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Marketing analytics report template for Looker Studio

Get the actual Marketing analytics report template used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Marketing analytics report template overview

With this Marketing Analytics template on Looker Studio, monitor key metrics such as organic traffic, conversion rates, and social media engagement. Segment the data by channel, campaign, or demographic for a comprehensive view of performance. Share insights with teams or clients via pdf, link, or email to influence decision-making. Answer questions like “Which campaign had the highest conversion rate?” or “What demographic engages the most with our social media content?”.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Conversion rate
– Cost per acquisition (CPA)

Engagement metrics

– Click-through rate (CTR)
– Conversion rate
– Average session duration

Visibility metrics

– Click-through rate (CTR)
– Impressions
– Average position

Dimensions

Campaign

– Age group
– Gender
– Geographic location

Audience

– Age group
– Gender
– Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A marketing analytics report should include breaking down metrics by visibility (e.g., impressions, reach), engagement (e.g., clicks, likes), and conversion (e.g., conversion rate, sales). The data should be segmented by campaign, channel, audience, content, objective, and date. For example, metrics such as impressions, clicks, and conversions can be analyzed based on different campaigns, channels (e.g., social media, email), specific target audiences, content types (e.g., blog posts, videos), objectives (e.g., brand awareness, lead generation), and dates to measure performance and identify trends.
To analyze marketing analytics data, 1) choose metrics like visibility (impressions, reach), engagement (click-through rate, bounce rate), and conversion metrics (conversion rate, ROI). 2) Add context by comparing with costs (CPC, CPM), date range (monthly, quarterly), goals (increase sales, brand awareness), rates (CTR, conversion rate), and benchmarks (industry standards). For example, compare the CTR of a Facebook campaign with the industry benchmark. 3) Segment data by campaign (summer sale, holiday promotion), channel (social media, email), audience (age group, location), content (video, infographic), objective (lead generation, brand loyalty), and date. For instance, analyze the conversion rate of a specific email campaign targeting a specific audience segment.
To build a marketing analytics dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM systems. 2) Select the metrics to monitor performance, like click-through rates, conversion rates, and customer acquisition costs. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date for a detailed analysis. 4) Add filters or buttons to make your report interactive, for instance, a filter to view data for a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A marketing analytics dashboard is a visual representation of key marketing performance metrics, providing businesses with insights to make informed decisions. It is significant as it helps track the effectiveness of marketing campaigns, with tools like Looker Studio commonly used to create one. Key elements typically include data on website traffic, social media engagement, lead conversion rates, and ROI. Real-time data monitoring is crucial for immediate response to market changes. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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