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With this Funnels template on Looker Studio, monitor conversion rates at each step of the customer journey. Track performance metrics like click-through rates and drop-off rates to identify bottlenecks. Segment the data by traffic source or device type to understand how different segments impact the funnel. Share insights via PDF, link, or email to influence teams or clients. Answer questions like “Which traffic source has the highest conversion rate?” or “How does the funnel perform on mobile devices?”
Customize the template’s metrics and dimensions as you like. See all available fields.
– Conversion Rate
– Cost per Conversion
– Return on Investment (ROI)
– Click-through rate
– Conversion rate
– Average session duration
– Impressions
– Click-through rate (CTR)
– Conversion rate
– Acquisition, Conversion, Retention
– Awareness, Interest, Desire
– Top of funnel, Middle of funnel, Bottom of funnel
– Age group
– Gender
– Interests
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A Funnels dashboard is a visual tool that tracks and analyzes the progress of potential customers through different stages of the buying process, from awareness to conversion. It is significant for businesses as it helps identify bottlenecks in the sales process, optimize marketing strategies, and improve conversion rates. Tools like Looker Studio, Google Analytics, and Tableau are commonly used to create these dashboards, which typically include key elements like the number of leads at each stage, conversion rates, and customer drop-off points. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies based on current trends. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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