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Marketing performance report template for Looker Studio

Get the actual Marketing performance report template used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Marketing performance report template overview

With this marketing performance template on Looker Studio, monitor specific metrics such as website traffic, conversion rates, and social media engagement. Break down data by channel, campaign, or audience segment to identify trends and optimize marketing strategies. Share findings with teams or clients via pdf, link, or email to influence decision-making. Answer questions like “Which marketing channel drives the highest ROI?” or “How does the conversion rate differ between age groups?”

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per conversion
– Average order value

Engagement metrics

– Click-through rate
– Conversion rate
– Social media engagement rate

Visibility metrics

– Website traffic
– Organic search rankings
– Social media followers

Dimensions

Campaign

– Target audience
– Channels
– Conversion rate

Audience

– Demographics
– Psychographics
– Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A marketing performance report should include a breakdown of metrics by visibility (e.g., impressions, reach), engagement (e.g., click-through rates, time spent), and conversion metrics (e.g., sales, leads). Data should be segmented by campaign, channel, audience, content, objective, and date for effective analysis. For example, analyzing engagement metrics by different campaigns or channels can reveal which strategies are most successful in driving audience participation.
To analyze marketing performance, include the following in a report: 1) Breakdown metrics: visibility (impressions, reach), engagement (likes, shares), conversion (click-through rates, conversion rates). 2) Add context by comparing against cost (cost per impression, cost per click), date range (monthly, quarterly), goals (increased sales, brand awareness), rates (engagement rate, conversion rate), benchmarks (industry average CTR). 3) Segment data by campaign (holiday campaign), channel (social media), audience (age group), content (video ads), objective (lead generation), and date (campaign launch). Example: Impressions increased by 20% compared to last month’s campaign, exceeding the industry average CTR benchmark.
To build a marketing performance dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM systems. 2) Select the metrics to monitor performance, for example, click-through rates, conversion rates, and customer acquisition costs. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date to gain a comprehensive view of your marketing efforts. 4) Add filters or buttons to make your report interactive, allowing for real-time data analysis. 5) Share your dashboard via PDF, scheduled emails, or links to ensure all stakeholders are updated.

A Marketing Performance Dashboard is a visual tool that displays key marketing metrics and KPIs, enabling businesses to track and measure their marketing efforts effectively. It is significant for businesses as it provides real-time data monitoring, which aids in making informed decisions and strategies. Tools commonly used to create one include Looker Studio, Tableau, and Power BI, with key elements typically including traffic sources, conversion rates, customer acquisition costs, and ROI. Real-time data monitoring is crucial as it allows for immediate response to trends or issues. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.