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Marketing report template for Looker Studio

Get the actual Marketing report template used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Marketing report template overview

With this Marketing dashboard template on Looker Studio, monitor specific metrics such as website traffic, conversion rates, and social media engagement. Break down the data to segment by channel, campaign, or audience to identify areas of improvement. Share insights with teams and clients via pdf, link, or email to influence decision-making. Answer key questions like “Which campaign generated the highest ROI?” or “Which channel drives the most qualified leads?”.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion Rate
– Cost per Acquisition
– Return on Investment (ROI)

Engagement metrics

– Click-through rate (CTR)
– Conversion rate
– Social media engagement rate

Visibility metrics

– Organic search traffic
– Social media reach
– Website bounce rate

Dimensions

Campaign

– Target audience
– Marketing channels
– Campaign goals

Audience

– Demographics
– Psychographics
– Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Marketing report should include a breakdown of metrics by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, it should showcase the number of impressions, click-through rates, and conversion rates for each campaign, channel, and audience segment. The report should provide a comprehensive analysis of the performance of different elements of the marketing strategy.
To analyze marketing data, we first need to choose metrics to break down by visibility, engagement, and conversion metrics. For example, visibility metrics could include impressions and reach, engagement metrics could include click-through rates and time spent on page, and conversion metrics could include lead generation and sales. In order to add context, we should compare these metrics against the cost, date range, goals, rates, and benchmarks. For instance, we can compare the click-through rates of different campaigns or channels to determine which ones are most effective. We should also segment the data by campaign, channel, audience, content, objective, and date to gain deeper insights. Overall, to analyze X data, we follow these steps: 1) Choose metrics by visibility, engagement, and conversion. 2) Add context by comparing against cost, date range, goals, rates, and benchmarks. 3) Segment data by campaign, channel, audience, content, objective, and date.
To build a marketing dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM. 2) Select the metrics to monitor performance, like click-through rates, conversion rates, and customer acquisition costs. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date, for example, comparing the performance of a Facebook ad campaign versus an email campaign. 4) Add filters or buttons to make your report interactive, such as a date range filter or a product category filter. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A marketing dashboard is a visual tool that presents key marketing metrics and KPIs, enabling businesses to track performance, make data-driven decisions, and strategize effectively. It often includes elements like sales revenue, customer acquisition costs, social media engagement, website traffic, and conversion rates. Real-time data monitoring is crucial as it allows for immediate response to trends or issues. To learn how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.