S.
Digital Marketing Strategist Mid-Market (51-1000 emp.)
g2
What problems is Porter solving and how is that benefiting you? Porter helps me connect different data sources to Looker Studio, but additionally, they are helping me generate storytelling in the dashboards. What do you like best about Porter? What I like most about Porter is all the content that shares with the audience: The templates, the videos, and the tips. The most valuable thing is that they listen to their users.
Aug 9, 2023
Hector G. avatar
Hector G.
Small-Business (50 or fewer emp.)
g2
What do you like best about Porter? I work creating dahsboards for all types of companies. We need a centralized place to check all social media metrics and CRMs. Porter allowed us to have a one source of truth that would have: Facebook Insights Instagram Insights Linkedin ads Shopify sales Hubspot leads All in one place! It is unbelievable! Whenever I had a question, their customer service team was there to help me. This was the main difference on to why we are using Porter above Supermetrics. They have a human touch and a know how at your disposal. 10000% recommend What do you dislike about Porter? Nothing, they have been professionals through and through. Reliable customer services and systems. My only issue is that they didn't existed 10 years ago. 100% recommend. What problems is Porter solving and how is that benefiting you? Porter allowed me to have all the right metrics I needed in one place. Their connectors have been a time saver and a great solution for my day to day data analytics.
Mar 23, 2023

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